ALLERGOSAN

What ALLERGOSAN does

Institut AllergoSan Pharma GmbH (ALLERGOSAN), headquartered in Graz, Austria, is a privately held probiotic and nutritional supplement company founded in 1994 by Prof. Anita Frauwallner. It develops, manufactures, and distributes multispecies probiotic and synbiotic formulations under its core OMNi-BiOTiC® brand (20+ SKUs), alongside complementary sub-brands covering prebiotic fibers (OMNi-LOGiC®), sports nutrition (OMNi-POWER®), micronutrients (META-CARE®), papaya-based digestive wellness (Caricol®), and oral microbiome care (Dr. med. Schütze®, acquired 2022). The company's core technology rests on a proprietary three-step concept combining human-derived bacterial strains, tailored prebiotic fibers, and targeted vitamins/minerals — emphasizing that only strains naturally occurring in the human intestine are used. It also operates OMNi-BiOTiC® SCAN, a consumer-facing gut microbiome analysis service (priced from €158) that feeds diagnostic data into product recommendations.

The company serves primarily health-conscious adult consumers across eight identified use cases (daily gut maintenance, antibiotic recovery, pregnancy/postpartum, athletic performance, stress/mood, metabolic health, allergy support, and pet health), with no enterprise or B2B customer concentration. Distribution is dual-channel: a pharmacy-led network across DACH and 20+ European, Middle Eastern, and North American markets, plus direct-to-consumer e-commerce through shop.omni-biotic.com and country-localized storefronts (US, UAE, Turkey, Poland, and others). Pricing follows a unit model (€10.95–€165.95 per pack) with a subscription (Spar-Abo) option providing ~10% recurring discount and flexible delivery cadence. A trained Darmberater (gut advisor) network, the Darmakademie professional training platform, and the POWERTEAM athlete ambassador programme support both prescriber-driven demand and consumer education.

Geographically, AllergoSan sells in 25+ countries including Austria, Germany, Switzerland, the UK, France, Spain, Italy, Poland, the Czech Republic, Slovakia, Hungary, the Balkans, Romania, Bulgaria, the US, the UAE, and Turkey. The company maintains legal entities in Austria (parent) and Germany (Institut AllergoSan Deutschland GmbH), operates no mobile app, and has no disclosed external funding rounds, indicating it is funded organically from operations as a family-controlled enterprise.

Name

ALLERGOSAN

Legal name

Institut AllergoSan Pharma GmbH

Website

https://omni-biotic.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Institut AllergoSan is a Graz, Austria-based, privately held probiotic and nutritional supplement company that develops multispecies OMNi-BiOTiC® formulations (20+ SKUs) and complementary brands (prebiotics, micronutrients, sports nutrition, oral care), sold across 25+ countries via pharmacy networks and direct e-commerce to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Probiotic and Synbiotic Dietary Supplements

NAICS

Biological Product (except Diagnostic) Manufacturing (325414), Food Manufacturing (311)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE), Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF)

Keywords

• Multispecies probiotics
• Gut health supplements
• Synbiotic formulations
• Prebiotic fiber supplements
• Microbiome analysis service

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Probiotic & Synbiotic Product Sales: Sale of finished consumer health products (probiotics, synbiotics, prebiotics, micronutrients) through pharmacy partnerships and direct e-commerce. Products are sold in various sizes and formats with one-time purchase or subscription (Spar-Abo) options offering recurring revenue and customer retention.
2. Micronutrient & Specialty Supplement Sales: Sale of micronutrient brands including META-CARE (phytonutrient-enriched supplements), Caricol (papaya-based supplements), and others. These complement the probiotic portfolio and expand the addressable market per customer.
3. Microbiome Analysis Services: OMNi-BiOTiC SCAN provides personalized gut microbiome analysis directly to consumers, creating an additional service revenue stream that also drives product cross-selling.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Institut AllergoSan develops, manufactures, and distributes multispecies probiotic and synbiotic consumer health products, prebiotic fiber supplements, micronutrients, sports nutrition, and oral/skincare lines under brands such as OMNi-BiOTiC, OMNi-LOGiC, OMNi-POWER, META-CARE, and Caricol. Its offerings combine multiple scientifically selected human-derived bacterial strains with tailored prebiotic fibers and targeted micronutrients, based on a proprietary three-step concept, and are sold across 25+ countries through pharmacy networks, direct e-commerce, and an in-house microbiome analysis service (OMNi-BiOTiC SCAN).

