What GLOBAL FM does

GLOBAL FM is a South Korean insurance General Agent (보험대리점, GA) — a registered intermediary that distributes life and non-life insurance products from 33 partner insurers (20 life, 13 non-life) through a nationwide network of 14,192 affiliated insurance financial consultants (FCs) operating from 848 branches. The company earns commission-based revenue on every policy sold or renewed by its FC network; it does not underwrite risk and does not charge end consumers directly. FCs operate as independent agents rather than salaried employees, and GLOBAL FM's economic model is closer to a financial-services franchise platform than to a traditional employer.

Underlying the distribution franchise is a proprietary sales-operations technology stack designed to recruit, train, retain, and equip FCs. The core asset is GOMS (Global Organization Management System / 글로벌 조직관리시스템) — web and mobile software that tracks contract retention, commission performance, and organizational hierarchy in real time. This is supplemented by TouchClass (터치클래스), a tiered online/offline education platform launched February 2026 covering entry-level (G-Start), expert certification (G-Specialist), and weekly live training (G-Theme); Global Safe Care (글로벌 안심케어), a customer management system launched June 2025 that reduces duty-of-notification violations; a Coverage Analysis Program for client medical-record review; a mobile insurance-claim filing app; and a Cyber Education Center for FC qualification exam preparation. Sales-support content (G-Sales Strategy, G-Product Comparison, 1 Page Issue) is produced on a fixed monthly cadence. Customer acquisition combines DB marketing (online ad-generated leads, TV/YouTube inbound, ~30 media landing pages) with the FC's own book of business.

Revenue is overwhelmingly transactional-commission based. Disclosed revenue grew from ₩603.6 billion (2023) to ₩780.7 billion (2024) to ₩939.8 billion (2025), a 56% two-year increase, while commission income reached ₩886.3 billion in 2025 across the 33 insurer partners. Net profit grew nearly 10x from ₩3.0 billion (2023) to ₩29.8 billion (2025), and total equity expanded from ₩12.6 billion to ₩56.3 billion over the same window. The company wrote ~1.3 million new contracts in 2025 with contract value of ₩511.2 billion. Customer segments are exclusively individual Korean households and small-business consumers — there is no enterprise or institutional book. The company is privately held and led by CEO Kim Jong-seon (김종선), who took sole representative-director authority in April 2022 after a transition away from a three-person co-representative structure.

Name

GLOBAL FM

Legal name

주식회사 글로벌금융판매

Website

https://globalfm.kr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

South Korea's largest insurance General Agent, distributing life and non-life products from 33 partner insurers through 14,192 affiliated financial consultants across 848 branches, generating commission-based revenue.

Ownership category

akta.pro rank

Product category

Insurance Distribution Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Insurance distribution services
• Financial consulting
• General insurance agency
• Life insurance brokerage
• Non-life insurance sales

Headquarters

HQ city

Yongdungpo

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Agency Commissions (보험 모집 수수료): GLOBAL FM operates as a registered insurance agent (보험대리점, 등록번호:제2009091278호), earning commissions on insurance products sold through its FC network. Commissions are received from 20 life insurers and 13 non-life insurers. Total commission income grew from ₩616.2 billion (2023) to ₩886.3 billion (2025), driven by new contract volume and renewal commissions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GLOBAL FM is a registered insurance general agency (보험대리점, registration 제2009091278호) that distributes life and non-life insurance products from 33 partner insurers (20 life + 13 non-life) through a nationwide network of 848 branches and 14,192 affiliated financial consultants (FCs). The company provides customer-centric financial consulting, comparison of products across multiple insurers, policy enrollment, policy remodeling, and ongoing claim support to individual consumers and households across South Korea.

Product overview

GLOBAL FM is a customer-centered financial consulting company operating as a General Agent (GA) for insurance distribution. The company offers a unified platform of sales support systems for Financial Consultants (FCs) comprising: (1) GOMS/mobile app for contract and performance management, (2) Cyber Education Center with qualification exam prep and sales training, (3) Customer management tools including coverage analysis, insurance claims app, and Global Safe Care, (4) Live and offline education programs (G-Start, G-Theme, G-Leader Theme, G-Specialist), and (5) Marketing support including DB marketing system and monthly product strategy materials. The company distributes insurance products from 33 affiliated insurance companies (20 life, 13 non-life).

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Distribution and Consulting Distribution and customer-centered consulting for life insurance products from 20 affiliated life insurers, provided through a nationwide branch and FC network to individual consumers and households.
• Non-Life Insurance Distribution and Consulting Distribution and consulting for non-life (손해) insurance products from 13 affiliated non-life insurers, including auto insurance where GLOBAL FM achieved industry #1 sales ranking in 2019.
• Insurance Policy Remodeling Service Review of customers' existing insurance portfolios and recommendation of coverage adjustments based on changing life circumstances, financial conditions, and protection gaps.
• Mobile Insurance Claim Filing Service Mobile application that simplifies insurance claim filing and provides agency service managing customer claim history, enabling convenient end-to-end claims support for policyholders.
• Coverage Analysis and Premium Planning Service Coverage analysis and simplified premium planning service that helps FCs review customer hospital and pharmacy records and identify appropriate coverage recommendations and efficient claim services.

