Maes Hoogwerkers en Montaco

What Maes Hoogwerkers en Montaco does

Maes Hoogwerkers en Montaco is a Belgian family-owned equipment rental and sales company founded in 1976 by Albert Maes and Lieve Winkelmans in Pulle (Antwerpen), now operating as part of Groep Maes across Belgium, the Netherlands, and France. The company rents, sells, and maintains truck-mounted aerial work platforms, spider lifts, van-mounted and self-propelled lifts, mobile tower cranes, telescopic cranes, and truck cranes — and is the only company in Europe offering the combined rental of high-reach aerial work platforms and cranes with operators. Its fleet is described as the largest of aerial work platforms above 50m in Europe and the largest mobile tower crane fleet in Belgium, and includes the world's tallest aerial work platform (a 103m Wumag with Powerlift system) and Belgium's strongest mobile tower crane (AT7).

The business model rests on three revenue streams: usage-based rental of aerial work platforms and cranes with operators (custom-quoted project pricing); usage-based rental of van-mounted and self-propelled lifts without operators (publicly listed daily/weekly/weekend/monthly rates starting at €185/day); and one-time sales of new and used equipment through the Maes Rent & Sale division (brands including Dinolift, Klubb, Isoli, Multitel, Palfinger, Ruthmann, Teupen, Wumag, Spierings, Effer, HIAB). Ancillary professional services include permits and traffic signaling (via sister company Traffic Signs), industrial relocations (via sister company Trans Elektro), and 24/7 in-house maintenance and emergency repair (via Maes Services). GTM is direct sales-led with a multilingual Dutch/French website, quote-request forms, site visits, and a 24/7 emergency line with two technicians on standby.

Customer segments span construction and building maintenance companies (primary), petrochemical and industrial plants (VCA Petrochemie certified), government and municipal authorities, independent tradespeople (B-license van-mounted units), energy and infrastructure companies (wind, telecom), and industrial manufacturing/heavy industry. The company is privately held with 11–50 employees, no disclosed external funding, and VCA Petrochemie and GDPR certifications.

Name

Maes Hoogwerkers en Montaco

Legal name

Maes Hoogwerkers NV

Website

https://maeshoogwerkers.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Maes Hoogwerkers en Montaco is a Belgian family-owned rental and sales company (founded 1976) specializing in aerial work platforms, spider lifts, and cranes with operators across Belgium, the Netherlands, and France, serving construction, petrochemical, energy, government, and industrial customers.

Ownership category

akta.pro rank

Product category

Aerial Work Platform Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Tower Cranes (IMAHAJAB), Lifting & Hoisting Rental & Leasing (IMAHAJAN), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Street Sweeper & Municipal Service Vehicles Leasing & Rental (TLABAEAK)

Keywords

• Aerial work platform rental
• Crane rental services
• Spider lift rental
• Mobile tower cranes
• Industrial access equipment

Headquarters

HQ city

Pulle

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Rental of aerial work platforms with operator: Maes Hoogwerkers rents truck-mounted boom lifts and spider boom lifts with an experienced operator. Rental includes the machine, fuel, and operator. This is a key revenue stream, with pricing varying by machine type and duration.
2. Rental of cranes with operator: Montaco rents mobile tower cranes, loader cranes, and telescopic cranes with a machinist. Rental is charged based on machine type and rental period.
3. Rental of aerial work platforms without operator: Maes Hoogwerkers and Maes Rent & Sale rent van-mounted and self-propelled aerial work platforms without an operator. Customers with appropriate driver's licenses operate the equipment themselves. Models include Klubb KL32 (B-license), DINO series, and Multitel MJ201S.
4. Sale of new aerial work platforms and equipment: Maes Rent & Sale sells new aerial work platforms including van-mounted lifts, tow trucks, spider lifts, and related equipment. Brands include Dinolift, Isoli, Klubb, and Multitel. Sales are direct to end customers.
5. Sale of used aerial work platforms: Maes Rent & Sale also sells second-hand/refurbished aerial work platforms, inspected and maintained by Maes Services. Quick or immediate delivery available.
6. Maintenance and repair services: Maes Services provides in-house maintenance, repair, and overhaul of all equipment brands. Services available 24/7 with on-site emergency repair. Also serves external customers.
7. Ancillary services (permits, site preparation): The company offers complementary services including site visits, leveling plates and mats, permits and traffic signaling (via sister company Traffic Signs). These are bundled with rental projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maes Hoogwerkers en Montaco rents and sells aerial work platforms (truck-mounted, van-mounted, spider lifts, self-propelled units) and cranes (mobile tower cranes, telescopic cranes, autolaadkranen) primarily with certified operators. The company is the only one in Europe renting the unique combination of truck-mounted aerial work platforms and cranes with operators, and it owns the tallest aerial work platform in the world (a 103m Wumag unit) along with Belgium's strongest mobile tower crane (AT7). It also offers in-house maintenance and repair services, equipment sales (new and used), and complementary permits/signaling and industrial relocation services via sister companies.

