Auditorio Telmex

Name

Auditorio Telmex

Legal name

Auditorio Telmex

Website

https://auditorio-telmex.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live event venue
• Concert venue services
• Corporate event hosting
• Entertainment venue rental
• Live music concerts

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: The primary revenue stream comes from ticket sales across multiple seating zones (Zona Roja, Azul, Verde, Blanca, Lila, Naranja, Amarilla, VIP, etc.). Tickets are sold through the venue's own box offices and via Ticketmaster's online platform. The venue charges no service fees for tickets purchased directly at box offices.
2. Sponsorships and Advertising: Corporate sponsors fund the venue in exchange for promotional exposure including screen spots, roll-ups, banners, lobby activations, and brand placement throughout the facility. Sponsors include Telmex, Corona, Sabritas, Coca-Cola, Patron Tequila, Carls Jr, Hospitales Puerta de Hierro, Tajin, and Salsayaya.
3. Suite Rentals: 25 premium suites are available for annual rental, offering an exclusive environment with luxury seating (16 seats plus 4 bar stools), a private lounge, bathroom, parking, and a 3-year guarantee of 180 functions. Suite rental is handled through Larisa Brambila ([email protected]).
4. Lounge Suite Rentals: 9 lounge box areas can be rented for events, accommodating up to 45 attendees total with exclusive area access, food & beverage service, and dedicated waitstaff. Sales contact: Araceli Jimenez ([email protected]).
5. Parking: The venue operates a parking facility with 3,500 spaces. Parking fees are $65 MXN per vehicle (as of the services page) or $70 MXN (as per the FAQ).
6. Group Sales: Corporate clients can purchase discounted bulk tickets for employees through a dedicated group sales program. Contact: Larisa Brambila ([email protected]).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Auditorio Telmex is an indoor event venue that hosts live music concerts, theatrical productions, comedy shows, symphonic performances, conferences, corporate events, graduations, and cultural activities for the general public. The venue features a modular architectural system with movable walls and three mechanical stage platforms that reconfigure capacity from 2,658 to 9,163 persons, complemented by 25 premium VIP suites, 9 lounge boxes, on-site parking for 3,500 vehicles, and accessibility amenities. Tickets are sold through the venue's own box offices and via Ticketmaster.

Product overview

Auditorio Telmex is a premier event venue in Guadalajara, Mexico operated by the University of Guadalajara. The venue offers its main auditorium (capacity 2,658-9,163 persons) as the core product, complemented by premium VIP Suites (25 available) and Suites Lounge (45-person capacity) for exclusive experiences. Additional services include virtual venue tours, group ticket sales for corporate clients, and parking facilities accommodating 3,500 vehicles. The venue partners with Ticketmaster for ticketing and offers accessibility features including wheelchair spaces, ramps, and elevators.

Differentiator

Problem solved

Functional benefit

Products and services

• Auditorio Telmex Event Venue (Concert and Event Hosting) An indoor event venue that hosts live music concerts, theatrical productions, comedy shows, symphonic performances, conferences, corporate events, graduations, and cultural activities for individual and group attendees. The hall uses movable walls and three mechanical stage platforms to reconfigure capacity between 2,658 and 9,163 persons across 8+ seating zones, with on-site food and beverage stations, accessibility amenities, and 3,500 parking spaces.
• Premium VIP Suites (Annual Rental) 25 premium VIP suites available for annual rental to corporate and high-value clients, each with 16 luxury seats, 4 bar stools, a private lounge, private bathroom, and dedicated parking. The annual rental includes a 3-year guarantee of 180 functions and is sold via direct corporate sales contact Larisa Brambila ([email protected]).
• Suites Lounge (Lounge Box Rentals) 9 exclusive lounge boxes available for per-event rental, with combined capacity for up to 45 attendees, exclusive area access, food and beverage service, and dedicated waitstaff. Sold via direct contact Araceli Jimenez ([email protected]).
• On-site Parking Services On-site parking facility with 3,500 spaces, 29 spaces for persons with disabilities, and 200 spaces for special guests. Parking fee is MXN $65 per vehicle (services page) or MXN $70 (FAQ), with the lot opening 2 hours before each event.
• Corporate Group Ticket Sales A dedicated program through which corporate clients purchase discounted bulk tickets for employees to attend concerts and events, handled through direct sales contact Larisa Brambila ([email protected]).

