What Cornes Motors does

Cornes Motors Corporation (コーンズ・モータース株式会社) is a Japanese luxury automobile dealership incorporated in November 2011 as a spin-off from Cornes & Company, whose trading lineage dates to 1861. The company is the authorized dealer in Japan for six ultra-premium brands — Bentley, Ferrari, Lamborghini, Rolls-Royce, Porsche (via wholly-owned subsidiary C.P.S. Corporation, established 2018), and Singer Vehicle Design (since 2024) — operating brand-specific showrooms and service centers across Tokyo, Nagoya, and Osaka.

The business is organized as an integrated luxury-automotive ownership platform. Core revenue streams are new-vehicle sales and certified pre-owned sales (CORNES SELECTION; 139 vehicles in inventory, priced ¥18M–¥92M+), supplemented by authorized after-sales service staffed by manufacturer-trained technicians, CORNES RESERVE premium vehicle storage at three locations (annual contracts from ¥1,716,000), CORNES RACING motorsport support including participation in Ferrari Challenge, Lamborghini Trofeo, Porsche Carrera Cup and the 2025 SRO Japan Cup championship with Hitotsuyama, CORNES MOMENT driving experiences and the annual CORNES Day festival (302 vehicles and 670 attendees in 2025), the 1861 members-only restaurant in Ginza, and sales-agency representation for THE MAGARIGAWA CLUB private driving circuit. The CONECO mobile application provides owner-exclusive access to inventory, pricing, and community features.

The go-to-market is direct-to-consumer, showroom-based, and relationship-driven. Cornes transacts 900+ vehicles annually in the ¥20M+ segment and holds a leading position in Japan's ultra-high-end import segment. The customer base is a distributed community of high-net-worth individual buyers referred to internally as the "CORNES Family," with nationwide appraisal/acquisition coverage extending reach beyond the three metropolitan markets. Revenue, funding, and detailed financial data are not publicly disclosed; the company is privately held under the Cornes & Company parent conglomerate.

Name

Cornes Motors

Legal name

Cornes Motors Corporation

Website

https://cornesmotors.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Cornes Motors is a private Japanese luxury automobile dealership, authorized for Bentley, Ferrari, Lamborghini, Rolls-Royce, Porsche, and Singer, serving high-net-worth individual buyers across Tokyo, Nagoya, and Osaka through showrooms, certified pre-owned sales, after-sales service, storage, motorsport, and lifestyle programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new luxury vehicles from authorized dealerships for Bentley, Ferrari, Lamborghini, Rolls-Royce, Porsche, and Singer brands. Revenue generated from vehicle sales at manufacturer suggested retail prices.
2. Certified Pre-Owned Vehicle Sales: Sale of inspected and certified pre-owned luxury vehicles through CORNES SELECTION program. Vehicles undergo brand-specific quality inspections with warranties. Current inventory of 139+ vehicles ranging from 18 million to 92 million yen.
3. After-Sales Service and Maintenance: Authorized service centers providing brand-specific maintenance, repairs, and parts replacement. Staffed by manufacturer-trained technicians using genuine parts and diagnostic equipment.
4. Vehicle Storage Services (CORNES RESERVE): Premium vehicle storage facilities in Tokyo (Keihin Island), Racing (Gotemba), and Osaka (Minato-ku). Annual contracts from 1,716,000 yen including climate control, battery maintenance, security, and concierge services.
5. Motorsport and Racing Services: CORNES RACING provides track day events, racing school programs, racing model maintenance, storage, and support for Ferrari Challenge, Lamborghini Trofeo, and Porsche Carrera Cup participation.
6. Members-Only Restaurant and Bar (1861): Exclusive restaurant and bar service in Ginza for Cornes customers featuring Italian wines and cuisine, with classic car display area. Operates on membership and reservation basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cornes Motors operates authorized dealerships for six ultra-luxury automobile brands (Bentley, Ferrari, Lamborghini, Rolls-Royce, Porsche, and Singer Vehicle Design) across Tokyo, Nagoya, and Osaka. The company sells new and certified pre-owned vehicles, provides brand-specific after-sales maintenance and repair, premium vehicle storage, motorsport and track support, exclusive owner events, a member restaurant, and a private driving club.

