gogglesoc
- Company typePrivate
- Founded2016
- HeadquartersWhistler, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
gogglesoc firmographics
Firmographics- Name
- gogglesoc
- Legal name
- GOGGLESOC APPAREL LIMITED
- Website
- https://gogglesoc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
gogglesoc industry classification
Industry- Product category
- Eyewear Accessories
- NAICS
- Optical Goods Retailers (45613), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)
- akta.pro secondary industries
- Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Sport & Performance Eyewear (CRAAAKAC)
Keywords
Where gogglesoc is headquartered
LocationHeadquarters
- HQ city
- Whistler
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
gogglesoc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales (DTC): Direct-to-consumer sales through gogglesoc.com e-commerce platform. Products shipped to USA (free shipping over $35) and Canada (free shipping over $50).
- Wholesale/Retail Distribution: B2B wholesale sales to retail partners globally. Net 30 payment terms, credit card accepted. Minimum order quantity of 40 units for retail orders.
- Custom/Bulk Orders: Custom branded products for brands, sports teams, workplaces. Pro Program (MOQ 200) and Rookie Program (MOQ 100) with wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | sunnysoc - $10.95-$12.95 USD |
| Unit Pricing | Pay-as-you-go | gogglesoc - $14.95 USD |
| Unit Pricing | Pay-as-you-go | goggleshell - $18.95 USD |
| Unit Pricing | Pay-as-you-go | swipeout - $9.95-$11.50 USD |
| Other | Pay-as-you-go | Custom Programs - Quote-based |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
gogglesoc product offering
Product offeringCore offering
gogglesoc designs and sells eco-friendly protective eyewear accessories including stretchy goggle covers (gogglesoc, gogglesoc pro, goggleshell), sunglass cases (sunnysoc, sunnycase), eyewear retainers (sunnystring), visor covers (visorsoc), and recycled lens cloths (swipeout). The company's products are made primarily from recycled PET (rPET) derived from plastic bottles and are sold direct-to-consumer online and through wholesale retail partners across North America and Europe, with custom branding programs available for businesses.
Product overview
gogglesoc is an outdoor adventure eyewear accessories company offering a portfolio of protective gear for goggles, sunglasses, and visors. The core product line includes gogglesoc (original goggle cover), gogglesoc pro (enhanced grip version), and goggleshell (waterproof premium version) for snow goggles; sunnysoc (sunglass case with built-in cloth) and sunnycase (sunglass storage case) for sunglasses; sunnystring (eyewear retainer); and visorsoc (snow visor cover). The company also offers swipeout, a 100% recycled lens cleaning cloth. All products are made from recycled materials (primarily rPET from plastic bottles). Custom branding programs are available through Pro (200 MOQ) and Rookie (100 MOQ) tiers. The company was founded in Whistler, BC in 2016 and sells primarily in North America through direct-to-consumer e-commerce and retail partners.
Differentiator
Problem solved
Functional benefit
Products and services
- gogglesoc The original goggle cover made from 88% rPET and 12% spandex, designed to protect ski/snowboard goggles from scratches, dust, and damage when not in use. Features stretchy microfiber fabric that provides a snug fit and can also be used to clean lenses. Priced at $14.95 USD.
- gogglesoc pro Upgraded version of the original gogglesoc featuring specially engineered elastic for unmatched grip, ensuring the cover stays secure on goggles during transport. Compatible with all goggle makes, shapes, and designs.
- goggleshell Top-tier waterproof evolution of the gogglesoc, built for adventurers and backcountry users. Features waterproof armor and soft inner lining for extra scratch protection. Suitable for extreme conditions and stowing in backpacks with avalanche gear. Priced at $18.95 USD.
- swipeout Lens cloth crafted from 100% recycled materials (70% Recycled Polyester / 30% Recycled Nylon), designed to keep lenses squeaky clean. Features vibrant print quality and serves as the sustainable choice for outdoor adventures. Priced at $9.95–$11.50 USD. Best seller.
