Direct Insurance Solutions
Direct Insurance Solutions is an independent insurance brokerage comparing 50+ carriers across auto, home, health, Medicare, life, and commercial lines, serving Florida drivers, Medicare beneficiaries, and the Hispanic/Latino community in 38 states.
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Direct Insurance Solutions does
Direct Insurance Solutions is an independent insurance brokerage founded in 2018 and headquartered in Miami, Florida, with a second office in Port St. Lucie. The company operates as a multi-line insurance agent and broker, comparing policies from 50+ insurance carriers across auto, home, life, health, Medicare, dental, vision, supplemental, boat, RV, motorcycle, and commercial lines. It is licensed in Florida (operating as Florida One Insurance Agency #3) and extends health, life, and commercial insurance services to 38 states. The company holds a BBB A+ rating and a 5.0 Google rating from 133 customer reviews.
The company's core technology is a website-based lead capture and quoting platform (directinsurancesol.com) supplemented by phone-based agent engagement and WhatsApp live chat. The platform is a standard brokerage front-end, not proprietary technology, and uses online quote tools, an insurance calculator, and an extensive content marketing library to drive organic and paid lead flow. HealthSherpa integration enables white-label Medicare enrollment. No proprietary AI, software platform, or developer-facing API is offered. The company describes itself as having over 25 years of combined agent experience.
The business model is commission-based: Direct Insurance Solutions is compensated by insurance carriers upon policy sale and renewal, with no fees charged to customers. The go-to-market is direct-to-consumer (phone, website, live chat) combined with carrier channel relationships and aggregator partnerships. Customer acquisition relies on SEO, paid search, content marketing, social media (including TikTok), and aggregator referrals. The primary customer segments are Florida drivers (especially high-risk/SR-22), Medicare beneficiaries aged 65+, individual and family health insurance shoppers, and the Hispanic/Latino community served through bilingual content and agents. The company is privately held with no disclosed funding, parent company, or institutional investors.
Direct Insurance Solutions firmographics
Firmographics- Name
- Direct Insurance Solutions
- Legal name
- Direct Insurance Solutions
- Website
- https://directinsurancesol.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Direct Insurance Solutions is an independent insurance brokerage comparing 50+ carriers across auto, home, health, Medicare, life, and commercial lines, serving Florida drivers, Medicare beneficiaries, and the Hispanic/Latino community in 38 states.
- Ownership category
- akta.pro rank
Direct Insurance Solutions industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
Keywords
Where Direct Insurance Solutions is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Direct Insurance Solutions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Broker Commissions: Direct Insurance Solutions earns commissions from insurance carriers for placing policies. As an independent broker, the company is compensated by carriers (not charged to customers) when a policy is sold or renewed. Commission structure varies by carrier and product line (auto, health, Medicare, life, property & casualty).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free quote and enrollment — broker compensated by carriers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Direct Insurance Solutions product offering
Product offeringCore offering
Direct Insurance Solutions is an independent insurance brokerage that compares policies from 50+ carriers across auto, health, Medicare, life, homeowners, boat, RV, motorcycle, and commercial lines. Licensed agents deliver free, no-obligation quotes by phone (800-619-8959), online quote tools, and in-person consultations, with bilingual English/Spanish support. The company is compensated via carrier commissions and does not charge fees to consumers.
Product overview
Direct Insurance Solutions is an independent insurance broker operating a multi-product insurance platform that compares 50+ carrier options across auto, health, Medicare, life, property, and commercial lines. The core offering is a comparison-and-brokerage model: licensed agents shop multiple carriers on behalf of consumers to find the lowest available rate. Health Insurance includes ACA marketplace plans with subsidy eligibility, supplemental health, dental, and vision. Auto Insurance covers liability, collision, comprehensive, and SR-22 filings for high-risk drivers. Medicare Insurance offers Supplement (Medigap), Advantage, and Part D plan comparison. Life Insurance includes term, whole life, final expense, and IUL policies with no-exam options. Property & Casualty encompasses homeowners, boat, RV, and motorcycle insurance. The platform also provides an online insurance calculator and connects consumers to carriers for quote generation and policy purchase through licensed agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Personal auto insurance brokerage product comparing liability, collision, comprehensive, SR-22, and high-risk driver coverage across 50+ Florida carriers. Targeted at Florida drivers, including high-risk drivers and those requiring SR-22 filings.