Product overview

Cornes Motors is a Japanese luxury automobile dealership operating a multi-brand portfolio of six premium automotive brands (Bentley, Ferrari, Lamborghini, Rolls-Royce, Porsche, and Singer Vehicle Design) through a network spanning Tokyo, Nagoya, and Osaka. The company offers a comprehensive ecosystem of automotive services organized around its core vehicle sales business: CORNES SELECTION (certified pre-owned vehicles), CONECO (proprietary owner mobile application), CORNES RESERVE (vehicle storage facilities), CORNES RACING (motorsport participation support), CORNES MOMENT (driving experiences and events), THE MAGARIGAWA CLUB (private driving circuit), 1861 (members-only restaurant), after-sales service, vehicle appraisal/acquisition, and MAKE A MOVEMENT (corporate social responsibility). The architecture functions as an integrated lifestyle platform centered on luxury automotive ownership, extending beyond simple vehicle transactions to encompass the complete ownership lifecycle including storage, maintenance, experiences, and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• CONECO: Owner-exclusive mobile application and service platform providing early access to certified pre-owned inventory, exclusive pricing, vehicle management tools, maintenance scheduling, and owner community features.
• CORNES MOMENT
• CORNES RACING
• CORNES RESERVE
• 1861
• THE MAGARIGAWA CLUB

Products and services

• CORNES SELECTION (Certified Pre-Owned Vehicle Sales) Certified pre-owned luxury vehicle sales program offering rigorously inspected and warranted vehicles across Bentley, Ferrari, Lamborghini, Rolls-Royce, and Porsche brands, available through the nationwide Cornes network and the CONECO app.
• CONECO (Owner Mobile Application) Owner-exclusive iOS/Android mobile application providing first access to certified pre-owned inventory, peer-to-peer consignment offer functionality, service scheduling, vehicle information management, and an owner community for Cornes Motors and C.P.S. customers.
• CORNES RESERVE (Premium Vehicle Storage) Premium climate-controlled vehicle storage and 保管 (custodial) service with battery maintenance, security, 24-hour access, automated status reporting, and concierge handling for vintage, racing, and special-purpose vehicles at three Japan locations.
• CORNES RACING (Motorsport Support Services) Motorsport support service enabling racing-model owners to participate in track days, manufacturer one-make races (Ferrari Challenge, Lamborghini Trofeo, Porsche Carrera Cup), professional driver coaching, race preparation, and vehicle storage.
• CORNES MOMENT (Driving Experiences and Events) Driving experience and lifestyle event program featuring driving academies, track experiences, snow driving events, touring tours, and the annual CORNES Day festival for owners across all handled brands.
• 1861 (Members-Only Restaurant and Bar) Exclusive members-only Italian restaurant and bar in Ginza, Tokyo, offering Italian cuisine, rare vintage wines, and a classic-car viewing environment exclusively for Cornes Motors customers on a reservation basis.
• THE MAGARIGAWA CLUB (Private Members' Driving Club) Private members' driving club featuring a 3.5km challenging circuit near Mt. Fuji, with luxury clubhouse, dining, hot springs, fitness facilities, and pit lane services for high-performance vehicle enthusiasts; Cornes Motors serves as sales agent for memberships.
• After-Sales Service and Maintenance Multi-brand authorized maintenance, repair, and parts service across Tokyo, Nagoya, and Osaka service centers, staffed by manufacturer-trained technicians using latest diagnostic equipment and genuine parts for Bentley, Ferrari, Lamborghini, Rolls-Royce, and Porsche vehicles.
• Appraisal and Acquisition Service Vehicle appraisal and acquisition service for luxury and high-performance vehicles, handling both Cornes-handled brands and other luxury marques including Porsche, Aston Martin, and McLaren, with nationwide coverage and home visits; annual acquisition volume exceeds 900 vehicles.
• MAKE A MOVEMENT (Corporate Social Responsibility Program) Corporate social responsibility program supporting disaster-affected and revitalizing communities through automotive-themed events, fundraising, and regional projects, focused on areas impacted by the Noto Peninsula earthquake and Fukushima region.
• Bentley Authorized Dealership Authorized Bentley dealer offering new car sales, certified pre-owned vehicles, brand-specific maintenance, and ownership experiences at Tokyo Shiba and Osaka Hommachi showrooms.
• Ferrari Authorized Dealership Authorized Ferrari dealer with showrooms in Shiba (Tokyo), Nagoya, and Osaka, offering new car sales, certified pre-owned vehicles, and brand experiences.
• Lamborghini Authorized Dealership Authorized Lamborghini dealer at the Shiba (Tokyo) showroom, providing new car sales, certified pre-owned vehicles, maintenance, and after-sales support.
• Rolls-Royce Motor Cars Authorized Dealership Authorized Rolls-Royce Motor Cars dealer with showrooms in Tokyo (New Otani) and Osaka (Umeda), offering new car sales, certified pre-owned vehicles, and premium ownership experiences.
• Singer Vehicle Design (Authorized Partner) Authorized partnership with Singer Vehicle Design (California) for sales and support of Singer's reimagined air-cooled Porsche 911 restoration and bespoke vehicle customization services in Japan.

