Groep Maes
Groep Maes is a Belgian family-owned B2B industrial services group operating nine subsidiaries that provide aerial work platforms, mobile cranes, transformer transport, industrial lighting, and traffic signage across Belgium, the Netherlands, and France.
- Company typePrivate
- Founded1976
- HeadquartersPulle, Belgium
- Headcount—
- GTM typeB2B
- OfferingServices
What Groep Maes does
Groep Maes is a Belgian family-owned B2B industrial services group headquartered in Pulle (Zandhoven), founded in 1976 by Albert Maes and now led by CEO Greet Maes alongside third-generation family members Yorben, Yasmine, and Lars. The group operates nine wholly owned subsidiaries covering the full height work value chain: Maes Hoogwerkers (aerial work platforms up to 103 meters, the world's highest), Montaco (mobile tower cranes and truck-mounted cranes up to 135 T/M), Trans Elektro (transformer manipulation and transport), Maes Industriële Verlichting (outdoor industrial lighting), Traffic Signs (public road work permitting and signage), Maes Services (internal fleet maintenance), Ouros (industrial services), Maes Rent & Sale (equipment rental and sales), and — until its 2025 discontinuation — Maes Rijplaten (road plates).
The group runs a fleet of more than 300 specialized vehicles from 4 locations in Belgium (Pulle, Beringen, Olen, Sombreffe) and serves customers in Belgium, the Netherlands, and France. Its core technology is heavy equipment for elevated work — boom lifts, scissor lifts, truck-mounted cranes, and tower cranes — often delivered with certified operators. Customers span construction firms, public-sector bodies (notably the City of Antwerp, including work on the Cathedral of Antwerp, KMSKA, and bridges over the Albertkanaal), utility companies requiring transformer transport, industrial facilities at the Port of Antwerp, and wind energy operators requiring external turbine maintenance.
Revenue is generated through equipment rental (recurring), equipment sales (one-time), industrial services (lighting installation, traffic signaling, transformer manipulation), and specialized logistics (transport of public lighting and transformers). Pricing is quote-based and not publicly disclosed. The company is wholly family-owned with no external investors or public listing, holds VCA, EcoVadis, and Voka SDG Pioneer certifications, and operates within a stable Benelux industrial services niche where its 50+ year track record, fleet scale, and certified operator base constitute durable competitive advantages.
Groep Maes firmographics
Firmographics- Name
- Groep Maes
- Legal name
- Groep Maes
- Website
- https://groepmaes.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- Groep Maes is a Belgian family-owned B2B industrial services group operating nine subsidiaries that provide aerial work platforms, mobile cranes, transformer transport, industrial lighting, and traffic signage across Belgium, the Netherlands, and France.
- Ownership category
- akta.pro rank
Groep Maes industry classification
Industry- Product category
- Construction Equipment Rental Services
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)
Keywords
Where Groep Maes is headquartered
LocationHeadquarters
- HQ city
- Pulle
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Groep Maes business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Equipment Rental: Rental of aerial work platforms (boom lifts, scissor lifts), mobile cranes, tower cranes with operators to construction, industrial, and infrastructure companies
- Equipment Sales: Sale of aerial work platforms, mobile cranes, and related height work equipment through Maes Rent & Sale division
- Industrial Services: Services including industrial lighting installation and maintenance, traffic signaling, transformer manipulation, and external wind turbine maintenance
- Public Lighting and Transformer Transport: Transportation of public lighting equipment and transformers, specialized logistics for utility infrastructure
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Groep Maes product offering
Product offeringCore offering
Groep Maes is a family-owned group of 9 companies that rents, sells, and operates height work equipment and provides specialized industrial services. Its core offerings include aerial work platforms up to 103 meters, mobile tower cranes and truck-mounted cranes up to 135 T/M, industrial outdoor lighting installation and maintenance, transformer manipulation and transport, and traffic signage for public road works. Services are delivered to construction, infrastructure, municipal, and utility clients across Belgium, the Netherlands, and France.
Product overview
Groep Maes is a family-owned B2B service conglomerate of 9 companies specializing in all forms of elevated work. The portfolio is organized into distinct sub-brands: Maes Hoogwerkers (aerial work platforms up to 103m) and Maes Rent & Sale handle equipment rental and sales; Montaco supplies mobile tower cranes and loading cranes; Trans Elektro manages transformer crane manipulation and transport; Maes Industriële Verlichting delivers outdoor lighting design, installation, and maintenance; Traffic Signs handles road work permitting and signage; Maes Services provides internal fleet maintenance; Ouros and Maes Rijplaten round out the offering with specialized equipment. Together they serve Belgium, the Netherlands, and France from 4 locations.
Differentiator
Problem solved
Functional benefit
Brands
- Maes Hoogwerkers: Rental and operation of aerial work platforms and truck-mounted lifting equipment
- Montaco
- Ouros
- Maes Industriële Verlichting
- Traffic Signs
- Trans Elektro
- Maes Services
- Maes Rent & Sale
- Maes Rijplaten
Products and services
- Maes Hoogwerkers (Aerial Work Platform Rental and Sale) Rental and sale of truck-mounted and crawler-mounted aerial work platforms (boom lifts, scissor lifts) reaching heights up to 103 meters, serving construction, infrastructure, and industrial clients in Belgium, Netherlands, and France.
- Montaco (Mobile Crane Services) Rental of mobile tower cranes and a large fleet of truck-mounted loading cranes up to 135 T/M, offering lifting services across Belgium with continuous fleet innovation.
