Heroic Affiliates
Heroic Affiliates operates a single-product affiliate marketing program that recruits partners to promote the Slotman online gaming brand, paying tiered commissions of 25%–40% on referred players' Net Gaming Revenue with no upfront cost to affiliates.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Heroic Affiliates does
Heroic Affiliates operates a single-product affiliate marketing program that recruits partners to promote the Slotman online gaming brand. The program is operated from the Republic of Seychelles under terms governed by the laws of England and Wales, with affiliate-facing operations served via heroicaffiliates.com. Affiliates — individuals or entities — sign up free of charge, receive unique tracking links, and earn tiered revenue-share commissions on Net Gaming Revenue (NGR) generated from new depositing players they refer. Commission tiers range from 25% (on monthly NGR of €0–1,000) up to 40% (on monthly NGR above €5,000), with monthly payouts processed by the 15th of the following month subject to a €100 minimum threshold.
The underlying technology is a conventional affiliate tracking platform comprising unique referral links, a partner statistics dashboard, a library of pre-approved marketing banners, and ancillary email marketing tools that allow participation without the affiliate owning a website. A Sub-Affiliate Deal mechanic enables existing affiliates to recruit additional affiliates, creating a tiered referral structure. There is no public API, SDK, or disclosed proprietary technology; the platform relies on standard tracking and reporting functionality typical of iGaming affiliate programs.
The business model is entirely transaction-based: Heroic Affiliates has no disclosed subscription, licensing, or fixed-fee revenue streams. Its sole revenue stream is the share of NGR paid by the Slotman brand, which is the program's only named strategic partner. The customer base consists of affiliate marketers (individuals and small entities) rather than enterprise buyers, and the program is positioned as globally accessible subject to unspecified restricted territories. The company is privately held with no disclosed funding rounds, headcount, leadership team, regulatory licensing, or independent third-party validation.
Heroic Affiliates firmographics
Firmographics- Name
- Heroic Affiliates
- Legal name
- Heroic Affiliates
- Website
- https://heroicaffiliates.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heroic Affiliates operates a single-product affiliate marketing program that recruits partners to promote the Slotman online gaming brand, paying tiered commissions of 25%–40% on referred players' Net Gaming Revenue with no upfront cost to affiliates.
- Ownership category
- akta.pro rank
Heroic Affiliates industry classification
Industry- Product category
- iGaming Affiliate Marketing
- NAICS
- Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industries
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL), Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where Heroic Affiliates is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heroic Affiliates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Affiliate Commission: Heroic Affiliates earns commission based on Net Gaming Revenue (NGR) generated from new customers referred to Slotman. Commission tiers range from 25% to 40% of NGR depending on monthly revenue volume. This is a transaction-based revenue model where affiliates are paid monthly for successful player referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Up to 40% commission on Net Revenue |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Heroic Affiliates product offering
Product offeringCore offering
Heroic Affiliates operates a free-to-join online casino affiliate program that allows marketers and partners to earn recurring commissions by referring players to the Slotman gaming brand. Affiliates earn a tiered 25%-40% revenue share of Net Gaming Revenue, with monthly payouts, and receive marketing banners, an email marketing toolkit, and a partner statistics dashboard to track performance. A sub-affiliate program provides an additional 5% commission on sub-affiliate earnings, with optional CPA deals available on request.
Product overview
Heroic Affiliates operates as a single affiliate marketing program for the Slotman online gaming brand. The company offers partners an opportunity to earn revenue share commissions (tiered from 25% to 40% based on monthly NGR) by promoting Slotman casino to new players. The core offering includes marketing banners, partner statistics tracking, and an affiliate dashboard — no separate modules or add-on products are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Slotman Affiliates Revenue Share Program Free-to-join affiliate program offering tiered recurring commissions of 25%-40% of Net Gaming Revenue for partners who refer new depositing players to the Slotman online casino. Includes marketing banners, partner statistics dashboard, email marketing tools, monthly payouts, and no negative carryover. Targeted at individual affiliate marketers and small operators.
- Sub-Affiliate Program A second-tier referral program that pays affiliates an additional 5% commission on the earnings generated by sub-affiliates they recruit into the Slotman affiliate program, enabling a multi-level affiliate structure.