Quantifiable outcome

• 900+ vehicles transacted annually in the over ¥20M segment
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and major.

• Singer Vehicle DesigncoreStrategic or Co-development PartnerPartnership contract established in 2024 with California-based Singer Vehicle Design, renowned for air-cooled Porsche 911 restoration. Cornes Motors serves as authorized partner for sales and support of Singer vehicles in Japan, offering their reimagined classic 911 models to Japanese collectors.
• 株式会社C.P.S. (C.P.S. Co., Ltd.)coreChannel Partner/ Reseller/ DistributorRelated company established in 2018 operating Porsche Center Hamadayama as authorized Porsche dealer. Part of the Cornes Group providing comprehensive Porsche sales and service alongside other luxury brands.
• Hitotsuyama RacingflagshipStrategic or Co-development PartnerHitotsuyama with CORNES RACING partnership competing in SRO Japan Cup. Team achieved 2025 series championship with Ferrari 296 GT3, representing Cornes' motorsport involvement at the highest domestic level.
• SRO (Stephane Ratel Organisation)flagshipStrategic or Co-development PartnerPartnership supporting SRO Japan Cup racing series. Cornes Racing team competes in this premier Asian motorsport championship, with Hitotsuyama/CORNES team winning the 2025 championship.
• Fuji SpeedwaymajorStrategic or Co-development PartnerPrimary venue for CORNES Day annual events and racing activities. Located near Gotemba storage facility, hosting large-scale owner gatherings with 300+ vehicles.
• THE MAGARIGAWA CLUBmajorChannel Partner/ Reseller/ DistributorCornes Motors serves as sales agent for THE MAGARIGAWA CLUB membership, an exclusive private driving club near Tokyo with challenging course, clubhouse, and hospitality facilities.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Yanase & Co. Japan's most established luxury import automobile dealer, authorized for Mercedes-Benz, Jaguar, Land Rover, Maserati, and other premium brands with showrooms across Japan. Most directly comparable peer as another long-standing Japanese multi-brand luxury retailer with similar customer base, service model, and brand-authorization economics.
• Asbury Automotive Group: US multi-brand auto retailer with significant luxury and import franchise operations (Mercedes-Benz, BMW, Lexus, Land Rover). Comparable business model operating authorized luxury franchises with after-sales service and CPO programs across multiple US metros.
• Penske Automotive Group: Major global luxury auto retailer with overlapping brand portfolio including Ferrari, Lamborghini, Bentley, Rolls-Royce, BMW, and Audi across the US and UK. Directly comparable business model of operating authorized luxury franchises at premium valuations, with similar after-sales service exposure.
• Group 1 Automotive: US and UK multi-brand luxury auto retailer with significant exposure to BMW, Mercedes-Benz, Toyota/Lexus, and Honda. Following its 2024 acquisition of Sonic Automotive, Group 1 operates the largest US luxury franchise footprint - closely comparable as a multi-brand luxury retailer.
• Hendrick Automotive Group: Largest privately held US auto dealer group with over 140 franchises including significant luxury exposure (Mercedes-Benz, BMW, Porsche, Audi, Lexus). Comparable as a multi-brand luxury-focused retailer with strong after-sales service operations, similar in profile (private, long-standing) to Cornes.

Broad incumbents

• Inchcape plc: UK-listed global automotive distributor and retailer operating across more than 40 markets with luxury and mass-market brands. Comparable as a multi-brand auto distribution business with international scope, though with broader portfolio and more emerging-market exposure than Cornes.
• Lithia Motors: Largest US dealer group by revenue with over 300 stores across the US, UK, and Canada. Operates mass-market and luxury franchises including premium import brands - relevant as a scaled multi-brand dealer group, though with less luxury specialization than Cornes.
• AutoNation: Largest US auto retailer by revenue, operating over 250 franchises across 19 brands including a meaningful luxury segment. Broader portfolio than Cornes with mass-market exposure, but operates similar authorized-dealer economics and after-sales service model at much larger scale.

Others

• Cox Automotive: US-based automotive services conglomerate (parent of Autotrader, Kelley Blue Book, Manheim auctions, and dealer technology solutions). Not a direct competitor but ecosystem enabler providing dealer technology, remarketing, and inventory management services relevant to Cornes' CPO and dealer operations.

Regional players

• Sime Darby Berhad: Malaysian-listed conglomerate with significant Motors Division operating BMW, Porsche, Land Rover, and other luxury franchises across Malaysia, Singapore, Thailand, and other Asia-Pacific markets. Comparable as an Asian multi-brand luxury auto retailer serving HNW customers in a different regional market than Cornes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubecornesmotors.com/youtube

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornes Motors