Bustour

What Bustour does

Bustour is a hop-on hop-off panoramic bus tour service operating in the Serra Gaúcha region of Rio Grande do Sul, Brazil, specifically serving tourists visiting Gramado and Canela. Founded in 2013 and operated under parent company Brocker Turismo, the service runs double-decker buses (open-top and covered configurations) across two routes: a Red Line with 19 stops and a Yellow Line with 10 stops, connecting 25+ designated stops and linking tourists to over 40 regional attractions. The operation is complemented by native iOS and Android mobile applications featuring real-time bus tracking, a virtual guide chatbot, and multi-language audio commentary in Portuguese, Spanish, and English. The fleet includes wheelchair-accessible and pet-friendly vehicles, and the service operates with monitored guides on board.

Bustour functions as a direct-to-consumer tourism platform with three primary revenue streams: (1) core hop-on hop-off bus ticket sales across 1-day, 2-day, and 3-day tier passes priced from R$88 to R$178 per person, (2) attraction ticket resale and bundled combo packages with partner attractions (Snowland, Mini Mundo, Skyglass, Mundo a Vapor, Bondinhos Aéreos, Parque do Caracol, Space Adventure), and (3) themed premium experiences such as ChocoBus (chocolate factory tours) and Bustour Illumination Show (seasonal Christmas light tour). Pricing is structured with up to 10x interest-free installment options, and the company runs seasonal promotional campaigns (e.g., INVERNO winter coupons with up to 30% off).

Distribution is direct-to-consumer via the company website (bustour.com.br), mobile apps, and two physical Brocker Turismo retail stores in Canela and Gramado city centers. Marketing leverages Instagram, Facebook, WhatsApp, and email newsletters. The customer base consists of leisure tourists (primary), families with children, and seasonal holiday visitors during the Natal Luz (Christmas Light) season from October to January. The company employs 51-100 people and is privately held with no disclosed institutional funding or external investment.

Name

Bustour

Legal name

Bustour

Website

https://bustour.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Bustour is a Brazilian tourist transportation service operating hop-on hop-off panoramic bus tours across Gramado and Canela in the Serra Gaúcha region. It serves leisure tourists and families with flexible 1-3 day passes, themed tours, and bundled attraction packages via its Brocker Turismo parent.

Ownership category

akta.pro rank

Headquarters

HQ city

Canela

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Panoramic City Tour Tickets: Primary revenue stream from selling tickets for hop-on hop-off panoramic bus tours in Gramado and Canela. Tickets are available in multiple tiers: single-day, two-day, and three-day passes. Family combo packages are also offered targeting 2 adults + 1-2 children. Pricing starts from approximately R$88 for single-day tickets with installment options up to 10x without interest.
2. Attraction Ticket Packages: Bustour acts as a ticket reseller for regional attractions including theme parks, museums, restaurants, and entertainment shows. Revenue is generated through markup on third-party attraction tickets sold as standalone items or bundled packages (combos). Examples include Snowland, Mini Mundo, Skyglass, and thematic dinner shows.
3. Themed Tour Experiences: Specialized themed tours such as ChocoBus (chocolate factory tour), Natal Luz tours (Christmas light show), and holiday-themed promotions generate additional revenue through premium-priced experience packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bustour operates a hop-on hop-off panoramic double-decker bus service in Gramado and Canela, Brazil, providing tourists flexible access to 25+ stops across two routes (Linha Vermelha with 19 stops and Linha Amarela with 10 stops). The service includes multilingual audio guides, real-time tracking via mobile app, and ticket durations ranging from 1 to 3 days. Bustour also resells tickets to regional attractions and operates themed tour experiences such as ChocoBus and the Christmas Illumination Show.

Product overview

Bustour is a tourism platform operating as a City Experience Tour service in Gramado and Canela, Brazil. The core product is the Ticket Bustour hop-on/hop-off panoramic double-decker bus service with two routes (Red Line with 19 stops and Yellow Line with 10 stops), offering 1, 2, and 3-day passes with audio guides in Portuguese, Spanish, and English. The platform functions as an aggregator marketplace, selling not only its own bus tour tickets but also bundled combo packages (combining Bustour with attractions like Bondinhos Aéreos, Parque do Caracol, Mundo a Vapor, Space Adventure) and individual attraction tickets (Mini Mundo, Parque Terra Mágica Florybal, Snowland, Dreamland Museu de Cera, Space Adventure, Skyglass, various museums, and gastronomic experiences including themed dinners like Noite Gaúcha, Noite Italiana, and Noite Alemã). The service operates as a B2C e-commerce platform with companion mobile apps for iOS and Android, featuring real-time bus tracking and virtual guide assistance. Family packages, seasonal promotions (Winter Promo with up to 30% off), and a benefits club with exclusive discounts are also offered.

