L'Oulibo

What L'Oulibo does

L'Oulibo is a French agricultural cooperative founded in 1942 and headquartered in Bize-Minervois (Aude), operating as the only olive cooperative in the department. With approximately 840 to 1,000 member producers supplying olives from three departments (Aude, Hérault, Pyrénées-Orientales), it is the largest French olive preserver and the world's largest producer of Lucques olives, processing around 450 tons of table olives annually across five local varieties (Lucques, Bouteillan, Olivière, Aglandau, Picholine). Its product portfolio spans extra virgin and traditional olive oils (including AOP Huile d'Olive du Languedoc since 2020), AOP Lucques du Languedoc table olives (since 2017), flavored olives, tapenades, vinaigrettes, plant-based aioli, olive oil-based cosmetics (Bio Olivia), and curated gift baskets.

The business model is a vertically integrated DTC operation combining product sales and agritourism. Revenue is generated through (i) Les Délices de l'Oulibo, a physical boutique open seven days a week offering over 3,000 artisan SKUs; (ii) a global e-commerce storefront with unit pricing on olive oils from €7.83 to €151.22, table olives from €3.64 to €5.96, and gift baskets from €25.52 to €68.85; (iii) L'Odyssée de l'Olivier, an interpretive center with guided tours (€3-€7 per visitor) and group bookings, drawing roughly 120,000 visitors per year; and (iv) a Host Card regional partner network that cross-promotes with abbeys, honey producers, chocolatiers, and other local tourism operators. The cooperative holds the Entreprise du Patrimoine Vivant (EPV) state label, dual AOP certifications, and recent Concours Général Agricole recognition (Silver 2025, Gold 2026), reinforcing a premium positioning anchored to traditional methods, manual harvesting, and provenance.

Name

L'Oulibo

Legal name

Coopérative Oléïcole L'OULIBO

Website

https://loulibo.com

Company type

Private

Founded year

1942

Operating status

Operating

Headcount range

11–50 employees

Short description

L'Oulibo is a French olive cooperative founded in 1942, comprising 840-1,000 member producers. It produces AOP-certified olive oils and table olives (the world's largest Lucques producer) and operates an integrated DTC business combining retail, e-commerce, and agritourism that draws 120,000 visitors annually.

Ownership category

akta.pro rank

Product category

Olive Oil Production

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225), Soybean and Other Oilseed Processing (311224)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKAEAC

Olive Oil Production & Bottling

Agriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine Manufacturing

SECONDARYAFAGACAG

Olive Groves (Olives for Oil & Table)

Agriculture & Food Production/Crop Farming/Fruit & Tree Nut Orchards (Citrus, Apples, Berries, Almonds, Walnuts)

SECONDARYAFAJALAB

Virgin & Cold-Pressed Culinary Oils

Agriculture & Food Production/Food Ingredients & Additives/Fats & Oils Ingredients (Edible Oils, Specialty Fats, Lipid Systems)

SECONDARYCRAHAGAJ

Olive Oil, Vinegar & Condiment Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAIAKAC

Edible Oils & Fats Trading/Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Food Ingredients & Commodities Trading/Wholesale

Keywords

• Olive oil production
• Table olives
• Agritourism services
• Cooperative agriculture
• Artisanal specialty foods

Headquarters

HQ city

Bize-minervois

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Olive Oil Sales: Sale of virgin and extra virgin olive oils under various cuvées (Tradition Filtrée, Cuvée Aglandau, Cuvée Picholine, etc.) in sizes from 75cl to 5 liters. One-time purchase model with prices ranging from €7.83 to €151.22.
2. Table Olives Sales: Sale of preserved olives including Lucques du Languedoc AOP, Picholines, black olives, and flavored varieties. Products sold in jars of 200g-420g at €3.64 to €5.96.
3. Specialty Food Products: Sale of complementary products including tapenades, olive pastes, vinegars, honeys, jams, rice, sea products, confectionery, wines and spirits, and gift baskets.
4. Cosmetics and Care Products: Sale of olive oil-based cosmetics including shower gels, soaps (Marseille, Aleppo, olive oil variants), and Olivia bio skincare line.
5. Tourism and Guided Tours: Revenue from guided tours (L'Odyssée de l'Olivier), tapenade workshops, and group visits. Tour prices: €7 adults, €5 children, €3-5.50 groups.
6. Hospitality Services: Picnic baskets for groups and special event hosting including olive festivals, wine tasting walks, and aperitif visits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

L'Oulibo is a French olive cooperative that mills and sells extra virgin olive oils (single-variety cuvées and AOP-designated Languedoc oils) and preserves table olives (notably Lucques du Languedoc AOP, Picholines, and flavored varieties). It also operates a retail boutique and the L'Odyssée de l'Olivier interpretive center offering guided tours, tastings, and events.