- sunnysoc Sunglass case made from recycled plastic bottles, equipped with a built-in lens cloth. The soft glasses case shields sunglasses from scratches and dust, serving as the ultimate sidekick for the organized explorer. Priced at $10.95–$12.95 USD.
- sunnystring Eyewear retainer made from recycled plastic bottles designed to keep sunglasses secure and within reach during outdoor activities. Features adjustable ends and tightening bead for a snug fit on all glasses frames. One size fits all.
- visorsoc Snow visor cover engineered to shield snow visors from scratches, dust, and snow or beer-induced mishaps when not in use. Made from high-quality stretchy recycled material ensuring a snug fit.
- sunnycase Sunglasses case made from recycled materials designed to protect sunglasses from scratches and dust during storage and transport.
- Custom Program (Expert / Pro) Full custom program allowing brands to create fully custom gogglesoc, gogglesoc pro, sunnysoc, or swipeout designs. Requires MOQ of 200 units with 6–8 week production lead time and $100 design fee. Targets brands, sports teams, workplaces, and resorts seeking bespoke promotional or team accessories.
- Custom Program (Rookie) Basic custom program allowing customers to add their logo to pre-existing designs. MOQ of 100 units with no design fee and 6–8 week production lead time. Targets brands, sports teams, workplaces, and resorts seeking low-friction custom accessory sourcing.
Quantifiable outcome
- One recycled bottle makes 3 gogglesocs
- +1 more outcomes
Companies that use gogglesoc
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
gogglesoc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
gogglesoc partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Protect Our Winters (POW)coreGlobal non-profit focused on uniting the outdoor community in the fight against climate change. Founded by snowboarder Jeremy Jones. gogglesoc has been working with POW since 2017. Special POW Day product line available.
- High Fives FoundationcoreAdaptive sports nonprofit helping people with life-changing injuries get back outdoors. 5 for 5s program: $0.05 donated per product sold to the foundation, both online and through wholesale partners.
- SeaTreesminorOrganization dedicated to restoring blue carbon coastal ecosystems. Supports projects in San Diego, California and Mallorca, Spain. Active carbon sequestration projects. Also involved in ocean positivity through carbon offset purchases.
- 1% for the PlanetcoreGlobal organization redistributing profits from responsible businesses to environmental nonprofits. Only 3% of total philanthropic giving goes to environmental causes; 1% for the Planet aims to change this.
- Chris BenchetlercoreFeatured artist collaboration. Pro backcountry skier and renowned artist. Featured artist on website with dedicated collection. Colorful nature-driven paintings creating high-profile brand collaborations.
- Kengo KimuraminorArtist from Minamiuonuma, Japan. Discovered passion for snowboarding in elementary school, creates snowboard graphics. International recognition through Dragon goggle competition with designs featured on gear sold worldwide.
- Hayley StewartminorArtist from Ontario, now living in Revelstoke. Fine Arts graduate from OCAD Toronto. Outdoor enthusiast with passions for snowboarding, dirt biking, hiking, paddle boarding, and kiteboarding.
- Kate ZesselminorArtist from Vancouver with background in Graphic Design from Vancouver Art Institute. Inspiration from mountains and skiing/biking. Creates art capturing backcountry adventures and mountain beauty.
- Jonathan BeslerminorLandscape photographer and videographer from Bavarian Alps, Germany. Photos and films inspired by rugged mountains in sublime moments. Captures home from unique perspective.
- Dede JohnstonminorFine art photographer and avid skier based in London, England and French Alps. Specializes in Alpine environment photography. Uses imagery to design products.
- Pat MilberryminorArtist, snowboarder, and designer based in Denver, Colorado. Known for large-scale murals and co-founder of art collective So-Gnar. Street art in coffee shops, hotels, breweries across the country.
- Nikki FrumkinminorArtist and alpinist from Seattle. Work inspired by hiking, climbing, and mountaineering in Pacific Northwest. Watercolors sharing feeling of rugged peaks and wild landscapes.
- Linus Von MoosminorSwiss artist characterized by graffiti art affinity and nature beauty. Detailed representations reproducing patterns, colors, and natural forms.
