KultuNaut
KultuNaut (MGH-KultuNaut ApS) is a privately held Danish company that operates Denmark's largest electronic cultural-event calendar, aggregating over 134,000 events and licensing white-label calendars and data feeds to municipalities, tourism boards, and media partners since 1996.
- Company typePrivate
- Founded1996
- HeadquartersStruer, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What KultuNaut does
KultuNaut (legally MGH-KultuNaut ApS) is a privately held Danish company, founded in 1996 and headquartered in Copenhagen with historical roots in Struer, that operates Denmark's largest electronic calendar of publicly available cultural events. The platform aggregates cultural event data — concerts, theater, exhibitions, sports, films, literature, scouting events, role-playing, and more — from organizers across all Danish municipalities and into neighboring regions of Schleswig-Holstein (Germany) and Sk\u00e5ne (Sweden). Organizers submit events for free through the website or via the KultuNaut Chrome extension; submissions are validated by editors (typically within one to two days) before publication, and the curated database currently displays over 134,000 events. End users consume the data through a multilingual interface (Danish, Swedish, English, German) with geographic, categorical, geolocation, and shortlist filtering.
The core product is the KultuNaut Calendar Platform, augmented by a stack of partner-facing modules: white-label Specialkalendere (custom calendars that copy partner CSS and menus), an embeddable Widget, programmatic Data Extraction via XML/JSON, printed-calendar exports (InDesign, Word, Excel, PDF), an SMS-accessible mobile view, a Chrome extension for crowdsourced event submission, and municipality-branded React-Native mobile apps (e.g., Det Sker i Fures\u00f8). The technology stack is conventional (HTML, CSS, JavaScript, React-Native), and the platform integrates with OpenStreetMap for geocoding, Google Maps for directions, and social-login providers (Facebook, Google, Microsoft, LinkedIn). The platform complies with the Danish web accessibility law (Lov nr. 801 af 07/06/2022).
The business model combines B2B subscription revenue from municipal, tourism, and media partners who license white-label calendars; data-licensing and integration revenue from organizations consuming the database as XML/JSON or printed feeds; free-to-organizer event listings (freemium); and display advertising routed through Manatee to networks such as Google, Audience Project, Adform, Smart AdServer, Improve Digital, and Magnite. Customer segments include Danish municipalities (e.g., Frederiksberg, Roskilde, Esbjerg, Kolding, Gentofte, Aarhus, Vejle), regional tourism boards (Visit Fyn, Visit Odense, Visit Aarhus, Visit Herning, Visit Nordjylland, Destination Trekantsomr\u00e5det), newspapers and commercial partners, cultural venues and event organizers, and the general public. The company is privately held with no outside investors, founder/family-controlled, and operated by a team of 1–10 employees.
KultuNaut firmographics
Firmographics- Name
- KultuNaut
- Legal name
- MGH-KultuNaut Aps
- Website
- https://kultunaut.dk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KultuNaut (MGH-KultuNaut ApS) is a privately held Danish company that operates Denmark's largest electronic cultural-event calendar, aggregating over 134,000 events and licensing white-label calendars and data feeds to municipalities, tourism boards, and media partners since 1996.
- Ownership category
- akta.pro rank
KultuNaut industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB)
Keywords
Where KultuNaut is headquartered
LocationHeadquarters
- HQ city
- Struer
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
KultuNaut business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Special Calendar / Partner Subscriptions: KultuNaut provides paid white-label cultural calendar solutions to municipalities, tourist organizations, newspapers, regional inter-municipal cultural collaborations, and commercial partners. Partners pay for customized calendar modules that integrate into their websites, with automatic synchronization and daily updates. Data is filtered per partner to match the relevant target audience. The partner network enables distribution of the same event data to hundreds of other websites and printed/digital media.
- Data Licensing and Integration Services: Organizations can receive KultuNaut's event data via XML or JSON feeds, InDesign/Word/Excel/PDF for printed calendars, or integration into info screens and apps. This complements the calendar subscription model and extends revenue through data extraction and technical integration services.
- Free Event Listing (Community): Entering events in the KultuNaut database is free for organizers. This drives the core content inventory that supports the partner/subscription revenue model. The free listing model ensures broad coverage of cultural events across Denmark.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free event listing for cultural organizers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
KultuNaut product offering
Product offeringCore offering
KultuNaut collects and publishes information on publicly available cultural events in Denmark, operating the country's largest electronic cultural event calendar with 134,000+ events. The company offers free event listing for organizers and a public discovery platform for consumers, while monetizing through paid white-label calendar modules, data licensing, and integration services for municipalities, tourism boards, newspapers, and commercial partners. Event data is distributed across hundreds of partner websites and printed/digital media through a centralized network.
