Arch Brokerage

What Arch Brokerage does

Arch Brokerage, Inc. is an independently owned insurance brokerage and consulting firm founded in 1969 and headquartered in St. Louis, Missouri (8084 Watson Rd #100). The company operates as a multi-line insurance agency distributing carrier products on a commission basis across three core divisions: (1) Employee Benefit Plans for employers with 2+ employees, including group health (PPO, POS, HDHP/HSA, HMO, CDHP), group and voluntary life, dental, vision, AD&D, long-term care, and disability coverage, plus self-insured arrangements, HSAs, HRAs, and FSAs; (2) Medicare Services for seniors, including Medicare Supplements (Medigap), Medicare Advantage Plans (Part C), Part D prescription drug plans, individual life insurance, annuities, and long-term care, supported by a trademarked Fact Finder education and enrollment workflow and an 'Ask the Arch Expert' video series; and (3) Individual Coverage for individuals and families outside employer-sponsored plans, including ACA-compliant and non-ACA health insurance, life, dental, vision, long-term care, annuities, and travel insurance, with self-service enrollment via HealthSherpa integration.

The firm's go-to-market is a consultative, advisor-led sales motion targeting employers, Medicare beneficiaries, and individuals, supplemented by direct-to-consumer self-service enrollment through its website. Distribution is augmented by membership in the Blue Chip Consortium, a network of financial advisors, CPAs, property & casualty brokers, mortgage brokers, and attorneys that provides pooled purchasing power and referral channels. A separate retirement-focused website (Arch Financial, archretirement.com) extends the brand into retirement planning adjacent to its annuity business.

Arch Brokerage generates revenue through carrier-paid commissions on placed insurance policies rather than direct client fees, with no publicly disclosed pricing beyond illustrative ranges for ancillary lines (vision premiums $5-$15 per employee per month; AD&D starting at $5 per employee per month). The firm employs 11-50 people, has no parent company or institutional investors, no disclosed funding, no M&A history, and no proprietary technology platform. Leadership is anchored by Chairman Joe Bottani III under the stated philosophy of 'Always do what's best for the client.'

Name

Arch Brokerage

Legal name

Arch Brokerage Inc.

Website

https://archbrokerage.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Arch Brokerage is an independently owned St. Louis insurance brokerage founded in 1969 that distributes group health, Medicare, and individual insurance products on a commission basis to employers, seniors, and families through advisor-led consulting and website self-service enrollment.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAC

Employee Benefits Brokerage & Consulting

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAIAGAH

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs)

Financial & Insurance/Insurance — Life & Health/Medicare Advantage & Medicare Supplement (Medigap)

SECONDARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Insurance brokerage services
• Employee benefit consulting
• Medicare advisory services
• Individual health insurance
• Group insurance brokerage

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Arch Brokerage operates as an insurance brokerage and consulting firm, earning commissions from placing insurance products (group health, Medicare, individual coverage, dental, vision, life, annuities, long-term care, disability) with insurance carriers. Revenue is generated through commissions paid by insurance carriers on placed policies rather than direct fees charged to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Arch Brokerage is an independently owned insurance brokerage and consulting firm that places insurance and financial products on behalf of clients across three core divisions: Employee Benefit Plans (group health, life, dental, vision, disability, AD&D, and long-term care insurance for employers), Medicare Services (Medigap supplements, Medicare Advantage plans, Part D prescription drug coverage, annuities, and related products for seniors), and Individual Coverage (ACA-compliant health insurance, life, dental, vision, LTC, and annuities for individuals and families). The firm earns commissions paid by insurance carriers on placed policies and provides ongoing plan design, implementation, administration, and review.

Product overview

Arch Brokerage is an independently owned insurance brokerage and consulting firm founded in 1969, serving the St. Louis metropolitan area and clients nationwide. The company operates as a multi-product insurance brokerage offering three core divisions: Employee Benefit Plans (group health, life, dental, vision, disability, accidental death, and LTC insurance for employers), Medicare Services (Medigap supplements, Medicare Advantage plans, Part D prescription coverage, annuities, and related products for seniors), and Individual Coverage (ACA-compliant health insurance, life insurance, dental, vision, LTC, and annuities for individuals and families). The company leverages its purchasing power through the Blue Chip Consortium network of financial advisors, CPAs, and brokers to provide customized benefit solutions. Services include plan design, implementation, and ongoing administration with a focus on employer-sponsored and Medicare markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefit Plans

Quantifiable outcome

• Arch has served as one of the largest individual health insurance brokerages in the area with nearly 50 years of service and as many as 1,000 individual policies historically in place

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Blue Chip ConsortiumcoreStrategic or Co-development PartnerArch Brokerage is a partner in the Blue Chip Consortium. As described in their branding 'A partner in the Blue Chip Consortium' and 'Join the growing network insured by Blue Chip Consortium partners.' This consortium provides collective purchasing power, strategic network benefits, and shared resources including access to financial advisors, CPAs, property & casualty brokers, mortgage brokers and attorneys.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AssuredPartners: National insurance brokerage with strong middle-market employee benefits and commercial practice. Directly comparable in segment mix and acquisition-driven regional growth strategy.
• USI Insurance Services: Top-tier US insurance brokerage specializing in property/casualty, employee benefits, and personal lines for mid-market and large clients. Closely aligned with Arch's employee benefits and group health practice.
• Hub International Limited: Large North American insurance brokerage offering commercial, personal, and employee benefits solutions. Highly comparable operating model and segment focus to Arch, particularly in group benefits and Medicare-adjacent lines.
• Brown & Brown, Inc. National insurance brokerage providing employee benefits, personal lines, and commercial insurance through decentralized offices. Directly comparable to Arch Brokerage in business model and product mix, though at vastly greater scale.
• Leavitt Group: Family-owned, partner-driven insurance brokerage network operating across the Western and Midwestern US. Closely mirrors Arch's privately held, advisor-led structure and group benefits focus.
• Higginbotham: Independent insurance brokerage headquartered in Texas offering employee benefits, commercial, and personal insurance across multiple states. Comparable mid-market, advisor-led brokerage model similar to Arch's regional approach.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with deep US employee benefits and group health practice. Represents the scaled incumbent peer against which Arch competes for mid-market and larger employer accounts.
• Aon plc: Global professional services firm with significant US health and benefits brokerage operations. Broad incumbent peer for group benefits, retirement, and risk advisory services overlapping with Arch's portfolio.

Emerging players

• Alera Group: Mid-market insurance and wealth services firm formed through roll-up of regional agencies. Comparable to Arch in serving small/mid-employer benefits market, with greater geographic spread and capital backing.
• OneDigital: Tech-enabled employee benefits and wealth advisory firm combining traditional brokerage with digital tools. Represents the digital-adjacent evolution of the brokerage model Arch operates in, particularly for small and mid-employer benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arch-brokerage-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arch Brokerage