- Maes Industriële Verlichting (Industrial Outdoor Lighting) Design, installation, and maintenance of outdoor lighting across four sectors: public street lighting, architectural lighting, sports lighting, and environmental lighting in the Benelux region.
- Traffic Signs (Traffic Signaling and Permits) Permit applications for public road works, creation of traffic signage plans, coordination with relevant authorities, and placement and removal of temporary traffic signage across Belgium.
- Trans Elektro (Transformer Manipulation and Transport) Specialized crane work and manipulation of transformers including associated transport and storage operations, serving utility clients from locations in Pulle and Olen.
- Maes Services (Fleet Maintenance and Garage) Workshop and maintenance services for the group's fleet of vehicles and equipment, including takeover of external garage operations.
- Maes Rent & Sale (Equipment Rental and Sales) Rental and sale of equipment within the Groep Maes portfolio, complementing the specialized brands and offering customers direct purchase options.
- Ouros (Industrial Services) Industrial services subsidiary contributing to the group's activities in elevated work solutions.
- External Wind Turbine Maintenance External maintenance services for wind turbines, providing safe access to turbine components at height using specialized aerial platforms for wind energy companies.
Quantifiable outcome
- Highest aerial work platform in the world at 103 meters
Companies that use Groep Maes
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Groep Maes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Groep Maes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PaglierominorCollaborative development in 1989 for the first 65m aerial work platform, marking an early innovation partnership for specialized height equipment
Scale indicators5 records
Recent moves17 records
Expansion highlights5 records
Groep Maes competitors and assessment
Company assessmentBroad incumbents
- Manitou Group: Manitou is a French-based global manufacturer of material handling, aerial work platforms, and telehandlers. It competes with Groep Maes-adjacent equipment categories and serves overlapping construction and industrial customers across Europe.
- Loxam: Loxam is the largest equipment rental company in Europe and a market leader in France, with a significant aerial platform fleet. It overlaps with Groep Maes across Benelux/France on aerial work platform and crane rentals.
- Haulotte: Haulotte is a French manufacturer of aerial work platforms (boom and scissor lifts) and is a key equipment supplier to the European rental market. While not a direct rental competitor, its products fill Groep Maes-adjacent fleets and define the supply landscape.
- JLG Industries (Oshkosh): JLG is one of the world's largest manufacturers of aerial work platforms and telehandlers, including ultra-high boom lifts. Its products constitute a major share of European rental fleets that compete with Maes Hoogwerkers' offering.
- Sunbelt Rentals: Sunbelt Rentals is the largest equipment rental company in North America and operates in the UK/Europe, offering aerial platforms and a broad fleet. It is a comparable broad-incumbent rental platform to Groep Maes, though it does not yet specialize in ultra-high platforms.
- Boels Rental: Boels is one of Europe's largest equipment rental companies, headquartered in the Netherlands, offering aerial platforms, cranes, and a broad tool/equipment range. It competes with Groep Maes on aerial platforms and crane rentals while also serving broader customer needs.
Direct peers
- Mateco: Mateco is a leading European aerial work platform rental specialist with strong presence in Belgium, Netherlands, and France. It is a direct overlap on height-access equipment rental with comparable fleet and customer base.
- Klubb Group: Klubb is a French manufacturer of aerial work platforms mounted on vehicles, with a growing European presence. Its truck-mounted aerial platforms overlap directly with Maes Hoogwerkers' specialty offering, especially in France and Benelux.
- Riwal: Riwal is the largest aerial work platform rental specialist in Europe, headquartered in the Netherlands and operating across Benelux. It directly competes with Maes Hoogwerkers on boom and scissor lift rentals in the same geographies.
Others
- TVH Parts: TVH is a Belgian-based global distributor of replacement parts and accessories for material handling, construction, and aerial equipment. It is an ecosystem supplier serving the same fleet operators and rental companies as Groep Maes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Groep Maes social profiles
Digital presenceGroep Maes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groep Maes leadership team
Management profileNumber of profiles
Profiles5 records
Groep Maes subsidiaries and ownership
Company hierarchySubsidiaries9 records
Groep Maes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groep Maes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groep Maes
What does Groep Maes do?
Groep Maes is a family-owned group of 9 companies that rents, sells, and operates height work equipment and provides specialized industrial services. Its core offerings include aerial work platforms up to 103 meters, mobile tower cranes and truck-mounted cranes up to 135 T/M, industrial outdoor lighting installation and maintenance, transformer manipulation and transport, and traffic signage for public road works. Services are delivered to construction, infrastructure, municipal, and utility clients across Belgium, the Netherlands, and France.
Is Groep Maes a public or private company?
Groep Maes is a private company. It is classified as family owned and is currently operating.
When was Groep Maes founded?
Groep Maes was founded in 1976.
Where is Groep Maes based?
Groep Maes is headquartered in Pulle, Belgium, in the Europe region.
How does Groep Maes make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, industrial Services and public Lighting and Transformer Transport.
Who are Groep Maes's main competitors?
Broad incumbents on record are Manitou Group, Loxam, Haulotte, JLG Industries (Oshkosh), Sunbelt Rentals and Boels Rental. Direct peers are Mateco, Klubb Group and Riwal. TVH Parts is listed as an others.
Does Groep Maes have an API?
No public API is recorded for Groep Maes.
What industry is Groep Maes in?
Groep Maes's product category is Construction Equipment Rental Services. Its primary akta.pro industry code is TLAKAHAD, Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers). Its NAICS code is 333924 and its SIC code is 3530.