Coolerado
Coolerado designs and sells patented indirect evaporative air conditioning systems under Seeley International, serving commercial, industrial, government, healthcare, education, and data center customers through a contractor and direct sales channel across multiple continents.
- Company typePrivate
- Founded2004
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Coolerado does
Coolerado is a US-facing commercial HVAC brand that designs and sells compact, modular indirect evaporative air conditioning systems under parent Seeley International, Australia's largest air conditioning manufacturer. Its products are built around a patented Heat and Mass Exchanger (HMX) that operates on the Maisotsenko-cycle, enabling indirect evaporative cooling that the company states uses as little as 10% of the energy of the most efficient conventional systems and delivers up to 80% energy savings versus reverse cycle air conditioning while supplying 100% fresh outdoor air. The single core product line targets commercial, industrial, government/military, healthcare, education, food and beverage, retail, and data center applications, and is offered in configurations that can be combined with refrigerated reverse cycle systems for hybrid operation.
Go-to-market is executed through an authorized contractor network and regional direct sales representatives across North America, Australia/New Zealand, Europe/Asia, Latin America, and South Africa, supported by digital sales tools ('Find a Sales Rep', 'Find a Contractor'), case studies, product brochures, and corporate social channels (LinkedIn, YouTube) housed under the Seeley International Americas brand. Revenue mechanics are one-time equipment sales rather than subscription or service contracts, with pricing not publicly disclosed and quoted on application. The Denver office at 4430 Glencoe St. functions as the US sales and marketing arm for the parent group, with R&D, manufacturing, and back-office functions centered within Seeley International in Australia.
The company employs 51-100 staff, is privately held with no public listing, and has received historical growth equity from NewWorld Capital Group (lead, 2010) and Spring Mountain Capital, with a 2014 capital relationship involving BloombergNEF on record. Coolerado holds a registered patent on the HMX technology and positions itself primarily on energy efficiency, indoor air quality, and carbon emissions reduction versus compressor-based cooling.
Coolerado firmographics
Firmographics- Name
- Coolerado
- Legal name
- Coolerado by Seeley International
- Website
- https://coolerado.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coolerado designs and sells patented indirect evaporative air conditioning systems under Seeley International, serving commercial, industrial, government, healthcare, education, and data center customers through a contractor and direct sales channel across multiple continents.
- Ownership category
- akta.pro rank
Coolerado industry classification
Industry- Product category
- Commercial HVAC / Evaporative Air Conditioning
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Heat Exchangers & Thermal Transfer Equipment (IMAHAKAC)
- akta.pro secondary industries
- Chillers & Cooling Plant Equipment (IMAHAKAE), Compressors, Refrigeration Components & Condensing Units (IMADANAG)
Keywords
Where Coolerado is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coolerado business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Commercial HVAC Equipment Sales: Sale of compact, modular indirect evaporative air conditioning solutions for commercial and industrial applications. Products can be combined with refrigerated reverse cycle air conditioning systems.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Coolerado product offering
Product offeringCore offering
Coolerado designs, manufactures, and supplies indirect evaporative air conditioners that use proprietary Heat and Mass Exchanger (HMX) technology based on the Maisotsenko cycle. Its products provide energy-efficient cooling for commercial, industrial, and residential buildings, primarily in dry-climate regions, by combining sensible and latent heat exchange without using refrigerants.
Product overview
Coolerado is a sub-brand of Seeley International, Australia’s largest air conditioning manufacturer. The product portfolio consists of a single core product line — the Coolerado indirect evaporative air conditioning system. This system uses the proprietary HMX (heat and mass exchanger) technology based on the Maisotsenko-cycle to provide fresh, cooled outdoor air with up to 80% energy savings compared to conventional compressor-based systems. The Coolerado product is designed for commercial applications and can be combined with refrigerated reverse cycle air conditioning systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Coolerado Evaporative Air Conditioners (HMX-based units)
- Coolerado Industrial / Commercial Cooler Models (e.g., C30, M50, H80 family and larger capacities)
Quantifiable outcome
- Up to 80% energy savings compared to reverse cycle air conditioning
- +2 more outcomes
Companies that use Coolerado
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Coolerado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Coolerado partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Coolerado competitors and assessment
Company assessmentBroad incumbents
- Trane Technologies: Global HVAC incumbent selling commercial chillers, air handlers and high-efficiency AC systems into the same verticals (education, healthcare, data centers, government). Overlaps with Coolerado's customer base and competes on energy-efficiency RFPs but with a much broader portfolio.
