Sport Court West

What Sport Court West does

Sport Court West is an authorized regional CourtBuilder for the Sport Court modular sports flooring brand (a division of Gerflor), headquartered in Salt Lake City, Utah and serving Northern Utah, Idaho, Eastern Nevada, and Western Wyoming. Founded in 1974, the company pioneered the backyard court concept and operates as one of the original CourtBuilders in the global Sport Court network, which the company describes as the world's largest with 125,000+ projects completed and 150+ million square feet installed across 170+ countries. Its core product is a modular polypropylene interlocking tile system featuring patented Lateral Forgiveness shock-absorption technology, WetTrax water-management technology, UV-stabilized formulas, and a Double-Tier Shock Absorbing Grid, sold across indoor (Maple Select, Response HG, Response, Defense) and outdoor (PrimePlay, PowerGame+, SportGame PB) SKUs alongside accessories such as basketball hoop systems, lighting, ball containment nets, and the SportBase recycled-material subfloor.

The business operates exclusively through a network of factory-trained, licensed, insured, and bonded CourtBuilders who handle design consultation, site assessment, professional installation, and ongoing service. Go-to-market is dual-channel: a direct-to-consumer residential motion built around an online 'Design Your Court' tool and free consultations, and an enterprise field-sales motion serving K-12 schools, parks and recreation departments, community centers, sports clubs, and training facilities, with Sourcewell cooperative-purchasing status since 2014 streamlining public-sector procurement. Revenue is generated from one-time product sales, customization options (colors, logos), site preparation, and professional installation services, with replacement tiles and accessories providing periodic recurring touchpoints over a 15-year warranty horizon.

Pricing is quote-based, ranging from approximately $10,000 for small residential shooting courts to six figures for multi-sport backyard complexes, with no publicly disclosed price tiers. The company markets through its website, social channels, sports federation endorsements (NCAA, USA Volleyball, FIBA, USA Pickleball), and strategic partnerships including the Eat. Learn. Play. Foundation, Nancy Lieberman Charities, and Under Armour. No revenue, headcount, funding, or ownership structure figures are disclosed in the available source material.

Name

Sport Court West

Legal name

Sport Court West

Website

https://sportcourtwest.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Sport Court West is a Salt Lake City-based authorized CourtBuilder (est. 1974) that designs, sells, and professionally installs modular polypropylene sports flooring for residential homeowners, K-12 schools, parks, and community facilities across Utah, Idaho, Nevada, and Wyoming under the Sport Court brand.

Ownership category

akta.pro rank

Product category

Modular Sports Flooring

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Modular sports flooring
• Athletic court surfaces
• Court installation services
• Backyard sports courts
• Commercial gym flooring

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Modular Sports Flooring Sales: One-time sale of modular polypropylene court surfaces (tiles, accessories) with professional installation by certified CourtBuilders. Revenue generated from product sales, customization options (colors, logos), and site preparation services.
2. Professional Installation Services: CourtBuilders provide full-service installation including site assessment, concrete pouring, court anchoring, and ramp edging. Installation typically completed in days for residential, within a week for commercial projects.
3. Accessories and Components: Hoop systems (SlamSystem with tempered glass backboards), lighting solutions, ball containment netting, multi-purpose net systems, and SportBase recycled material subfloor. Replacement tiles and maintenance services provide recurring touchpoints.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sport Court West designs, sells, and installs modular polypropylene interlocking sports court surfaces for residential backyards and commercial facilities. Operating as an authorized Sport Court CourtBuilder, the company manufactures court tiles at its Salt Lake City facility and delivers them through a network of factory-trained local installers who handle design consultation, site preparation, and full installation.

Product overview

Sport Court West is a modular sports flooring company offering a comprehensive portfolio of indoor and outdoor court surfaces along with related accessories. The product lineup includes outdoor surfaces (PrimePlay, PowerGame+, SportGame PB) designed for residential and commercial applications, and indoor surfaces (Maple Select, Response HG, Response, Defense) for gymnasiums and facilities. The company also offers a full range of accessories including basketball hoops, lighting systems, ball containment systems, net systems, and SportBase subfloor solutions. All products are installed exclusively through a network of certified CourtBuilders and feature patented Lateral Forgiveness and shock absorption technologies.

Differentiator

Problem solved

Functional benefit

Brands

• SportGame PB: Specially engineered pickleball surface and Official Modular Tile Surface of USA Pickleball
• Maple Select
• Response HG
• Response
• Defense
• PrimePlay
• PowerGame+

Products and services

• PrimePlay Best-in-class outdoor multi-sport surface featuring WetTrax technology for wet-traction and UV-resistant formula. Designed for residential and commercial courts with 15+ years of durability.
• PowerGame+ Premiere outdoor game surface with patented Double-Tier shock absorbing grid and Lateral Forgiveness technology to reduce joint strain and fatigue for extended play.
• SportGame PB Pickleball-specific surface engineered for safety and performance. Official Modular Tile Surface of USA Pickleball.
• Maple Select Indoor modular sports flooring system combining the look, squeak, and consistent ball bounce of hardwood with the safety of Sport Court technology. Low-maintenance alternative to traditional gym flooring.
• Response HG Official Playing Surface of the NCAA Volleyball Championships and USA Volleyball National Teams. Provides superior performance, traction, and shock absorption for championship-level volleyball play.
• Response Modular flooring system specially formulated to cover aging floors with improved shock absorption, avoiding costly abatement of old gym flooring.
• Defense Low-cost, low-maintenance modular sports flooring solution for facilities with limited budgets, including elementary and middle school gymnasiums and activity centers.
• Court Accessories (Hoops, Lighting, Nets, Containment, SportBase) Accessory ecosystem including basketball hoop systems (SlamSystem with tempered glass backboards), lighting solutions, ball containment netting, multi-purpose net systems, and SportBase recycled-material subfloor.
• Professional Court Installation Services Full-service installation delivered by certified CourtBuilders including site assessment, concrete pouring, court anchoring, ramp edging, and ADA-compliant wheelchair ramp installation. Completed in days for residential and within a week for commercial projects.

