American Equipment
American Equipment, LLC is a family-owned equipment dealer in Farmington, NY that sells, rents, and services heavy construction and agricultural equipment through its Heavy Construction Group and Agriculture & Small Engine divisions, serving contractors, farmers, and property owners across the Northeast US.
- Company typePrivate
- Founded1980
- HeadquartersFarmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What American Equipment does
American Equipment, LLC is a family-owned equipment dealer headquartered at 6112 Collett Road West, Farmington, New York, operating as a subsidiary of Villager Construction Inc. The company sells, rents, and services heavy construction and agricultural equipment through two divisions: the Heavy Construction Group (Caterpillar, BOMAG, HAMM, Superior Broom, Okada, Pro-Tec, and Mr. Manhole) and the Agriculture & Small Engine Group (Massey Ferguson, Kioti, Ferris, Cub Cadet, and Toro). Its core technical capability centers on a Caterpillar-certified hydraulic hose rebuild facility with certified crimp tooling and same-day service, complemented by onsite and shop welding, parts supply across all makes, and storage container sales and rentals. Authorized access to the Caterpillar rental fleet is provided through a long-standing Milton Cat rental alliance established in 2006.
The business operates a traditional multi-channel dealership model: a physical showroom in Farmington, NY, an in-house sales team handling new, used, and rent-to-own transactions, online inventory listings searchable by category and manufacturer, and integrated financing through AGCO Financial and Currency Finance. Equipment is offered for outright purchase, daily/weekly/monthly rental, and rent-to-own (heavy construction only), with delivery, pickup, and customer-haul options supporting the rental fleet. Marketing reach combines SEO-driven website inventory, Facebook engagement, email mailing lists, and membership in local associations such as the NY State Nursery Landscape Association and the Farmington Chamber of Commerce.
Revenue is generated across five streams: one-time equipment sales (new and used construction and farm equipment), usage-based equipment rentals, transactional parts sales (Caterpillar fluids, filters, hoses, couplings), professional service and repair, and storage container sales and rentals (minimum 3-month terms). Customer segments span heavy construction contractors, farmers and agricultural operations, golf course developers, industrial plants, oil industry, government entities, and homeowners, with the primary revenue concentration on heavy construction contractors and agricultural buyers in the Northeast US.
American Equipment firmographics
Firmographics- Name
- American Equipment
- Legal name
- American Equipment, LLC
- Website
- https://americanequipmentllc.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Equipment, LLC is a family-owned equipment dealer in Farmington, NY that sells, rents, and services heavy construction and agricultural equipment through its Heavy Construction Group and Agriculture & Small Engine divisions, serving contractors, farmers, and property owners across the Northeast US.
- Ownership category
- akta.pro rank
American Equipment industry classification
Industry- Product category
- Heavy Equipment Dealership
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Industrial Machinery & Equipment (5084), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB), Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)
Keywords
Where American Equipment is headquartered
LocationHeadquarters
- HQ city
- Farmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: Sales of new and used construction equipment including excavators, dozers, skid steers, compactors, and attachments. Also farm equipment including tractors, mowers, and outdoor power equipment. Revenue generated through outright purchase transactions.
- Equipment Rentals: Daily, weekly, monthly, and long-term rentals of heavy construction equipment including Caterpillar machines, light plants, compressors, road saws, core drills, sweepers, concrete breakers, trench boxes, road plates, and various attachments.
- Parts Sales: Sales of replacement parts including Caterpillar fluids, filters, hydraulic hoses, couplings, and adapters. Parts quoted through online forms and phone inquiries.
- Service and Repair: Service department supporting all makes of equipment including welding, hydraulic hose repair, diagnostic services, blade sharpening, and general maintenance.
- Storage Container Sales/Rentals: New one-trip and used storage containers available for purchase or rental. Minimum 3-month rental terms for containers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Air Compressors - Rental |
| Unit Pricing | Pay-as-you-go | Skid Steers - Rental |
| Unit Pricing | Pay-as-you-go | Compact Tractors - Sale |
| Unit Pricing | Pay-as-you-go | Compact Tractors - Sale |
| Unit Pricing | Pay-as-you-go | Zero Turn Mowers - Sale |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
American Equipment product offering
Product offeringCore offering
American Equipment is a family-owned equipment dealer in Farmington, NY selling and renting new and used heavy construction equipment (Caterpillar, BOMAG, HAMM, Superior Broom) and agricultural/outdoor power equipment (Massey Ferguson, Kioti, Ferris, Toro). The company operates two divisions—Heavy Construction Group and Agriculture & Small Engine Group—providing sales, daily/weekly/monthly rentals, parts, certified Caterpillar hydraulic hose repair, welding, and financing through partner lenders.
Product overview
American Equipment, LLC is a family-owned heavy equipment dealer offering two main divisions: Heavy Construction Group (Caterpillar, Superior Broom, BOMAG, Okada, Pro-Tec, Mr. Manhole) and Agriculture & Small Engine Group (Ferris, Massey Ferguson, Kioti). The company operates as a dealer-rental hybrid business providing equipment sales, rentals, parts, service, and financing. Their construction division specializes in Caterpillar equipment through a Milton Cat rental alliance plus attachments from Geith, Okada, and other manufacturers. The agricultural division offers tractors from Massey Ferguson and Kioti, zero turn mowers from Ferris and Cub Cadet, and outdoor power equipment. Services include a certified Caterpillar hose rebuild center, welding, and storage container sales/rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Construction Equipment Sales New and used heavy construction and earth-moving equipment for sale, including excavators, dozers, skid steers, wheel loaders, compactors, and related machines from manufacturers such as Caterpillar, BOMAG, HAMM, and Superior Broom. Targeted at professional contractors and construction firms.