Quantifiable outcome

• Revenue grew from ₩603.6B (2023) to ₩939.8B (2025), a 56% increase over 2 years
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hanwha Life Insurance (한화손보)coreStrategic or Co-development Partner · 1 January 2026Hanwha Life Insurance signed a financial consumer protection agreement with GLOBAL FM in January 2026.
• KB损害保险 (KB손보)coreStrategic or Co-development Partner · 1 January 2026KB손보 (KB损害保险) signed a financial consumer protection agreement with GLOBAL FM in January 2026.
• Samsung Life Insurance (삼성생명)coreStrategic or Co-development Partner · 1 July 2025Samsung Life Insurance signed a financial consumer protection agreement with GLOBAL FM in July 2025.
• DB Life Insurance (DB생명)coreStrategic or Co-development Partner · 1 March 2023DB Life Insurance signed a business agreement with GLOBAL FM in March 2023 for leading financial consumer protection (금융소비자보호 선도). This is one of several financial consumer protection MOUs the company has signed with partner insurers.
• Lemon Healthcare (레몬헬스케어)minorStrategic or Co-development Partner · 1 August 2022Lemon Healthcare signed an MOU with GLOBAL FM in August 2022 for healthcare-related collaboration, followed by an investment agreement in 2023. The partnership supports GLOBAL FM's customer management system and broader health-related service offerings.
• Shinhan Card (신한카드)minorStrategic or Co-development Partner · 1 January 2020Shinhan Card signed an MOU with GLOBAL FM in 2020.
• Insurance partner ecosystem (총 35개사 제휴보험사)coreChannel Partner/ Reseller/ Distributor · 1 January 2019As of 2019, GLOBAL FM had partnerships with 35 insurance companies (22 life insurers + 13 non-life insurers). By the current period, this had consolidated to 33 partners (20 life + 13 non-life). These are the insurance companies whose products are distributed through GLOBAL FM's FC network.
• NH Non-Life Insurance (NH농협손해보험)coreChannel Partner/ Reseller/ Distributor · 1 January 2014NH농협손해보험 signed GA's first business partnership with GLOBAL FM in 2014 — a milestone partnership marking GLOBAL FM as the first GA to have a direct partnership with NH Non-Life Insurance.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Aon plc: Global insurance and reinsurance broker with a Korean presence. Comparable as a large-scale insurance distribution/intermediation business, though operating at very different scale, geography, and product mix than GLOBAL FM.
• Brown & Brown, Inc. U.S. insurance brokerage with growing international operations. Comparable as a multi-carrier insurance distribution business, with a different mix of retail vs. commercial and a U.S. operating footprint.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm. Comparable as a multi-carrier insurance distribution platform, but operating internationally and primarily on the commercial brokerage side rather than Korean retail FC distribution.
• DB Life Insurance (DB생명): Korean life insurer with a financial consumer protection partnership with GLOBAL FM since March 2023. Competes for the same Korean life insurance consumer and uses both captive agents and GA networks including GLOBAL FM.
• Marsh McLennan: World's largest insurance broker and risk advisor with operations in Korea. Comparable as a global insurance intermediation platform, but focused on commercial/enterprise risk versus GLOBAL FM's retail/consumer financial consulting model.
• KB Insurance (KB손해보험): One of Korea's leading non-life (P&C) insurers and a current GLOBAL FM distribution partner (MOU signed January 2026). Competes in the same auto/property/casualty distribution space while using GAs as a key multi-carrier channel.
• Hanwha Life Insurance (한화생명): Major Korean life insurer and a current GLOBAL FM distribution partner (MOU signed January 2026). Competes with GLOBAL FM in life/health distribution while relying on GAs as a complementary sales channel beyond its own salaried FCs.
• NH Non-Life Insurance (NH농협손해보험): Major Korean non-life insurer whose 2014 direct partnership with GLOBAL FM was the first GA relationship of its kind. Competes in the same Korean P&C distribution market and uses GLOBAL FM as an independent multi-carrier channel.
• Samsung Life Insurance (삼성생명): Korea's largest life insurer and a direct distribution partner of GLOBAL FM (financial consumer protection MOU signed July 2025). Operates its own massive tied-agent (설계사) network, making it both a partner and a competing distribution channel for Korean life and health insurance.

Emerging players

• Lemon Healthcare (레몬헬스케어): Korean healthcare technology firm that signed an MOU with GLOBAL FM in August 2022 followed by a 2023 investment. Relevant as an emerging player overlapping with GLOBAL FM's pivot into broader customer health management (e.g., Global Safe Care) beyond pure insurance distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIdh_eqZdpiSRH3Wu8n4JKQ

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GLOBAL FM