The Midland Theatre

What The Midland Theatre does

The Midland Theatre is a historic performing arts venue located at 1228 Main Street in downtown Kansas City's Power & Light District, originally opened in 1927 and currently operated by AEG Presents LLC. The venue features live-show capacity of 1,300-3,000 guests depending on seating configuration, with banquet seating for up to 640 guests and cocktail reception capacity of 1,500. Its physical assets include over 500,000 feet of gold leaf, five Czechoslovakian hand-cut crystal chandeliers, a 6,000 sq ft Grand lobby and Mezzanine, a built-in 37'x19' video screen, and a professional in-house production team. The venue's core product is ticketed live entertainment — concerts, comedy, dance, Broadway, and special events — booked via AXS.com digital ticketing and supported by group sales and box office channels.

The Midland operates a multi-stream revenue model. Primary streams include ticket sales (with service/handling fees), private event rentals covering corporate events, weddings, charity functions, and receptions, and food and beverage operations including the Michelob Ultra TEN27 Bar. Recurring revenue is generated through the Century Club annual membership ($400/year) and per-event premium products including Chandelier Suites, A' List Lounge upgrades, QuickPass entry bypass, and pre-paid parking. The venue is fully cashless and is operated as a single-asset property within AEG Presents' portfolio, with on-site branding reflecting the prior "Arvest Bank Theatre at The Midland" naming history.

The venue's customer base spans consumer attendees (concert, comedy, and family show audiences), corporate event planners, and wedding parties, with distribution driven by AXS digital ticketing, a 13th Street box office, group sales, and promotion through AEG Presents, Outback Presents, Icon Concerts, and other promoters. Strategic partnerships include Hilton President Kansas City as Official Hotel Partner, Aristocrat Motors (Mercedes-Benz) for key-based A' List upgrades, and Towne Park for parking operations. The venue participates in AEG's 1EARTH environmental sustainability program.

Name

The Midland Theatre

Legal name

AEG Presents LLC

Website

https://midlandkc.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

The Midland Theatre is a historic 1927 performing arts venue in Kansas City's Power & Light District, operated by AEG Presents, hosting concerts, comedy, weddings, and corporate events for 1,300-3,000 guests with ticketing via AXS, premium suites, and a recurring Century Club membership.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Venues & Concert Bars (THAFAEAD), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live entertainment venue
• Concert hall rental
• Performing arts theatre
• Private event hosting
• Premium ticketing services

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from concert and event ticket sales through AXS.com and box office. Service and handling fees are added to ticket prices.
2. Private Event Rentals: Revenue from corporate events, weddings, receptions, and private parties. Includes customizable packages with venue access, production, catering coordination, and multiple event spaces.
3. Food & Beverage: Revenue from TEN27 Bar (Michelob Ultra TEN27 Bar), full bar service, and catering partnerships. Venue is cashless, accepting cards and digital wallets.
4. Premium Memberships & Upgrades: Century Club annual membership ($400/year) offering exclusive seating, presale access, A' List Lounge perks, and premium seating options. Also includes A' List Lounge upgrades and Chandelier Suite rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Midland Theatre is a historic 1927 performing arts venue in downtown Kansas City's Power & Light District that hosts concerts, comedy shows, live podcast recordings, Broadway productions, dance performances, and other live entertainment. The venue also rents its 1,300-3,000 capacity space for corporate events, weddings, and private functions, and sells tickets through its AXS.com partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• The Midland Theatre Live Entertainment Venue Historic concert and entertainment venue in downtown Kansas City's Power & Light District hosting concerts, comedy shows, Broadway productions, dance performances, and live podcast recordings. Features flexible seating configurations with live-show capacity ranging from 1,300-3,000 guests. Tickets sold via AXS.com and in-person box office.
• Private Event Rentals