Product overview

ALLERGOSAN (Institut AllergoSan) is a probiotic and nutritional supplement company headquartered in Graz, Austria, that has been developing, researching, and distributing products from natural substances for over 30 years. The company operates a multi-brand portfolio organized around gut health and microbiome support. The core brand OMNi-BiOTiC® offers over 20 multispecies probiotic and synbiotic formulations including OMNi-BiOTiC® 6, OMNi-BiOTiC® 10, OMNi-BiOTiC® PANDA for pregnancy, OMNi-BiOTiC® WOMAN for women's health, OMNi-BiOTiC® SCAN for microbiome analysis, and specialized products for stress (SR-9), travel (REISE), pets (CAT & DOG), and metabolic health (metabolic, METAtox, POWER). OMNi-LOGiC® provides prebiotic fiber supplements (APFELPEKTIN, FIBRE, HUMIN, IMMUN, PLUS). OMNi-POWER® offers sports nutrition developed with professional athletes. META-CARE® provides micronutrients with plant extracts. Caricol® features papaya-based digestive wellness products. Dr. med. Schütze® (acquired in 2022) covers oral care with Q10-based dental products. Additional brands include DentoMit®, CHARANTEA®, Colibiogen®, Synerga®, Conaskin, Vibracell®, Activomin®, and UBiQUiNOL. The company also operates OMNi-BiOTiC SKiN® for probiotic skincare. All products emphasize human-derived bacterial strains, scientific formulation, and clinically studied combinations.

Differentiator

Problem solved

Functional benefit

Brands

• OMNi-BiOTiC®: Core probiotic and synbiotic brand featuring multispecies bacterial strains for gut health
• OMNi-BiOTiC SKiN®
• OMNi-BiOTiC® ViTAL
• OMNi-LOGiC®
• OMNi-POWER®
• META-CARE®
• Caricol®
• DentoMit®
• CHARANTEA®
• Colibiogen®
• Synerga®
• Conaskin
• Vibracell®
• Activomin®
• UBiQUiNOL Q10
• Dr. med. Schütze®

