What Thibault Bergeron does

Thibault Bergeron is a French designer and manufacturer of premium bespoke cardboard packaging, organized as a S.A.S. and headquartered at a single integrated production site of more than 10,000 m² in Muzillac, Brittany. Founded in 1890 and currently led by PDG Franz Thibault, the company employs approximately 200 people and serves more than 2,500 artisan chocolatiers, pastry shops, fine grocery producers, spirits distilleries, and institutional buyers across France, Belgium, Luxembourg, and Switzerland. Its product portfolio spans four categories — chocolate packaging (ballotins, gift boxes, Advent calendars, Easter boxes, tubes, sleeves), pastry packaging (macaron boxes, pastry boxes, yule log boxes, cake bases), spirits packaging (bottle sleeves, double-window sleeves, rigid coffrets), and fine grocery packaging (windowed biscuit boxes, preserve and jam sleeves, fancy conserve boxes) — all customizable through an in-house graphic studio of approximately ten designers, stylists, graphic designers, and colorists.

The company operates a vertically integrated production chain covering die/form creation, bespoke ink color formulation, prototyping, offset and digital printing, finishing (hot stamping, embossing, selective varnish), rigid box covering, and assembly. It holds the Imprim'Luxe, Imprim'Vert, PEFC, and FSC certifications, plus the RSE Bretagne 26000 CSR label, and markets an eco-designed range including reusable boxes compliant with French AGEC law and tablet sleeves made from recycled cocoa-bean-shell 'papier cacao'. 100% of production is in France at the Muzillac facility.

Thibault Bergeron's revenue model is project-based bespoke manufacturing, with quote-driven pricing per engagement and no public price list. Go-to-market is exclusively direct, via a network of 20 exclusive commercial agents covering four countries plus website-driven custom-project inquiries — no third-party resellers. Customer concentration is intentionally low, distributed across thousands of small artisan accounts alongside named enterprise and institutional clients (UCI, Relais Desserts, Distillerie des Menhirs, Vincent Guerlais, Pâtisserie-Chocolaterie Piér-Marie, Cavaletti Paris). Brand and certifications, not technology or platform effects, constitute the primary defensibility of the business.

Name

Thibault Bergeron

Legal name

Thibault Bergeron S.A.S.

Website

https://thibault-bergeron.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

251–500 employees

Short description

Thibault Bergeron is a French designer and manufacturer of premium bespoke cardboard packaging serving 2,500+ artisan chocolatiers, pastry shops, fine grocery, and spirits producers from a single integrated 10,000+ m² site in Muzillac, Brittany, with 200 employees.

Ownership category

akta.pro rank

Product category

Custom Cardboard Packaging Manufacturing

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

Keywords

• Premium cardboard packaging
• Custom packaging manufacturing
• Artisan chocolatier packaging
• Bespoke pastry boxes
• Rigid box covering

Headquarters

HQ city

Muzillac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom/Bespoke Packaging Manufacturing: Thibault Bergeron designs and manufactures bespoke and semi-bespoke (collection) carton/paper packaging for artisan chocolate makers, pastry shops, fine grocery, and spirit producers. Revenue is generated through one-time product transactions for custom projects, supplemented by repeat orders from established clients. Pricing is quote-based and project-specific.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Thibault Bergeron designs and manufactures bespoke and semi-bespoke premium cardboard packaging for the artisan chocolate, pastry, fine grocery, and spirits industries. Its offerings span chocolate packaging (ballotins, gift boxes, Advent calendars, Easter boxes), pastry packaging (pastry boxes, cake boxes, yule log boxes, macaron boxes, pastry bases), spirits packaging (bottle sleeves, rigid spirit gift boxes), and fine grocery packaging (gift boxes, window boxes, jam sleeves), all customizable in shape, material, printing and finishing and produced entirely in-house at the 10,000+ m² Brittany facility.

Product overview

Thibault Bergeron is a French manufacturer of premium cardboard packaging serving over 2,500 artisan chocolatiers and pastry shops. The company operates a single production site of more than 10,000 m² in Muzillac, Brittany, combining creative teams (designers, stylists, graphic designers, colorists) with technical teams. The product portfolio consists of four main categories: (1) Emballage chocolat — including ballotins (ribbon-sealed and folding), gift boxes (square, rectangular, hinged), Advent calendars (chalet, étui, livre, forêt shapes), macaron boxes, seasonal Easter packaging, and specialty boxes (fourreau, tube, cube, tray formats); (2) Emballage pâtisserie — including pastry boxes, cake boxes, yule log boxes, macaron boxes and bars, and pastry bases (individual and sharing); (3) Emballage spiritueux — including bottle sleeves and rigid spirit boxes with premium finishes; and (4) Emballage épicerie fine — including gift boxes, window boxes for biscuits, fancy preserve boxes, and jam assortment sleeves. All products are customizable through an integrated graphic studio, with eco-responsible materials (PEFC/FSC certified, Imprim'Vert, recyclable options) and finishes including hot-stamping, embossing, and selective varnish.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffret macarons

