Landscaping Victoria Master Landscapers

What Landscaping Victoria Master Landscapers does

Landscaping Victoria Master Landscapers (legal name: Landscaping Victoria Incorporated) is a Victorian, Australia-based incorporated nonprofit industry association established in 1970 to represent professional landscapers in the state. The organisation serves residential and commercial landscape contractors, landscape designers, students, educators, and product/service suppliers, with a primary consumer-facing value proposition of connecting Victorian homeowners to vetted, registered, and insured landscaping professionals. All LV builder members must be Registered Building Practitioners with the Building & Plumbing Commission — a government-mandated qualification for works over $10,000 — which gives the association a regulatory role in consumer protection and industry standards.

LV generates revenue primarily through annual membership fees ($885 per year plus a one-time $330 application fee), augmented by exhibitor and sponsorship revenue from The Landscape Show (a one-day trade event launched in 2018 that attracted 2,250+ attendees and 110+ exhibitors in 2025), partner program fees across Gold/Silver/Bronze tiers (20+ commercial partners), awards gala revenue (Victorian Landscape Industry Awards), publications (Earthstyle, The Best), training and education programs, and consumer-facing services including the Find a Professional directory and a free quarterly newsletter. Headcount is small (1-10 employees), with operations from a single headquarters in Wheelers Hill and a Board-governed structure reporting through CEO Ritchie Hinton and President Ian Barker.

The association's strategic footprint extends across advocacy with the Building & Plumbing Commission, media (The Front Garden podcast), events co-located with MIFGS (100,000+ visitors annually), wellbeing support for members, and Registered Building Practitioner training. Geographic scope is concentrated in Victoria, with no disclosed international operations.

Name

Landscaping Victoria Master Landscapers

Legal name

Landscaping Victoria Incorporated

Website

https://landscapingvictoria.com.au

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Landscaping Victoria Master Landscapers is a Victorian, Australia-based nonprofit industry association founded in 1970, providing membership, awards, events, training, and a consumer-facing directory to vetted professional landscapers, designers, and supplier partners.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Landscaping Services (56173)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

Keywords

• Industry association services
• Professional membership programs
• Landscape industry advocacy
• Trade events and awards
• Contractor referral directory

Headquarters

HQ city

Wheelers Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: LV generates revenue primarily through annual membership fees. Full membership costs $885 per year with a one-time $330 application fee. Membership is open to commercial and residential landscape contractors, landscape designers, students, educators, and landscape service/product suppliers. The association also offers a free student/education membership tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Landscaping Victoria operates as a peak industry association for landscaping professionals in Victoria, Australia. It sells annual memberships ($885 per year plus a $330 application fee) to commercial and residential landscape contractors, designers, students, educators, and suppliers. Core deliverables include a consumer-facing Find a Professional directory, the Victorian Landscape Industry Awards, The Landscape Show trade event, the MIFGS Boutique Gardens Competition, training and Registered Building Practitioner pathways, publications (Earthstyle and The Best magazines), and regulatory advocacy with the Building & Plumbing Commission.

Product overview

Landscaping Victoria is a progressive industry association representing professional landscapers in Victoria, operating as a unified platform of interconnected member services rather than a discrete product. The core offering centers on a professional Find a Professional Directory connecting vetted landscaping professionals with consumers, supported by an annual Membership Program providing business benefits, industry recognition, and advocacy. Key service pillars include the LV Industry Awards, The Landscape Show trade event, Boutique Gardens Competition at MIFGS, Landscape Education & Training, Wellbeing Hub member resources, The Front Garden Podcast, and the Earthstyle and The Best publications. The association also provides consumer guidance resources and a general public newsletter. All services are oriented toward advancing the Victorian landscaping industry's professionalism, standards, and public profile.