Differentiator

Problem solved

Functional benefit

Brands

• ChocoBus: Chocolate-themed tour experience visiting chocolate factories and shops in Gramado including Prawer Chocolates, Chocolates Gramadense, and Caracol Chocolates, with interactive workshops
• Bustour Illumination Show

Products and services

• Ticket Bustour The core hop-on/hop-off panoramic double-decker bus tour service in Gramado and Canela, offering flexible transportation with the Linha Vermelha (Red Line) covering 19 stops and Linha Amarela (Yellow Line) covering 10 stops. Tickets are available for 1, 2, or 3 days of use, with multilingual audio guides, real-time bus tracking via mobile app, and access to over 40 regional attractions.
• Bustour Family Combo Package Family package tickets for groups of 2 adults plus 1 child (6-15 years) or 2 adults plus 2 children (6-12 years), offering discounted combined pricing for a day of bus tour access. Requires proof of family relationship at boarding.
• ChocoBus Chocolate-themed tour experience visiting artisan chocolate factories including Prawer Chocolates, Caracol Chocolates, and Chocolate Gramadense, with interactive workshops. Operates Monday, Thursday, Friday, Saturday with approximately 4 hours duration and minimum 8 participants required.
• Bustour Illumination Show Christmas light show tour experience during Gramado's Natal Luz season featuring artistic interventions with over 25 artists, following illuminated routes through Gramado and Canela. Approximately 90 minutes duration, operates October 23, 2026 through January 9, 2027, and includes 3 artistic interventions.
• Combo Bustour + Bondinhos Aéreos Combo package combining one-day Bustour pass with Bondinhos Aéreos canopy chairs attraction tickets overlooking Cascata do Caracol. Starting from R$95 with installment options.
• Combo Bustour + Mundo a Vapor + Roda Canela + Space Adventure Comprehensive combo package including one-day Bustour pass, Mundo a Vapor steam train park, Roda Canela giant wheel, and Space Adventure park with planetarium. Starting from R$298.
• Combo Bustour + Parque do Caracol Combo package combining one-day Bustour pass with Parque do Caracol entry including access to the panoramic observatory and nature trails. Starting from R$97 with installment options.
• Combo Bustour Children's Day Special promotional package during Children's Month where paying adults receive a complimentary ticket for children, providing family-friendly value during the celebratory period.
• Mini Mundo Ticket Resold admission ticket for Mini Mundo, a miniature park featuring 1:24 scale replicas of iconic buildings from Brazil and around the world, located in Gramado.
• Snowland Ticket Resold admission ticket for Snowland, an indoor snow park with real snow attractions, ice skating, and themed shows.
• Parque Terra Mágica Florybal Ticket Resold admission ticket for Parque Terra Mágica Florybal, an adventure park ranked among the top 10 attractions worldwide by TripAdvisor, featuring dinosaur sculptures, 7D cinema, and chocolate-themed experiences in Canela.
• Parque do Caracol Ticket Resold admission ticket for Parque do Caracol, a nature park featuring the iconic 130-meter Cascata do Caracol waterfall, panoramic observatory, nature trails, and outdoor barbecue areas. Starting from R$57 per person with approximately 2 hours visit time.
• Dreamland Museu de Cera Ticket Resold admission ticket for Dreamland Museu de Cera, a wax museum featuring over 100 celebrity wax replicas, the first of its kind in Latin America.
• Hollywood Dream Cars Ticket Resold admission ticket for Hollywood Dream Cars, a classic car museum featuring the largest collection of Cadillacs in Latin America with over 30 vehicles.
• Dreams Motor Show Ticket Resold admission ticket for Dreams Motor Show, the first themed motorcycle museum in Latin America featuring classic motorcycles from renowned brands.
• NBA Park Gramado Ticket Resold admission ticket for NBA Park Gramado, an NBA-themed interactive experience with museum of autographed items, mascot shows, and exclusive fan activations.
• Space Adventure Ticket Resold admission ticket for Space Adventure, a space-themed park featuring a planetarium with 4K films and interactive space exhibits.
• Skyglass Canela Ticket Resold admission ticket for Skyglass Canela, a glass-floored observation platform at 360m height offering panoramic views of the Serra Gaúcha.
• Bondinhos Aéreos Ticket Resold admission ticket for Bondinhos Aéreos, aerial cable cars providing scenic views of the Cascata do Caracol waterfall.
• American Old Trucks Museum Ticket Resold admission ticket for American Old Trucks, a classic truck museum featuring restored vehicles from the 1940s to 1990s, including American, European, and Brazilian models.
• Noite Gaúcha - Gaucho Dinner Show Resold themed dinner experience featuring traditional churrasco, folklore dance shows, and typical chimarrão reception; showcases Gaucho cultural traditions.
• Noite Italiana - Italian Dinner Show Resold themed dinner experience featuring live music, theater, and authentic Italian cuisine.
• Noite Alemã - German Dinner Show Resold themed dinner experience featuring traditional German cuisine, folk music, and traditional dances with 130 buffet options, including combo option with transportation.
• Restaurante Campo e Vinho Lunch Resold lunch experience at upscale restaurant located on Rua Coberta offering buffet with Parrilla, over 20 hot dishes, 16 salads, 14 desserts, and dedicated kids area.
• Restaurante Serra Grill Lunch Resold lunch experience at central Gramado restaurant offering buffet and per-kilo dining with salads, hot dishes, grilled meats, and desserts.

