Balance Podiatry

What Balance Podiatry does

Balance Podiatry operates as My FootDr, a national Australian podiatry network providing clinical foot care services across all states and territories. The company's core offering spans clinical podiatry consultations, surgical podiatry, and specialized treatments including the proprietary Bracenfix™ non-surgical ingrown toenail method, Fungal Nail Laser Treatment, SWIFT Microwave Wart Therapy, Shockwave Therapy, Cryotherapy, Paraffin Wax Bath Treatment, and Video Gait Analysis. It also produces and dispenses custom medical devices — Custom Foot Orthotics, Supramalleolar Orthotics (SMOs), Ankle-Foot Orthoses, Richie Brace, and Cobra9 Cycling Orthotics — alongside custom footwear and a curated branded footwear retail portfolio (Altra, Archies, Birkenstock, ECCO, Ziera, Saucony, Propet, Anodyne, Revere).

The company serves five primary patient segments: athletes and active individuals (orthotics, gait analysis, injury prevention), patients with diabetes (specialized foot assessments and wound care), NDIS participants (government-funded disability podiatry under registered provider status), seniors (age-related foot conditions and fall prevention), and the general public (no-referral walk-in consultations). Sub-brands include Able Motion for specialized disability podiatry. The company is an NDIS registered service provider.

The business model is direct-to-consumer professional services revenue from consultations and procedures, supplemented by product sales (custom orthotics, footwear) through both in-clinic dispensing and a dedicated e-commerce store (myfootdr.shop). Go-to-market is multi-channel: physical owned/franchised clinics across 11 regional footprints, an online booking system with quick-code patient matching, a national toll-free number (1800 366 837), telehealth virtual consultations, content marketing (educational blog, Facebook, YouTube, Instagram), and the e-commerce storefront. Pricing is not publicly disclosed; consultations are quote-based pay-as-you-go with health fund rebates available. The firm was founded in 2002 and is headquartered in Hendra, Queensland.

Name

Balance Podiatry

Legal name

My FootDr

Website

https://balancepodiatry.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Balance Podiatry (My FootDr) is an Australian national podiatry network operating clinics across all states and territories, delivering clinical consultations, specialized treatments, custom orthotics, NDIS-funded disability care, and footwear retail to consumer, athlete, senior, and diabetic patient segments.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Foot Care & Orthotics OTC (Corn/Callus Care, Insoles, Athlete’s Foot Treatments) (CRADAMAL)

Keywords

• Podiatry services
• Foot orthotics
• Diabetes footcare
• Custom footwear
• NDIS provider

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Podiatry Consultation Services: Revenue generated from clinical podiatry consultations including initial assessments, follow-up treatments, and specialized procedures. Services include custom foot orthotics, surgical podiatry, diabetes footcare, and various treatment therapies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Balance Podiatry, operating under the My FootDr brand, delivers podiatry clinical services including initial assessments, follow-up treatments, and specialised procedures across Australia. The company provides custom foot orthotics, surgical podiatry, diabetes footcare, and therapeutic interventions such as Bracenfix ingrown toenail treatment, Fungal Nail Laser Treatment, SWIFT Microwave Wart Therapy, and Shockwave Therapy, supplemented by an e-commerce store selling branded footwear.

Product overview

My FootDr is a podiatry clinic network offering a comprehensive range of clinical podiatry services and custom medical devices. The core offering includes Clinical Podiatry, Surgical Podiatry, and Specialised Podiatry Services (Able Motion), supplemented by custom orthotic products (Custom Foot Orthotics, Supramalleolar Orthotics/SMOs, Ankle-Foot Orthoses, Richie Brace, Cobra9 Cycling Orthotics). Treatment services encompass specialized procedures like Bracenfix™ ingrown toenail treatment, Fungal Nail Laser Treatment, SWIFT Microwave Wart Therapy, Shockwave Therapy, Cryotherapy for Plantar Warts, and Paraffin Wax Bath Treatment. The company also provides Video Gait Analysis, Custom Footwear, Custom Cricket Shoes, and distributes a portfolio of branded footwear (Altra, Archies, Birkenstock, ECCO, Ziera, Saucony, Propet, Anodyne, Revere). Services extend to NDIS participants, diabetic foot care, and seniors footcare. The business operates across Australia with clinics in Brisbane, Gold Coast, North Queensland, Central Queensland, New South Wales, Sunshine Coast, Victoria, South Australia, Western Australia, Northern Territory, and Tasmania.