Differentiator

Problem solved

Functional benefit

Products and services

• Find a Professional Directory Online directory enabling Victorian consumers to search for and contact vetted, insured, and registered LV member landscaping professionals by location and service category. Includes a project quote request form.
• Membership Program Annual subscription program for landscaping professionals and suppliers providing Find a Professional directory listings, LV Member badges, awards eligibility, training access, business resources (contracts, legal templates), networking events, member discounts, and advocacy representation. A free student/educator tier is also available.
• Victorian Landscape Industry Awards Annual awards gala recognising excellence in landscape design, construction, horticulture and innovation across residential and commercial projects. Open exclusively to LV members and including categories such as Landscape of the Year, Best Pool in the Landscape, Best Landscape Design, and Softscaping.
• The Landscape Show Annual one-day landscaping trade event for Victorian landscape professionals, featuring 110+ exhibitors, hands-on demonstrations, a curated seminar program, networking, and business support services. Open to all sectors of the landscaping industry ecosystem.
• Boutique Gardens Competition at MIFGS Annual boutique garden design competition at the Melbourne International Flower & Garden Show, with five finalists constructing showcase gardens exposed to over 100,000 show visitors and awarded Gold, Silver and Bronze medals.
• Landscape Education & Training Professional development programmes including landscape education, apprenticeship pathways, and Registered Building Practitioner training supporting workforce certification and industry growth.
• Wellbeing Hub Member-only resource portal providing personal wellbeing support and awareness tools for landscaping professionals and their teams, accessible via the member portal.
• The Front Garden Podcast LV's industry podcast featuring conversations with landscape professionals, designers and industry leaders, covering design trends, business insights and industry topics. Distributed on Spotify, Apple Podcasts, Google Podcasts and YouTube.
• Earthstyle Magazine LV's flagship industry magazine produced by the landscaping industry for the landscaping industry, providing professional editorial content and advertising opportunities for members.
• The Best Magazine LV's consumer magazine providing landscaping information and inspiration to the general public, featuring member projects, case studies, and advertising opportunities for members.

Quantifiable outcome

• Homes with greenery sell for 17.4% more (~$140,000 on median house price) and attract 7% more buyer views online
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered gold partner, silver partner, bronze partner, core and minor.