Products and services

• OMNi-BiOTiC 6 Daily multispecies probiotic supplement containing six essential human-derived bacterial strains for gut flora support, suitable for all ages including babies, during pregnancy, and while breastfeeding. Sold in sizes from 60g to 300g multipack.
• OMNi-BiOTiC 10 Multispecies probiotic designed to rebalance bacterial imbalance in the gut during and after antibiotic use for improved digestive comfort.
• OMNi-BiOTiC 10 Kids Child-friendly multispecies probiotic designed to complement gut flora in children during antibiotic treatment.
• OMNi-BiOTiC WOMAN Multispecies probiotic specifically formulated for women's gut and urogenital health needs.
• OMNi-BiOTiC PANDA Probiotic supplement designed for mothers and children to provide a healthy start during pregnancy and early life.
• OMNi-BiOTiC PANDA Tropfen Liquid multispecies probiotic drops for infants and young children, supporting gut health from birth.
• OMNi-BiOTiC SR-9 Probiotic supplement with a proven bacterial combination supporting the nervous system and psychological wellbeing via the gut-brain axis.
• OMNi-BiOTiC SR-9 mit B-Vitaminen Probiotic supplement enriched with B vitamins to support optimal nervous system function and energy metabolism.
• OMNi-BiOTiC POWER Probiotic supplement developed for athletes and physically active individuals to support performance and recovery during high physical demands.
• OMNi-BiOTiC metabolic Multispecies probiotic supplement designed to support gut balance as a foundation for metabolic health.
• OMNi-BiOTiC METAtox Synbiotic supplement designed to help manage sugar and fat intake as part of metabolic health support.
• OMNi-BiOTiC REISE Multispecies probiotic designed for travel, helping maintain gut health during trips and prevent travel-related digestive issues.
• OMNi-BiOTiC iMMUND Oral multispecies probiotic lozenge combining bacterial strains with vitamin D to support immune health starting in the oral cavity.
• OMNi-BiOTiC Pro-Vi 5 Multispecies probiotic combining five bacterial strains with vitamin D for immune system support.
• OMNi-BiOTiC HETOX Multispecies probiotic supporting the close connection between gut and liver health.
• OMNi-BiOTiC Aktiv Multispecies probiotic for active individuals supporting daily digestive health and overall wellbeing.
• OMNi-BiOTiC COLONIZE Multispecies probiotic designed as a fresh start for the gut, supporting gut recolonization and balance.
• OMNi-BiOTiC CAT & DOG Multispecies probiotic formulated specifically for cats and dogs to support digestive health and overall wellbeing in pets.
• OMNi-BiOTiC SCAN Personalized gut microbiome analysis service providing a detailed assessment of individual gut bacterial composition as a compass for targeted probiotic supplementation.
• OMNi-BiOTiC SKiN Next-generation probiotic skincare product line combining topical bacterial formulations with skin microbiome support via the gut-skin axis.
• OMNi-BiOTiC ViTAL MikroSan Fermented herbal elixir combining selected plants and herbs (dill, fennel, rosehips, raspberry leaves, ginger, oregano, rosemary, sage, thyme) to support detoxification and digestion.
• OMNi-BiOTiC ViTAL Elektrolyt-Komplex Electrolyte complex supplement supporting optimal hydration and mineral balance.
• OMNi-LOGiC APFELPEKTIN Prebiotic supplement containing apple pectin as dietary fiber to support the growth of beneficial gut bacteria.
• OMNi-LOGiC FIBRE Natural fiber supplement providing a concentrated source of dietary fiber for digestive health.
• OMNi-LOGiC HUMIN Natural dietary supplement with humic acids for managing diarrhea and supporting gut health.
• OMNi-LOGiC IMMUN Prebiotic supplement combining a fiber blend designed to support immune health through gut health optimization.
• OMNi-LOGiC PLUS Comprehensive prebiotic formula designed to support gut balance through targeted fiber supplementation.
• OMNi-POWER Sports nutrition line developed by professional athletes and nutrition scientists to supply minerals and energy with maximum tolerability for endurance sports.
• META-CARE Basic 3 Acid-base balancing supplement combining base-forming minerals with herbal extracts from oregano, rosemary, thyme, sage, and fennel for natural acidification support.
• META-CARE Micronutrient sub-brand offering high-quality dietary supplements with additional plant power, including vitamins, minerals, and botanical extracts.
• Caricol Papaya-based digestive wellness product line including Caricol, Caricol-Gastro, and Caricol-Derma Sensitiv for natural gut health support.
• Dr. med. Schütze Dental care product line including PAROmit Q10 spray and dental gel for gum health, acquired by Institut AllergoSan in July 2022 to expand oral microbiome offerings.
• Intensiv Creme Special skincare cream for intensive skin care needs.
• DentoMit Q10 Parodontalspray Oral spray with Coenzyme Q10 for maintaining healthy gums.
• DentoMit Q10 Zahngel Dental gel with Coenzyme Q10 for intensive gum care.
• CHARANTEA metabolic Lemongrass-Mint Herbal tea blend with lemongrass and mint for metabolic optimization support.
• CHARANTEA metabolic Zimt Herbal tea blend with cinnamon (Zimt) for metabolic optimization support.
• Colibiogen Kinder Oral solution for gentle regeneration of the intestinal mucosa in children.
• Colibiogen Orallösung Oral solution for gentle regeneration of the intestinal mucosa in adults.
• Synerga Product designed to address the root cause of allergies.
• Conaskin Tinktur Tincture for care of stressed oral mucosa and aphthae (mouth ulcers).
• Vibracell Bio-photon product for enhanced vitality support.
• Activomin Natural humic acid supplement for stomach and intestinal health support.
• UBiQUiNOL Q10 Spray Liquid highly pure, active Coenzyme Q10 supplement in spray format for enhanced bioavailability.