Quantifiable outcome

• Serves more than 2,500 artisan chocolate makers and pastry shops
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Relais DessertscoreStrategic or Co-development PartnerThibault Bergeron is a proud partner of Relais Desserts, an association uniting over 100 elite pastry and chocolate chefs across 20+ countries for more than 40 years. The company creates bespoke packaging for Relais Desserts events, including the Spring International Conference, and contributes to honoring artisan excellence through tailored packaging solutions.
• École Ferrandi ParisminorStrategic or Co-development PartnerThibault Bergeron supports the École Ferrandi Paris, the prestigious French culinary and pastry arts school, as part of its commitment to nurturing future talent in the pastry and chocolate professions.
• Meilleur Apprenti de FranceminorGTM or Marketing PartnerThibault Bergeron is an official partner of the 'Meilleur Apprenti de France' (Best Apprentice of France) competition, supporting excellence and recognition of young culinary and pastry professionals.
• Pack en TransitionminorStrategic or Co-development PartnerThibault Bergeron is a member of Pack en Transition, an association uniting packaging industry actors to collaboratively define sustainable packaging development pathways for the future.
• LigépackminorStrategic or Co-development PartnerThibault Bergeron is a member of Ligépack, an industry association bringing together packaging sector stakeholders to innovate collectively for responsible packaging.
• Produit en BretagneminorStrategic or Co-development PartnerThibault Bergeron is a member of the 'Produit en Bretagne' network, which promotes authentic, quality local products from Breton companies committed to regional economic development and sustainability.
• Cacao BarryminorStrategic or Co-development PartnerA culinary/sweet ingredients brand, Cacao Barry collaborated with Thibault Bergeron on a co-branded initiative celebrating fine chocolate craftsmanship and packaging excellence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smurfit Kappa Group: Global paper-based packaging leader with corrugated, folding carton, and bag-in-box solutions across Europe and the Americas. Comparable in substrate (paperboard cartons) but at vastly larger scale and broader customer base.
• Mayr-Melnhof Karton: Austrian-headquartered European leader in recycled folding boxboard and cartons, with breadth across consumer goods, pharma, and confectionery packaging. Comparable product family but operates at much larger scale across multiple end-markets.
• Mondi plc: UK-listed global packaging and paper group with corrugated, kraft paper, and flexible packaging operations across Europe, Africa, and emerging markets. Comparable substrate and end-products but at very large scale with a much broader portfolio.
• Graphic Packaging Holding Company: Large US paperboard packaging manufacturer serving food, beverage, and consumer goods with folding cartons and coated paperboard. Comparable substrate and end-products but at industrial scale and broader portfolio.

Others

• Veritiv Corporation: North American packaging and facility solutions distributor including a printed paperboard and folding-carton segment. Thematically adjacent — handles carton packaging SKUs and serves similar end-customers — but operates as a distributor rather than a bespoke manufacturer.

Direct peers

• Edelmann Group: German premium packaging manufacturer producing folding cartons and rigid boxes for cosmetics, pharmaceuticals, and confectionery. Comparable product range (cartons, coffrets, finishing) and customer profile of premium branded goods.
• Autajon: French luxury folding-carton and label manufacturer serving wines & spirits, cosmetics, and pharmaceutical clients. Directly comparable product mix (premium cartons, finishing) and similar focus on bespoke runs for luxury end-markets in France and Europe.
• Pusterla 1880: Italian premium packaging group making luxury cartons and coffrets for wines, spirits, cosmetics, and confections. Closely comparable in product category, finishing capability, and luxury-customer orientation.
• Rondo AG: Swiss premium packaging specialist producing folding cartons and rigid boxes for confectionery, food, and pharma. Comparable in scale, premium positioning, and customer overlap with European artisan chocolatiers.

Regional players

• Diamond Packaging: US-based manufacturer of premium folding cartons for cosmetics, confections, and health & beauty. Comparable product category and finishing capability, but serves primarily the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thibault.bergeron.officiel
• LinkedInlinkedin.com/company/thibault-bergeron
• Instagraminstagram.com/thibaultbergeron
• Xx.com/tb_packaging

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thibault Bergeron