- Lennox International: U.S.-based HVAC manufacturer selling commercial rooftop units, chillers and energy-efficient air conditioning. Serves the same commercial buyer set and competes on energy-efficiency claims, though Lennox's portfolio centers on vapor-compression rather than evaporative cooling.
- Carrier Global: Global HVAC incumbent with a broad portfolio including high-efficiency air conditioning, chillers and air-handling products. Comparable because Carrier competes in every commercial segment Coolerado targets, but at vastly larger scale and with broader solutions including service/financing.
Direct peers
- EBAC Industrial Products: Manufacturer of industrial and commercial evaporative cooling and dehumidification equipment. Direct competitor in the same product category (evaporative coolers) serving overlapping industrial, government and commercial customers.
- Seeley International (Climate Wizard): Coolerado's parent company and a direct peer in indirect evaporative cooling via its Climate Wizard brand, using Maisotsenko-cycle-derived technology. Operates in the same product category, same target verticals (commercial/industrial) and same channel model (contractor + rep network).
- Munters: Global manufacturer of evaporative cooling and air treatment solutions for commercial, industrial and data center applications. Direct competitor to Coolerado in indirect/direct evaporative cooling for data centers, telecom and industrial facilities.
- Breezair (Seeley International): Sibling brand under the same Seeley International parent, offering direct evaporative cooling products. Comparable because it sells through the same contractor/distributor network and targets overlapping commercial/industrial buyers, though it uses direct (not indirect) evaporative technology.
- Phoenix Manufacturing: U.S. manufacturer of indirect/direct evaporative coolers and air-handling equipment for commercial and industrial applications. Directly comparable product (indirect evaporative HVAC) and target customer base (commercial/industrial end users and contractors).
Regional players
- Symphony Limited: India-based air cooler and HVAC manufacturer with strong evaporative cooling product lines. Comparable product category (evaporative cooling) and commercial/industrial customer base, but primarily serves the Indian and South Asian market rather than competing directly in North America.
Emerging players
- Blue Frontier: Early-stage company developing liquid-desiccant hybrid air conditioning targeting 50–80% efficiency gains. Comparable as an emerging low-energy cooling alternative addressing the same buyer pain points (high energy cost, decarbonization) but with a different underlying technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Coolerado social profiles
Digital presenceCoolerado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coolerado leadership team
Management profileNumber of profiles
Profiles1 record
Coolerado funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coolerado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coolerado
What does Coolerado do?
Coolerado designs, manufactures, and supplies indirect evaporative air conditioners that use proprietary Heat and Mass Exchanger (HMX) technology based on the Maisotsenko cycle. Its products provide energy-efficient cooling for commercial, industrial, and residential buildings, primarily in dry-climate regions, by combining sensible and latent heat exchange without using refrigerants.
Is Coolerado a public or private company?
Coolerado is a private company. It is classified as corporate owned and is currently operating.
When was Coolerado founded?
Coolerado was founded in 2004. It employs 51 to 100 people.
Where is Coolerado based?
Coolerado is headquartered in Denver, United States, in the North America region.
How does Coolerado make money?
One revenue line is on record: commercial HVAC Equipment Sales.
Who are Coolerado's main competitors?
Broad incumbents on record are Trane Technologies, Lennox International and Carrier Global. Direct peers are EBAC Industrial Products, Seeley International (Climate Wizard), Munters, Breezair (Seeley International) and Phoenix Manufacturing. Symphony Limited is listed as a regional player. Blue Frontier is listed as an emerging player.
Does Coolerado have an API?
No public API is recorded for Coolerado.
What industry is Coolerado in?
Coolerado's product category is Commercial HVAC / Evaporative Air Conditioning. Its primary akta.pro industry code is IMAHAKAC, Heat Exchangers & Thermal Transfer Equipment, with a secondary code of IMAHAKAE, Chillers & Cooling Plant Equipment. Its NAICS code is 333415 and its SIC code is 3585.