Five Star Equipment
Five Star Equipment is an authorized John Deere heavy equipment dealer founded in 1980, operating seven branches across Pennsylvania and New York that sell, rent, and service new and used construction, forestry, and agricultural equipment for contractors and municipalities.
- Company typePrivate
- Founded1980
- HeadquartersThroop, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Five Star Equipment does
Five Star Equipment, Inc. is a privately held, full-service heavy equipment dealer founded in 1980 and headquartered in Dunmore, Pennsylvania (firmographics also list Throop). Operating as an authorized John Deere dealer, the company sells new and used heavy equipment, rents machinery, supplies genuine and aftermarket parts, and provides factory-trained repair and mobile service through seven owned-and-operated branches across Pennsylvania and New York covering 57 counties. Its primary customer segment is construction contractors, with secondary segments including municipalities, agricultural operations, forestry, mining, landscaping, and paving and infrastructure; distribution is delivered via enterprise field sales, branch walk-in, and a website equipment catalog.
The company's underlying technology stack combines John Deere's equipment platform with the JD Link telematics system for remote diagnostics and over-the-air software updates, alongside Topcon 2D Laser and 3D GPS grade control systems available for purchase or rent on John Deere crawler dozers and motor graders. Five Star operates a dedicated Grade Control Technology Team staffed with factory-trained specialists, territory sales managers, and service technicians, and also carries Bomag compaction equipment and Warhorse-supplied pump, power, and lighting rental inventory. No proprietary software, AI/ML systems, or technology patents are disclosed.
Revenue is generated across six streams: new equipment sales, used equipment sales, equipment rentals (daily, weekly, and monthly terms), parts sales, service and repair, and equipment financing. Pricing on equipment sales is quote-based; promotional financing offers include 0% APR for 48 months on qualifying new equipment, and rentals carry a 10% discount on bookings of five or more days. Go-to-market relies on territory-based field sales representatives, seven physical branches, customer engagement events such as the John Deere Gold Key Tour, blog content marketing, email newsletters, and customer reviews.
Five Star Equipment firmographics
Firmographics- Name
- Five Star Equipment
- Legal name
- Five Star Equipment, Inc.
- Website
- https://fivestarequipment.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Five Star Equipment is an authorized John Deere heavy equipment dealer founded in 1980, operating seven branches across Pennsylvania and New York that sell, rent, and service new and used construction, forestry, and agricultural equipment for contractors and municipalities.
- Ownership category
- akta.pro rank
Five Star Equipment industry classification
Industry- Product category
- Heavy Equipment Dealership
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Construction Machinery & Equip (3531), Farm Machinery & Equipment (3523), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Excavators (IMAHAAAA)
- akta.pro secondary industries
- Skid Steer & Compact Track Loaders (IMAHAAAE), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where Five Star Equipment is headquartered
LocationHeadquarters
- HQ city
- Throop
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Five Star Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sales of new heavy equipment including excavators, dozers, loaders as an authorized John Deere dealer
- Used Equipment Sales: Sales of pre-owned heavy equipment
- Equipment Rentals: Daily, weekly, and monthly rental terms for construction equipment including aerial lifts, air compressors, compaction, earthmoving, material handling, power and lighting, and pump equipment
- Parts Sales: Genuine parts including attachment parts, aftermarket heavy equipment parts, John Deere parts, and undercarriage parts
- Service and Repair: Heavy equipment repair, mobile heavy equipment service, and undercarriage service and repair performed by factory-trained technicians
- Equipment Financing: Financing options for equipment purchases including promotional offers such as 0% APR for 48 months on qualifying new equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | John Deere Equipment Financing |
| Usage-based | Pay-as-you-go | Rental Fleet Special |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Five Star Equipment product offering
Product offeringCore offering
Five Star Equipment is a full-service authorized John Deere heavy equipment dealership selling new and used construction, forestry, mining, and agricultural machinery, with a complementary rental fleet (pumps, generators, light towers, aerial lifts, compaction, and earthmoving equipment). It also supplies genuine John Deere, aftermarket, and undercarriage parts, provides factory-trained in-shop and mobile heavy equipment repair, offers equipment financing (e.g., 0% APR for 48 months promotions), and integrates Topcon 2D Laser and 3D GPS grade control systems for John Deere crawler dozers and motor graders.