Quantifiable outcome

• Products contain at least 1 billion viable, multiplying-capable bacteria per gram (OMNi-BiOTiC 6: 60 billion bacteria in a monthly pack of 60g)
• +4 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• InstahelpminorStrategic or Co-development PartnerA cooperation between Instahelp (an online psychological counseling platform) and Institut AllergoSan focused on the connection between mental health and gut health via the gut-brain axis. The collaboration aims to improve holistic health by addressing both psychological wellbeing and digestive health. The partnership is described as a 'really Styrian' (Austrian regional) cooperation centered on the gut-brain axis concept.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Yakult Honsha: Japanese global leader in probiotic dairy and functional beverages built around the Lactobacillus casei Shirota strain. Comparable to AllergoSan as a branded, science-marketed probiotic consumer franchise with deep international reach.
• BioGaia: Swedish probiotics company selling clinically documented Lactobacillus and Bifidobacterium strains both as finished consumer products and as B2B ingredients. Highly comparable to AllergoSan's multispecies probiotic + synbiotic positioning, though BioGaia is publicly listed and globally scaled.
• Renew Life (Clorox Health & Wellness): US digestive-health supplement brand with a strong probiotic portfolio including high-CFU and gut-brain formulations. Comparable to AllergoSan's positioned-for-condition probiotic SKUs sold through specialty and online channels.
• Winclove Probiotics: Dutch multispecies probiotic formulator selling finished probiotic food supplements and B2B formulations across Europe. Closely comparable to AllergoSan in multispecies, condition-specific probiotic positioning and European pharmacy distribution.
• Probi: Swedish probiotics company with a dual B2B (ingredient) and B2C (own brand) model focused on documented probiotic strains. Closely aligned with AllergoSan's strain-based, science-led positioning and European footprint.
• Culturelle (Church & Dwight): Largest US probiotic supplement brand based on Lactobacillus rhamnosus GG. Directly comparable to AllergoSan as a single-strain / multispecies probiotic supplement brand sold through pharmacy and D2C channels at premium price points.

Broad incumbents

• Garden of Life (Nestlé Health Science): Nestlé-owned premium supplements brand spanning probiotics, multivitamins, and sports nutrition. Comparable in that it is a science-positioned, multi-category digestive-health brand, but is part of a much larger, diversified corporate parent.
• Novonesis (formerly Chr. Hansen): Global bioscience major with a leading probiotic-strain portfolio and Health & Nutrition business. Comparable as an upstream probiotic ingredient supplier and a competitor in documented strain science, though much larger and broader in scope than AllergoSan.
• Lallemand Health Solutions: Canadian-headquartered probiotics and yeast manufacturer serving both supplement brands and B2B ingredient customers. Comparable as a probiotic strain supplier and science-driven competitor, especially for the human-strain selection approach AllergoSan emphasizes.

Emerging players

• VSL#3 / Ferring Pharmaceuticals: Medical-grade high-potency multispecies probiotic brand historically focused on gastroenterology indications. Comparable to AllergoSan's COLONIZE, SR-9, and HETOX SKUs in the high-CFU, condition-targeted multispecies probiotic segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/omni.biotic
• Instagraminstagram.com/omnibiotic_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLERGOSAN