Above & Beyond
Above & Beyond is a California-based custom manufacturer, founded in 1991, of inflatable advertising balloons and complementary promotional products, serving retail, automotive, entertainment, event, and non-profit customers worldwide through direct sales, distributor partnerships, and a regional rental service.
- Company typePrivate
- Founded1991
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Above & Beyond does
Above & Beyond is a custom manufacturer of inflatable advertising balloons and complementary promotional products, founded in 1991 and headquartered at 16635 Noyes Avenue, Irvine, California. The company fabricates custom and stock inflatable products using 7.5oz urethane-coated nylon fabrics, industrial double-needle sewing, full-color digital printing, and continuous electric fan inflation systems. Its catalog spans custom-shape advertising balloons (7ft–90ft tall), hot-air shaped balloons, helium blimps and round balls, air dancers, battery-powered inflatable costumes, remote-control blimps, inflatable tents and arches, pop-up and frame tents, custom banners, imprinted latex balloons, PromoFlags, Xenon searchlights, promo pens, yard signs, table covers, and seasonal Halloween and Christmas inflatables. Unit pricing ranges from approximately $159 for entry-level promotional flags to $32,600 for multi-beam xenon searchlight installations.
The company serves a diversified customer base across auto dealerships (Kia, Big O Tires), retail and fitness (Escondido Athletic Club), entertainment promoters (Korn Music Group on tour, Texas Roadhouse), municipalities and transit (Metrolink), gaming and hospitality (Westward Ho Casino), sports and radio (The Zone Sports Radio, Fightin Farmers Football), and non-profit and convention customers (Fire Fighters Convention, Kingston Professional Fire Fighters Association). Go-to-market is primarily direct-to-consumer via toll-free phone orders, fax, email, and the advertisingballoons.com website, supplemented by a global distributor/reseller program targeting sign, balloon, banner, and trade show businesses, and a regional full-service rental operation in Southern California covering installation, lighting, and removal. Product reach extends to over 100 countries, with customs paperwork handled in-house.
In 2025, Above & Beyond was acquired by Ally Services, a residential HVAC and plumbing platform backed by private equity firm Watchtower Capital, as one of three add-on acquisitions in the same year. The business continues to operate under the Above & Beyond brand with its existing employee base, leveraging Ally's shared resources and systems. The company remains a small, privately held niche manufacturer with 11–50 employees and no disclosed funding, no public listing, and no documented AI, API, or platform capabilities.
Above & Beyond firmographics
Firmographics- Name
- Above & Beyond
- Legal name
- Above & Beyond
- Website
- https://advertisingballoons.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Above & Beyond is a California-based custom manufacturer, founded in 1991, of inflatable advertising balloons and complementary promotional products, serving retail, automotive, entertainment, event, and non-profit customers worldwide through direct sales, distributor partnerships, and a regional rental service.
- Ownership category
- akta.pro rank
Above & Beyond industry classification
Industry- Product category
- Inflatable Advertising Products
- NAICS
- Indoor and Outdoor Display Advertising (541850), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
- akta.pro secondary industries
- Balloon Decor & Installations (HSACAOAC), Party Favors, Gifts & Custom Merchandise (HSACACAM)
Keywords
Where Above & Beyond is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Above & Beyond business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time sale of custom and in-stock advertising balloons, inflatables, promotional flags, tents and related products
- Rental Revenue: Rental of advertising balloons in Southern California area including installation, 1000 watt internal lighting, custom banner painting, and removal services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-stock promotional balloons and flags |
| Unit Pricing | Pay-as-you-go | PromoFlag pricing by size |
| Unit Pricing | Pay-as-you-go | Hot air shaped balloon pricing |
| Unit Pricing | Pay-as-you-go | Custom character/inflatable pricing |
| Unit Pricing | Pay-as-you-go | Searchlight equipment |
| Unit Pricing | Pay-as-you-go | In-stock promotional flags |
| Unit Pricing | Pay-as-you-go | Inflatable costume pricing |
| Unit Pricing | Pay-as-you-go | Inflatable costume complete packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Above & Beyond product offering
Product offeringCore offering
Above & Beyond is a custom manufacturer of inflatable advertising balloons and promotional products, operating since 1991 from Irvine, California. The company designs and produces giant inflatable advertising balloons, hot air shaped balloons, air dancers, inflatable costumes, tents, banners, promotional flags, and related display products in custom sizes, shapes, and logos for businesses and event organizers worldwide.