Quantifiable outcome

• Capacity for 1300-3000 guests depending on seating configuration
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AXS.comcoreChannel Partner/ Reseller/ DistributorPrimary ticketing partner for The Midland. Handles all online ticket sales, transfers, and digital delivery through AXS Mobile platform. The venue is branded as 'Ticketed by AXS.com'.
• Hilton President Kansas CitycoreStrategic or Co-development PartnerOfficial Hotel Partner of The Midland. Located at 1329 Baltimore, Kansas City, MO 64105. Provides accommodation options for out-of-town guests attending events at the venue.
• AEG PresentscoreStrategic or Co-development PartnerParent company and operator of The Midland. AEG Presents is one of the world's leading live entertainment companies, bringing major touring acts to the venue and managing venue operations.
• Aristocrat Motors (Mercedes-Benz)minorGTM or Marketing PartnerCustomer upgrade partnership offering automatic A' List Lounge upgrade for vehicle key holders. Includes priority entry, discounted beverages, and exclusive restrooms.
• Michelob Ultra TEN27 BarminorGTM or Marketing PartnerOn-site bar partnership. TEN27 Bar is open on show days, one hour prior to door time, with access to the theatre lobby once doors open. Cashless bar accepting all major cards and digital wallets.
• Towne ParkminorImplementation/ SI/ Consulting PartnerThird-party parking management partner for the H&R Block parking lot beneath the venue. Handles on-site parking operations.
• Matt Mendes (AEG Presents)coreGTM or Marketing PartnerSenior Director, Global Partnerships at AEG Presents. Manages sponsorship and partnership programs including building partnerships, event sponsorships, and corporate hospitality.
• AEG 1EARTHminorStrategic or Co-development PartnerAEG's corporate environmental sustainability program. The Midland participates in exchanging environmental best practices, tracking environmental performance, and contributing to AEG's environmental goals.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kings Theatre (Brooklyn): Historic ~3,000-seat theater restored in 2015 and operated by AEG Presents, hosting concerts, comedy, and private events. Directly comparable as a vintage theater under the same parent operator, with similar premium hospitality offerings and AXS integration.
• Shrine Auditorium (Los Angeles): Historic AEG-affiliated theater in LA hosting touring concerts and special events. Comparable as another legacy venue in AEG's portfolio with similar event programming and operational support structure.
• Beacon Theatre (New York): Iconic historic theater operated by MSG Entertainment/Live Nation hosting concerts and private events. Directly comparable as a similar-capacity legacy concert venue under the competitor promoter network.
• House of Blues (Chicago): Live Nation-operated live music and events venue in Chicago hosting concerts, comedy, and corporate events. Comparable mid-size intimate concert venue under competitor promoter with full F&B program similar to The Midland's TEN27 Bar.
• The Fillmore (Philadelphia): Live Nation's flagship Fillmore-branded historic venue hosting concerts and private events. Comparable as a mid-size heritage room under competitor promoter with similar premium hospitality and touring programming.
• The Masonic (San Francisco): AEG Presents-operated historic venue in San Francisco hosting concerts and private events. Directly comparable as a sibling AEG historic theater with similar capacity, ticketing, and premium product structure.
• Tabernacle (Atlanta): Live Nation-operated historic venue in downtown Atlanta hosting concerts, comedy, and corporate events. Closely comparable as a mid-size historic theater under a peer promoter with similar revenue mix including private event rentals.

Regional players

• Palace Theatre (Columbus): Restored 1928 historic theater in Columbus, OH hosting concerts, comedy, Broadway, and weddings. Comparable as a same-era historic Midwest theater with similar capacity, private event/wedding packages, and touring-driven concert programming.
• Old National Centre (Indianapolis): Live Nation-operated historic venue in Indianapolis with multiple rooms hosting concerts, comedy, and private events. Comparable as a Midwest mid-size historic venue with similar capacity range and event format.
• Aragon Ballroom (Chicago): Historic 4,000-capacity ballroom in Chicago operated by Live Nation hosting concerts and private events. Comparable as an older, ornate Midwest venue under the competitor promoter with similar luxury private-rental positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/themidland
• Facebookfacebook.com/themidland
• Instagraminstagram.com/themidland
• LinkedInlinkedin.com/company/midland-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Midland Theatre