Differentiator

Problem solved

Functional benefit

Brands

• Able Motion: Specialised Podiatry Services under the My FootDr network.
• Bracenfix™

Products and services

• Clinical Podiatry General clinical podiatry consultations and treatments for foot pain, nail conditions, skin conditions, and footwear advice for individual patients; no referral required.
• Surgical Podiatry Surgical podiatry procedures for foot deformities and conditions that require operative intervention, delivered to individual patients across the clinic network.
• Specialised Podiatry Services (Able Motion) Specialised podiatry services under the Able Motion sub-brand, addressing complex lower-limb and mobility-related patient needs.
• Custom Foot Orthotics Custom-made foot orthotics designed to improve foot position and function, prescribed for children, seniors, and professional sports athletes.
• Diabetes and Footcare Specialised diabetes foot assessments, wound care, circulation monitoring, and preventive care for individuals with diabetes.
• Bracenfix Ingrown Toenail Treatment Proprietary non-surgical ingrown toenail treatment under the Bracenfix brand for patients seeking an alternative to surgical correction.
• Fungal Nail Laser Treatment Laser-based fungal nail infection treatment marketed as addressing fungal toenails which affect approximately 10% of the population.
• Shockwave Therapy Shockwave therapy treatment for musculoskeletal foot and lower-limb conditions such as plantar fasciitis and heel pain.
• Video Gait Analysis Video-based gait analysis for athletes and patients with gait abnormalities, supporting orthotic prescription and injury prevention.
• NDIS Podiatry Services NDIS-funded podiatry services including assistive technology, orthotics, and disability-related foot care for National Disability Insurance Scheme participants.
• Seniors Footcare Footcare services for older adults including nail care, corn and callus treatment, bunion care, fall prevention, and management of age-related foot conditions.
• Custom Footwear Custom-made footwear including custom cricket shoes, prescribed and fitted to individual patient specifications.
• Telehealth Podiatry Consultations Remote podiatry consultations delivered via video call for patients unable to visit clinics in person, available nationally.
• Footwear Retail (e-commerce store) Online retail of branded footwear and foot care products, including Altra, Archies, Birkenstock, ECCO, Ziera, Saucony, Propet, Anodyne, Revere, and OST1st running socks.

Quantifiable outcome

• Fungal toenails affect 10% of the population - treatable with laser treatment

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Others

• Diabetes Australia: National peak body for diabetes awareness, prevention, and management. Comparable as a strategic referral and ecosystem partner driving patient flow into Balance Podiatry's diabetes footcare service line.
• Australian Podiatry Association: National professional body representing Australian podiatrists. Comparable as the dominant industry/governance body shaping regulation, scope of practice, and reimbursement — directly impacting Balance Podiatry's operating environment.
• Birkenstock Australia: Footwear brand stocked by Balance Podiatry. Adjacent as a wholesale supplier and ecosystem partner for the orthopedic/comfort footwear category the company retails in-clinic.

Direct peers

• Foot & Ankle Clinics of Australia: Specialist podiatry clinic group in Australia providing foot and ankle care, orthotics, and surgical podiatry. Closely matches Balance Podiatry's core clinical and orthotic service offering.
• Bounce Health Group: Multi-disciplinary allied health group operating physiotherapy, podiatry, and related services across Australian clinics. Directly comparable on service mix, multi-site clinic delivery, and musculoskeletal/orthotic offering.

Broad incumbents

• Back In Motion Health Group: Large Australian allied health franchise network offering physiotherapy and related services nationally. Comparable as a multi-site allied health operator with a similar franchise/partner-clinic growth model and overlapping musculoskeletal patient base.
• Healthia Limited: ASX-listed allied health platform that owns and operates multiple podiatry, physiotherapy, and related clinic brands across Australia. Highly comparable as a publicly traded scaled owner of podiatry clinic networks serving the same end-customers.
• Allsports Physiotherapy: Australian allied health chain offering physiotherapy, sports medicine, and podiatry across multiple clinics. Comparable multi-site allied health operator targeting similar sports, family, and chronic pain patient segments.
• The Good Feet Store: International retail chain specializing in custom-fit arch supports and comfort footwear. Comparable as a branded retail/distribution channel for orthotics and orthopedic footwear sold alongside clinical recommendations.

Emerging players

• Foot Solutions: Franchise-based retailer of comfort, orthotic, and medical footwear with associated foot assessment services. Comparable on the custom-orthotics-plus-footwear-retail model Balance Podiatry offers in-clinic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/myFootDrpodiatry
• Facebookfacebook.com/myfootdr
• Instagraminstagram.com/myfootdr
• LinkedInlinkedin.com/company/balance-podiatry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balance Podiatry