- Health Insurance ACA marketplace health plans, supplemental health, dental, and vision coverage for individuals and families. Includes on and off-exchange plan comparison with subsidy eligibility assistance across 38 states.
- Medicare Insurance Medicare Supplement (Medigap), Medicare Advantage, and Part D prescription drug plan comparison and enrollment assistance provided by licensed Medicare agents at no cost to the consumer.
- Life Insurance Term life, whole life, final expense, and Indexed Universal Life (IUL) policies with fast approvals; some plans available without a medical exam. Offered through partner carriers such as Mutual of Omaha, Transamerica, and Ameritas.
- Homeowners Insurance Homeowners coverage including dwelling, personal property, hurricane, flood, liability, and loss-of-use protection for Florida homeowners.
- Boat Insurance Watercraft insurance covering liability, collision, hurricane/storm protection, on-water towing assistance, and personal effects for boat owners.
- RV Insurance Coverage for motorhomes, travel trailers, and campers including comprehensive, collision, full-timer coverage, emergency expenses, and roadside assistance.
- Motorcycle Insurance Motorcycle, scooter, and moped coverage with liability, collision, custom parts and equipment, and medical payments coverage.
- Commercial Insurance Business coverage including general liability, commercial property, business interruption, workers compensation, commercial auto, and professional liability for small business owners.
- Supplemental Insurance Optional coverage package including dental, vision, hospital, accident, critical illness insurance, and telemedicine services sold alongside core health insurance products.
Quantifiable outcome
- Average annual savings of $688 per client on auto insurance
- +3 more outcomes
Companies that use Direct Insurance Solutions
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Direct Insurance Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Direct Insurance Solutions partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- CignacoreHealth insurance carrier partner. DIS offers Cigna health plans through the ACA marketplace and supplemental health products.
- Oscar HealthcoreHealth insurance carrier partner. DIS offers Oscar health plans through the ACA marketplace.
- AmbettercoreHealth insurance carrier partner offering marketplace plans through DIS.
- Molina HealthcarecoreHealth insurance carrier partner. DIS offers Molina health plans.
- UnitedHealthcarecoreHealth and Medicare insurance carrier partner. DIS offers UnitedHealthcare plans across multiple product lines.
- AvMedcoreFlorida-based health insurer partner offering plans through DIS.
- Blue Cross and Blue Shield (Florida)coreHealth insurance carrier partner. DIS offers Blue Cross plans through the ACA marketplace.
- KaisercoreHealth insurance carrier partner. DIS offers Kaiser health plans.
- GeicocoreAuto insurance carrier partner. DIS compares Geico auto rates alongside 50+ other carriers.
- ProgressivecoreAuto insurance carrier partner. DIS compares Progressive auto rates as part of its multi-carrier quote process.
- National GeneralcoreAuto insurance carrier partner, including high-risk and non-standard auto coverage.
- Ocean HarborcoreAuto insurance carrier partner offering coverage through DIS.
- KempercoreAuto insurance carrier partner, including non-standard and high-risk auto coverage.
- TravelerscoreAuto insurance carrier partner. DIS offers Travelers auto insurance.
- UAIC (United Automobile Insurance Company)coreAuto insurance carrier partner offering policies through DIS.
- AllstatecoreAuto insurance carrier partner. DIS compares Allstate auto rates as part of its multi-carrier quote.
- AetnacoreMedicare and life insurance carrier partner. DIS offers Aetna Medicare Advantage, Supplement, and Part D plans, as well as life insurance.
- HumanacoreMedicare insurance carrier partner. DIS offers Humana Medicare Advantage and Supplement plans.
- Blue Cross and Blue Shield (Medicare)coreMedicare carrier partner. DIS offers Blue Cross Medicare Supplement and Advantage plans.
- HealthSpringcoreMedicare Advantage carrier partner. DIS offers HealthSpring Medicare plans.
- AnthemcoreMedicare insurance carrier partner. DIS offers Anthem Medicare plans.
- WellCarecoreMedicare insurance carrier partner. DIS offers WellCare Medicare Advantage and Part D plans.
- Devoted HealthcoreMedicare Advantage carrier partner. DIS offers Devoted Health plans.
- Mutual of OmahacoreLife insurance carrier partner. DIS offers Mutual of Omaha term, whole life, and final expense policies.