Quantifiable outcome

• Access to over 40 attractions across 25+ stops in 2 cities
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Brocker TurismocoreChannel Partner/ Reseller/ DistributorBrocker Turismo is the parent company and operator of the Bustour service, managing retail stores in Canela and Gramado, ticket sales operations, and tour coordination. The company provides physical storefronts for ticket sales and serves as the primary point of contact for customer service and tour logistics.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gray Line: Global sightseeing and tour operator offering hop-on hop-off bus services in multiple destinations, plus attraction bundles and themed tours — directly comparable tour and attraction bundling model.
• City Sightseeing Worldwide: Worldwide franchised hop-on hop-off sightseeing bus network operating in dozens of cities with the same open-top double-decker model, multilingual commentary, and combo ticket partnerships with local attractions.
• Big Bus Tours: Global operator of hop-on hop-off open-top double-decker sightseeing buses in major tourist cities. Closest direct peer in business model (panoramic bus + fixed routes + multi-language audio + mobile app).

Emerging players

• GetYourGuide: Global online marketplace for tours, attractions, and experiences — comparable as a digital distribution channel for tourist experiences and a potential listing/discovery platform for Bustour's products.
• Civitatis: Spanish-language online marketplace specializing in tours, excursions, and attraction tickets across Latin American and European destinations — closely comparable tour marketplace and bundling model serving Spanish-speaking tourists.

Regional players

• BusTurístico São Paulo: São Paulo municipal tourist bus offering hop-on hop-off sightseeing tours of Brazil's largest city — comparable Brazilian tourist bus tour model but in a different geography.
• Turibus (Mexico City): Hop-on hop-off tourist bus operating in Mexico City and other Mexican destinations with a comparable fixed-route, double-decker sightseeing model serving Latin American urban tourists.
• Lisboa Sightseeing: Hop-on hop-off tourist bus operator in Lisbon, Portugal — comparable single-city panoramic bus tour model in a different geography, with similar attraction partnerships and multilingual commentary.
• Rio Bus (Rio de Janeiro): Hop-on hop-off tourist bus service in Rio de Janeiro — directly comparable Brazilian sightseeing bus tour operator serving a different major tourism destination.

Broad incumbents

• Brocker Turismo (parent / sister brands): Parent operating company of Bustour with broader regional tourism services (tours, packages, retail stores in Gramado/Canela) — comparable as the adjacent incumbent tourism platform within the same Serra Gaúcha geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bustouroficial
• Instagraminstagram.com/bustouroficial
• LinkedInlinkedin.com/company/bustourserragaucha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bustour