Product overview
Five Star Equipment is a full-service heavy equipment dealer offering new and used equipment sales, rentals, genuine parts, and factory-trained repair services across Pennsylvania and New York. The company operates as an authorized John Deere dealer with seven locations covering 57 counties. Its rental fleet includes submersible pumps, diaphragm pumps, trash pumps, portable generators, towable generators, and towable light towers available for daily, weekly, or monthly rental. Additional offerings include parts (attachment parts, aftermarket parts, John Deere parts, undercarriage parts), equipment financing with promotional rates, and specialized undercarriage and mobile service repair. The company also serves as an OEM dealer for Topcon grade control technology for John Deere construction equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- New Equipment Sales Sales of new heavy equipment (excavators, dozers, loaders, and other construction machinery) through authorized John Deere dealer relationships, for contractors, municipalities, and other business operators in PA and NY.
- Used Equipment Sales Sales of pre-owned heavy equipment providing cost-effective options for contractors and businesses in PA and NY.
- Equipment Rentals Flexible rental options for heavy equipment including aerial lifts, air compressors, compaction equipment, earthmoving equipment, jobsite equipment, material handling, power and lighting, and pump equipment across Pennsylvania and New York.
- John Deere Parts Genuine OEM replacement parts for John Deere equipment, supplied through the dealership's parts departments across PA and NY.
- Aftermarket Heavy Equipment Parts Replacement parts from third-party manufacturers for various heavy equipment brands, offered as an alternative or complement to OEM parts.
- Attachment Parts Parts for heavy equipment attachments including buckets, blades, and specialized implements.
- Undercarriage Parts Replacement undercarriage components including tracks, rollers, and idlers for tracked heavy equipment.
- Heavy Equipment Repair In-shop heavy equipment repair services performed by factory-trained technicians at Five Star Equipment locations across PA and NY.
- Mobile Heavy Equipment Service On-site heavy equipment repair and maintenance services delivered directly to customer job sites to minimize downtime.
- Undercarriage Service & Repair Specialized service and repair for undercarriage components on tracked heavy equipment.
- Equipment Financing Equipment financing options for purchases, including promotional offers such as 0% APR for 48 months on qualifying new equipment, subject to credit approval.
- Topcon Grade Control Systems Topcon 2D Laser and 3D GPS grade control systems for John Deere crawler dozers and motor graders, available for purchase or rent through Five Star Equipment, with support from a dedicated Grade Control Technology Team.
- Submersible Pumps (Rental) Submersible pumps for removing water from trenches, pits, and flooded areas, available in 3/4 In Electric, 2 In Electric, and 6 In Electric rental models.
- Diaphragm Pumps (Rental) Diaphragm pumps designed to handle fluids containing solids, sludge, or debris via a flexible diaphragm system, available in 3 In Gas and 6 In Gas rental models.
- Trash Pumps (Rental) High-capacity pumps for moving water containing mud, sand, and debris, available in 2 In Gas, 3 In Gas, 4 In Gas, and 6 In Gas rental models.
- Portable Generators (Rental) Compact, transportable generators for smaller jobsite power needs, available in 2-4 kW and 5-6 kW rental models with power cord options.
- Towable Generators (Rental) High-capacity towable generators for large construction sites and industrial applications, available in 20 kW, 45 kW, 60 kW, and 80 kW rental models.
- Towable Light Towers (Rental) Portable illumination units for job sites operating in low-light or nighttime conditions, available in 4 kW and 6 kW rental models.
Quantifiable outcome
- Fuel consumption reduced to half to one third compared to competing brands according to customer testimony
- +1 more outcomes
Companies that use Five Star Equipment
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
Five Star Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Five Star Equipment partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Topcon Positioning SystemscoreFive Star Equipment became an OEM dealer of Topcon Grade Control technology for John Deere crawler dozers and motor graders. The company created a dedicated Grade Control Technology Team to provide sales and support. Topcon 2D Laser and 3D GPS systems are available for purchase or rent through all 8 locations.
- John DeerecoreAuthorized John Deere dealer providing new and used equipment sales, genuine parts, and factory-certified service. Dealership includes access to special products like the 944K Hybrid Wheel Loader (largest in Deere fleet). Five Star Equipment has sold John Deere equipment since 1980.
- Warhorse RentalsminorWarhorse Rentals supplies pump equipment, power and lighting equipment, and other rental items to Five Star Equipment locations. Equipment includes submersible pumps, diaphragm pumps, trash pumps, portable and towable generators, and light towers.
