Holy Family Services

What Holy Family Services does

Holy Family Services is a not-for-profit Catholic aged-care and retirement-living operator headquartered on a single integrated campus in Marayong, Western Sydney, NSW, Australia. It is operated as a ministry of the Sisters of the Holy Family of Nazareth (founded 1875) and was incorporated in 2002 to continue the Sisters' mission, which dates to 1954 in Marayong. The organization's core products are Brother Albert's Home, a 146-bed residential aged care facility delivering 24-hour Registered Nurse-supported clinical, dementia/memory, and palliative care for people aged 65 and over; the Blessed Frances Siedliska Retirement Village, comprising 28 cottages for independent retirees and semi-retirees aged 55 and over with a 24-hour nurse call system; and a 39-place Long Day Care Centre. A new 60-bed Nazareth Building, under construction since November 2024 and designed on the Dutch Hogeweyk person-centred care model, is scheduled for occupation by end-2026.

The business operates under Australia's regulated aged-care funding framework, with revenue drawn from government subsidies (via My Aged Care assessment), resident means-tested contributions, basic daily fees (set at 85% of the single-person basic aged pension, currently AUD 66.80/day), accommodation payments in the form of Refundable Accommodation Deposits (RADs up to AUD 789,686 for premium rooms) or Daily Accommodation Payments (DAPs up to AUD 182.39/day), and ancillary service fees. The retirement village is operated under a recurring living model with waiting-list-based access, and the childcare centre adds a small recurring fee-based stream. Distribution is direct-to-consumer through on-site visits, phone enquiries, website forms, and the government-mandated My Aged Care gateway. The company holds a 5-Star Overall Rating from the Department of Health, Disability and Ageing with Excellent Compliance and Excellent Staffing sub-ratings, and an 'A' rating from the NSW Food Authority.

The organization is governed by a Board chaired by Loula Koutrodimos, with the Sisters represented by Provincial Leader Sr Rita Apura. The CEO is Alasdair Croydon, a registered nurse with over 20 years of aged-care sector experience. The firm employs 51-100 staff and operates exclusively from its Marayong campus, with no disclosed subsidiaries, M&A activity, external investors, or external funding rounds. Revenue is not publicly disclosed. The strategic posture is one of in-place capacity expansion (Nazareth Building, Master Development Control Plan, future apartment building) rather than geographic or vertical diversification.

Name

Holy Family Services

Legal name

Holy Family Services

Website

https://holyfamilyservices.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Holy Family Services is a not-for-profit Catholic aged-care and retirement-living operator in Marayong, NSW, running a 146-bed residential facility (Brother Albert's Home), a 28-cottage retirement village, and a 39-place childcare centre, with a 60-bed Nazareth Building opening end-2026.

Ownership category

akta.pro rank

Product category

Residential Aged Care and Retirement Living

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH), Nonprofit / Faith-Based CCRCs (HLADAEAC)

Keywords

• Residential aged care
• Retirement living services
• Dementia memory care
• Palliative care services
• Respite care support

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Government-Funded Aged Care Services: Holy Family Services receives government funding for residential aged care through the Commonwealth government. Eligibility is determined by the government, and services are accessed via My Aged Care assessment process. Care recipients may have fees determined through means testing by Centrelink.
2. Accommodation Payments: Residents pay accommodation payments either as a Refundable Accommodation Deposit (RAD/lump sum), Daily Accommodation Payment (DAP), or combination of both. Pricing varies by room type: premium rooms up to $789,686 RAD, with DAP options starting at $48.27/day for shared rooms.
3. Daily Care Fees: Basic daily fees cover living costs such as meals, power and laundry. Set at 85% of single person basic aged pension rate, currently $66.80/day. Additional means-tested care contributions may apply.
4. Retirement Village Living: Seniors over 55 can live independently in cottages at the Blessed Frances Siedliska Retirement Village with 28 units. Additional services may include external community care provider support for maintaining independence.
5. Optional Additional Services: Optional services include hairdressing, mobile X-ray, and other ancillary services with varying prices depending on level of service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Holy Family Services operates Brother Albert's Home, a 146-bed residential aged care facility providing 24-hour clinical care, dementia/memory support, and palliative care for seniors over 65, and the Blessed Frances Siedliska Retirement Village, a 28-cottage independent retirement living community for seniors over 55 with a 24-hour nurse call system. A new 60-bed Nazareth Building (under construction, opening end of 2026) is being added, designed on the Dutch Hogeweyk person-centred care model. Services are delivered across an integrated Marayong campus by Registered Nurses, personal care staff, and allied health practitioners supported by pastoral, hospitality, and maintenance teams.

