Cascade Health and Fitness

What Cascade Health and Fitness does

Cascade Health and Fitness LLC is a privately held, founder-led manufacturer of commercial-grade fitness equipment headquartered in Woodinville, Washington. Founded in 2012 by John Post (former President and CEO of LeMond Fitness and VP at StairMaster), the company designs and sells indoor cycling bikes, air bikes, rowing machines, vertical climbers, curved non-motorized treadmills, and functional trainers. Its product portfolio spans six categories with over 15 SKUs, including award-winning product lines such as the CMXPro Power indoor cycle, Air Bike Unlimited, Ultra Runner curved treadmills, and the Climber Cross Crawl. The company holds several product differentiators, notably the fixed-gear recumbent bike (CMXRT) designed for group cycling classes, self-powered portable ergometers (CMXERG+), and consistent magnetic resistance systems across product lines.

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce sales through its website (with free shipping to the contiguous US) with a domestic dealer network and international distribution partnerships in eight or more countries including the UK, Hungary, Switzerland, South Africa, Japan, Germany, Australia, and Egypt. Pricing is one-time/perpetual hardware license with individual units ranging from approximately $2,045 to $2,595+. The company serves fitness enthusiasts, home gym users, personal training studios, rehabilitation centers, and competitive athletes, with customer testimonials spanning Ironman triathletes, personal trainers, and nonprofit fitness events. Core technology is electromechanical—no AI/ML capabilities, software platforms, or recurring SaaS revenue are present. The company exhibits at IHRSA and Health & Fitness Business Expo trade shows and has received multiple FitProf Best Buy awards (2020, 2022) across product lines.

Name

Cascade Health and Fitness

Legal name

Cascade Health and Fitness LLC

Website

https://cascadehealthandfitness.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Cascade Health and Fitness LLC is a privately held Woodinville, WA manufacturer of commercial-grade fitness equipment—including indoor bikes, air bikes, rowers, climbers, and treadmills—sold direct-to-consumer and through dealers and international distributors across 8+ countries.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Commercial fitness equipment
• Indoor cycling bikes
• Curved treadmills
• Magnetic resistance rowers
• Air resistance bikes

Headquarters

HQ city

Woodinville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Sales: Cascade Health and Fitness generates revenue through the sale of commercial-grade fitness equipment including exercise bikes, rowing machines, climbers, treadmills, and functional trainers. Products are sold directly to consumers via e-commerce and through a network of dealers and international distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cascade Health and Fitness designs, manufactures, and sells commercial-grade fitness equipment including indoor cycling bikes, air bikes, recumbent bikes, rowing machines, vertical climbers, curved treadmills, and functional trainers. Products are sold direct-to-consumer via e-commerce and through a US dealer network and international distributors in 8+ countries. The portfolio emphasizes durable construction, magnetic resistance systems, and innovative features such as the fixed-gear design that enables group cycling on a recumbent bike.

Product overview

Cascade Health and Fitness offers a portfolio of commercial-grade functional fitness products organized into six main categories: Functional Trainers (Raptor), Indoor Bikes (Ultra Cycle, CMXPro, CMXPro Power, Compass), Air Bikes (Air Bike Unlimited, Air Bike Unlimited Mag), Curved Treadmills (Ultra Runner, Ultra Runner Plus, Ultra Runner Plus 2), Climbers (Climber Cross Crawl), and Indoor Rowers (Rower, Air Rower Mag). The company also produces specialty recumbent bikes (CMXRT) and ergometers (CMXERG+). Products are sold direct and through dealers, with a focus on durability, low maintenance, and commercial-grade quality for both home and facility use.

Differentiator

Problem solved

Functional benefit

Products and services

• Cascade Raptor Functional Trainer A functional trainer and ski erg combination equipment that provides versatile strength training exercises.
• Cascade CMXPro Exercise Bike
• Cascade CMXPro Power Exercise Bike
• Cascade Compass Training Bike
• Cascade Ultra Cycle
• Cascade Air Bike Unlimited
• Cascade Air Bike Unlimited Mag
• Cascade Ultra Runner
• Cascade Ultra Runner Plus 2
• Cascade Climber Cross Crawl
• Cascade Rower
• Cascade Air Rower Mag
• CMXRT Recumbent Exercise Bike First recumbent exercise bike designed for group cycling classes with fixed gear design, 16 levels of smooth magnetic resistance, breathable mesh seat back, and contact/wireless heart rate monitoring.
• CMXERG+ Portable Ergometer Portable self-powered commercial quality ergometer with 8 levels of smooth, quiet magnetic bi-directional resistance, adjustable cranks for upper and lower body workouts.
• Cascade Raptor Wall Mount

Quantifiable outcome

• Decades of product development expertise producing some of the best equipment in the industry
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered regional.