Product overview

Maes Hoogwerkers en Montaco operates as a rental and sales company specializing in aerial work platforms (hoogwerkers) and cranes (kranen). The company offers truck-mounted aerial work platforms with certified operators (Hoogwerkers op vrachtwagen), van-mounted platforms without operators (Hoogwerkers op bestelwagen), and spider/crawler-mounted lifts for difficult terrain (Spinhoogwerkers). For crane services, they provide autolaadkranen (truck cranes), mobiele torenkranen (mobile tower cranes), and telescoopkranen (telescopic cranes) with operators. The company sells new and used equipment through its Maes Rent & Sale division, featuring brands including Dino/Dinolift, Klubb, Multitel, Isoli, Palfinger, Ruthmann, Teupen, and WUMAG for aerial lifts, and Spierings, Effer, and HIAB for cranes. Their service ecosystem includes Maes Services for 24/7 in-house maintenance and sister company Traffic Signs for permits and signaling. The company notably owns the tallest aerial work platform in the world at 103 meters.

Differentiator

Problem solved

Functional benefit

Brands

• Maes Services: In-house technical garage providing maintenance, repairs, and revisions for all brands of cranes and aerial work platforms.
• Trans Elektro
• Traffic Signs

Products and services

• Truck-mounted aerial work platform rental (with operator) Rental of truck-mounted aerial work platforms (hoogwerkers op vrachtwagen) ranging from standard heights to extreme heights exceeding 100 meters, provided with a certified operator. Targets construction, maintenance, petrochemical, and infrastructure projects.
• Van-mounted aerial work platform rental (without operator) Rental of van-mounted aerial work platforms (auto-hoogwerkers) operable with a standard driving license B, available without operator for independent professionals such as painters, electricians, arborists, and installers.
• Spider lift rental (with operator) Rental of spider/crawler-mounted aerial work platforms with operator, designed for difficult-to-reach locations and unstable or challenging terrain.
• Lightweight self-propelled aerial work platform rental (without operator) Rental of lightweight self-propelled aerial work platforms without operator, suitable for indoor and outdoor use with flexible mobility. Includes models such as DINO280RXT.
• Mobile tower crane rental (with operator) Rental of mobile tower cranes with operator, providing the largest mobile tower crane fleet in Belgium, including the strongest AT7 unit. Used for construction and heavy lifting applications.
• Telescopic crane rental (with operator) Rental of telescopic cranes with operator for versatile lifting operations across various sectors.
• Truck-mounted loading crane rental (with operator) Rental of truck-mounted loading cranes (autolaadkranen) with a certified machinist for lifting and transport operations.
• New aerial work platform sales (Maes Rent & Sale) Sale of new van-mounted, trailer-mounted, and spider aerial work platforms through Maes Rent & Sale. Brands include Dinolift, Isoli, Klubb, and Multitel.
• Used aerial work platform sales Sale of second-hand/refurbished aerial work platforms, inspected and maintained by Maes Services, with quick or immediate delivery available.
• Tow truck (takelwagen/dépanneuse) sales Sale of recovery/tow trucks from Italian manufacturer Isoli, including models with crane arms, winches, and extendable platforms for vehicle recovery and transport.
• Maintenance and repair services (Maes Services) In-house maintenance, repair, overhaul, and revision services for all brands of cranes and aerial work platforms, available 24/7 for emergency on-site repairs. Also serves external customers.
• Industrial relocation services (Trans Elektro) Extreme manipulations and industrial relocations combining crane and aerial work platform capabilities via sister company Trans Elektro for complex industrial projects.