Product overview
Above & Beyond is a custom manufacturer of inflatable advertising balloons and promotional products, operating since 1991 from Irvine, California. The company operates as a single unified product manufacturing business rather than a platform architecture. The core product line centers on Custom Shape Inflatable Balloons, supported by specialized product categories including Flying Helium Balloons and Blimps, Hot Air Shaped Advertising Balloons, Air Dancers (Tube Dancers/Sale Tubes), Inflatable Costumes, Remote Control Blimps, Inflatable Tents/Kiosks/Arches, Custom Banners, Imprinted Latex Balloons, PromoFlags, Searchlights, Pop-Up/Frame/Inflatable Tents, Yard Signs, Table Covers, Promo Pens, Bamstix, Neon/LED Signs, and seasonal Halloween/Christmas inflatables. The company also offers Trade Show displays, Parade balloons, and Helium Round Balls as specialized applications. Products range from small promotional items (pens, signs) to giant 90-foot inflatables. The business model is direct-to-consumer manufacturing with phone, fax, and online ordering—no e-commerce platform or API integration exists.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Shape Inflatable Balloons Giant inflatable advertising balloons custom-manufactured in any shape, size, and design with company logos. Includes character shapes, animal shapes, product replicas, and custom logo balloons ranging from 7ft to 90ft tall. Targeted at businesses needing high-visibility outdoor advertising.
- Hot Air Shaped Advertising Balloons Fan-powered hot air shaped balloons in 8ft, 18ft, 24ft, and 28ft sizes made from 7.5oz urethane coated nylon. Includes custom banners, tie-down straps, inflation fans, and optional lighting systems for 24-hour visibility. Targeted at businesses seeking large-scale attention-grabbing displays.
- Air Dancers (Sky Dancers, Tube Dancers, Sale Tubes) Dancing inflatable figures powered by Air Vortex fans that create animated waving motion to attract attention. Includes Tube Dude, Tubie, and Crazy Tubes product lines in sizes from 15ft to 40ft. Targeted at retailers, auto dealerships, and grand opening events.
- Flying Helium Balloons and Blimps Helium-filled advertising balloons including round balls, blimps, and custom-shaped helium balloons designed for aerial visibility at events, grand openings, and promotions. Targeted at businesses needing high-altitude visibility.
- Inflatable Costumes Battery-powered inflatable costumes for individuals, including Santa/Frankie/Mummy bundles at $1,995 and custom-designed costumes at $2,295. Feature internal fans, mesh viewing windows, rubber-soled shoes, and storage cases. Targeted at promotional events and seasonal marketing.
- Remote Control Blimps Radio-controlled inflatable blimps for indoor and outdoor advertising, events, and promotional displays. Targeted at trade shows, sporting events, and indoor promotional activities.
- Inflatable Tents, Kiosks, Arches, and Cash Machines One-piece inflatable structures including entry archways, cash machines that blow currency, product kiosks, and event tents. Standard designs start at $2,195 complete with blowers and carry case. Targeted at events, retail promotions, and grand openings.
- Custom Banners Full-color custom printed banners for indoor and outdoor use, including promotional banners, trade show displays, and branded signage. Targeted at businesses needing flexible signage solutions.
- PromoFlags Promotional flag products including 8ft PromoFlag ($350), 12ft PromoFlag ($385), 10ft Round Ball ($430), and 18ft BannerStand ($695). Shipped with artwork in 14-21 days. Targeted at retail stores, dealerships, and event venues.
- Searchlights (Promo-Beam Series) Xenon-powered searchlights including Xenon 120 ($7,280), Xenon 5 ($11,380), and Xenon 7 ($13,900). Feature adjustable focus, digital timers, and 360-degree rotation. Targeted at night-time promotions and grand openings.
- Pop-Up Tents Peak-style pop-up tents available in 5x5ft to 10x20ft sizes. Range from $395 (no art) to $3,695 (digitally printed 10x20ft). Include backwalls, side skirts, and optional Tube Dancer attachments. Targeted at trade shows and outdoor events.
- Promo Star Tents Star-shaped tension fabric structures standing 20ft tall in 43ft, 53ft, and 63x43ft diameters. Made from 500 denier oxford polyester with UV and fire-retardant properties. Priced from $2,190 to $5,990. Targeted at large outdoor events.
- Parade Balloons Giant inflatable balloons specifically designed for parades including 40ft bee, 30ft penguin, 28ft motorcycle, 32ft bunny, flying cars, animals, and custom-shaped parade balloons. Targeted at parade organizers and municipal events.
- Halloween and Christmas Inflatables Seasonal inflatable products including pumpkin balloons ($499 to $3,495), dancing snowmen ($990), Santa inflatables ($1,895-$3,495), candy canes ($1,295-$2,495), Christmas trees, and haunted/holiday character inflatables. Targeted at seasonal retail and holiday event promotions.
