What Wildstone does

Wildstone is a London-based outdoor media infrastructure company founded in 2010 by Damian Cox, which claims to be the world's largest owner of outdoor advertising infrastructure with a portfolio of over 5,700 assets across six countries — the UK, Germany, the Netherlands, Spain, Ireland, and Australia. The company owns and operates a mix of digital 48-sheet screens, classic paper-and-paste billboards, super-premium digital sites (such as the Berlin Videowall, M8 Tower in Glasgow, and Old Street Digital Canvas), D6 forecourt screens, and highway billboard masts. Its core technology is next-generation LED Screen hardware — high-quality, ultra slim, lightweight, energy-efficient displays used across all digital installations — alongside notable individual assets such as a 3D-capable 104sqm billboard on Kurfürstendamm in central Berlin.

Wildstone's business model is asset ownership and site aggregation rather than media sales. The company acquires, develops, and funds digital advertising installations on third-party property (private, corporate, multi-site, and public-sector landlords) and structures payments to property owners as either ongoing rental income or upfront capital payments. It then leases the operating sites to media operators — including JCDecaux, Clear Channel, Global, i-media, and regional players such as QMS and HYGH — under sale-and-leaseback or capital release arrangements. Go-to-market is enterprise field sales with dedicated business development directors, complemented by channel partnerships for portfolio digitisation at scale (notably a 25-year agreement with Motor Fuel Group covering 1,200+ UK petrol stations).

The company is privately held and majority-owned by Antin Infrastructure Partners following the August 2022 buyout from DigitalBridge. In January 2024 it completed a landmark £350 million syndicated infrastructure refinancing with Deutsche Bank — the first such facility in the OOH sector — funding acquisitions and digitisation across the UK, Europe, and Australia. Customers include UK councils (Salford, Wandsworth, Lewisham), Transport for London, Motor Fuel Group, Willow Properties, and Tier 1 global media operators, with notable contracts including the £80 million TfL digital billboard deal secured in 2025.

Name

Wildstone

Legal name

Wildstone Capital Limited

Website

https://wildstone.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Wildstone is the world's largest owner of outdoor media infrastructure, operating over 5,700 digital and static advertising assets across six countries. It acquires, develops, and funds installations for property owners and leases them to media operators across the UK, Europe, and Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Outdoor Advertising Asset Operations: Wildstone owns and operates outdoor media infrastructure assets including digital billboards, classic paper and paste billboards, and super-premium sites. They generate revenue by leasing these assets to media operators.
2. Property Owner Partnerships: Wildstone provides property owners (private landlords, corporate landlords, public sector) with rental income or capital payments in exchange for hosting advertising assets on their properties.
3. Capital Release Services: Sale and leaseback model allowing media operators to unlock capital by selling assets to Wildstone while continuing to operate sites through rental arrangements.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Wildstone acquires, develops, and owns outdoor advertising infrastructure assets — including digital 48-sheet screens, classic paper-and-paste billboards, and super-premium digital sites — across the UK, Europe and Australia. The company funds all installation and construction costs itself, then either pays property owners ongoing rent or an upfront capital sum for hosting sites, and leases the assets to media operators who sell advertising space on them.

Product overview

Wildstone is the world's largest owner of outdoor media infrastructure, operating as an asset aggregator and digitisation partner rather than a traditional software platform. The company offers a portfolio of over 5,700 outdoor advertising assets across the UK, Germany, Netherlands, Spain, Ireland, and Australia. The product portfolio consists of digital formats (48-sheet screens, super-premium digital sites like the Berlin Videowall and M8 Tower, D6 screens for forecourt locations, and billboard masts) alongside classic paper-and-paste billboards. Wildstone's business model combines asset ownership with turnkey services: they acquire, develop, and fund digital advertising installations for property owners (generating rental or capital payments), then lease sites to media operators. The company handles all planning, construction, and maintenance in-house, enabling landlords to unlock revenue from underutilised land without capital investment. The core value proposition is portfolio digitisation and expansion services for media operators, and revenue generation for property owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital 48-Sheet Screens
• Classic Paper & Paste Billboards
• Super-Premium Digital Sites
• D6 Digital Screens
• Berlin Videowall
• Billboard Masts
• Site Digitisation Services
• Capital Release Solutions

