Intervista
Intervista is a Swiss market research institute operating Switzerland's largest proprietary online panel (125,000+ B2C, 35,000+ B2B), offering full-service quantitative, qualitative, geolocation, and AI-augmented research to enterprise and government clients across insurance, transportation, healthcare, and public-sector verticals.
- Company typePrivate
- Founded2010
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Intervista does
Intervista AG is a Swiss market research institute founded in 2010 as a spin-off from Swisscom and SBB, headquartered in Bern with a second office in Zürich. The company operates Switzerland's largest proprietary online panel, comprising more than 125,000 active B2C participants and 35,000 B2B executives across all language regions, and is ISO 20252:2019 certified for market research quality. Its service portfolio spans the full market research value chain: online surveys, qualitative research (focus groups, in-depth interviews, ethnographic studies), paper and mixed-mode surveys, geolocation-based mobility tracking via the Footprints Research Panel, data science and AI-augmented analysis, and custom in-house IT solutions. A dedicated test studio in Bern supports qualitative work, and a Social Research department founded in 2023 serves government and public-sector clients.
The firm generates revenue through full-service market research projects (project-based professional services), recurring panel access (Sampling Only, Online-Omnibus), qualitative research engagements, and mobility data collection contracts — all priced on a quote basis with multi-year contracts typical for enterprise clients. Go-to-market is primarily direct enterprise and mid-market sales within Switzerland, supplemented by thought-leadership content marketing, industry event participation (including the IRIS network), and client referrals. Customers include SBB, Swisscom, Die Mobiliar, Zürich Versicherungs, Sanitas Krankenversicherung, Alliance SwissPass, Groupe E, BFU, Kanton Zürich, and the University of St. Gallen, spanning insurance, transportation, healthcare, telecommunications, energy, public sector, and education verticals.
The company is entirely founder-owned, with no disclosed external investors, and operates with 32 employees. It has grown organically over 15 years, with key milestones including the 2019 merger with Axinova AG, the Zürich office expansion, the GOR Best Practice Award for Footprints in 2021, and the 2023 launch of the Social Research division. Competitive positioning rests on panel scale, ISO certification, in-house IT development, and embedded long-term client relationships in the Swiss market.
Intervista firmographics
Firmographics- Name
- Intervista
- Legal name
- intervista AG
- Website
- https://intervista.ch
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intervista is a Swiss market research institute operating Switzerland's largest proprietary online panel (125,000+ B2C, 35,000+ B2B), offering full-service quantitative, qualitative, geolocation, and AI-augmented research to enterprise and government clients across insurance, transportation, healthcare, and public-sector verticals.
- Ownership category
- akta.pro rank
Intervista industry classification
Industry- Product category
- Market Research Services
- NAICS
- Professional, Scientific, and Technical Services (54)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)
Keywords
Where Intervista is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Intervista business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Full-Service Market Research Projects: End-to-end market research services including study design, data collection, analysis, and consulting. Projects range from small single studies to comprehensive multi-phase research engagements.
- Panel Access Services: Panel access for data collection including Sampling Only, Online-Omnibus, and dedicated panel recruitment for specific target groups. Revenue based on sample size and panel exclusivity requirements.
- Qualitative Research Services: Focus groups, in-depth interviews, ethnographic studies, usability tests, and co-creation workshops conducted in the Bern test studio or online.
- Geolocation Tracking Research: Passive mobility data collection through the Footprints Research Panel for government agencies, transportation companies, and other research applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based project pricing tailored to client requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Intervista product offering
Product offeringCore offering
Intervista is a full-service Swiss market research institute that designs, executes, and analyses quantitative and qualitative research studies for B2B and B2C clients. Its core offering combines access to Switzerland's largest certified online panel (125,000+ B2C and 35,000 B2B participants) with online and written surveys, focus groups, in-depth interviews, geolocation mobility tracking, and AI-driven analytics, delivered under ISO 20252:2019 quality standards.
Product overview
Intervista is a Swiss market research institute offering a comprehensive portfolio of research services organized as a full-service agency model. The core offerings include Online-Befragungen (online surveys) and Qualitative Marktforschung (qualitative research) as primary service lines, supplemented by Schriftliche Befragungen (paper surveys/mixed-mode), Geolocation Tracking (mobility research), Data Science und AI Marktforschung (AI-powered analytics), and Custom IT Solutions. The company operates Switzerland's largest online panel (intervista Online-Panel) with 125,000+ B2C and 35,000 B2B participants, alongside specialized sub-services including Sampling Only, Footprints Research Panel (mobility/geolocation tracking), and Online-Omnibus. Additional offerings include a Test Studio facility in Bern for qualitative research and a Research Guide methodology reference. Services span multiple industries including insurance, banking, healthcare, retail, telecommunications, and public sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Online-Befragungen (Online Surveys)
Quantifiable outcome
- COVID-19 mobility tracking provided daily data to COVID-19 Task Force, authorities, press, and general population during pandemic
- +1 more outcomes
Companies that use Intervista
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles5 records
Intervista technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Intervista partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, foundational and minor.