Product overview

L'Oulibo is an olive oil cooperative founded in 1942, operating as a unified platform combining agricultural production, artisanal food manufacturing, and agritourism. The core product portfolio centers on premium French olive oils (extra virgin oils in single-variety Cuvées and Traditional ranges, AOP-designated), preserved table olives (Lucques du Languedoc AOP, Picholines, black olives, flavored varieties), and olive-based spreads (tapenades, olivades, vegetable aioli). Adjacent offerings include artisan cosmetics (olive oil soaps, Bio Olivia skincare line), regional foods (honeys, preserves, wines, rice), and gift baskets. The cooperative also operates Les Délices de l'Oulibo as both physical retail and e-commerce platform, while L'Odyssée de l'Olivier provides immersive guided tours and educational experiences—creating a vertically integrated farm-to-table and tourism ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Lucques du Languedoc AOP Olives Green AOP table olives hand-harvested in September–October in Aude/Hérault, with a crescent-moon shape and mild, buttery flavor with notes of avocado and hazelnut. Sold in 200g and 420g jars to individual consumers and gourmet gift buyers.
• Picholines - Olives Vertes Traditional French green Picholine olives with firm, crunchy flesh and grassy flavor; silver medal at Concours Général Agricole Paris 2025. Sold in jars via the on-site boutique and online shop.
• Lucques Noires au Naturel Black table olives ripened on the tree from late October, with delicate taste, tender flesh, and Provençal herb notes. Sold in jars to individual gourmet consumers.
• Lucques Vertes Ail & Basilic Fresh green Lucques olives flavored with garlic and basil, for gourmet appetizers and dishes. Sold in 200g jars via the cooperative's boutique and online shop.
• Cocktail d'Olives Piquantes Spicy mix of green and black olives marinated in a strong-spice brine with peppers and chili, prepared for aperitifs. Sold in jars via the cooperative shop.
• Huile d'Olive du Languedoc AOP Extra virgin olive oil with Protected Designation of Origin, 100% French, cold-pressed from freshly hand-picked olives predominantly of Lucques and Olivière varieties, sold in 5-liter containers to consumers.
• Huiles d'Olive de Cuvée (Single-Variety) Single-variety extra virgin olive oils including Cuvée Aglandau, Cuvée Picholine, Cuvée Bouteillan, Cuvée Olivière, Cuvée Lucques, and Cuvée Prestige Filtrée, sold online and on-site to gourmet consumers.
• Huiles d'Olive Traditionnelles Traditional olive oils including Tradition Filtrée, Tradition Non Filtrée, Cuvée La Belle Epoque, and Origine Huile d'Olive du Languedoc AOP, sold via the cooperative's retail and online channels.
• Aïoli Végétal Plant-based aioli made with 41% garlic, 30% L'Oulibo olive oil, soy drink, and lemon juice, sold in 105g jars via the cooperative shop.
• Sauce Vinaigrette à l'Huile d'Olive Vinaigrette sauce developed with Meilleur Ouvrier de France Thierry Baucher using L'Oulibo olive oil, sold in 24cl bottles to gourmet consumers.
• Panier 'Grand Gourmand' Premium gift basket combining L'Oulibo olive oil, balsamic vinegar, fleur de sel, summer honey, AOP Lucques, black Lucques, and green and black olive tapenades, sold as a gourmet gift set.
• Panier 'Epicerie Fine' Fine grocery gift basket containing AOP Lucques, filtered traditional olive oil, and green and black olive tapenades, sold as a gourmet gift set.
• Les Délices de l'Oulibo (Retail Shop) Physical and online retail store selling L'Oulibo's own olive oils, olives, and tapenades plus over 3,000 regional Occitanie artisan products, with on-site tastings and direct consumer sales 7 days a week.
• L'Odyssée de l'Olivier Guided Tours Immersive interpretive center guiding visitors through 2,000+ years of olive cultivation via theatrical displays, sound and light shows, educational trails, multimedia exhibits, and a children's treasure hunt; priced per adult, child, family, school, and group.