• IndigoFitness LtdregionalChannel Partner/ Reseller/ DistributorUK-based fitness equipment distributor serving the UK market from Whitacre Road, Nuneaton, Warwickshire.
• Pán-Trade KftregionalChannel Partner/ Reseller/ DistributorHungary-based distributor located at József krt. 83, 1085 Budapest.
• Shark Fitness AGregionalChannel Partner/ Reseller/ DistributorSwitzerland-based fitness equipment distributor located at Landstrasse 129, 5430 Wettingen.
• Evolve Health & FitnessregionalChannel Partner/ Reseller/ DistributorSouth Africa-based fitness distributor located in Unit 6, Zandwyk Park, Old Paarl Road, Paarl.
• Strength AsiaregionalChannel Partner/ Reseller/ DistributorJapan-based distributor for Cascade products in the Asian market.
• FTC Functional Training Company GmbHregionalChannel Partner/ Reseller/ DistributorGermany-based distributor operating as Perform Better Europe, located at Pelkovenstr. 148, 80992 München.
• NC Fitness AustraliaregionalChannel Partner/ Reseller/ DistributorAustralia-based fitness equipment distributor located at 21 David Lee Road, Hallam, Victoria, 3803.
• Sobek SportsregionalChannel Partner/ Reseller/ DistributorEgypt-based distributor located at 7th Floor, 30D – SamaTowers, Ring Road, Maadi, Cairo.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TrueForm Runner: Specialist in curved, non-motorized treadmills — directly comparable to Cascade's Ultra Runner and Ultra Runner Plus 2 lines in both product type and commercial-grade HIIT positioning.
• Assault Fitness: Maker of the AssaultBike and AssaultRunner — direct competitors to Cascade's Air Bike Unlimited and Ultra Runner curved treadmill. Targets the same commercial-grade HIIT/home-gym niche.
• Versaclimber: Specialist manufacturer of vertical climbing machines; directly comparable to Cascade's Climber Cross Crawl in target use case (HIIT, rehab, low-impact cardio) and commercial-grade positioning.
• Concept2: Iconic manufacturer of commercial-grade indoor rowing machines (Model D, RowErg) plus ergometers and indoor bikes. Closely comparable to Cascade in that it sells durable, gym-quality equipment direct to consumers and through dealers globally.

Broad incumbents

• Rogue Fitness: Major strength and conditioning equipment maker including Echo Rower, Concept2 partnership, and Echo Bike. Overlaps with Cascade on rowers, air bikes, and the Raptor functional trainer/ski erg category.
• StairMaster: Established commercial stair-climber brand where founder John Post previously served as VP. Overlaps with Cascade in commercial fitness equipment for gyms and health clubs, but at much broader scale.
• Peloton: Category-leading indoor cycling and connected-fitness brand. Competes with Cascade's CMXPro/Compass in indoor cycling but at vastly greater scale and with a subscription content ecosystem.
• NordicTrack / iFit: Mass-market fitness equipment maker with treadmills, bikes, and rowers bundled with iFit content. Overlaps broadly with Cascade across multiple categories; competes primarily on ecosystem and brand.

Emerging players

• Hydrow: Premium connected indoor rowing brand with subscription content. Competes with Cascade's Rower and Air Rower Mag, but at the higher connected-fitness tier where Cascade does not currently play.

Others

• LeMond Fitness: Indoor cycling brand previously led by Cascade's founder (John Post was President & CEO). Heritage/lineage peer that validates the founder's expertise but is no longer the same entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CascadeBike
• Facebookfacebook.com/cascadehealthfitness
• LinkedInlinkedin.com/company/cascade-health-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascade Health and Fitness