Strive Studio

What Strive Studio does

Strive Studio is a Berlin-based boutique product consultancy operated by two co-founders — Semih Aridogan (Method & Academy) and Dr. Ronny Schüritz (Build & Strategy) — as Strive Studio UG (haftungsbeschränkt). The studio sells a three-phase innovation methodology (Phase A: Discovery + Behavioral Prototype; Phase B: MVP + Market Loop; Phase C: Scaling) in which functional software is deployed to real users as the research instrument, substituting observed behavior for interview-based opinion. Core products are project-based consulting engagements billed on a Manntag day rate (7 working hours), Design Sprint training and coach-the-coach programs, and a Phase A entry offering initiated through a 30-minute discovery call.

The studio's technology stack combines its Design Doing framework with AI-assisted development tools (Claude, Cursor, GitHub Copilot, Lovable, Replit, v0) used to compress prototype costs by roughly 90% versus traditional approaches. Adjacent product surfaces extend the practice: BuildWithVibe is a workshop, community, and builder platform teaching AI-assisted hypothesis-driven building; marosch labs is the co-founder's own product lab with 15+ shipped iOS, macOS, and web apps that validate the method end-to-end.

Go-to-market is founder-led direct sales targeting DACH enterprises (Bosch, Daimler, Accenture, EnBW, Mainova, CeramTec, Aktion Mensch, Axel Springer Consulting, and others listed on the site), supported by a blog, founder LinkedIn presence, and word-of-mouth referrals from a portfolio of 21 named clients. Commercial terms are governed by AGB last updated April 2026 and the studio remains intentionally small by design with no external funding or parent entity.

Name

Strive Studio

Legal name

Strive Studio UG (haftungsbeschränkt)

Website

https://strivestudio.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Innovation & Product Strategy Consulting

NAICS

Computer Systems Design and Related Services (54151), Other Scientific and Technical Consulting Services (54169), Marketing Consulting Services (541613), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Product Management (Core) (EDABAHAC)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Innovation consulting
• Behavioral prototyping
• Design doing methodology
• MVP development services
• Product strategy workshops

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Consulting & Project Services: B2B consulting engagements for product development, innovation strategy, and digital transformation. Projects quoted based on day rates (Manntag = 7 hours). Revenue is project-based, typically fixed-scope with time-and-materials for scope changes.
2. Training & Workshops: Design Sprint training, workshop facilitation, and coach-the-coach programs. Examples: 2-day Design Sprint bootcamp for Accenture (14 participants), Kickbox program for NWB with MAK3it. Pricing varies by format (inhouse vs. open enrollment) with cancellation fees.
3. BuildWithVibe Cohort Programs: Sister product BuildWithVibe offers workshop-format, community platform, and builder programs for teams learning AI-assisted hypothesis-driven building. Revenue from cohort fees and platform access.
4. Own Products (marosch labs): Phase C: own products built with own methodology - iOS apps (Gentle Journey, NowPlay Studio), macOS apps (FluxSpaces), web tools (marosch CRM). Revenue from app sales and potentially licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Strive Studio is a Berlin-based boutique product consultancy that helps organizations discover, build, and scale digital products using its proprietary "Design Doing" methodology. Core services span behavioral prototyping, MVP development, design sprint training, and scaling support, delivered to corporate innovation teams and scale-ups. The studio also runs an internal product lab (marosch labs) shipping consumer apps.

Product overview

Strive Studio is a Berlin-based product consultancy offering a three-phase method (Phase A: Discovery + Behavioral Prototype, Phase B: MVP + Marktloop, Phase C: Skalierung) centered on Behavioral Prototypes - functional software built to observe real user behavior, not produce mockups. Their core offering is the Design Doing method, where building itself becomes the research instrument. Key products include BuildWithVibe (workshop/community platform for AI-driven hypothesis testing), marosch labs (Ronny's own product lab testing the method), and various client projects in enterprise AI, mobile apps, configurators, and corporate ventures. The studio positions itself as 'builders, not consultants' with a focus on evidence over opinions.