Quantifiable outcome

• 450 tons of table olives produced annually - largest French olive preserver
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Entreprise et DécouverteminorGTM or Marketing PartnerOrganization promoting company discovery and experiential tourism; lists L'Oulibo among featured artisan establishments in France
• Tourisme Gourmand en OccitanieminorGTM or Marketing PartnerCulinary tourism organization promoting gastronomic experiences in the Occitanie region; cross-promotes L'Oulibo as a must-visit destination
• TPPO (Tourisme et Patrimoine en Pays d'Oulipo)minorGTM or Marketing PartnerRegional tourism and heritage organization; partners for promoting cultural tourism in the Minervois region
• Escapades en Pays NarbonnaisminorGTM or Marketing PartnerTourism guide covering Pays Narbonnais; cross-lists L'Oulibo experiences and provides booking referrals
• Abbaye de FontfroideminorGTM or Marketing PartnerCistercian abbey offering mutual discounts with L'Oulibo through Host Card program for visitors
• Miellerie des ClausesminorGTM or Marketing PartnerLocal honey producer featured in L'Oulibo shop and offering mutual discounts through Host Card program
• Chocolatiers CatharesminorGTM or Marketing PartnerRegional chocolate artisan included in Host Card partner network with mutual cross-promotion
• Chambre d'agriculture de l'AudecoreImplementation/ SI/ Consulting PartnerAgricultural chamber providing technical olive farming support; publishes FLASH OLIVE bulletins and supplies technical expertise through Christine Agogué who holds weekly office hours at the cooperative
• France Olive - AfidolminorImplementation/ SI/ Consulting PartnerNational olive producers association providing olive cultivation technical information and resources for cooperative members

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oliviers & Co: French premium olive oil brand with retail boutiques and direct-to-consumer e-commerce across France and internationally. Most directly comparable peer: French origin, single-estate and cooperative-sourced premium oils, retail + e-commerce distribution model, and positioning around provenance and craftsmanship.
• Château d'Estoublon: Provence-based premium olive oil producer with integrated château visits, tastings, on-site boutique, and gourmet restaurant. Comparable to L'Oulibo's agritourism-plus-retail model in southern France, with AOP/AOC positioning on Provence olive oils.
• Frantoio Muraglia: Italian premium olive oil producer in Puglia focused on single-varietal Coratina oils with strong design and gifting positioning. Comparable as a Mediterranean premium olive oil producer targeting gourmet retail and gifting channels similar to L'Oulibo.
• Moulin de la Brague: Traditional French olive mill in Alpes-Maritimes producing premium olive oils from local varieties. Comparable as a regional French olive mill with heritage positioning, direct retail, and AOP-grade olive oil production in southern France.
• Domaine de la Castille: French Provençal olive oil estate with on-site production, retail, and tourism. Comparable to L'Oulibo as a single-estate French olive producer combining agricultural production with consumer-facing experience.

Regional players

• McEvoy Ranch: Premium California olive oil estate producing estate-bottled extra virgin olive oils with on-site tasting room and tours. Comparable in estate-production-plus-tourism model, though operating in a different geography (US vs. France).

Broad incumbents

• Sovena: Portugal's largest olive oil producer and bottler with vertically integrated operations and broad retail presence. Comparable as a major olive oil producer in the European market, though operating at substantially greater scale than L'Oulibo.
• Gaea (Greek olive products): Greek premium olive oil and olive product company with broad retail distribution and PDO positioning. Comparable as a Mediterranean premium olive brand with international distribution, but operating at larger scale than L'Oulibo.
• Carapelli: One of Italy's largest olive oil brands with broad retail distribution across Europe and globally. Comparable as a large-scale olive oil producer operating in the same product category, but with mass-market positioning versus L'Oulibo's premium niche.

Others

• France Olive (Afidol): Inter-professional association representing French olive producers, providing technical support and advocacy. Comparable as the industry body of which L'Oulibo is a member, providing context for the French olive cooperative sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oulibo
• Instagraminstagram.com/loulibo
• LinkedInlinkedin.com/company/loulibo

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Oulibo