Center for Holistic Medicine

What Center for Holistic Medicine does

The Center for Holistic Medicine, PLLC is a single-location, privately held integrative medicine practice headquartered in West Bloomfield, Michigan, founded in 1993 by Dr. David Brownstein, Dr. Richard Ng, and Dr. Jeffrey Nusbaum. The practice operates as a Professional Limited Liability Company with no outside investment or parent company, and is staffed by eight practitioners — three founding physicians, Dr. David Brownstein's two daughters (Dr. Hailey Brownstein and Dr. Jessica Brownstein), Dr. Cynthia Lepak, Jessica Gross (PA-C), and Taya Hamilton (APRN, CNM, IFMCP). The core offering is conventional family medicine combined with holistic and complementary therapies, including bioidentical hormonal balancing, functional medicine, orthomolecular medicine, bioenergetic medicine, nutritional IV therapies, acupuncture, homeopathy, osteopathic manipulation, and Bioenergetic/functional medicine — serving patients across all ages including infants and toddlers.

The practice generates revenue through three streams: (1) direct-to-consumer medical consultations requiring a $300 non-refundable new patient deposit; (2) an e-commerce supplement store at store.centerforholisticmedicine.com selling premium whole food supplements, vitamins, minerals, herbs, and homeopathic remedies; and (3) paid educational events, including in-person lectures at $45 per person and Zoom webinars at $25 per person, with proceeds partially donated to local charities. Distribution is entirely regional (Michigan), with patient intake via phone or email and an active community outreach program through partnerships with the Metro-Detroit Chapter of The Weston A. Price Foundation and Healthy Traditions Network.

The underlying technology is clinical expertise rather than software: the practice does not have a mobile app, API, or proprietary digital platform, and operates on a Squarespace website with a connected supplement storefront. The business model is founder-led, location-bound, and built on long-tenured physician reputation, anchored by Dr. David Brownstein's authorship of 15 best-selling books on holistic medicine and his role as an international lecturer. The practice is currently executing a multi-generational succession, with the founders' children now practicing alongside them.

Name

Center for Holistic Medicine

Legal name

Center for Holistic Medicine, PLLC

Website

https://centerforholisticmedicine.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The Center for Holistic Medicine, PLLC is a single-location, family-owned integrative medicine practice in West Bloomfield, Michigan, founded in 1993 by three physicians and now staffed by eight practitioners serving individual patients across all ages with conventional and holistic therapies, supplemented by an e-commerce supplement store and paid educational events.

Ownership category

akta.pro rank

Product category

Integrative & Holistic Medical Practice

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Community-Based Preventive & Health Promotion Clinics (HLAFAGAO)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Integrative medicine
• Holistic healthcare
• Functional medicine
• Natural hormone therapy
• Osteopathic manipulation

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Medical Consultations: Patient consultations and healthcare services provided by licensed physicians and practitioners at the West Bloomfield office.
2. Supplement Sales: E-commerce sales of premium supplements through their online store at store.centerforholisticmedicine.com.
3. Educational Events and Lectures: Revenue from in-person lectures ($45 per person) and Zoom/webinar events ($25 per person). Proceeds from lectures are partially donated to local charities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Center for Holistic Medicine provides integrative and holistic medical consultations at its West Bloomfield, Michigan office, combining conventional Family Practice with complementary therapies including bioidentical hormonal balancing, functional medicine, orthomolecular medicine, osteopathic manipulation, and nutritional IV therapies. The practice also sells premium supplements through its online store and offers ticketed educational lectures and webinars on holistic health topics.

Product overview

The Center for Holistic Medicine is a single-location medical practice offering holistic and conventional medicine consultations as its core product. The practice was established by three physicians (Dr. David Brownstein, Dr. Richard Ng, and Dr. Jeffrey Nusbaum) and provides a range of services including bioidentical hormonal balancing, functional medicine, orthomolecular medicine, and nutritional IV therapies. The practice operates a supplement store selling premium whole food supplements, vitamins, minerals, and herbs. Additional offerings include health education events and lectures, multifunction cardiogram (MCG) testing, and osteopathic manipulation services. The practice does not offer a software product platform but rather functions as a traditional healthcare provider with an online presence for scheduling, event registration, and supplement sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Medicine Consultations Holistic, complementary, and conventional medicine consultations for individuals and families, including bioidentical natural hormonal balancing, functional medicine, orthomolecular medicine, bioenergetic medicine, and nutritional IV therapies. Treats chronic conditions, autoimmune diseases, thyroid disorders, hormonal imbalances, and general wellness for all ages including infants and toddlers.
• Osteopathic Manipulation

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Healthy Traditions Network, Metro-Detroit Chapter of The Weston A. Price FoundationminorGTM or Marketing PartnerThe Weston A. Price Foundation chapter hosts Dr. Richard Ng for community lectures on holistic health topics. Events held at community venues like Loya Organic Restaurant with meal pairings. Partnership focuses on education and community building around healthy eating and holistic health.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Integrative medicine program embedded within a major academic health system. Comparable clinical modalities and patient population but operating at vastly larger institutional scale and reimbursement infrastructure.
• Bastyr Center for Natural Health: Teaching clinic affiliated with Bastyr University offering naturopathic, acupuncture, and integrative medicine. Comparable modalities and patient population, with broader institutional scale and academic affiliation.

Direct peers

• BodyLogicMD: Network of physician-owned integrative and hormone-focused practices with a supplements ecommerce arm; comparable in clinical scope, premium positioning, and physician-led delivery model.
• Riordan Clinic: Established nutritional and integrative medicine clinic offering hormone therapy, IV nutrients, and supplements. Comparable clinician-led model, supplement retail, and educational programming around chronic conditions.
• The Hoffman Center: Long-established integrative medicine practice combining conventional and alternative therapies with a supplements line. Closely aligned physician-led, multi-modality, premium-positioned clinical model.
• The UltraWellness Center (Dr. Mark Hyman): Functional medicine practice founded and branded around a high-profile physician-author. Closely comparable author-practitioner model, premium consult pricing, and content-driven patient acquisition.
• Holtorf Medical Group: Multi-location integrative medicine practice offering hormone optimization, thyroid treatment, and functional medicine — a direct comparator on clinical model, supplement retail, and patient positioning.
• Perlmutter Health Center: Author-physician-led integrative practice with books, lectures, and protocols spanning nutrition, hormones, and chronic disease — a near-analogous founder brand plus clinic plus content model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Center-for-Holistic-Medicine-151675321565172

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Holistic Medicine