Fitness Nc

What Fitness Nc does

Fitness NC is a North Carolina-based independent fitness operator running four gym locations in Butner/Creedmoor, Hope Mills, Havelock, and Newport. The company positions itself as the lowest-priced 24/7, no-contract gym in the state, targeting price-sensitive individual members and families, and uniquely among independents accepting health insurance as a payment mechanism for memberships. Service offerings span core access memberships, personal training, nutrition coaching, meal preparation, gift certificates, and a mobile application for progress tracking. The operating model is consumer-direct (B2C) with revenue generated primarily through recurring monthly dues supplemented by ancillary paid services and gift certificate sales; no enterprise or corporate channel is disclosed. The company's stated founding year is 2019 with a website copyright notice of 2021, and firmographic data lists 1-10 employees, which is inconsistent with four staffed physical locations and suggests either under-reporting or the use of part-time/in-shift labor not captured in firmographics.

Name

Fitness Nc

Website

https://fitnessnc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitness NC operates four no-contract, 24/7 budget gyms across North Carolina, targeting price-sensitive individual members and families, with health insurance accepted and ancillary personal training, nutrition, and mobile app services.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL)

Keywords

• Gym memberships
• Fitness center services
• Group fitness classes
• Personal training
• 24/7 gym access

Headquarters

HQ city

Creedmoor

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Membership Subscriptions: Fitness NC generates revenue primarily through recurring monthly gym membership subscriptions. The company offers affordable membership pricing with a no-contract policy, allowing members to join or cancel anytime. This subscription model provides predictable recurring revenue while maintaining low barriers to entry for customers.
2. Personal Training and Nutrition Coaching: Personalized services including personal training, nutrition coaching, and meal prepping assistance are offered through staff who connect members with qualified fitness professionals.
3. Gift Certificates: The company sells gift certificates for gym memberships—3-month certificates for $45.00 and 6-month certificates for $90.00, providing additional revenue streams especially during holiday seasons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fitness NC operates four multi-location gyms across North Carolina that provide 24/7, 365-day membership access to cardio and strength training equipment, group fitness classes, and complementary add-on services such as personal training, nutrition coaching, and meal prepping assistance. Memberships are sold on a no-contract monthly subscription basis with a single membership granting access to all four locations, and the company accepts multiple health insurance plans. A membership tracking mobile app supports member progress and goal management.

Product overview

Fitness NC is a gym and fitness center chain operating in North Carolina with four locations (Butner-Creedmoor, Hope Mills, Havelock, and Newport). The company offers a unified gym membership platform providing 24/7 access to state-of-the-art facilities and equipment. Core offerings include gym access, group fitness classes, and health insurance acceptance. Additional services encompass personal training, nutrition coaching, and meal prepping assistance, which are available as add-on services. The membership app enables members to track their physical progress and goals. The company operates on a no-contract, affordable monthly membership model with one membership granting access to all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness NC Gym Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Workout Anytime: Workout Anytime is a 24/7 franchised gym chain focused on affordable memberships in secondary U.S. markets — a near-twin operating model to Fitness NC's 24/7, no-contract, multi-location NC footprint.
• Anytime Fitness: Anytime Fitness pioneered the 24/7 franchised gym model with multi-location access — the same value proposition Fitness NC offers its NC members, making it the closest direct comparable in operating model and member experience.
• Chuze Fitness: Chuze Fitness is a West Coast-based affordable gym chain emphasizing clean facilities, group classes, and family-friendly pricing — directly comparable to Fitness NC's value positioning.
• Crunch Fitness: Crunch operates low-to-mid priced gyms with group fitness classes and personal training add-ons — a strong analog for Fitness NC's mix of affordable membership plus PT and group classes.
• EOS Fitness: EOS Fitness is a value-priced multi-location gym chain offering group classes, personal training, and kids' club features, similar in target customer and service breadth to Fitness NC.
• Youfit Health Clubs: Youfit runs low-cost, no-contract gyms with group classes and personal training — closely mirroring Fitness NC's pricing philosophy, contract structure, and service breadth.

Broad incumbents

• Gold's Gym: Gold's Gym is a long-established fitness chain with multi-location access and personal training services, competing in many of the same value-conscious and PT-driven segments as Fitness NC.
• Life Time Fitness: Life Time operates premium multi-location fitness centers with group classes, personal training, nutrition services, and digital apps — the broader incumbent analog for Fitness NC's full stack of memberships, classes, PT, and digital tracking.
• LA Fitness: LA Fitness is a large incumbent multi-location chain offering gym access, group classes, and personal training across broader geographies, overlapping with Fitness NC's core service mix.
• Planet Fitness: Planet Fitness is the dominant low-cost, high-volume fitness chain in the U.S. and the natural direct competitor for Fitness NC's affordable, no-frills membership positioning, with a far larger footprint and marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fitness-nc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness Nc