• Network Insurance Housegold partnerOthersGold Partner of Landscaping Victoria. Listed as a trusted partner providing insurance-related services to LV members. Website: nih.com.au/landscaping-victoria/
• William Adams CATgold partnerOthersGold Partner of Landscaping Victoria. Provides heavy equipment and machinery to landscaping contractors. Website: williamadams.com.au
• Arborgreensilver partnerOthersSilver Partner and presenter of The Landscape Show. Provides horticultural and green industry supplies. Website: arborgreen.com.au. Marc Jarvis, Head of Marketing at Arborgreen, described TLS as providing 'an excellent opportunity to network with one of our key target audiences and display new and innovative products.'
• Coolabah Turfsilver partnerOthersSilver Partner of Landscaping Victoria. Supplies turf and lawn products. Contributed insights on sustainable turf practices to LV's blog.
• Shapescapersilver partnerOthersSilver Partner of Landscaping Victoria. Supplier of landscaping materials and products. Website: shapescaper.com.au
• Shell Cardsilver partnerOthersSilver Partner of Landscaping Victoria. Provides fuel card services for business vehicle fleets. Website: shell.com.au/business-customers/shell-fuel-card.html
• Specialty Treessilver partnerOthersSilver Partner of Landscaping Victoria. Supplier of specialist trees for landscaping projects. Website: specialitytrees.com.au
• Straightcurvesilver partnerOthersSilver Partner of Landscaping Victoria. Supplier of landscape edging and construction products. Website: straightcurve.com
• StrathAyr Instant Lawnsilver partnerOthersSilver Partner of Landscaping Victoria. Supplier of instant lawn and turf products. Website: strathayr.com
• Stone & Slate Discountssilver partnerOthersSilver Partner of Landscaping Victoria. Supplier of stone and slate landscaping materials at discounted prices. Website: slatediscounts.com.au
• Vectorworkssilver partnerTechnology or IntegrationSilver Partner of Landscaping Victoria. Provides landscape design software (Vectorworks Landmark) to LV members. Also sponsors LV blog content. Website: vectorworks.net/en-AU/landmark
• Bunningsbronze partnerOthersBronze Partner of Landscaping Victoria. Major Australian hardware and trade supplies retailer with a dedicated trade programme. Website: bunnings.com.au/trade
• Warners Nurseriesbronze partnerOthersBronze Partner of Landscaping Victoria. Contributed the Mediterranean Garden Design article (February Plant of the Month) to LV's blog. Website: warners.com.au
• Regen Nurseriesbronze partnerOthersBronze Partner of Landscaping Victoria. Contributed the Acacia Plant of the Month article to LV's blog. Website: regennurseries.com.au
• Sharrock Pitman Legalbronze partnerImplementation/ SI/ Consulting PartnerBronze Partner of Landscaping Victoria. LV's legal partners providing professionally prepared and reviewed contracts for LV members. Available through the Legal Hub in the member portal. Also sponsors The Landscape Show.
• Smart Waterbronze partnerOthersBronze Partner of Landscaping Victoria. Provides smart water management and irrigation solutions. Website: smart-water.com.au
• Think Waterbronze partnerOthersBronze Partner of Landscaping Victoria. Irrigation and water systems supplier. Website: thinkwater.com.au
• Reece Irrigation Poolsbronze partnerOthersBronze Partner of Landscaping Victoria. Supplier of irrigation, pool, and plumbing products. Website: reece.com.au/irrigation
• Allgreenbronze partnerOthersBronze Partner of Landscaping Victoria. Garden and landscaping supplies nursery. Website: allgreen.com.au
• Building & Plumbing Commission (BPC)coreStrategic or Co-development PartnerLV maintains regular advocacy meetings with the new Building & Plumbing Commission (which replaced the Victorian Building Authority). LV is collaborating with BPC on multi-category registration, training pathways, Domestic Building Insurance reform, building surveyor approvals, and consumer confidence initiatives. LV CEO Ritchie Hinton attended the inaugural BPC Conference at Marvel Stadium.
• Greener Spaces Better PlacesminorStrategic or Co-development PartnerCollaborative partner on the Plant Value Report, which found that landscaping can increase property value by up to 17%. LV cited this research in its blog content on how landscaping adds value to homes.
• Domain InsightminorStrategic or Co-development PartnerCo-authored The Plant Value Report with Greener Spaces Better Places, providing data on how greenery impacts property values in Australia. LV referenced this research in its consumer-facing content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Master Builders Australia: National peak body for the broader Australian building and construction industry including residential builders — overlaps with LV on advocacy, training pathways, and Registered Building Practitioner representation.
• Nursery & Garden Industry Australia (NGIA): National peak body for the Australian nursery and garden industry — adjacent industry-association model overlapping with LV members on the plant and horticulture supply side.
• Greenlife Industry Australia: Australian peak industry body for production nurseries and greenlife growers — adjacent horticulture association with shared supplier-partner audience.
• Australian Institute of Landscape Architects (AILA): National peak body for landscape architects and designers in Australia — comparable industry-association model focused on the design side of the landscaping profession.

Emerging players

• ServiceSeeking: Australian services marketplace that includes landscaping — online directory/discovery platform competing with LV's vetted-member directory for gardener and landscaper lead generation.
• hipages: Online marketplace connecting Australian homeowners with tradies including landscapers — emerging alternative to LV's Find a Professional directory that competes for the same consumer demand.

Others

• Bunnings Trade: LV's Bronze Partner and Australia's largest hardware/trade retailer — comparable B2B2C touchpoint into the landscape trades and a possible channel alternative to LV's Find a Professional.
• Master Horticulturist & Heritage Assoc (Hort Innovation / AusHort): Hort Innovation / Australian horticulture R&D and marketing body — adjacent industry ecosystem organisation influencing landscapers' plant supply and standards.

Regional players

• Landscape Queensland: Queensland peak industry body for landscaping professionals — same member-funded industry association model serving landscapers in another Australian state.
• Master Landscapers SA: South Australian peer industry body for landscape professionals offering membership, awards, and advocacy — directly comparable trade-association model in a neighbouring Australian state.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Landscaping-Victoria/487192061293018
• LinkedInlinkedin.com/company/landscaping-victoria
• Instagraminstagram.com/landscaping_victoria
• Xx.com/landscapingvic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landscaping Victoria Master Landscapers