- CPA Deal Program Optional Cost-Per-Acquisition (CPA) commission arrangements offered on request to affiliates in the Slotman program who prefer a one-time per-depositor payout model over the standard revenue share.
Companies that use Heroic Affiliates
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Heroic Affiliates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heroic Affiliates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SlotmancoreHeroic Affiliates operates as the exclusive affiliate program for Slotman online gaming brand. The partnership involves promoting Slotman's casino gaming products and earning commission on Net Gaming Revenue from referred new customers. Heroic Affiliates provides affiliate recruitment, tracking, and payment services on behalf of Slotman.
Expansion highlights3 records
Heroic Affiliates competitors and assessment
Company assessmentDirect peers
- Raketech: Publicly listed iGaming and sports betting affiliate company. Direct peer in the online casino and sportsbook affiliate space, with a similar NGR/RevShare-based business model.
- LeoVegas Affiliates: Affiliate program for LeoVegas mobile casino brand. Comparable as a single-brand affiliate program paying revenue share commissions on NGR with marketing tools and dashboards for affiliates.
- Affiliate programs at Betsson Group: Multi-brand affiliate program for one of Europe's largest online gaming operators. Comparable in offering tiered revenue share commissions (typically up to 40-45% NGR) to affiliates promoting casino brands.
- Casumo Affiliates: Affiliate program for Casumo online casino. Direct competitor in the same niche of single-brand iGaming affiliate programs with tiered commission structures.
Broad incumbents
- Better Collective: Publicly traded sports betting and iGaming affiliate network with global reach. Comparable in delivering performance-based player acquisition for online gaming operators, with a similar revenue share/commission model.
- Catena Media: Publicly traded iGaming affiliate marketing company operating dozens of casino and sportsbook affiliate sites. Highly comparable as an affiliate-driven player acquisition business for online gaming brands, though far larger and multi-brand.
- Gambling.com Group: Publicly traded affiliate marketing specialist in the online gambling industry. Comparable as a third-party affiliate operator driving referred players to gaming brands under revenue-share agreements.
- 888 Affiliates: Affiliate program for 888 Holdings' casino and poker brands. Comparable in operating a multi-brand affiliate program with tiered revenue share commissions and marketing creatives for casino affiliates.
Others
- Income Access (Paysafe): Affiliate tracking and attribution platform for iGaming operators. Comparable as an infrastructure provider enabling affiliate programs with tracking, reporting, and commission management at scale.
- NetRefer: Affiliate platform software provider for the iGaming industry. Comparable as an enabling technology layer for affiliate programs, though NetRefer is a B2B platform vendor rather than a direct affiliate operator.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Heroic Affiliates social profiles
Digital presenceHeroic Affiliates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroic Affiliates leadership team
Management profileNumber of profiles
Heroic Affiliates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroic Affiliates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroic Affiliates
What does Heroic Affiliates do?
Heroic Affiliates operates a free-to-join online casino affiliate program that allows marketers and partners to earn recurring commissions by referring players to the Slotman gaming brand. Affiliates earn a tiered 25%-40% revenue share of Net Gaming Revenue, with monthly payouts, and receive marketing banners, an email marketing toolkit, and a partner statistics dashboard to track performance. A sub-affiliate program provides an additional 5% commission on sub-affiliate earnings, with optional CPA deals available on request.
Is Heroic Affiliates a public or private company?
Heroic Affiliates is a private company. It is classified as unknown and is currently operating.
When was Heroic Affiliates founded?
Heroic Affiliates was founded in -1. It employs 11 to 50 people.
Where is Heroic Affiliates based?
Heroic Affiliates is headquartered in Chicago, United States, in the North America region.
How does Heroic Affiliates make money?
One revenue line is on record: affiliate Commission.
Who are Heroic Affiliates's main competitors?
Direct peers on record are Raketech, LeoVegas Affiliates, Affiliate programs at Betsson Group and Casumo Affiliates. Broad incumbents are Better Collective, Catena Media, Gambling.com Group and 888 Affiliates. Others are Income Access (Paysafe) and NetRefer.
Does Heroic Affiliates have an API?
No public API is recorded for Heroic Affiliates.
What industry is Heroic Affiliates in?
Heroic Affiliates's product category is iGaming Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 7132 and its SIC code is 7311.