- Southern California Rental Service Full-service rental of advertising balloons in Southern California including installation, 1000 watt internal lighting, custom banner painting, removal services, and 24-hour service support. Targeted at Southern California businesses needing temporary advertising displays.
Quantifiable outcome
- Traffic increase of 8-10x normal for retail businesses using giant inflatable displays
- +1 more outcomes
Companies that use Above & Beyond
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Above & Beyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Above & Beyond partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Balloon and Sign Business DistributorscoreAbove & Beyond actively seeks distributors for their products. Partners must be currently in the sign, balloon, banner, trade show or related business. The company offers their widest selection of advertising balloons in the industry for distribution.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Above & Beyond competitors and assessment
Company assessmentDirect peers
- Look Our Way: Manufacturer of air dancers, tube dancers, and animated inflatable figures for retail and event advertising. Overlaps with Above & Beyond's Tube Dude, Tubie, and Crazy Tubes product lines powered by Air Vortex fans.
- The Inflatable Company: Manufacturer of custom advertising inflatables, helium balloons, and promotional products. Directly comparable to Above & Beyond across the core custom inflatable manufacturing category.
- Big Inflatables: Custom inflatable manufacturer producing giant advertising inflatables, product replicas, and promotional mascots. Comparable in product category and customer use cases to Above & Beyond's custom shape offerings.
- Inflatable Images: Manufacturer of custom inflatables including advertising balloons, product replicas, mascots, and event inflatables. Direct competitor in custom shape inflatable manufacturing with a similar product breadth and B2B marketing focus.
- Landmark Creations: Custom inflatable manufacturer producing giant advertising inflatables, product replicas, and event mascots for marketing and promotional use. Directly comparable to Above & Beyond in custom manufacturing, target customer base (agencies, brands, retailers), and product format (large-format OOH spectaculars).
- Interactive Inflatables: Custom inflatable manufacturer specializing in branded inflatables for marketing campaigns, events, and retail promotions. Comparable to Above & Beyond in custom design capability and OOH advertising customer use cases.
- Air Ad Promotions: Manufacturer of helium advertising blimps, flying balloons, and aerial advertising products. Direct competitor in the lighter-than-air and blimp segments of Above & Beyond's catalog.
Regional players
- East Coast Inflatables: Custom inflatable manufacturer serving the U.S. East Coast market with branded inflatables, mascots, and event products. Comparable product offering to Above & Beyond but with a regional geographic focus rather than nationwide/international reach.
Broad incumbents
- 4imprint: Large promotional products distributor offering banners, signage, table covers, pens, and related branded merchandise. Overlaps with Above & Beyond's non-inflatables product lines (banners, pens, yard signs, table covers) as a broader-portfolio promotional products incumbent.
Others
- Ally Services: Residential HVAC and plumbing provider and current parent company of Above & Beyond following the 2025 acquisition. Included as an ecosystem participant given its ownership relationship, though its core HVAC business is not directly comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Above & Beyond social profiles
Digital presenceAbove & Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Above & Beyond leadership team
Management profileNumber of profiles
Above & Beyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Above & Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Above & Beyond
What does Above & Beyond do?
Above & Beyond is a custom manufacturer of inflatable advertising balloons and promotional products, operating since 1991 from Irvine, California. The company designs and produces giant inflatable advertising balloons, hot air shaped balloons, air dancers, inflatable costumes, tents, banners, promotional flags, and related display products in custom sizes, shapes, and logos for businesses and event organizers worldwide.
Is Above & Beyond a public or private company?
Above & Beyond is a private company. It is classified as private equity controlled and is currently operating.
When was Above & Beyond founded?
Above & Beyond was founded in 1991. It employs 11 to 50 people.
Where is Above & Beyond based?
Above & Beyond is headquartered in Irvine, United States, in the North America region.
How does Above & Beyond make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are rental Revenue.
Who are Above & Beyond's main competitors?
Direct peers on record are Look Our Way, The Inflatable Company, Big Inflatables, Inflatable Images, Landmark Creations, Interactive Inflatables and Air Ad Promotions. East Coast Inflatables is listed as a regional player. 4imprint is listed as a broad incumbent. Ally Services is listed as an others.
Does Above & Beyond have an API?
No public API is recorded for Above & Beyond.
What industry is Above & Beyond in?
Above & Beyond's product category is Inflatable Advertising Products. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks), with a secondary code of HSACAOAC, Balloon Decor & Installations. Its NAICS code is 541850 and its SIC code is 3944.