Maxx Media
Maxx Media Limited is a UK-based digital out-of-home (DOOH) advertising operator running HD LED SmartScreens in five UK cities, selling airtime to national brands, agencies, and event organisers targeting ABC1 audiences.
- Company typePrivate
- Founded2006
- HeadquartersEastleigh, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Maxx Media does
Maxx Media Limited is a UK-based digital out-of-home (DOOH) advertising operator founded in 2006 and headquartered in Chandler's Ford, Hampshire. The company owns and operates a portfolio of HD LED digital screens in prime city centre locations across the south and south-west of the UK, including Portsmouth, Reading, Cardiff, Richmond, and Bristol, with a cumulative stated reach in the tens of millions of fortnightly impacts. Its flagship SmartScreen product line includes large-format HD LED curved displays (up to 47sqm) and double-sided portrait screens, positioned to deliver ABC1 audiences at high-traffic junctions.
The company sells advertising airtime to national brands, local advertisers, media agencies, and event organisers via a direct B2B sales motion. Pricing is governed by a private rate card with fees specified in booking confirmations, and campaign delivery is verified through an automated API that provides playout data to clients. Audience measurement incorporates facial detection and vehicle detection technologies to quantify impressions. Customers span aviation, real estate, rail, automotive, charity, education, and arts sectors, with named logos including First Great Western, Rightmove, Cardiff Airport, RNLI, Thameslink, Citroen, and the University of South Wales.
Maxx Media operates with a lean team of 1-10 employees as a privately held UK limited company, with no disclosed institutional funding. Its growth has been organic and incremental, expanding from a single Cardiff screen in 2015 to five cities by the mid-2020s, supported by community sponsorships such as the Brighton Fringe Festival and charity partnerships including Cancer Research UK.
Maxx Media firmographics
Firmographics- Name
- Maxx Media
- Legal name
- Maxx Media Limited
- Website
- https://maxxmedia.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maxx Media Limited is a UK-based digital out-of-home (DOOH) advertising operator running HD LED SmartScreens in five UK cities, selling airtime to national brands, agencies, and event organisers targeting ABC1 audiences.
- Ownership category
- akta.pro rank
Maxx Media industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
Keywords
Where Maxx Media is headquartered
LocationHeadquarters
- HQ city
- Eastleigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Maxx Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Digital Advertising Display: Maxx Media generates revenue through displaying digital advertising content on their network of digital screens across multiple UK cities. Advertisers pay for advertising airtime based on display periods and site locations. The company offers campaign booking with fees based on their rate card.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Maxx Media product offering
Product offeringCore offering
Maxx Media operates a network of HD LED digital screens (SmartScreens) in prime city centre locations across the south and south west of the UK, including Portsmouth, Reading, Cardiff, Richmond, and Bristol. The company sells advertising airtime on these screens to brands, media agencies, and event organisers, with audiences ranging from 1.2 million to 3.3 million impacts depending on screen location. Campaign booking is conducted via direct sales and a confidential rate card system.
Product overview
Maxx Media is a digital out-of-home (DOOH) media company operating state-of-the-art digital screens across prime city centre locations in the south and south west of the UK. The company's SmartScreen product portfolio includes five distinct screen locations: Portsmouth Lights (1.08M fortnightly impacts), Reading Lights (3.3M impacts), Cardiff Lights (1.61M impacts), Richmond Lights (1.68M impacts), and Bristol Lights (1.2M impacts). The SmartScreen network delivers dynamic digital advertising to ABC1 audiences using HD LED display technology, with audience measurement including facial detection and vehicle detection technology. The company provides campaign data through automated API connections and offers flexible advertising solutions for businesses targeting high-impact city centre locations.
Differentiator
Problem solved
Functional benefit
Brands
- Portsmouth Lights: Digital OOH screen network in Portsmouth, UK with 1,087,602 fortnightly impacts.