- BomagminorFive Star Equipment sells and services Bomag equipment as part of their product portfolio alongside John Deere products.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Five Star Equipment competitors and assessment
Company assessmentBroad incumbents
- Wajax Corporation: Canadian industrial equipment dealer and distributor with construction, forestry, mining, and material-handling product lines plus full aftermarket support. Comparable diversified heavy-equipment dealer economic model though internationally focused.
- Sunbelt Rentals: Major national equipment rental provider with broad fleet coverage that overlaps Five Star's contractor/utility rental categories; representative of the competitive pressure on regional rental revenue.
- Brandt Tractor: Canada's largest John Deere Construction & Forestry dealer and a major agricultural equipment provider, operating multiple branches with full sales/rental/parts/service. The closest international analog to a multi-branch, full-service John Deere CE/forestry dealer.
- Foley Equipment Company: Authorized Caterpillar dealer with multi-branch operations across Kansas and Missouri delivering sales, rental, parts, and service. Comparable multi-location heavy-equipment dealership economics and customer mix, but anchored on Cat rather than John Deere.
- H&E Equipment Services: Publicly traded, large-scale Caterpillar-focused dealer with a national rental fleet and full-service branches. Overlaps with Five Star on the rental-utility and contractor-customer dimensions but operates at materially larger scale and broader geography.
- United Rentals: Largest equipment rental company in the world, with a national fleet spanning aerial lifts, earthmoving, power, and pumps that overlaps directly with Five Star's rental offerings (aerial, compaction, pumps, generators, light towers).
Direct peers
- RDO Equipment Co. Largest authorized John Deere Construction & Forestry dealer in North America, operating multiple-store territories across the U.S. with full sales, rental, parts, and service capabilities — directly comparable business model and OEM relationship to Five Star Equipment.
- Stribling Equipment: Authorized John Deere Construction & Forestry dealer serving the Mid-Atlantic with new equipment, rentals, parts, and service. Comparable dealer model and OEM relationship to Five Star, with overlap in regional customer base.
- Cleveland Brothers Equipment Co. Authorized Caterpillar heavy equipment dealer headquartered and operating across Pennsylvania, with full sales/rental/parts/service operations. A direct geographic and business-model peer, with the same multi-branch OEM dealer economics relevant to Five Star's PA footprint.
Regional players
- Darr Equipment Co. Regional Caterpillar dealer serving Oklahoma, North Texas, and surrounding states with full sales, rental, parts, and service. Comparable dealer business model but operates in a separate geographic region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Five Star Equipment social profiles
Digital presenceFive Star Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five Star Equipment leadership team
Management profileNumber of profiles
Profiles8 records
Five Star Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five Star Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five Star Equipment
What does Five Star Equipment do?
Five Star Equipment is a full-service authorized John Deere heavy equipment dealership selling new and used construction, forestry, mining, and agricultural machinery, with a complementary rental fleet (pumps, generators, light towers, aerial lifts, compaction, and earthmoving equipment). It also supplies genuine John Deere, aftermarket, and undercarriage parts, provides factory-trained in-shop and mobile heavy equipment repair, offers equipment financing (e.g., 0% APR for 48 months promotions), and integrates Topcon 2D Laser and 3D GPS grade control systems for John Deere crawler dozers and motor graders.
Is Five Star Equipment a public or private company?
Five Star Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Five Star Equipment founded?
Five Star Equipment was founded in 1980. It employs 101 to 250 people.
Where is Five Star Equipment based?
Five Star Equipment is headquartered in Throop, United States, in the North America region.
How does Five Star Equipment make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rentals, parts Sales, service and Repair and equipment Financing.
Who are Five Star Equipment's main competitors?
Broad incumbents on record are Wajax Corporation, Sunbelt Rentals, Brandt Tractor, Foley Equipment Company, H&E Equipment Services and United Rentals. Direct peers are RDO Equipment Co., Stribling Equipment and Cleveland Brothers Equipment Co.. Darr Equipment Co. is listed as a regional player.
Does Five Star Equipment have an API?
No public API is recorded for Five Star Equipment.
What industry is Five Star Equipment in?
Five Star Equipment's product category is Heavy Equipment Dealership. Its primary akta.pro industry code is IMAHAAAA, Excavators, with a secondary code of IMAHAAAE, Skid Steer & Compact Track Loaders. Its NAICS code is 3331 and its SIC code is 3531.