Product overview
KultuNaut is Denmark's largest electronic cultural guide, established in 1996, operating as a unified platform with multiple integrated modules. The core offering is the KultuNaut Calendar Platform - a comprehensive event database covering culture, music, theater, exhibitions, sports, and activities across Denmark. The platform extends through Specialkalendere (Custom Calendars) which provide filtered, branded calendar solutions for municipalities and tourism boards. Supporting modules include Widget for website embedding, Data Extraction via XML/JSON for programmatic access, Chrome Extension for crowdsourcing event tips, and mobile apps like Det Sker i Furesø. The product portfolio also includes SMS-based mobile access, PDF export capabilities, and a partner network distribution system that reaches hundreds of websites and printed media outlets.
Differentiator
Problem solved
Functional benefit
Products and services
- KultuNaut Calendar Platform
Quantifiable outcome
- 134,000+ events displayed across Denmark's cultural landscape
- +1 more outcomes
Companies that use KultuNaut
Customer profileSegments4 records
Ideal customer profiles4 records
KultuNaut technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature4 records
KultuNaut partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Aabenraa kommunecoreAabenraa municipality embeds KultuNaut's cultural calendar on its official website (aabenraa.dk/aktiv-og-oplev/det-sker), allowing citizens to discover local cultural events through the municipal portal.
- Albertslund kommunecoreAlbertslund municipality uses KultuNaut's calendar on its website under the culture and leisure section, providing residents with access to cultural events in their area.
- Assens kommunecoreAssens municipality integrates KultuNaut's cultural calendar on its website, covering events across the municipal area.
- Ballerup kommunecoreBallerup municipality uses KultuNaut's calendar on its website, providing access to talks, music, theater, exhibitions, and sports events.
- Esbjerg kommunecoreEsbjerg municipality integrates KultuNaut's calendar as EsbjergLive, covering events across the city.
- Frederiksberg kommunecoreFrederiksberg municipality uses the Oplev Frederiksberg platform powered by KultuNaut, providing cultural event listings for the municipality.
- Gentofte kommunecoreGentofte municipality integrates KultuNaut's cultural calendar on its website, covering music, theater, exhibitions, and other cultural events.
- Vejle kommunecoreVejle municipality uses KultuNaut's calendar on its official website, allowing residents to search the cultural event calendar.
- Aarhus kommunecoreAarhus municipality integrates KultuNaut's calendar on Visit Aarhus's website, exposing cultural events to tourists and locals alike.
- Visit Fyn / Destination FyncoreDestination Fyn and Visit Fyn embed KultuNaut's calendar on their tourism website, showing cultural events on Funen for visitors and tourists.
- Visit OdensecoreVisit Odense uses KultuNaut data to display cultural events happening in Odense on its tourism portal, helping attract visitors to the city.
- Visit SvendborgcoreVisit Svendborg integrates KultuNaut's event calendar to showcase cultural events in the Svendborg area to tourists.
- Destination TrekantsområdetcoreDestination Trekantsområdet (the Triangle Region of Denmark) uses KultuNaut's calendar to display events across the region.
- Visit HerningcoreVisit Herning integrates KultuNaut's cultural event calendar on its tourism website, showcasing events in the Herning area.
- Visit Nordjylland / Enjoy NordjyllandcoreEnjoy Nordjylland embeds KultuNaut's calendar to display cultural events across North Jutland to visitors.
- Roskilde kommunecoreRoskilde municipality uses RoskildeLive, powered by KultuNaut, to provide a comprehensive cultural event calendar to its residents and visitors.
- Rudersdal kommunecoreRudersdal municipality integrates KultuNaut's cultural calendar on its website under the arrangement section.
- Kolding kommunecoreKolding municipality uses KultuNaut's calendar on its Oplev Kolding platform to display cultural events in the Kolding area.
- Visit SønderjyllandcoreVisit Sønderjylland embeds KultuNaut's calendar on its tourism website, covering cultural events in the South Jutland region.
- Visit Sydkystdanmark / Destination SjællandcoreVisit Sydkystdanmark and Destination Sjælland integrate KultuNaut's calendar to showcase cultural events along South Zealand and surrounding areas.
