Roop

What Roop does

Roopco is a privately held, Cleveland, Ohio-based strategic communications agency founded over 25 years ago and rebranded from Roop & Co. to Roopco in 2023. The firm operates from Westlake in the Cleveland metro and serves B2B clients ranging from global, publicly traded corporations to local startups, with a primary vertical focus on industrial manufacturers, and additional practice areas in private equity, professional services, and public companies. Its core service offering is an integrated suite of seven lines: Strategy, Digital Marketing, Branding, Content Marketing, Investor Relations, Media Relations, and Internal Communications, packaged under a 'Create, Distribute, Measure' value proposition.

The agency delivers these services as a professional services firm with no proprietary technology platform, instead leveraging third-party martech tools including SharpSpring (Silver certified partner), HubSpot, Salesforce, SEMrush, Ahrefs, Hootsuite, and others. Revenue is generated through project-based and retainer fees billed to clients for whom Roopco works as an embedded extension of the marketing team rather than a transactional vendor. The senior leadership team of seven (President Brad Kostka plus directors and account leads) is complemented by PRGN membership for international reach.

Customer evidence is concentrated in industrial manufacturing (CCTY, Eriez, Austin Powder, Euclid Chemical, Tremco Roofing), real estate and private equity (Jacobs Real Estate, KeyCity Capital), technology (Federos, FlightOps), printing (I.D. Images), and nonprofit (Greater Cleveland Volunteers), with documented outcomes including tripled media placements, 15x media reach growth, 20%+ engagement rates, and 45-60% email open rates for specific campaigns. The firm has no parent company, no institutional backing, and no disclosed funding.

Name

Roop

Legal name

Roopco

Website

https://roopco.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Roopco is a privately held Cleveland-based strategic communications agency offering content marketing, branding, media relations, investor relations, digital marketing, and internal communications services to B2B clients, primarily industrial manufacturers, private equity firms, and public companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic Communications & Marketing Services: Roopco generates revenue through professional services fees charged to B2B clients for strategic communications, content marketing, branding, digital marketing, media relations, internal communications, and investor relations services. As a services agency, revenue is project-based or retainer-based, typically billed on a per-project or ongoing retainer basis. The firm works as an extension of clients' marketing teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Roop (operating as Roopco) is an award-winning strategic communications agency based in Cleveland, Ohio that provides content marketing, graphic design, branding, digital marketing, media relations, investor relations, and internal communications services for B2B businesses. The firm works as an extension of clients' marketing teams, creating compelling content, distributing it across digital and traditional channels, and measuring its impact on business goals. Client engagements are delivered on a project or retainer basis.

Product overview

Roopco is a strategic communications agency that offers a unified suite of professional services rather than a software product. The agency's core offerings include Strategy, Digital Marketing, Branding, Content Marketing, Investor Relations, Media Relations, and Internal Communications. These services are designed to work together as an integrated communications solution—helping B2B clients create compelling content, distribute it across appropriate channels, and measure its impact on business goals. The agency serves diverse markets including B2B businesses, industrial manufacturers, private equity firms, professional services firms, and public companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Strategy Strategic PR counsel, communications issue management, and proactive communication planning provided as a sounding board for B2B clients.
• Digital Marketing Digital marketing tactics including online advertising, social media, and website strategies that connect with target audiences where they spend time online, for B2B businesses.
• Branding Services Brand development and story crafting that aligns with organizational mission and extends brand identity across all marketing vehicles for B2B clients.
• Content Marketing Compelling content creation distributed across digital and traditional channels with measurement of impact on business goals, for B2B clients.
• Investor Relations Services Transparent communication with the investment community that creates shareholder value and drives continued growth through strategic storytelling for public and PE-backed companies.
• Media Relations Strategic media relations planning and execution to position organizations in news stories that achieve business objectives.
• Internal Communications Employee communications strategies that unify workforces, strengthen corporate culture, and support internal initiatives across global organizations.

Quantifiable outcome

• Tripled media placements year-over-year for Greater Cleveland Volunteers' Pickle Fest event
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Public Relations Global Network (PRGN)coreGTM or Marketing PartnerRoopco is a longstanding member of the Public Relations Global Network (PRGN), an international network of independent public relations agencies. Membership provides access to global PR expertise, cross-agency collaboration, and shared thought leadership resources including the annual State of Earned Media Report.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brownstein Group: Brownstein Group is an integrated creative, PR, and content marketing agency with a strong B2B practice including industrial and financial services clients. Comparable service mix and enterprise B2B positioning.
• Mower: Mower is an integrated marketing, PR, and content agency with offices in the Northeast and Midwest serving B2B and B2C clients. Direct competitor with similar service offerings and similar geographic footprint to Roopco.
• Godfrey: Godfrey is a B2B branding, content marketing, and PR agency serving industrial, technology, and manufacturing clients. Direct peer in terms of integrated content marketing, branding, and PR services for technical B2B buyers.
• Walker Sands: Walker Sands is a B2B-focused PR, content marketing, and digital marketing agency serving technology and industrial clients. Highly comparable to Roopco in its B2B marketing focus, integrated PR/content/digital service mix, and enterprise mid-market client base.
• Morey Creative Studios: Morey Creative Studios is a B2B industrial marketing agency offering branding, content, digital marketing, and PR services. Direct peer focused on industrial and manufacturing verticals, similar to Roopco's industrial B2B positioning.
• Lewis Communications: Lewis Communications is a mid-sized integrated communications and marketing agency with deep B2B industrial and manufacturing client work. Directly comparable in service offering (branding, content, PR, digital) and in industrial-vertical orientation.

Broad incumbents

• Edelman: Edelman is a global public relations and communications firm with significant B2B, industrial, and investor relations practices. Overlaps with Roopco's content marketing, IR, and media relations services but operates at vastly larger scale as a broad incumbent.
• W2O Group: W2O Group is a large analytics-driven, integrated communications and marketing firm serving healthcare, technology, and B2B clients. Broader incumbent offering overlapping capabilities (PR, content, digital, investor relations) but at much greater scale.

Emerging players

• Velocity Partners: Velocity Partners is a B2B content marketing agency specializing in technology and industrial sectors. Comparable in niche B2B content focus but serves a different (primarily UK/European) geography.

Others

• Public Relations Global Network (PRGN): PRGN is the international network of independent PR agencies of which Roopco is a member. It is an ecosystem partner rather than a competitor, enabling Roopco's cross-border reach and serving as a useful reference point for the kind of peer agencies in the network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=f2Nn0CRXtUY
• Xx.com/roopco
• Facebookfacebook.com/roopco
• LinkedInlinkedin.com/company/roopco

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roop