Quantifiable outcome

• Up to 9,163 attendees per event
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Universidad de Guadalajara (UdeG)flagshipStrategic or Co-development Partner · 1 September 2007Universidad de Guadalajara is the owner and operator of the Auditorio Telmex. The venue is part of the Centro Cultural Universitario, the most ambitious cultural project of the university. UdeG designated the auditorium as the first building to open in the Centro Cultural Universitario complex. The university's institutional framework governs the venue's operations, data privacy policies, and cultural mission.
• TelmexflagshipGTM or Marketing Partner · 1 January 2007Telmex (Telefonos de Mexico) is the venue's primary naming sponsor. The auditorium carries the Telmex name as its official designation. As a sponsor, Telmex receives prominent branding throughout the facility and on all communications. The sponsorship relationship dates to the venue's inauguration in 2007.
• Ticketmaster MexicocoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the official online and physical ticketing distributor for all events at the auditorium. Tickets are sold through Ticketmaster's website (ticketmaster.com.mx), its mobile app, and physical outlets nationwide. The venue also maintains its own box offices for direct fee-free sales.
• Corona (Grupo Modelo)minorGTM or Marketing PartnerCorona is a beverage sponsor of the auditorium, receiving brand visibility within the venue through promotional areas, bar activations, and branding.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is a beverage sponsor of the auditorium, receiving brand placement within the venue's food and beverage service areas.
• Sabritas (PepsiCo)minorGTM or Marketing PartnerSabritas is a snack sponsor of the auditorium, featured in the venue's food and beverage stations across multiple levels.
• Patron TequilaminorGTM or Marketing PartnerPatron Tequila is a spirits sponsor of the auditorium, receiving brand exposure in premium bar and lounge areas.
• Hospitales Puerta de HierrominorOthersHospitales Puerta de Hierro provides on-site medical services at the venue, including nursing staff and first aid support during events.
• Centro Cultural Universitario (CCU)coreStrategic or Co-development PartnerThe Centro Cultural Universitario is the parent cultural complex within which the Auditorio Telmex operates as the flagship venue. CCU encompasses multiple cultural institutions including the Teatro Estudio Cavaret, Festival de Cine (FICG 30), FIL (Guadalajara International Book Fair), and FIM PRO. The auditorium is the first building of this complex.
• Carls JrminorGTM or Marketing PartnerCarls Jr is a food service sponsor at the auditorium, present in the food and beverage stations throughout the venue.
• TajinminorGTM or Marketing PartnerTajin is a condiment/clothing brand sponsor of the auditorium, receiving brand visibility within the venue.
• SalsayayaminorGTM or Marketing PartnerSalsayaya is a restaurant/food brand sponsor of the auditorium, featured in venue hospitality areas.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cintermex: Convention and event complex in Monterrey, Mexico, hosting concerts, conferences, and expos. Comparable indoor venue hosting concerts, corporate events, and large-scale productions.
• Arena Ciudad de México: Indoor arena in Mexico City operated for concerts, sporting events, and corporate functions. Directly comparable venue type, capacity range, and target promoter/customer base as Auditorio Telmex.
• Palacio de los Deportes: Indoor arena in Mexico City hosting concerts, sports, and family entertainment. Comparable scale and event types, competing for the same Mexican touring artist routing decisions.
• Showcenter Complex: Indoor event complex in Monterrey, Mexico, hosting concerts and live entertainment. Similar indoor arena function, premium hospitality offerings, and Mexican touring circuit role.
• Plaza de Toros México: Iconic Mexico City event venue hosting concerts and live entertainment beyond its traditional bullfighting use. Comparable in capacity scale and broad live-event programming role.
• Pepsi Center WTC: Indoor arena in Mexico City focused on concerts and live entertainment. Similar modular capacity range and corporate-sponsored naming convention to Auditorio Telmex.
• Auditorio Nacional: Mexico City's iconic indoor concert and event venue with similar ~10,000-seat capacity. Most directly comparable to Auditorio Telmex in function, customer base (general public and corporate), and programming mix (concerts, theater, conferences).
• Estadio GNP Seguros (formerly Foro Sol): Large outdoor multipurpose venue in Mexico City hosting major concerts and events. Comparable in programming and Mexican live-entertainment market position, though outdoor and at much larger scale.
• Teatro Metropolitan: Mexico City theater/concert venue hosting live music, comedy, and theatrical productions. Comparable in programming diversity and tiered seating model, though smaller in absolute capacity.

Broad incumbents

• Madison Square Garden Entertainment: Global benchmark for arena-based live entertainment and premium hospitality. Comparable in premium suite/lounge monetization and tiered sponsorship model, though at far larger scale and as a publicly-traded incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AUDITORIOTELMEX
• YouTubeyoutube.com/user/ElAuditorioTelmex
• Facebookfacebook.com/AuditorioTELMEX
• Instagraminstagram.com/auditoriotelmex
• LinkedInlinkedin.com/company/auditorio-telmex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auditorio Telmex