What QCG does

QCG is a UK-based pay and reward consultancy founded in 2000, now operating entirely under the Innecto Reward Consulting brand after being fully integrated into that entity. It serves HR leaders and reward professionals across the United Kingdom, delivering advisory services spanning pay strategy, pay benchmarking, pay structures, executive pay, salary surveys, job evaluation, pay equity and pay gap reporting, reward optimisation, total reward, bonus and incentive schemes, employee benefits, and employee value proposition development. Named engagements include ManyPets (insurance/tech), Bird & Bird (legal services), and Crohns & Colitis UK (charity), indicating cross-vertical advisory work rather than sector specialisation.

The firm's product surface combines professional services with a proprietary HR software portfolio comprising Evaluate, PayLab, Advance, Hapi, and Pathfinder, which are positioned alongside advisory engagements under the unified Innecto offering. The underlying technology layer is described as supporting HR and reward workflows rather than as a standalone AI or data platform; no AI/ML capabilities, patents, or proprietary models are referenced in the available evidence. Certifications (ISO27001, ISO9001, Cyber Essentials, GDPR Ready, G-Cloud supplier status) and multiple Personnel Today Awards (2018 triple win including HR Consultancy of the Year, plus 2024 Finalist) form the primary credentials stack.

Commercially, QCG/Innecto generates revenue through professional services engagements sold via enterprise field sales motion, with pricing not publicly disclosed and prospective clients directed to contact the firm directly. It operates from offices in London (headquarters, 20 Eastbourne Terrace) and Milton Keynes (John Ormond House), and is a wholly-owned subsidiary brand of Personal Group, a diversified HR and benefits conglomerate that also controls Personal Group Insurance, Hapi Employee Benefits, and Personal Group Corporate. The operating geography is UK-only with no international footprint or expansion signals in the supplied data.

Name

QCG

Legal name

QCG

Website

https://qcg.co.uk

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

11–50 employees

Short description

QCG, now fully integrated into Innecto Reward Consulting, is a UK-based pay and reward consultancy serving HR leaders with advisory services and proprietary HR software, operating as a subsidiary of Personal Group.

Ownership category

akta.pro rank

Product category

Compensation & Benefits Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Compensation, Benefits & Rewards Consulting (BPAHAGAF)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Compensation Planning & Total Rewards (BPACAPAH)

Keywords

• Pay and reward consulting
• Salary benchmarking services
• Executive compensation advisory
• Pay equity analysis
• Total reward strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Reward Consulting Services: Professional consultancy services providing pay strategy, pay equity, reward optimisation, and total reward solutions to organizations. Revenue generated through advisory engagements with HR leaders and organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

QCG fundamentally delivers pay and reward advisory services to UK employers, covering pay strategy and benchmarking, pay equity and transparency, reward optimisation, and total reward and engagement. Alongside consultancy, the firm sells a suite of proprietary HR software (Evaluate, PayLab, Advance, Hapi, Pathfinder) that supports job evaluation, pay modelling, benefits administration, and recognition. Clients can either purchase standalone software subscriptions or contract the firm to deliver advisory projects, with the two often combined on multi-workstream reward transformations.

Product overview

QCG was a pay and reward consultancy brand operated by Personal Group. It has now been fully integrated into Innecto Reward Consulting and operates entirely under the Innecto brand. The unified Innecto offering combines HR software solutions (Evaluate, PayLab, Advance, Hapi, Pathfinder) with consultancy services covering pay strategy, pay equity and transparency, reward optimisation, and total reward and engagement. The same team and expertise continue under the Innecto name.

Differentiator

Problem solved

Functional benefit

Brands

• Innecto: UK's largest independent pay and reward consultancy providing reward consulting, strategic management, and HR software solutions.

Products and services

• Pay Strategy Services Advisory service covering pay benchmarking against market data, design and re-design of pay structures, executive remuneration, and salary survey participation. Built for UK HR and reward leaders who need to position base pay competitively and defend pay decisions externally.
• Pay Equity & Pay Transparency Services Advisory engagement delivering job evaluation frameworks, gender pay gap and ethnicity pay gap analysis, pay equity audits, and pay transparency compliance support. Built for UK employers facing statutory reporting duties or fairness-related risks.
• Reward Optimisation Services Advisory engagement covering reward strategy design, reward audit, ad-hoc 'Reward on Demand' support, and reward communications. For HR leaders seeking to rationalise or modernise an existing reward portfolio.
• Total Reward & Engagement Services Advisory engagement covering the design of bonus and incentive schemes, employee value proposition (EVP) development, employee benefits packages, and recognition programmes. Targets HR leaders seeking to improve attraction, retention, and engagement through total reward.
• Evaluate (HR software) Proprietary HR analytics and job evaluation software used by reward teams to structure roles and analyse compensation data. Available to clients as part of the QCG/Innecto technology stack.
• PayLab (HR software) Proprietary pay modelling and reward scenario software used by compensation teams to simulate pay structures and budget outcomes. Available via the QCG/Innecto technology stack.
• Advance (HR software) Proprietary reward strategy and audit software used to assess and track reward programmes against objectives. Available via the QCG/Innecto technology stack.
• Hapi (HR software) Proprietary employee benefits administration software for managing flexible benefits and total reward statements. Available via the QCG/Innecto technology stack.
• Pathfinder (HR software) Proprietary recognition and total reward software used by employers to run employee recognition and reward programmes. Available via the QCG/Innecto technology stack.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Personal Groupparent companyOthersPersonal Group is the parent company of QCG and Innecto. QCG has been fully integrated into Innecto Reward Consulting and operates entirely under the Innecto brand. Personal Group also runs Personal Group Corporate, Personal Group Insurance, and Hapi Employee Benefits platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Mercer: Global HR consulting heavyweight within Marsh McLennan offering pay, reward, and talent services with far larger scale and broader portfolio than QCG/Innecto.
• Korn Ferry Hay Group: Global executive pay and reward consulting arm of Korn Ferry with deep job evaluation methodology - larger incumbent operating in the same reward consulting category.
• Reward Gateway: UK-headquartered employee engagement, benefits, and rewards platform with embedded reward advisory - comparable UK base and overlapping client profile of HR buyers.
• Willis Towers Watson (WTW): Global HR and reward consultancy with extensive pay benchmarking data and advisory capability - direct broader competitor targeting enterprise HR buyers.
• Aon: Global professional services firm offering Human Capital consulting including pay and reward solutions - competing for the same mid-market and enterprise HR leader budgets.

Direct peers

• Paydata: UK-based independent reward and pay consultancy offering benchmarking, job evaluation, and pay equity services - the closest like-for-like competitor to QCG/Innecto in size and offering.
• 3R Strategy: Boutique UK reward and total rewards consultancy serving HR teams on pay strategy, reward frameworks, and bonus design - similar size, similar client profile.
• Pearson Ham: Specialist UK pay and reward consultancy focused on pay strategy, job evaluation, and equal pay - directly comparable niche operator competing for similar HR leader buyers.

Emerging players

• Benefex: UK employee benefits and total reward platform that increasingly bundles advisory into its tech offering - emerging adjacent competitor in the benefits/reward space.

Regional players

• Croner (LexisNexis): UK-based HR consultancy and employment law advisory serving HR leaders with reward, pay, and compliance services - regional incumbent with comparable UK positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QCG