- Reading Lights
- Cardiff Lights
- Richmond Lights
- Bristol Lights
- Southampton Smartscreen
Products and services
- Portsmouth Lights
Quantifiable outcome
- Screen impacts ranging from 1.2M to 3.3M depending on location
Companies that use Maxx Media
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Maxx Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maxx Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Francis Benali's Big Race (Cancer Research UK)minorMaxx Media supported football legend Francis Benali's bid to raise £1 million for Cancer Research UK. The company helped promote this charity initiative through their digital screens.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Maxx Media competitors and assessment
Company assessmentBroad incumbents
- Talon Outdoor: Largest independent UK out-of-home media planning and buying agency. Sits between media owners like Maxx Media and advertisers, but competes for the same campaign budgets and shapes agency preference for DOOH suppliers.
Direct peers
- Wildstone: UK-focused outdoor and digital out-of-home media owner with growing premium DOOH portfolio. Comparable to Maxx Media as a privately-held, UK-focused DOOH property owner and operator.
- Clear Channel UK: Major UK DOOH and outdoor advertising operator with a national digital screen portfolio. Directly competes for the same advertiser and media agency budgets that buy space on Maxx Media's SmartScreens.
- JCDecaux UK: UK arm of the world's largest out-of-home advertising company. Directly competes with Maxx Media in premium city-centre DOOH, particularly for London and major regional city budgets, but at vastly larger scale.
- blowUP media: European premium large-format digital and static out-of-home operator with sites in UK city centres. Directly comparable to Maxx Media on format and high-impact city-centre positioning.
- Ocean Outdoor: UK premium digital out-of-home operator focused on high-impact, large-format city-centre digital screens. Closest business model match to Maxx Media's flagship HD LED curved SmartScreen positioning.
- Global (formerly Primesight / Exterion Media): Large UK and European OOH operator (formed from Primesight and Exterion Media merger) running premium digital roadside and city-centre screens. Competes with Maxx Media for national advertiser DOOH budgets.
Others
- VIOOH: Programmatic digital out-of-home marketplace connecting DOOH media owners (like Maxx Media) with media agencies. Enabling layer rather than direct competitor, but a key route to scaling programmatic DOOH demand.
- Route: UK-based out-of-home audience measurement and research provider. Not a competitor, but closely tied to the value proposition Maxx Media sells (quantified impacts, ABC1 audiences) via shared industry currency.
Emerging players
- OpenLoop Media: UK-focused digital out-of-home media operator building a network of city-centre screens. Comparable scale and operating model to Maxx Media as a smaller, regional DOOH challenger.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Maxx Media social profiles
Digital presenceMaxx Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxx Media leadership team
Management profileNumber of profiles
Maxx Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxx Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxx Media
What does Maxx Media do?
Maxx Media operates a network of HD LED digital screens (SmartScreens) in prime city centre locations across the south and south west of the UK, including Portsmouth, Reading, Cardiff, Richmond, and Bristol. The company sells advertising airtime on these screens to brands, media agencies, and event organisers, with audiences ranging from 1.2 million to 3.3 million impacts depending on screen location. Campaign booking is conducted via direct sales and a confidential rate card system.
Is Maxx Media a public or private company?
Maxx Media is a private company. It is classified as unknown and is currently operating.
When was Maxx Media founded?
Maxx Media was founded in 2006. It employs 1 to 10 people.
Where is Maxx Media based?
Maxx Media is headquartered in Eastleigh, United Kingdom, in the Europe region.
How does Maxx Media make money?
One revenue line is on record: digital Advertising Display.
Who are Maxx Media's main competitors?
Talon Outdoor is listed as a broad incumbent. Direct peers are Wildstone, Clear Channel UK, JCDecaux UK, blowUP media, Ocean Outdoor and Global (formerly Primesight / Exterion Media). Others are VIOOH and Route. OpenLoop Media is listed as an emerging player.
Does Maxx Media have an API?
Yes. Maxx Media provides an automated API connection for delivering Playout Delivery Data to clients upon request. The API is used to prove delivery of advertising campaigns during the Display Period. Data shared via the API cannot be shared with third parties without written consent from the Media Owner and cannot be aggregated across campaigns for historical market trends or future pricing decisions.
What industry is Maxx Media in?
Maxx Media's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAABAG, Out-of-Home (OOH) Media Planning & Buying. Its NAICS code is 54185.