What Wanda Barcelona does

Wanda Barcelona is a privately held design studio founded in 2004 in Barcelona, Spain, specializing in large-scale paper installations, paper scenography, and architectural paper design. The studio is led by three founders — Inti, Dani, and Iris — who have collaborated for 20 years, and operates as a small craft atelier using paper as both an artistic medium and an ethical, sustainable material. Its work spans ephemeral and permanent installations for an international roster of more than 60 luxury brands and cultural institutions, including Dior, Louis Vuitton, Cartier, Hermès, Tiffany & Co., Bentley, Chopard, Lalique, Harrods, Fairmont Hotel, IHG, and the Daelim Museum, with delivered projects across Europe, North America, the Middle East (UAE, Saudi Arabia, Qatar), and Asia (Japan, Korea, China).

The studio's core technology is proprietary savoir-faire in paper manipulation — folding, cutting, and suspension techniques applied at architectural scale — packaged into six service lines: Brand Spaces, Permanent Work, Immersive, Scenography, Sculpture Objects, and Consulting. Projects are commissioned directly through enterprise engagement with luxury brand marketing and visual merchandising teams, with installations executed globally at client sites. Revenue derives from custom project commissions (professional services model) under quote-based, project-specific pricing with multi-year contracts on permanent installations. The business is founder-owned with no disclosed institutional investors, no funding rounds, no acquisitions, and no parent company; distribution is driven by a portfolio website, an Instagram presence (@wandabarcelona), and referral networks within the global luxury brand ecosystem.

The studio positions sustainability and material ethics as part of its value proposition, emphasizing that "paper carries form, not footprint," and leverages a documented Paper Studio methodology (Origin & Statement, Matter & Memory, Spatial Poetry, Fine Studio, Archive of Creation, Atelier) as a brand and capability asset. There is no public disclosure of headcount beyond the three founding partners, no financials, no patents or trademarks filed, and no AI/ML or software component to the offering — the entire operation is craft-based, physical, and project-driven.

Name

Wanda Barcelona

Legal name

Wanda Barcelona

Website

https://wandabarcelona.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Wanda Barcelona is a privately held Barcelona-based design studio founded in 2004 that creates large-scale paper installations, scenography, and architectural paper design for luxury brands and museums globally. The three-founder atelier serves clients including Dior, Louis Vuitton, Cartier, Hermès, and Tiffany & Co. across more than 60 brand projects worldwide.

Ownership category

akta.pro rank

Product category

Spatial Design and Paper Installation Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Paper installations
• Spatial design services
• Brand scenography
• Architectural paper design
• Immersive environments

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Custom Project Work: Wanda Barcelona generates revenue through bespoke commissions for luxury brands and museums. Projects include brand spaces, permanent work, immersive installations, scenography, sculpture objects, and consulting services. Each project is custom-designed and crafted, representing one-time project revenue rather than recurring streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wanda Barcelona is a bespoke design studio that creates large-scale paper installations, paper scenography, and architectural paper design for luxury brands and museums. Their offering spans six service lines—Brand Spaces, Permanent Work, Immersive environments, Scenography, Sculpture Objects, and Consulting—each delivered as custom-commissioned projects crafted primarily from paper.

Product overview

Wanda Barcelona is an internationally renowned studio offering a unified portfolio of paper-based spatial design services. The core offering spans six distinct service lines: Brand Spaces (transforming retail environments with sensory paper architectures), Permanent Work (durable installations for long-term integration), Immersive (complete enveloping environments), Scenography (large-scale spatial narratives), Sculpture Objects (standalone sculptural accents), and Consulting (creative concept development). All services are unified by the studio's proprietary paper craft methodology documented in their Paper Studio section, which encompasses Origin & Statement, Matter & Memory (Savoir Faire Papel), Spatial Poetry (Space Creation), Fine Studio (Luxury Brands), Archive of Creation (Handcrafted), and Atelier (Behind the Scenes). The studio leverages paper as both artistic medium and ethical material, creating experiential installations for leading luxury brands worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Spaces

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Broad incumbents

• Pentagram: Largest independent design consultancy with broad luxury and cultural client work. Comparable overlap in serving premium brand clients on spatial and brand-system projects, though Pentagram operates across many design disciplines rather than specializing in paper scenography.
• Snøhetta: Global architecture and design studio working across cultural, hospitality, and brand environments with signature spatial-design sensibility. Comparable in creating experience-driven spaces for premium clients, though at a much larger scale and architectural scope than Wanda Barcelona.

Direct peers

• Atelier Bingo: Paris-based design and scenography studio with deep luxury and fashion brand exposure, including window displays and brand environments. Comparable as a high-end scenography studio serving the same fashion/luxury clientele.
• Random International: London-based studio creating experiential installations and sculptures, known for works like "Rain Room." Comparable as a studio creating immersive, brand-grade installations with luxury and cultural institution clients.
• Bureau Borsche: Munich-based graphic and brand design studio with deep luxury and fashion brand portfolio. Comparable in customer base and brand-tier focus, even though primary deliverable is graphic rather than spatial.
• Moment Factory: Montreal-based multidisciplinary studio producing immersive experiences and spatial narratives for cultural and commercial clients worldwide. Comparable as a creator of immersive brand experiences and large-scale scenography work.
• Studio Drift: Amsterdam-based art and design studio known for large-scale kinetic and sculptural installations exhibited globally, including collaborations with luxury brands. Comparable as a creator of signature, signature-aesthetic installations with luxury and museum clients.
• Universal Design Studio: London-based multidisciplinary design firm working across retail, hospitality, and brand experience for premium clients (e.g., Bulgari, The Standard). Comparable as a luxury-focused design studio with overlapping brand-environment and spatial-design offerings.
• Heatherwick Studio: London-based design studio founded by Thomas Heatherwick, creating large-scale installations, architectural projects, and brand experiences. Comparable as a craft-driven, founder-led studio delivering bespoke spatial narratives at the same premium/luxury tier Wanda Barcelona operates in.

Emerging players

• TeamLab: Tokyo-based digital art collective creating large-scale immersive installations for museums and luxury brands (e.g., Dior collaborations). Comparable as a creator of immersive brand experiences competing for the same experiential marketing budgets, but uses digital rather than physical media.

Market position

Strengths4 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wandabarcelona
• Xx.com/wandabarcelona
• Facebookfacebook.com/wanda.barcelona

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanda Barcelona