Differentiator

Problem solved

Functional benefit

Products and services

• Phase A - Discovery & Behavioral Prototype
• Phase B - MVP & Market Loop
• Phase C - Scaling
• Design Sprint Training Workshop-based training program that teaches teams the Design Sprint method and the Design Doing framework. Targeted at corporate product, design, and innovation teams seeking to build internal capability.
• BuildWithVibe Workshop and community platform operated by Strive Studio for running Design Doing cohorts, design sprint training, and facilitator enablement. Used as the funnel and delivery surface for the firm's training offerings.
• Gentle Journey Consumer iOS app developed under Strive Studio's marosch labs product line.
• NowPlay Studio Consumer iOS widget shipped under the marosch labs product line.
• FluxSpaces Consumer macOS app shipped under the marosch labs product line.
• marosch CRM Web-based CRM application shipped under the marosch labs product line.

Quantifiable outcome

• 90% cost reduction for testable prototypes: from €50,000-120,000 to €4,400-7,400
• +6 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Build.One (Ronny Schüritz co-development)minorStrategic or Co-development Partner · 1 January 2024Co-development partnership with Build.One founder Mike Liewehr on Lovable for Enterprise product. Ronny builds Build.One alongside founder—currently Phase B, Pilot 2026. Not a classical Strive mandate; direct co-development on product. URL: buildone.io
• Innovationcenter.ruhrminorStrategic or Co-development Partner · 1 January 2022Collaborated with Innovationcenter.ruhr and MAK3it on Adobe Kickbox program adaptation for NWB Verlag. Combined Kickbox structure with Design Sprint elements for 12-week, 5-team program. Strive responsible for program design, coaching, and pitch coaching.
• MAK3itminorStrategic or Co-development Partner · 1 January 2022MAK3it co-developed Kickbox program for NWB Verlag with Strive and Innovationcenter.ruhr. MAK3it provides innovation coaching and startup methodology expertise.
• Vercel Inc.minorOthersWebsite hosting provider. Strive Studio website hosted on Vercel's global edge network (AWS infrastructure). DPA in place per Art. 28 DSGVO. EU-US Data Privacy Framework certified. Static HTML/CSS/Fonts delivery; theme preference stored in localStorage.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Frog Design: Global design and product strategy consultancy now part of Capgemini Invent. Comparable as a product innovation and design partner for enterprises, with overlapping capability in design research, prototyping, and digital product development.
• Innosight: Strategy and innovation consultancy founded by Clayton Christensen, focused on disruptive innovation and growth transformation for large enterprises. Comparable in serving corporate clients seeking structured innovation methodology and growth strategy.
• Thoughtworks: Global technology consultancy with a strong product discovery and AI-augmented engineering practice. Comparable in delivering evidence-based product development and enterprise digital transformation at scale, though focused on engineering rather than research.
• IDEO: Global design and innovation consultancy and originator of Design Thinking. Comparable to Strive in delivering human-centered innovation work for enterprises, though at vastly larger scale and broader scope including physical product design and organizational transformation.

Direct peers

• AJ&Smart: Design Sprint and innovation training consultancy led by Jake Knapp (author of Sprint). Direct overlap with Strive's Design Sprint training, coach-the-coach programs, and enterprise innovation methodology delivery in the European market.
• Board of Innovation: Corporate innovation consulting and training firm specializing in innovation sprints, venture building, and innovation capability transfer for large enterprises. Highly comparable in target customer (corporate innovation teams) and methodology-driven service delivery.
• Mach49: Silicon Valley-based consultancy that helps large corporates build and launch new ventures using venture-building methodologies. Comparable in serving enterprise clients seeking structured, evidence-based approaches to launching new businesses.
• Strategyzer: Consulting and training firm built around the Business Model Canvas and testing methodology. Directly comparable as a methodology-led firm that sells both enterprise consulting and a scalable platform/training product for hypothesis-driven innovation.
• Ustwo Studios: Product studio that builds digital products and ventures with a methodology combining design, research, and engineering. Comparable as a studio model delivering evidence-based product development for enterprise and startup clients.

Regional players

• Hyper Island: Sweden-based education and consulting firm delivering innovation, leadership, and digital transformation programs to enterprise teams. Comparable in selling cohort-based training and capability transfer to enterprise innovation teams in the Nordic/European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strive-hq
• Xx.com/strivehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strive Studio