Heel Pain Treatment

What Heel Pain Treatment does

Foot & Sole Podiatry is a privately held, independent boutique podiatry practice founded in 2005 by Principal Podiatrist Roseana Haddad (BHSc Pod, first-class Honours, Charles Sturt University), operating from two Adelaide locations — a headquarters clinic at 142 South Road, Torrensville, and a co-located site inside the PartridgeGP medical centre at 1/670 Anzac Highway, Glenelg — plus a fully equipped mobile home-visit service covering the Adelaide metropolitan area for mobility-limited, NDIS, DVA, and aged care patients. The practice delivers a broad podiatry service portfolio across general foot and nail care, a medical pedicure (Podi-Pedi), diabetes foot assessments, partial nail avulsion surgery, children's podiatry, biomechanical assessments, prescription orthotic therapy, footwear assessments, foot mobilisation therapy, dry needling, the Onyfix Nail Correction System, fungal nail treatment, and the named Heel Pain Treatment service covering plantar fasciitis and Achilles tendinitis.

The business runs on a professional-services revenue model: in-clinic consultations at the Torrensville and Glenelg sites, mobile home visits across the metro, and specialised procedures such as nail surgery and orthotic fitting, with pricing quote-based and not publicly disclosed (concession rates offered for Health Care Card, Pension, Seniors Card, and full-time tertiary students). The practice broadens payer reach through integrations with HICAPS (on-the-spot private health rebates), Medicare EPC/CDMP plans (up to 5 visits per year), NDIS plan- and self-managed clients, DVA referrals (D904), WorkCover SA, and Aged Care Packages, and accepts patients without GP referrals. Go-to-market is sales-led via direct bookings (phone and online contact forms) supported by an SEO-optimised website, condition-specific blog content, and a Facebook/Instagram presence (@footandsolepodiatry) targeting Adelaide and western-suburb local search.

Underlying technology is conventional clinical podiatry equipment; there is no proprietary software platform, no mobile app, and no disclosed AI/ML capability. Ownership and control remain fully with the founder as Director/Principal Podiatrist, with no parent company, no institutional investors, no funding rounds, and no M&A activity indicated in the source data. The practice's competitive positioning rests on the principal's 20+ years of cross-setting clinical experience, the two-site-plus-mobile Adelaide footprint, and integrated access to multiple Australian government and private funding schemes.

Name

Heel Pain Treatment

Legal name

Foot & Sole Podiatry

Website

https://footsolepodiatry.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Foot & Sole Podiatry is an independent, founder-owned boutique podiatry practice in Adelaide, Australia, operating two clinic sites plus a mobile home-visit service and delivering general foot care, orthotic therapy, nail surgery, diabetes assessments, paediatric podiatry, and named heel pain treatments to private, insured, and government-funded patients.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Medical/Clinical Nail Care (e.g., diabetic foot, podiatry-adjacent) (HSALACAJ), Shoe Stretching, Fitting & Orthopedic Modifications (HSAJAIAF)

Keywords

• Heel pain treatment
• Podiatry services
• Foot care clinic
• Plantar fasciitis therapy
• Orthotic therapy

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Consultations: Revenue generated from patient consultations for various podiatry services including general foot care, biomechanical assessments, nail surgery, and specialized treatments.
2. Medical Treatments: Revenue from therapeutic treatments such as orthotic therapy, dry needling, foot mobilisation therapy, and the Onyfix nail correction system.
3. Health Insurance Claims: On-the-spot claims through HICAPS system for private health insurance holders. Rebates available for eligible treatments under extras cover.
4. Government Funded Care: Revenue from Medicare EPC/CDMP plans (up to 5 visits per year), DVA referrals, Workcover claims, and NDIS plan-managed or self-managed clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Foot & Sole Podiatry provides tailored heel pain treatment plans, including management of plantar fasciitis and Achilles tendinitis using clinical therapies, orthotic therapy, dry needling, and foot mobilisation therapy. The practice delivers a comprehensive range of podiatry services across two Adelaide clinic locations and a mobile home-visit service, serving patients of all ages from children to elderly.