Quantifiable outcome

• 103m working height available — highest aerial work platform in the world
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Traffic SignscoreStrategic or Co-development PartnerSister company within Groep Maes specializing for over 15 years in obtaining permits and providing traffic signaling services for placing equipment on public roads. Traffic Signs collaborates with Maes Hoogwerkers to provide a complete, legally compliant project solution including permit acquisition and on-site traffic management.
• Trans ElektrocoreStrategic or Co-development PartnerSister company specialized in extreme manipulations and industrial relocations. Trans Elektro works alongside Maes Hoogwerkers to offer combined aerial work platform and heavy lifting solutions for complex industrial relocation projects.
• Groep MaescoreStrategic or Co-development PartnerParent group of companies (Groep Maes) encompassing Maes Hoogwerkers, Montaco, Maes Rent & Sale, Maes Services, Traffic Signs, and Trans Elektro. All companies share a passion for working at height, innovation, and safety. The group operates under a unified brand and shared strategic direction.
• Leasing companiesminorChannel Partner/ Reseller/ DistributorThe company maintains relationships with leasing companies for financing equipment purchases by customers. Maes Hoogwerkers connects interested buyers with leasing partners for hire-purchase arrangements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mammoet: Netherlands-based heavy lifting and transport specialist operating cranes and engineered solutions across Europe and globally. Comparable to Maes/Montaco on the mobile tower crane and industrial relocation side, particularly for petrochemical and energy customers.
• Sarens: Belgium-based global heavy lifting and crane rental company. Directly comparable to Montaco's mobile tower crane and heavy lifting business, with overlapping petrochemical and industrial customer base; was the deploying partner in the Iemants Vlissingen project referenced in Maes's case material.
• Mateco: Pan-European aerial work platform rental specialist active in Belgium, Netherlands, and France. Competes with Maes in the same truck-mounted boom lift and spider lift categories for construction and industrial customers.
• Riwal: Netherlands-headquartered aerial work platform rental specialist with operations across Europe. Direct competitor to Maes in truck-mounted and high-reach boom lift rentals, with similar target customers in construction and industrial maintenance.

Broad incumbents

• Loxam: France-headquartered pan-European equipment rental leader listed on Euronext. Overlaps with Maes France on aerial work platforms but operates at vastly greater scale across many equipment categories.
• Boels Rental: Major European equipment rental group headquartered in the Netherlands with broad coverage across aerial work platforms, tools, and construction equipment. Competes with Maes in Belgium and Netherlands but spans a far larger category footprint.
• Kiloutou: France's leading general construction and aerial equipment rental company with broad multi-category coverage. Overlaps with Maes on aerial platforms in the French market but operates across a much wider equipment portfolio.

Others

• Manitou Group: France-listed global OEM of aerial work platforms, telehandlers, and rough-terrain equipment. Indirectly comparable as the manufacturer of equipment that Maes rents and competes against, with brand presence in the same European customer segments.
• Spierings Mobile Cranes: Netherlands-based manufacturer of mobile tower cranes including the strong AT-class referenced in Maes's fleet. Adjacent as the supplier of one of Maes's flagship equipment lines.
• Ruthmann (Time Versatile): German manufacturer of truck-mounted aerial work platforms including the 90m model featured in Maes's fleet. Adjacent equipment supplier relationship relevant for assessing Maes's equipment stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaesHoogwerkers
• LinkedInlinkedin.com/company/maeshoogwerkersmontaco
• Instagraminstagram.com/groep_maes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maes Hoogwerkers en Montaco