- Thomas LateurminorAbstract painter influenced by architecture and modular games. Tests assemblies and overlapping shapes where lightness and fun prevail over strict geometric grid.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
gogglesoc competitors and assessment
Company assessmentDirect peers
- Croakies: Iconic eyewear retainer and sunglass accessories brand; directly comparable as a lifestyle eyewear accessories company with similar price points, retail/wholesale distribution, and outdoor consumer overlap.
- Cocoons (By Live Eyewear): Specializes in sunglass fitovers, cases, and lens care accessories; comparable as an eyewear accessories specialist serving outdoor and lifestyle consumers through similar DTC and retail channels.
- Chums: Maker of eyewear retainers, cases, and outdoor accessories — closely overlapping product categories (sunglass straps, cases, lens cloths) and outdoor/casual consumer base as gogglesoc.
Emerging players
- Rumpl: Outdoor lifestyle brand making technical blankets and accessories from recycled materials; comparable sustainability storytelling (recycled fabrics, outdoor community, direct-to-consumer) even though not an eyewear accessory brand.
- Goodr: Direct-to-consumer sunglasses brand targeted at runners and outdoor enthusiasts; overlapping customer segments (sunglass-wearing outdoor athletes) and similar low-price-point, high-style positioning strategy.
- Pit Viper: Independent sunglasses and eyewear accessories brand built around bold designs and lifestyle positioning; comparable as a similarly bootstrapped/independent outdoor eyewear brand leveraging artist/limited-edition drops.
- Shady Rays: Subscription-style sunglasses brand with charitable giving model (similar to gogglesoc's 5 for 5s program); comparable as a small, outdoor-lifestyle DTC eyewear brand with charitable/community positioning.
Broad incumbents
- Oakley: Global sports eyewear leader covering the same ski, snowboard, and outdoor sunglasses customer base; represents the vertically-integrating incumbent threat for eyewear accessories.
- Smith Optics: Major snow goggles and sunglasses brand; comparable because Smith sells the goggles that gogglesoc protects and could easily enter the cover/accessory category as a vertically integrated incumbent.
- Bollé Safety / Bollé Brands: Snow goggles, safety eyewear, and accessories brand; operates in the same ski goggles category gogglesoc serves and is a plausible OEM-style competitor for goggle protection accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
gogglesoc social profiles
Digital presencegogglesoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
gogglesoc leadership team
Management profileNumber of profiles
gogglesoc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gogglesoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gogglesoc
What does gogglesoc do?
gogglesoc designs and sells eco-friendly protective eyewear accessories including stretchy goggle covers (gogglesoc, gogglesoc pro, goggleshell), sunglass cases (sunnysoc, sunnycase), eyewear retainers (sunnystring), visor covers (visorsoc), and recycled lens cloths (swipeout). The company's products are made primarily from recycled PET (rPET) derived from plastic bottles and are sold direct-to-consumer online and through wholesale retail partners across North America and Europe, with custom branding programs available for businesses.
Is gogglesoc a public or private company?
gogglesoc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gogglesoc founded?
gogglesoc was founded in 2016. It employs 11 to 50 people.
Where is gogglesoc based?
gogglesoc is headquartered in Whistler, Canada, in the North America region.
How does gogglesoc make money?
Three revenue lines are on record. Direct Product Sales (DTC) is the primary driver. The others are wholesale/Retail Distribution and custom/Bulk Orders.
Who are gogglesoc's main competitors?
Direct peers on record are Croakies, Cocoons (By Live Eyewear) and Chums. Emerging players are Rumpl, Goodr, Pit Viper and Shady Rays. Broad incumbents are Oakley, Smith Optics and Bollé Safety / Bollé Brands.
Does gogglesoc have an API?
No public API is recorded for gogglesoc.
What industry is gogglesoc in?
gogglesoc's product category is Eyewear Accessories. Its primary akta.pro industry code is CRAAAKAI, Eyewear Accessories & Care (Cases, Cleaning, Chains), with a secondary code of CRAMAJAC, Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors). Its NAICS code is 45613 and its SIC code is 3851.