- TransamericacoreLife insurance carrier partner. DIS offers Transamerica life insurance products.
- Corebridge FinancialcoreLife insurance carrier partner. DIS offers Corebridge life insurance policies.
- National Life GroupcoreLife insurance carrier partner. DIS offers National Life Group insurance products.
- AmeritascoreLife insurance carrier partner. DIS offers Ameritas life insurance policies.
- HealthSherpaminorMedicare enrollment aggregator partner. DIS uses HealthSherpa's platform for Medicare plan comparison and enrollment, linking from its website to medicare.healthsherapa.com for licensed agent-assisted Medicare enrollment.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Direct Insurance Solutions competitors and assessment
Company assessmentDirect peers
- GoHealth: Medicare-focused insurance brokerage and marketplace operating across many states. Comparable to DIS in Medicare Advantage/Supplement/Part D distribution via phone and online, and the licensed-agent-assisted enrollment model.
- SmartFinancial: Online insurance comparison platform quoting auto, home, and other lines from multiple carriers. Comparable to DIS in the multi-carrier DTC quote-and-bind model for personal lines consumers.
- eHealth: Online health and Medicare insurance marketplace and broker. Comparable to DIS through its Medicare, ACA, and supplemental health brokerage across many states, with a similar multi-carrier comparison and licensed-agent-assisted model.
- HealthMarkets: Multi-line independent insurance agency and broker that sells health, Medicare, life, and supplemental coverage to individuals and families. Closely comparable to DIS in product breadth, commission model, and DTC phone/internet distribution.
- The Zebra: Auto and home insurance comparison platform. Comparable to DIS in the multi-carrier auto/home quote-and-compare consumer experience, with a similar reliance on SEO and paid search for lead generation.
- Policygenius: Online insurance marketplace that compares multiple carriers for life, home, auto, and disability coverage. Comparable to DIS in the multi-carrier comparison model and the DTC digital-first acquisition motion.
- Insurify: Insurance comparison marketplace for auto, home, and life coverage. Comparable to DIS in the multi-carrier online comparison model targeting Florida and other high-premium states.
- SelectQuote: Direct-to-consumer insurance brokerage specializing in life and senior products (term life, final expense, Medicare). Comparable to DIS in the multi-carrier brokerage model and in-person/phone sales motion targeting life-stage and Medicare customers.
Emerging players
- CoverHound (now Zywave): Commercial and personal lines insurance comparison platform. Comparable to DIS in the multi-carrier small-commercial brokerage motion and digital quote experience.
Broad incumbents
- MediaAlpha (QuoteWizard): Insurance customer acquisition platform operating consumer-facing brands such as QuoteWizard. Comparable to DIS as a multi-carrier insurance lead-generation and comparison channel feeding the same independent broker ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Direct Insurance Solutions social profiles
Digital presenceDirect Insurance Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Insurance Solutions leadership team
Management profileNumber of profiles
Direct Insurance Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Insurance Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Insurance Solutions
What does Direct Insurance Solutions do?
Direct Insurance Solutions is an independent insurance brokerage that compares policies from 50+ carriers across auto, health, Medicare, life, homeowners, boat, RV, motorcycle, and commercial lines. Licensed agents deliver free, no-obligation quotes by phone (800-619-8959), online quote tools, and in-person consultations, with bilingual English/Spanish support. The company is compensated via carrier commissions and does not charge fees to consumers.
Is Direct Insurance Solutions a public or private company?
Direct Insurance Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Direct Insurance Solutions founded?
Direct Insurance Solutions was founded in 2018. It employs 1 to 10 people.
Where is Direct Insurance Solutions based?
Direct Insurance Solutions is headquartered in Miami, United States, in the North America region.
How does Direct Insurance Solutions make money?
One revenue line is on record: insurance Broker Commissions.
Who are Direct Insurance Solutions's main competitors?
Direct peers on record are GoHealth, SmartFinancial, eHealth, HealthMarkets, The Zebra, Policygenius, Insurify and SelectQuote. CoverHound (now Zywave) is listed as an emerging player. MediaAlpha (QuoteWizard) is listed as a broad incumbent.
Does Direct Insurance Solutions have an API?
No public API is recorded for Direct Insurance Solutions.
What industry is Direct Insurance Solutions in?
Direct Insurance Solutions's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 52421 and its SIC code is 6411.