Quantifiable outcome

• 99-100% ball response (DIN standard requires 90%)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• SourcewellcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Since 2014, Sport Court has been an Awarded Vendor with Sourcewell, a cooperative-purchasing public entity based in Staples, MN. Sourcewell uses a comprehensive RFP process to select approved vendors, satisfying open-bid competitive purchasing requirements for public and governmental entities, schools, non-profits, and other organizations.
• NCAAcoreGTM or Marketing PartnerOfficial supplier and partner of NCAA for basketball and volleyball championships. Sport Court surfaces are trusted for NCAA Division II and III Volleyball Championships and other collegiate competitions.
• USA VolleyballcoreGTM or Marketing PartnerOfficial volleyball court supplier for USA Volleyball National Teams and championships. Response HG is the official playing surface of USA Volleyball national teams.
• FIBA / FIVBcoreGTM or Marketing PartnerOfficial supplier for FIBA (International Basketball Federation) and FIVB (International Volleyball Federation) global competitions and standards.
• USA PickleballcoreGTM or Marketing PartnerOfficial Modular Tile Surface Partner of USA Pickleball. SportGame PB is the Official Modular Tile Surface of USA Pickleball and featured at Professional Pickleball Association tournaments.
• Under ArmourstrategicStrategic or Co-development PartnerStrategic partnership bringing sports performance brand association to Sport Court. Part of an 'all-star squad' of partners including other major sports organizations.
• Nancy Lieberman CharitiesstrategicStrategic or Co-development PartnerPartnership with Basketball Hall-of-Famer and two-time Olympian Nancy Lieberman to build DreamCourts. Nancy Lieberman states: 'I'm proud of the Sport Court family because they share our belief that children around the world should live safe, happy lives.'
• KAABOOMstrategicStrategic or Co-development PartnerPartnership to build safe play spaces for children through playground and court installations. Focus on community building and child safety.
• Giants of AfricaminorStrategic or Co-development PartnerBasketball development organization partnership supporting youth basketball programs across Africa through court construction.
• Eat. Learn. Play. FoundationstrategicStrategic or Co-development PartnerFoundation partnership committed to creating safe, inspiring spaces where kids can play, grow, and thrive. Sport Court has helped build more than 15 courts at schools throughout the Oakland area, giving students greater access to basketball and opportunities to develop both on and off the court.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VersaCourt: Direct-to-consumer modular sports tile manufacturer specializing in backyard basketball, pickleball, and multi-sport game courts. Overlapping product category, target customer (homeowners), and online court-design sales motion.
• SnapSports: Leading manufacturer and installer of modular athletic flooring for basketball, volleyball, pickleball, and multi-sport facilities. Competes head-to-head with Sport Court across both residential backyard courts and commercial gym/sport-venue projects.
• Sport Court (national brand / Gerflor): Parent brand of Sport Court West and manufacturer of the modular sports flooring tiles that Sport Court West installs. Directly comparable product portfolio (PrimePlay, PowerGame+, Maple Select, etc.) and identical end customers in residential and commercial courts.

Emerging players

• Mateflex: Manufacturer of interlocking modular sports tiles for athletic and recreational facilities. Smaller player in the same modular tile category as Sport Court, focused on multi-sport and recreational facility installations.

Broad incumbents

• Gerflor: Global flooring manufacturer and parent of the Sport Court brand. Competes in sports and performance flooring through multiple product lines and subsidiaries across commercial, residential, and transportation segments worldwide.
• Robbins Sports Surfaces: Established manufacturer of hardwood and resilient sports flooring for gyms, basketball courts, and multipurpose facilities. Targets the same K-12 and collegiate buyers as Sport Court's indoor modular products.
• Tarkett Sports: Division of Tarkett that manufactures and installs athletic flooring (wood, vinyl, modular tiles) for schools, arenas, and recreational facilities. Comparable institutional sales motion and product breadth in sports and performance flooring.
• Connor Sports (Gerflor): Hardwood and modular sports flooring provider, also under Gerflor. Targets similar K-12 and collegiate gymnasium customers as Sport Court West's Maple Select and Response HG lines.
• Mondo Sport: Manufacturer of vulcanized rubber and synthetic athletic track and indoor sports flooring for Olympic, collegiate, and professional venues. Overlap with Sport Court in institutional and federation-grade sports surface markets.

Others

• Regupol America: Manufacturer of recycled rubber flooring and acoustic/sports underlay products used beneath athletic surfaces. Adjacent supplier to the sports flooring category in which Sport Court West competes.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/sportcourtwest
• Facebookfacebook.com/SportCourtWest
• Instagraminstagram.com/sportcourtwest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Court West