Product overview

Holy Family Services operates a portfolio of aged care and retirement living services at its Marayong, NSW campus. The core offerings include Brother Albert's Home (146-bed residential aged care facility providing clinical care, dementia/memory support, and palliative care) and the Blessed Frances Siedliska Retirement Village (28 independent living cottages for seniors over 55). Services are enhanced by respite care options, lifestyle programs, and a new 60-bed Nazareth Building (under construction, opening 2026) designed on the Dutch Hogeweyk model. The organization, founded by the Sisters of the Holy Family of Nazareth in 2002, maintains a holistic care approach combining clinical, spiritual, and lifestyle support.

Differentiator

Problem solved

Functional benefit

Brands

• Brother Albert's Home: Residential Aged Care Service with 146 beds providing high level clinical or personal care, memory (dementia) care or palliative care for people over 65 years old.
• Blessed Frances Siedliska Retirement Village
• Nazareth Building

Products and services

• Brother Albert's Home (Residential Aged Care) Brother Albert's Home is Holy Family Services' 146-bed residential aged care facility located on the Marayong campus. It provides 24-hour clinical and personal care, memory/dementia support, and palliative care for people over 65 years old (or Aboriginal/Torres Strait Islander people over 50), supported by qualified Registered Nurses and personal care staff alongside pastoral care, leisure and lifestyle, hospitality, allied health, maintenance, and administration teams.
• Blessed Frances Siedliska Retirement Village Blessed Frances Siedliska Retirement Village is Holy Family Services' independent retirement living community with 28 cottages in Marayong, providing safe, friendly, low-maintenance homes for independent or semi-retired adults aged 55 and over. Each cottage has access to a 24-hour nurse call system for emergency support, and residents benefit from the on-site aged care services and community amenities.

Quantifiable outcome

• 5 Star Rating from Department of Health, Disability and Ageing
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• IRT Group: Not-for-profit provider of residential aged care, retirement living, and home care, primarily in NSW and the ACT. Closely comparable to Holy Family Services in scale, integrated service mix, and community-focused not-for-profit model.
• Scalabrini Villages Australia: Faith-based (Catholic) aged care provider in Australia serving Italian-Australian and broader communities with residential care, retirement villages, and community services. Closely comparable to Holy Family Services in mission, scale, and integrated campus model.
• HammondCare: Faith-based not-for-profit specialising in residential aged care, dementia care, and palliative care across NSW and beyond. Particularly close peer on the Hogeweyk-inspired dementia care positioning Holy Family Services is pursuing with the Nazareth Building.

Broad incumbents

• Aveo Group: Major Australian retirement village operator with some residential care offerings. Comparable to Holy Family Services' retirement village component (28 cottages) but at significantly larger scale and for-profit.
• BaptistCare NSW & ACT: Faith-based not-for-profit providing residential aged care, retirement living, and home care in NSW/ACT. Overlaps with Holy Family Services on faith-based mission, person-centred care, and integrated elderly services offering.
• Anglicare Sydney: Faith-based community services provider operating residential aged care, retirement living, and community care in Sydney and surrounds. Comparable in mission-driven governance and multi-service elderly care portfolio.
• Regis Healthcare: ASX-listed operator of residential aged care facilities across Australia. Larger scale than Holy Family Services but comparable in core product offering (residential aged care) and reliance on government funding.
• Opal HealthCare: Largest private residential aged care operator in Australia. Comparable in residential aged care product and government-funded service model; differentiated as a for-profit, multi-site scaled operator.
• Estia Health: ASX-listed residential aged care operator with a multi-site portfolio across eastern Australia. Directly comparable to Holy Family Services on residential aged care services, though for-profit and at greater scale.
• Catholic Healthcare: Larger Catholic not-for-profit aged care operator across NSW and QLD offering residential aged care, retirement living, and home care. Comparable faith-based operating model and mix of services, but with materially more sites and residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hfsmarayong
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/holy-family-services
• Instagraminstagram.com/hfsmarayong

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy Family Services