Product overview

Foot & Sole Podiatry is a modern boutique podiatry practice offering a comprehensive suite of foot and lower limb healthcare services. The practice operates from two Adelaide locations (Torrensville and Glenelg) plus a mobile home visit service. The core service portfolio includes General Foot & Nail Care, Podi-Pedi Foot Treatment (medical pedicure), Diabetes Assessments, Nail Surgery, Children's Podiatry, Biomechanical Assessments, Orthotic Therapy, Footwear Assessments, Foot Mobilisation Therapy, Dry Needling, and the Onyfix Nail Correction System. Specialized treatment areas include Heel Pain Treatment, Fungal Nail Infection Treatment, and Ingrown Toenail Treatment. The practice is led by Principal Podiatrist Roseana Haddad and serves patients across all ages from paediatric to aged care, accepting various funding arrangements including Private Health Insurance (via HICAPS), Medicare EPC, NDIS, DVA, WorkCover, and Aged Care Packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Heel Pain Treatment Tailored treatment plans for adults suffering from heel pain, including plantar fasciitis and Achilles tendinitis, using clinical therapies to relieve pain and prevent recurrence.
• General Foot & Nail Care Comprehensive foot care service for routine toenail management, thickened or discoloured nail treatment, corn and callus removal, cracked heel treatment, and plantar wart management.
• Podi-Pedi Foot Treatment Podiatry medical pedicure combining a foot spa soak with medical nail and skin care, corn/callus debridement, heel callus removal, exfoliation, and foot massage.
• Diabetes Assessments Diabetic foot assessments including non-invasive vascular and neurological tests, Doppler ultrasound circulation assessment, nerve sensation testing, and foot structure evaluation.
• Nail Surgery Partial Nail Avulsion (PNA) procedure performed under local anaesthetic for permanent correction of chronic ingrown toenails.
• Children's Podiatry Paediatric foot assessments and treatment for children from infancy through adolescence, addressing developmental concerns, walking style, foot/ankle/knee/leg pain, and footwear assessments.
• Biomechanical Assessments Analysis of joints, bones, muscles and ligaments of feet, legs and pelvis including gait analysis, joint range of motion tests, posture analysis, and footwear review.
• Orthotic Therapy Prescription and fitting of pre-fabricated, semi-custom and fully custom-made foot orthoses designed to support, align and improve foot function.
• Foot Mobilisation Therapy Gentle hands-on manual therapy mobilising foot joints to reduce pain, improve foot alignment, and stimulate the body's natural repair mechanisms.
• Dry Needling Treatment using sterile single-use acupuncture needles inserted into muscles to release myofascial trigger points, reduce pain, and improve lower limb function.
• Onyfix Nail Correction System Non-invasive nail correction system using hardened composite resin bands cured with LED light to gently correct ingrown or involuted toenails without surgery.
• Home Visits / Mobile Podiatry Fully equipped mobile podiatry service delivering high-quality treatments and assessments to patients' homes across the Adelaide metropolitan area, serving NDIS, DVA, and aged care clients.
• Fungal Nail Infection Treatment Comprehensive assessment and treatment of fungal nail infections using oral medication, topical treatments, and laser therapy to eliminate fungal cells.
• Ingrown Toenail Treatment Assessment and treatment of ingrown toenails, including conservative management and partial nail avulsion for chronic recurrence.
• Footwear Assessments Podiatrist assessment of footwear for stability, cushioning, and load distribution, with analysis of wear patterns and recommendations for appropriate shoes.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PartridgeGPcoreStrategic or Co-development PartnerFoot & Sole Podiatry operates a secondary clinic location within the PartridgeGP medical centre in Glenelg, providing co-located healthcare services at 1/670 Anzac Highway Glenelg SA 5045.
• Various footwear providersminorOthersPodiatrists guide patients to various footwear providers to supply suitable shoes that fit well and provide appropriate support. The practice assesses footwear stability and refers patients to appropriate footwear providers.
• HICAPScoreOthersOn-the-spot health insurance claims available through HICAPS system at the practice. Patients can claim private health insurance rebates immediately at time of consultation by presenting their health insurance card.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• PodiatrySA: South Australian podiatry association and member directory that connects patients to local podiatrists. Relevant as a referral ecosystem / channel that influences patient acquisition in the same Adelaide market as Foot & Sole Podiatry.

Broad incumbents

• My FootDr (Healthia Limited): My FootDr is Australia's largest podiatry network, operating over 80 clinics nationally under parent Healthia Limited. It is comparable to Foot & Sole Podiatry as a multi-site podiatry services provider offering orthotic therapy, biomechanical assessments, diabetic foot care, and nail surgery, but at vastly greater scale and geographic reach.
• Healius Limited: ASX-listed large Australian healthcare operator (including pathology, imaging, and primary care clinics) with a growing allied health footprint. Relevant as a broad incumbent expanding into multi-disciplinary primary care that could absorb or compete with independent podiatry practices.

Direct peers

• Sprint Podiatry: Australian podiatry practice with focus on sports podiatry, biomechanics, orthotic therapy, and injury management. Comparable in service offering and target demographic to Foot & Sole Podiatry's biomechanical assessment and orthotic therapy lines.
• ProMed Podiatry Clinics: ProMed is an Adelaide-based podiatry clinic group offering general foot care, orthotic therapy, biomechanical assessments, diabetic foot assessments, and nail surgery. It directly competes with Foot & Sole Podiatry in the same Adelaide metro market with a similar service mix and target patient segments.
• Adelaide Podiatry Centre: Adelaide-based multi-practitioner podiatry clinic offering general podiatry, sports podiatry, children's podiatry, orthotics, and ingrown toenail surgery. Comparable in service portfolio and Adelaide market positioning to Foot & Sole Podiatry.
• Balance Podiatry: Australian podiatry practice offering general foot care, sports podiatry, orthotic therapy, and paediatric podiatry. Comparable service mix and target patient segments to Foot & Sole Podiatry, operating in a similar boutique-to-mid-scale clinic model.
• Orthotic Solutions Podiatry Centres: Australian chain specialising in biomechanical assessment and custom orthotic therapy, with related services in sports podiatry and general foot care. Directly comparable to Foot & Sole Podiatry in the orthotic therapy and biomechanics segment, though with a stronger focus on custom orthotics manufacturing.
• Total Podiatry (Foot & Ankle Clinics Australia): Australian podiatry clinic group with multiple locations, providing biomechanical assessments, orthotic therapy, children's podiatry, and diabetic foot care. Comparable in service breadth and clinical positioning to Foot & Sole Podiatry, though operating at larger scale.

Others

• PartridgeGP (General Practice): Adelaide-based general practice medical centre that hosts Foot & Sole Podiatry's Glenelg clinic as a co-located allied health tenant. Relevant as a referral partner and channel rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/footandsolepodiatry
• Instagraminstagram.com/footandsolepodiatry
• LinkedInlinkedin.com/company/foot-sole-podiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heel Pain Treatment