- Axinova AGcoreStrategic merger with Axinova AG that expanded the product portfolio, built an in-house IT department, and enlarged the leadership team. This merger accelerated growth and capability expansion.
- SwisscomfoundationalOriginal parent company where founders Julia Urbahn and Christoph developed the panel concept. Swisscom was instrumental in founding intervista as a spin-off and supported the business plan development and legal framework.
- Schweizerische Bundesbahnen SBBfoundationalEarly strategic partner that co-developed the customer panel concept. SBB's market research needs helped validate and shape the panel offering that became intervista's core business.
- IRIS NetworkcoreInternational research network meeting twice yearly for professional exchange on technical market research questions. Intervista hosted the 2026 meeting in Lucerne, bringing together researchers from California, Australia, Finland, China, and Switzerland.
- swisscleantechminorMember of the Swiss business association for climate-conscious companies. Committed to CO2-neutral Swiss economy by 2050 alongside approximately 600 other member companies.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Intervista competitors and assessment
Company assessmentDirect peers
- MIS Trend: MIS Trend is a Swiss market research firm with national B2C panel coverage and a focus on retail, consumer goods, and media research; it competes with intervista for many of the same mid-market and enterprise clients.
- LINK Marketing Services: LINK is a major Swiss market research and consulting firm with a national consumer panel; it is a head-to-head domestic rival to intervista across B2C survey work, retail/consumer goods research, and public-sector engagements.
- DemoSCOPE: DemoSCOPE is a long-established Swiss market research institute offering quantitative and qualitative research with its own panel; it directly competes with intervista for the same Swiss enterprise, insurance, and public-sector clients.
- Sotomo: Sotomo is a Zurich-based Swiss social and market research institute with strong public-sector and polling credentials, making it one of intervista's closest direct competitors for cantonal and federal government research contracts.
Broad incumbents
- Kantar: Kantar is one of the largest global research and insights firms with a strong Swiss presence (and Swiss brand tracking heritage); it is a broad incumbent competitor for enterprise, FMCG, and media clients.
- NielsenIQ: NielsenIQ is a global consumer intelligence and retail measurement firm; it competes with intervista on FMCG, retail, and consumer research mandates in Switzerland and across multinational clients.
- Ipsos: Ipsos is a global market research leader with significant Swiss operations; it competes with intervista on larger enterprise and multinational briefs that require multi-country panel access and broader syndicated offerings.
- YouGov: YouGov operates one of the world's largest online panels and competes with intervista for digital-first, panel-based consumer and B2B research, particularly with international clients active in Switzerland.
Emerging players
- Dynata: Dynata is one of the world's largest first-party data and online panel providers; it competes with intervista for B2B and B2B2C sample supply, particularly for large-scale quantitative studies requiring global reach.
- Bilendi: Bilendi is a European online panel and data services company with strong presence in France, Germany, and the UK; it is an emerging competitor for cross-border panel-based research that Swiss clients increasingly request.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Intervista social profiles
Digital presenceIntervista compliance and trust
Trust signalCompliance3 records
Intervista financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intervista leadership team
Management profileNumber of profiles
Profiles10 records
Intervista funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intervista M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intervista
What does Intervista do?
Intervista is a full-service Swiss market research institute that designs, executes, and analyses quantitative and qualitative research studies for B2B and B2C clients. Its core offering combines access to Switzerland's largest certified online panel (125,000+ B2C and 35,000 B2B participants) with online and written surveys, focus groups, in-depth interviews, geolocation mobility tracking, and AI-driven analytics, delivered under ISO 20252:2019 quality standards.
Is Intervista a public or private company?
Intervista is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intervista founded?
Intervista was founded in 2010. It employs 11 to 50 people.
Where is Intervista based?
Intervista is headquartered in Bern, Switzerland, in the Europe region.
How does Intervista make money?
Four revenue lines are on record. Full-Service Market Research Projects are the primary driver. The others are panel Access Services, qualitative Research Services and geolocation Tracking Research.
Who are Intervista's main competitors?
Direct peers on record are MIS Trend, LINK Marketing Services, DemoSCOPE and Sotomo. Broad incumbents are Kantar, NielsenIQ, Ipsos and YouGov. Emerging players are Dynata and Bilendi.
Does Intervista have an API?
No public API is recorded for Intervista.
What industry is Intervista in?
Intervista's product category is Market Research Services. Its primary akta.pro industry code is MPABAOAA, National TV & Cross-Platform Audience Measurement Panels. Its NAICS code is 54 and its SIC code is 8700.