- Agricultural and Outdoor Power Equipment Sales New and used farm and outdoor power equipment including sub-compact to 138 HP tractors, zero-turn and riding lawn mowers, snow blowers, and UTVs from brands such as Massey Ferguson, Kioti, Ferris, Cub Cadet, and Toro. Targeted at farmers, property owners, and agricultural operations.
- Equipment Rental Services Rental of Caterpillar machines, light plants, compressors, road saws, core drills, sweepers, concrete breakers, trench boxes, road plates, excavator buckets, and skid steer attachments on daily, weekly, monthly, or long-term terms. Targeted at contractors, farmers, golf course developers, industrial plants, oil industry, and government agencies.
- Parts and Service Department
Quantifiable outcome
- Over 237 construction equipment listings and 33 farm equipment listings available
- +2 more outcomes
Companies that use American Equipment
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
American Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Equipment partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Milton CatcoreRental alliance dealer for Milton Cat since 2006. Rents Caterpillar equipment by the day, week, and even hourly. Fleet offers most any Cat machine needed to complete construction projects.
- GeithcoreFull range of Geith products including excavator buckets, hydraulic and manual thumbs, concrete crushers, quick couplers, and aftermarket teeth and cutting edges for all excavators, loaders, backhoes, tractors, and skid steers.
- Okada AmericacoreWorld leader in hydraulic hammers, plate compactors, concrete breakers, attachments for hydraulic excavators and backhoes. One of the largest manufacturers of made-to-order hydraulic attachment kits.
- CaterpillarcoreCaterpillar certified hose rebuild center. Stocks Caterpillar fluids, filters, and supplies. Authorized dealer for Cat equipment through Milton Cat alliance.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
American Equipment competitors and assessment
Company assessmentBroad incumbents
- Sunbelt Rentals: Major national equipment rental provider with extensive fleet across construction, industrial, and specialty segments. Competes broadly on rental pricing and fleet availability in the same Northeast territory.
- United Rentals: Largest equipment rental company in North America with a national branch network. Competes with American Equipment's rental division on fleet breadth, pricing, and availability rather than on dealer exclusivity.
Direct peers
- RDO Equipment Co. Large multi-brand construction and agricultural equipment dealer with full sales, rental, parts, and service operations across the US. Comparable vertically integrated dealer model spanning ag and construction end markets.
- Milton Cat: Authorized Caterpillar dealer and the company's primary rental alliance partner. Operates a similar dealer-rental model across the Northeast and Upstate New York, directly comparable in product mix, customer base, and reliance on the Cat brand.
- Papé Group: Family-owned equipment dealer with construction, agriculture, material handling, and turf divisions across the Western US. Comparable multi-brand, multi-vertical dealer model with similar service and parts infrastructure.
- Ring Power Corporation: Authorized Caterpillar dealer covering Florida and the Southeastern US with construction equipment sales, rentals, and heavy equipment service. Comparable in dealership scope, Cat franchise reliance, and integrated service capabilities.
- Stotz Equipment: Multi-state John Deere construction and agricultural equipment dealer with full sales, rental, parts, and service operations across the Western US. Comparable as a family-influenced regional dealer running dual ag/construction divisions.
- Cleveland Brothers: Authorized Caterpillar dealer serving Pennsylvania, West Virginia, and surrounding states with equipment sales, rentals, and heavy equipment service. Directly comparable in customer profile, product line, and dealer economics.
- Five Star Equipment: Regional Caterpillar dealer serving Pennsylvania and Upstate New York with construction equipment sales, rentals, parts, and service. Closely mirrors American Equipment's dealer-rental hybrid model and Northeast territory.
Others
- Caterpillar Inc. Original equipment manufacturer whose products American Equipment distributes through the Milton Cat alliance. Not a competitor but the upstream supplier whose brand, allocation, and dealer-program decisions directly shape American Equipment's economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
American Equipment social profiles
Digital presenceAmerican Equipment compliance and trust
Trust signalCompliance2 records
American Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Equipment leadership team
Management profileNumber of profiles
American Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Equipment
What does American Equipment do?
American Equipment is a family-owned equipment dealer in Farmington, NY selling and renting new and used heavy construction equipment (Caterpillar, BOMAG, HAMM, Superior Broom) and agricultural/outdoor power equipment (Massey Ferguson, Kioti, Ferris, Toro). The company operates two divisions—Heavy Construction Group and Agriculture & Small Engine Group—providing sales, daily/weekly/monthly rentals, parts, certified Caterpillar hydraulic hose repair, welding, and financing through partner lenders.
Is American Equipment a public or private company?
American Equipment is a private company. It is classified as family owned and is currently operating.
When was American Equipment founded?
American Equipment was founded in 1980. It employs 11 to 50 people.
Where is American Equipment based?
American Equipment is headquartered in Farmington, United States, in the North America region.
How does American Equipment make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales, service and Repair and storage Container Sales/Rentals.
Who are American Equipment's main competitors?
Broad incumbents on record are Sunbelt Rentals and United Rentals. Direct peers are RDO Equipment Co., Milton Cat, Papé Group, Ring Power Corporation, Stotz Equipment, Cleveland Brothers and Five Star Equipment. Caterpillar Inc. is listed as an others.
Does American Equipment have an API?
No public API is recorded for American Equipment.
What industry is American Equipment in?
American Equipment's product category is Heavy Equipment Dealership. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 532412 and its SIC code is 7350.