Quantifiable outcome

• Over 181,000 daily viewers reached by Berlin Videowall
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• i-mediacoreChannel Partner/ Reseller/ Distributor · 9 April 2026i-media appointed as the operator of all D6 screens across the MFG estate, integrating them into i-media's national roadside advertising network.
• QMScoreStrategic or Co-development Partner · 31 March 2026Wildstone launched in South Australia via partnership with QMS, expanding their Australian operations beyond Victoria and Sydney.
• HYGHcoreStrategic or Co-development Partner · 3 June 2025HYGH and Wildstone launched nationwide expansion of digital billboards in Germany, building on Wildstone's entry into the German market through the AdverTower acquisition.
• LIMESminorOthers · 5 June 2024LIMES sold the Berlin Videowall digital billboard to Wildstone. This acquisition marked Wildstone's expansion into central Berlin's premium outdoor advertising market.
• Motor Fuel Group (MFG)coreStrategic or Co-development Partner · 1 May 2024Wildstone entered a 25-year agreement with Motor Fuel Group (MFG), the UK's largest independent forecourt operator, to digitise MFG's nationwide estate of over 1,200 petrol stations with DOOH advertising assets. Wildstone appointed as sole partner for large and small format digitisation. Over 250 D6 screens deployed since October 2024. Expanded to second phase in 2026.
• Micromedia (Ireland)minorChannel Partner/ Reseller/ Distributor · 19 February 2024Wildstone partnered with Micromedia in Ireland for the deployment of two new screens in Dublin.
• AdverTowerminorOthers · 3 August 2023Wildstone entered the German OOH market through the acquisition of AdverTower's DOOH screens structures including three highway sites, including a 35-meter-high digital tower in Linkenbach.
• Clear ChannelcoreChannel Partner/ Reseller/ DistributorClear Channel is one of the media operators that trusts Wildstone with their portfolio's growth and digitisation. Storm Cromination assets operated by Clear Channel featured in Wildstone's portfolio.
• JCDecauxcoreChannel Partner/ Reseller/ DistributorJCDecaux is listed among the biggest names in the industry that trust Wildstone with their portfolio's growth and digitisation.
• GlobalcoreChannel Partner/ Reseller/ DistributorGlobal is listed among the media operators trusted with Wildstone partnerships.
• Outdoor Media Operators (Multiple)coreChannel Partner/ Reseller/ DistributorWildstone works with media operators including blowUP Media, oOh!media, BackLite, 75Media, and others to help them grow and digitise their OOH portfolios.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• JCDecaux: World's largest outdoor advertising company. While JCDecaux is principally a media operator and street furniture specialist, it owns and operates significant OOH infrastructure across the same geographies as Wildstone and is also a Wildstone customer/channel partner, making it the most directly comparable peer.
• Clear Channel Outdoor: Major global OOH media operator and infrastructure owner with significant billboard and digital portfolios in Europe and the Americas. Direct peer — Wildstone explicitly cites Clear Channel as a media operator partner and both compete for premium roadside sites.
• Lamar Advertising: US-listed owner and operator of outdoor advertising structures including billboards and digital displays. Highly comparable asset-light infrastructure business model, even though its primary geography is North America rather than Europe/Australia.
• OUTFRONT Media: US-listed outdoor advertising infrastructure owner-operator with a portfolio of billboards, transit and digital displays. Same asset-ownership/leasing model as Wildstone; comparable financial profile as a publicly-traded OOH infrastructure REIT-like vehicle.
• Ströer SE: Germany-headquartered OOH and digital out-of-home media operator with large digital billboard and street furniture portfolios across Germany and Europe. Highly relevant European peer; competes for German roadside and digital assets Wildstone is acquiring via AdverTower.
• Ocean Outdoor: UK and Nordic premium digital outdoor media operator. Direct UK peer; founded by Damian Cox before Wildstone, creating a tight founder and market overlap. Both focus on super-premium digital DOOH sites.
• Global (Primesight/Talksport owner): One of the largest UK outdoor media operators, formed from Primesight and Exterion Media. Listed among Wildstone's media operator partners and a competitor for premium UK roadside inventory.
• oOh!media: Australia's largest outdoor and digital out-of-home media operator. Direct peer in Wildstone's newest geography; both active in roadside, transit and digital DOOH formats.
• QMS Media: Australian outdoor advertising company now part of a broader media group, with large-format billboard and digital portfolios across Australia. Cited by Wildstone as its Australian launch partner for South Australia; competes in same Australian markets.

Emerging players

• i-media: UK-based roadside digital outdoor media operator appointed by Wildstone to operate the MFG D6 screen network. Closely tied commercial partner and a smaller-scale direct competitor in UK digital roadside OOH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WildstoneUK
• LinkedInlinkedin.com/company/wildstone
• Instagraminstagram.com/wildstoneuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildstone