New Canaan Cares

What New Canaan Cares does

New Canaan CARES is an independent, 501(c)(3) nonprofit community organization founded in 1980 and headquartered in New Canaan, Connecticut. Its stated mission is to advance the health and well-being of youth and families through free educational programs that strengthen parenting skills, support positive youth development, and promote healthy lifestyles. The organization also serves as the state-sponsored Local Prevention Council (LPC) for the Town of New Canaan, organizing and facilitating the New Canaan Coalition — a multi-stakeholder group focused on alcohol, tobacco, and other drug prevention.

Name

New Canaan Cares

Legal name

New Canaan CARES

Website

https://newcanaancares.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

New Canaan CARES is an independent 501(c)(3) nonprofit in New Canaan, Connecticut that delivers free educational programs for youth, parents, and the broader community on substance-use prevention, parenting, and healthy lifestyles, operating as the town's state-designated Local Prevention Council.

Ownership category

akta.pro rank

Product category

Community Youth and Family Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industry

Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

Keywords

• Youth education programs
• Substance prevention services
• Parenting support workshops
• Community wellness programs
• Nonprofit youth development

Headquarters

HQ city

New Canaan

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: As a registered 501(c)(3) nonprofit, New Canaan CARES operates primarily through charitable donations and fundraising activities. Major annual fundraiser is the Home Tour event. Additional revenue from general donations, bequests, and legacy giving programs.
2. Grants: Receives grant funding including Regional Cannabis Grant in 2025 in partnership with Local Prevention Councils of Westport, Wilton, and Weston.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Canaan CARES is an independent 501(c)(3) nonprofit that delivers free educational programs across three pillars: Youth Programs (GAME ON!, Middle School Leadership, High School Leadership), Parent/Adult Programs (positive discipline, digital parenting, substance prevention workshops), and Community Programs (nationally recognized Speaker Series, Local Prevention Council coordination, outreach). Programs are offered free of charge and supported through charitable donations, the annual Home Tour fundraiser, and grants.

Product overview

New Canaan CARES is an independent, non-profit community organization that provides responsive educational programs supporting youth, families, and the broader New Canaan community. The organization operates three core program areas: Youth Programs (including GAME ON!, Middle School Leadership, and High School Leadership programs), Parent Programs (workshops on positive discipline, digital parenting, substance prevention), and Community Programs (Speaker Series, Local Prevention Council, outreach). All programs are free of charge and delivered in partnership with local schools, community organizations, and health institutions. The organization also hosts an annual Home Tour fundraiser. The programs are led by local health and education experts and designed to address real community needs related to youth development, parenting skills, and healthy lifestyle choices.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Programs Educational and leadership development programs for youth from elementary through high school, including GAME ON! for grades 2-3, the Middle School Leadership Program, and the High School Leadership Program. Programs are free of charge and build social skills, confidence, teamwork, and leadership.
• Parent Programs
• Community Programs
• Parent Workshop Series: Positive Discipline Multi-session workshop series held at New Canaan Library focusing on positive discipline techniques. Runs weekly from 9:30 AM to 11:00 AM from July through October 2026.
• Local Prevention Council (LPC) Program State-sponsored prevention council program that organizes the New Canaan Coalition, coordinating alcohol, tobacco, cannabis, and other drug prevention activities focused on youth. In 2025, LPC partnered with Westport, Wilton, and Weston for a Regional Cannabis Grant.
• New Canaan Urgent Assessment Program Partnership program with Silver Hill Hospital providing free psychiatric assessments for New Canaan residents in urgent need of mental health treatment.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• New Canaan Public Schools (NCPS)coreStrategic or Co-development PartnerPrimary educational partner for youth programs. CARES delivers leadership programs, GAME ON! after-school activities, and educational workshops directly in schools including East School, South School, West School, and Saxe Middle School.
• New Canaan LibrarycoreStrategic or Co-development PartnerVenue partner for parent workshops and community programs. Hosts various CARES educational events and parenting workshops.
• Silver Hill HospitalcoreStrategic or Co-development PartnerHealthcare partner for mental health initiatives. Collaborated on the New Canaan Urgent Assessment Program providing free psychiatric assessments for residents.
• RAM CouncilminorStrategic or Co-development PartnerCommunity coalition partner focused on youth and family wellness. RAM Council Foundation President Joyce Sixsmith serves on advisory boards.
• New Canaan Country SchoolminorStrategic or Co-development PartnerIndependent school partner for youth programs and collaborative initiatives.
• St. Luke's SchoolminorStrategic or Co-development PartnerIndependent school partner for youth leadership programs and community service initiatives.
• New Canaan YMCAminorStrategic or Co-development PartnerCommunity organization partner for youth development and wellness programs.
• New Canaan Police DepartmentcoreStrategic or Co-development PartnerPublic safety partner for substance use prevention campaigns and school resource officer programs. Collaborated on 2022 anti-vaping campaign.
• New Canaan Behavioral Health AssociationcoreStrategic or Co-development PartnerCoalition partner for behavioral health initiatives and substance use prevention efforts in the community.
• The Hub (Behavioral Health Action Organization)coreStrategic or Co-development PartnerRegional behavioral health partner for Southwestern Connecticut. Provides resources and coordination for mental health, suicide, and substance misuse prevention.
• Local Prevention Councils (Westport, Wilton, Weston)minorStrategic or Co-development PartnerRegional partnership secured in 2025 for Regional Cannabis Grant to reduce cannabis use among youth and young adults through unified community initiative.
• National Charity LeagueminorStrategic or Co-development PartnerVolunteer partner providing student volunteers for youth programs including GAME ON! and private group workshops.
• Service League of Boys (SLOBs)minorStrategic or Co-development PartnerYouth organization partner providing volunteer leaders for after-school programs and community service initiatives.
• Town of New Canaan Human ServicescoreStrategic or Co-development PartnerMunicipal partner for community health and human services coordination.
• New Canaan Community FoundationminorStrategic or Co-development PartnerPhilanthropic partner supporting community programs and initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Westport Local Prevention Council: Sister Local Prevention Council in Westport, CT, and a named partner of New Canaan CARES on the 2025 Regional Cannabis Grant. Operates a structurally identical LPC model focused on youth substance use prevention in an adjacent affluent CT municipality.
• The Hub: Behavioral Health Action Organization: Regional behavioral-health coordination nonprofit for southwestern Connecticut covering mental health, suicide, and substance misuse prevention. Directly named as a core strategic partner of CARES, with overlapping mission and catchment area.
• Students Against Destructive Decisions (SADD): National youth-led prevention organization focused on substance use, mental health, and safe driving among K-12 and college students. Operates through school-based peer programming similar to CARES' GAME ON! and middle/high school leadership programs.

Broad incumbents

• Mothers Against Drunk Driving (MADD): Large national organization combining prevention education, advocacy, and victim services around substance-impaired driving and youth substance use. Operates as a broader incumbent across CARES' prevention mission, though with a national advocacy-led model.
• Center on Addiction (formerly CASAColumbia): National research and policy organization focused on substance use prevention and treatment. Operates upstream of CARES through research, advocacy, and guidance adopted by state LPCs and community coalitions.
• National Council on Alcoholism and Drug Dependence (NCADD): National advocacy and prevention organization addressing alcoholism and drug dependence through public education, community coalitions, and prevention programs — closely paralleling CARES' LPC coalition mandate.
• Partnership to End Addiction: National nonprofit delivering substance use prevention resources, parent education, and policy advocacy. Operates in the same family education and prevention category as CARES but at national scale, including digital parenting tools.
• Drug-Free America Foundation: National prevention nonprofit delivering community coalitions, parent education, and youth prevention programs. Directly comparable mission to CARES' LPC coalition work, operating at broader geographic scale.

Emerging players

• Boys & Girls Clubs of New Canaan (regional affiliate): National youth development organization with a New Canaan affiliate offering after-school programs and youth leadership — overlapping CARES' youth programming in the same town and listed as an indirect peer through the YMCA ecosystem.

Regional players

• New Canaan YMCA: Listed as a core strategic partner of CARES; operates community-based youth development, family wellness, and prevention-adjacent programming in the same geographic market through a national affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newcanaancares
• Facebookfacebook.com/newcanaancares

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Canaan Cares