New Vega

What New Vega does

New Vega is a privately held, global advertising group founded in 2001 that operates as a holding company for six wholly-owned marketing agencies specialized in the gaming and technology industries. The group's subsidiary portfolio comprises New Vega Creatives (creative production), PocketWhale (marketing strategy), Culture G (influencer and social media), Wizenco (media buying and user acquisition), WarningUp PR (public relations), and WarningUp EVENTS (event management), collectively offering a one-stop-shop model for end-to-end entertainment marketing campaigns. The company positions itself as a specialist partner for gaming and tech clients requiring multi-channel execution, including creative production, UA, media buying, influencer campaigns, PR, and events under a single agency relationship.

The business operates a B2B professional services model with quote-based, engagement-specific pricing rather than disclosed rate cards. Its go-to-market is enterprise field sales through four physical offices in Los Angeles, Paris, Berlin, and New York, supported by a multilingual website available in English, Japanese, Korean, and Simplified Chinese. The publicly listed client roster includes approximately 30 enterprise gaming and entertainment brands, among them Nintendo, PlayStation, Tencent, Riot Games, Epic Games, Blizzard, Bethesda, Capcom, Bandai Namco, Sega, Netflix, Nvidia, and Universal, indicating a focus on top-tier IP holders and publishers across PC, console, mobile, and streaming verticals.

The group is privately held with no disclosed parent, institutional investors, funding rounds, leadership team, AI/technology platforms, patents, awards, or financial figures in the available sources. There is no evidence of acquisitions, divestitures, or recent leadership changes; the company's structure and footprint have remained stable, with growth signals limited to multilingual site expansion and continued hiring activity. The principal strategic assets are domain reputation built over 24+ years, geographic distribution across North America and Europe, and the multi-agency service breadth that allows consolidation of marketing spend under one vendor.

Name

New Vega

Legal name

New Vega

Website

https://newvega.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

New Vega is a privately held global advertising group, founded in 2001, operating six specialized marketing agencies that provide end-to-end creative, media buying, user acquisition, influencer, PR, and event services to enterprise gaming and tech clients across four offices worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services Revenue: New Vega generates revenue by providing comprehensive marketing services to gaming and tech companies, including creative agency services, marketing strategy, influencer and social media management, media buying and user acquisition, PR, and event management. The group operates through its subsidiary agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

New Vega is a global advertising group of six specialized marketing agencies that delivers integrated marketing services to gaming and tech companies. Services span marketing strategy, creative production, media buying and user acquisition, influencer and social media marketing, public relations, and event management. The group offers a one-stop-shop model covering the full campaign lifecycle for enterprise gaming, entertainment, and technology clients.

Product overview

New Vega is a group of six specialized marketing agencies offering a one-stop-shop approach for gaming and tech marketing needs. The portfolio includes New Vega Creatives (creative production), PocketWhale (marketing strategy), Culture G (influencer and social media), Wizenco (media buying and user acquisition), WarningUp PR (public relations), and WarningUp EVENTS (events management). Together, these agencies provide integrated marketing services spanning the full campaign lifecycle from strategy through execution, serving major gaming and entertainment brands globally.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vega Creatives A creative agency sub-brand of New Vega specializing in designing and producing advertising creative assets for gaming and tech clients.
• PocketWhale A marketing strategy agency sub-brand of New Vega that develops comprehensive marketing strategies and campaign planning for gaming and tech brands.
• Culture G An influencer and social media agency sub-brand of New Vega connecting gaming and tech brands with content creators and managing social media presence for gaming audiences.
• Wizenco A media buying and user acquisition agency sub-brand of New Vega focused on performance marketing and user acquisition campaigns for mobile and digital games.
• WarningUp PR A public relations agency sub-brand of New Vega providing press relations, media outreach, and communications services for entertainment brands.
• WarningUp EVENTS An events agency sub-brand of New Vega specializing in organizing and executing promotional events, launches, and experiential marketing activations for gaming and tech clients.

Named customers23 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WPP: Largest global advertising holding group with agencies (e.g., AKQA, VMLY&R, GroupM) that pursue gaming and entertainment clients. Comparable as a full-stack alternative for enterprise gaming companies seeking integrated creative, media, and PR services.
• Omnicom Group: Global holding company with gaming-relevant agencies (Hearts & Science, BBDO, DDB) and dedicated gaming practices. Comparable as an enterprise-scale alternative for publisher and platform clients seeking full-service marketing partnerships.
• Publicis Groupe: Global holding company with entertainment and gaming practices through Publicis Entertainment, Digitas, Leo Burnett, and MSL. Comparable as an integrated competitor pursuing the same enterprise gaming and entertainment clients.
• Dentsu: Global advertising holding company with a dedicated gaming practice (dentsu gaming) serving many of the same publisher and platform clients. Comparable as a multi-service, multi-region agency competitor for gaming marketing budgets.

Direct peers

• AKQA: WPP-owned digital creative and experience agency with deep gaming, entertainment, and tech clients. Directly comparable on creative production, digital campaign execution, and serving AAA publisher and platform clients.
• 72andSunny: Global creative agency known for entertainment, gaming, and tech brand work. Comparable on campaign creative, brand storytelling, and serving publishers, platforms, and entertainment IP holders.
• Viral Nation: Influencer marketing and talent agency with strong gaming and entertainment verticals. Directly comparable to Culture G on the influencer and social media side of New Vega's offering.
• Anomaly: Independent creative and entertainment agency with gaming, consumer, and tech clients. Comparable on creative-led integrated campaigns and entertainment brand work for enterprise clients.
• Hearts & Science: Omnicom-owned media planning and buying agency with deep entertainment and tech client roster. Comparable to Wizenco on the performance media buying and user acquisition side of New Vega's offering.
• R/GA: Creative and technology agency (IPG-owned) with gaming, entertainment, and tech clients. Comparable on creative production, performance marketing, and serving enterprise technology and entertainment brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-vega

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Vega