Anima Vera

What Anima Vera does

Anima Vera SRL is a privately held Italian tourism animation agency founded in 2005 in Castiglione della Pescaia (Grosseto, Tuscany) by Antonio Alfieri (CEO) and Maurizio Zamboni (Co-founder), with the founders' professional experience in animation dating to 1990 at Valtur. The company designs and delivers turnkey seasonal entertainment programs for tourism facilities — primarily campgrounds, holiday villages, resorts, and hotels — offering daytime activities (sports tournaments, mini club, fitness), evening entertainment (shows, musicals, baby dance, DJ sets), and special events. As of 2025, Anima Vera operates in four Italian regions (Tuscany, Lazio, Veneto, and Friuli Venezia Giulia) with approximately 150 animators and 30 performers per season supporting 14 partner facilities and over 10,000 daily guest presences during peak summer.

The company's product surface centers on a trained seasonal labor force developed through a proprietary Anima Vera Academy 5.0 program held at Fattoria La Principina, supplemented by structured recruiting via 'Fun Days' (online Zoom events) and 'On The Road' in-person audition tours across Italian cities. Its digital layer consists of the Anima Vera App and BiboApp — mobile applications enabling activity booking, program scheduling, direct staff communication, and interactive game participation at partner facilities — and the Animazione 5.0 protocol, a post-COVID entertainment framework combining booking-based activities, livestreams, and simultaneous multi-zone programming. Revenue is generated through negotiated seasonal service contracts with tourism facilities (professional services model); pricing is not publicly disclosed. The customer base is entirely B2B mid-market tourism operators in Italy, with no disclosed geographic or vertical diversification beyond the Italian hospitality sector.

Name

Anima Vera

Legal name

Anima Vera SRL

Website

https://animavera.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anima Vera is a private Italian tourism animation agency that designs and delivers turnkey seasonal entertainment programs — daytime activities, evening shows, children's clubs, and special events — for campgrounds, holiday villages, resorts, and hotels across Tuscany, Lazio, Veneto, and Friuli Venezia Giulia.

Ownership category

akta.pro rank

Product category

Tourism Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Tourism animation services
• Entertainment event design
• Seasonal staffing services
• Resort entertainment programs
• Guest engagement apps

Headquarters

HQ city

Castiglione Della Pescaia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Animation Services for Tourism Facilities: Anima Vera provides professional animation and entertainment services to tourism facilities (campgrounds, holiday villages, resorts, campsites) under seasonal contracts. Services include daytime activities (sports, mini club, fitness), evening entertainment (shows, musicals, baby dance), and event programming.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Anima Vera provides professional tourism animation services to Italian tourism facilities including camping villages, holiday villages, resorts, and hotels under seasonal contracts. The offering spans daytime activities (sports, mini club, fitness), evening entertainment (shows, musicals, baby dance, DJ sets), and special event programming, supported by trained seasonal staff and digital guest engagement tools. The company also operates a recruiting and training infrastructure via the Anima Vera Academy, Fun Days online sessions, and On The Road in-person auditions.

Product overview

Anima Vera is a tourism animation agency specializing in entertainment and events for tourist facilities across Italy. The company operates as a unified service offering with its core Anima Vera App and BiboApp mobile applications for guest interaction and activity management, supplemented by the Anima Vera Academy training program, Fun Days online recruiting events, and On The Road in-person auditions. Their branded entertainment products include the Animazione Anima Vera 5.0 COVID protocol, Il Cervellone quiz game, Silent Disco activity, and Anima Vera City format. The company provides comprehensive animation services including Mini Club for children, sports tournaments, fitness activities, evening shows, musical productions, and technical audio/lighting services to tourist villages, campsites, and resorts throughout Italy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over €1.7 million revenue in single summer season (2023)
• +2 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Fattoria La PrincipinacoreStrategic or Co-development Partner · 1 January 2025Training venue partner for Anima Vera Academy 5.0, hosting intensive animator training programs before seasonal deployment. Located in Grosseto, Tuscany. The Academy runs multiple times per year (spring training before summer season).
• Regione Friuli Venezia GiuliaflagshipGTM or Marketing PartnerFeatured in regional tourism advertising campaign promoting Lignano Sabbiadoro as a premier beach destination. Featured in major national publications including Corriere della Sera. Anima Vera serves as official animation provider for Lignano Sabbiadoro, the company's flagship location.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Eden Viaggi: Italian tour operator with hotel and village properties that manages its own entertainment programming — represents an adjacent in-house alternative to agency-supplied animation services.
• Nicolaus Tour: Italian tour operator running proprietary animation teams across its Italian holiday villages — competes for the same mid-market Italian family-tourism customer using in-house rather than outsourced staffing.
• Alpitour World: Largest Italian tour operator, parent of Valtur and several villa brands with captive entertainment operations — a competing broad incumbent that bundles animation into integrated tour packages.
• Valtur: Italian tour-operator brand historically known for in-house animation at its holiday villages — Anima Vera's founders worked there and their captive-in-house animation is a vertical-integration threat to the outsource model.
• Club Med: Global all-inclusive resort brand famous for its in-house 'Gentils Organisateurs' (G.O.) animation concept — represents the largest-scale vertical alternative to outsource animation agencies.

Direct peers

• Happyland Animazione: Italy-based tourism animation agency providing seasonal entertainment teams to Italian holiday villages, campings and resorts — directly comparable in service model, customer base and seasonal operating rhythm.
• Animazione Service Italia: Italian animation-agency competitor offering entertainment staffing to hotels, villages and campings on seasonal contracts, addressing the same B2B customer segment with similar show and mini-club formats.
• Hotelanimation Group: European hotel and resort animation specialist supplying trained animation staff, kids' clubs, and evening entertainment programs to hospitality operators — direct functional overlap with Anima Vera's outsource model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbUt0VbbdeLpFDv4MkSjIzg
• Facebookfacebook.com/animaverasrl
• Instagraminstagram.com/animavera_srl
• Xx.com/animaverasrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anima Vera