- Det Sker i Furesø (App)minorThe Det Sker i Furesø app, available on Google Play and App Store, uses KultuNaut's data to provide localized event listings for the Furesø municipality.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
KultuNaut competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Global event listing and ticketing platform with broad consumer and organizer reach. Comparable to KultuNaut in event-discovery functionality, though operating at much larger scale and without KultuNaut's municipal white-label model or Denmark-specific curation.
- Time Out: Global media brand publishing curated cultural event listings, restaurant guides, and city content. Overlaps with KultuNaut in cultural event discovery and editorial curation, though it operates globally and as a content publisher rather than a municipal data platform.
- Ticketmaster: Global ticketing giant with extensive event listings. Comparable to KultuNaut in event data aggregation and distribution, though operating primarily in ticketed events at massive scale rather than free community cultural listings.
Emerging players
- Headout: Curated marketplace for tours, attractions, and events in major cities. Comparable to KultuNaut in event/experience discovery and tourism partnerships, though focused on monetized activities rather than broad cultural aggregation.
- Meetup: Community-driven event platform focused on local group gatherings and interest-based events. Competes with KultuNaut's cultural event discovery, though it focuses more on recurring community meetups than curated cultural listings and lacks white-label municipal integration.
- AllEvents.in: Event aggregation platform with strong presence in India and emerging markets. Comparable to KultuNaut as a multi-source event aggregator, though operating in different geographies with different category mixes.
- Fever: Experience and events marketplace operating across major global cities. Comparable to KultuNaut in event discovery and ticketing, though focused on monetized experiences rather than free cultural event aggregation.
Others
- VisitDenmark: Official national tourism organization of Denmark that promotes cultural events and attractions to international visitors. Comparable as a cultural-event promoter and partner ecosystem; indirectly overlaps with KultuNaut through tourism content distribution.
Regional players
- Resident Advisor: Global electronic music event listings platform with strong curation and ticketing integrations. Comparable to KultuNaut in event discovery and community positioning, but specialized in electronic music rather than broader cultural events.
Direct peers
- Bandsintown: Concert and live music event discovery platform with personalized recommendations. Directly comparable to KultuNaut's music and concert event aggregation, though focused specifically on live music rather than the full cultural spectrum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
KultuNaut social profiles
Digital presenceKultuNaut compliance and trust
Trust signalCompliance1 record
KultuNaut financial estimates
Financial estimateRevenue estimate
Valuation estimate
KultuNaut leadership team
Management profileNumber of profiles
Profiles1 record
KultuNaut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KultuNaut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KultuNaut
What does KultuNaut do?
KultuNaut collects and publishes information on publicly available cultural events in Denmark, operating the country's largest electronic cultural event calendar with 134,000+ events. The company offers free event listing for organizers and a public discovery platform for consumers, while monetizing through paid white-label calendar modules, data licensing, and integration services for municipalities, tourism boards, newspapers, and commercial partners. Event data is distributed across hundreds of partner websites and printed/digital media through a centralized network.
Is KultuNaut a public or private company?
KultuNaut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KultuNaut founded?
KultuNaut was founded in 1996. It employs 1 to 10 people.
Where is KultuNaut based?
KultuNaut is headquartered in Struer, Denmark, in the Europe region.
How does KultuNaut make money?
Three revenue lines are on record. Special Calendar / Partner Subscriptions are the primary driver. The others are data Licensing and Integration Services and free Event Listing (Community).
Who are KultuNaut's main competitors?
Broad incumbents on record are Eventbrite, Time Out and Ticketmaster. Emerging players are Headout, Meetup, AllEvents.in and Fever. VisitDenmark is listed as an others. Resident Advisor is listed as a regional player. Bandsintown is listed as a direct peer.
Does KultuNaut have an API?
Yes. KultuNaut offers data integration via XML and JSON formats for external websites. The platform provides scraped solutions where KultuNaut copies CSS and menus from partner websites to integrate the calendar seamlessly. Data from KultuNaut's database is filtered and selected for individual websites. The platform also supports JavaScript insertion for embedding calendars on pages, and data can be extracted via InDesign, Word, Excel, or PDF formats.
What industry is KultuNaut in?
KultuNaut's product category is Event Management Software. Its primary akta.pro industry code is MPAGAEAB, Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous). Its NAICS code is 56192 and its SIC code is 7900.