What ACAD does

ACAD - Assessoria Contábil e Administrativa is a privately held Brazilian accounting and administrative advisory firm headquartered in Cachoeiro de Itapemirim, Espírito Santo, founded in 2001 and operating with 51-100 employees. The firm delivers traditional accounting, tax compliance (IRPJ, ICMS, ISS, Simples Nacional), payroll processing, corporate registration, labor-law and social-security advisory, and individual income tax (IRPF) preparation to small and medium-sized enterprises and individual taxpayers primarily across the state of Espírito Santo through multiple physical office units and remote digital channels.

The technology stack is built on third-party SaaS rather than proprietary AI: ACAD uses the Wave ERP ecosystem (Wave ERP, Wave CONLINE, Wave NFe) as its accounting and electronic-invoicing backbone, AcadPlus.Online as the branded client portal, Google Voice for corporate telephony, Google Drive for client document storage, and WhatsApp for remote client communication. There is no API, no proprietary model, and no SDK layer disclosed. Service delivery is anchored by in-person and remote accounting staff supported by an internal training (capacitações continuadas) program.

Revenue is generated through recurring monthly retainer fees (honorários mensais) for ongoing accounting and tax compliance, one-time project fees for services such as corporate registrations and IRPF filings, rental income from coworking space, paid public training events such as the 'Um Dia de Reforma Tributária' workshop series, and a bottom-of-funnel referral program ('Crescendo com a Acad') offering cash-back to clients and 5% commissions (with FGTS inclusion) to employees. Pricing is not publicly disclosed but is documented internally under /serviços/investimento/. The firm operates with no disclosed external funding, no parent company, and no recorded M&A activity.

Name

ACAD

Legal name

ACAD - Assessoria Contábil e Administrativa

Website

https://grupoacad.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

ACAD - Assessoria Contábil e Administrativa is a Brazilian accounting and administrative advisory firm headquartered in Espírito Santo, providing bookkeeping, tax compliance, payroll, corporate registration, and IRPF preparation services to small and medium-sized businesses and individual taxpayers across multiple regional office units.

Ownership category

akta.pro rank

Product category

Accounting and Tax Advisory Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Fixed Assets Accounting (Capitalization, Depreciation, Asset Register) (BPAAAGAF)

Keywords

• Accounting services
• Tax advisory
• Payroll processing
• Bookkeeping services
• Corporate registration

Headquarters

HQ city

Cachoeiro De Itapemirim

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Tax Advisory Services: Core recurring and project-based services including bookkeeping, tax compliance (IRPJ, ICMS, ISS, Simples Nacional), payroll processing, fiscal document management, and corporate registration services. Revenue is generated through recurring monthly fees (honorários) as well as one-time project fees for services such as corporate registrations, employee termination processing, and income tax returns.
2. Professional Training and Workshops: Revenue from paid workshops and training events open to clients and the public, such as the 'Um Dia de Reforma Tributária' (Tax Reform Workshop) series, covering topics like IBS, CBS, split payment, and electronic invoicing.
3. Coworking Space: Rental of coworking space as part of service investment offerings, providing physical workspace to clients.
4. Client Referral Program: Referral incentive program ('Crescendo com a Acad') where clients receive cash back on the first monthly fee paid by their referral, and employees earn 5% commission on referred client payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ACAD is an accounting and administrative advisory firm that delivers bookkeeping, tax compliance (IRPJ, ICMS, ISS, Simples Nacional), payroll processing, corporate registration, fiscal document management, and individual income tax (IRPF) preparation to SMEs and individuals. Services are delivered through multiple physical units in Espírito Santo, the AcadPlus.Online client portal, ERP integrations (Wave ERP/CONLINE/NFe), WhatsApp, and Google Voice-enabled remote channels, supplemented by training workshops, a thought-leadership blog, ESG programs, and a referral incentive program.

Product overview

ACAD (Assessoria Contábil e Administrativa) is a Brazilian accounting and administrative advisory firm offering a portfolio of accounting services, corporate services, tax preparation, and digital tools. The core offering includes traditional accounting (honorários) and corporate services (serviços societários), supplemented by the digital AcadPlus.Online platform for client self-service, the IRPF annual tax preparation service, training events (capacitações), and the Blog Acad educational resource. Additional services include coworking spaces and a referral program. The firm operates primarily in Espírito Santo, Brazil, with offices in Cachoeiro de Itapemirim and Guaçuí.

Differentiator

Problem solved

Functional benefit

Brands

• AcadPlus.Online: Online client portal for accessing services
• Blog Acad
• ESG Acad
• Programa Crescendo com a Acad

Products and services

• Honorários (Accounting and Administrative Advisory) Recurring accounting, tax compliance (IRPJ, ICMS, ISS, Simples Nacional), payroll, and administrative advisory services for SMEs and individuals in Espírito Santo, delivered via monthly retainers (honorários mensais).
• Serviços Societários (Corporate Services) One-time corporate services for SMEs including company formation, legal structuring, employee termination processing, and administrative support.
• IRPF Preparation (Personal Income Tax) Personal income tax (Imposto de Renda Pessoa Física / IRPF) preparation, advisory, and post-filing support for individual clients including workers, retirees, rural workers, and autonomous professionals.
• Coworking Space Physical workspace rental provided to clients and professionals at Acad offices, offered as an add-on investment alongside core services.
• AcadPlus.Online Client Portal Online self-service portal for ACAD clients to access services, view accounting data, make payments, and follow step-by-step guides including Google Drive installation.
• Portal do Cliente Acad Client portal providing access to ACAD services, documents, and account information for registered clients.
• Eventos e Capacitações (Training Workshops and Events) Paid public training workshops and professional development events on Brazilian tax reform, accounting updates, and regulatory topics for clients and the business community.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Wave ERP / vip.acessorias.com/acadplus.onlinecoreTechnology or IntegrationACAD uses Wave ERP's online platform (vip.acessorias.com/acadplus.online) as its primary accounting and tax management system for clients. The partnership provides electronic invoice management, fiscal document processing, and integration with accounting workflows.
• Wave CONLINE (Wave Contabilidade Online)coreTechnology or IntegrationIntegration with Wave CONLINE (www.waveconline.com.br/conline-view/?parceiro=acad) for online accounting management within the Wave ERP ecosystem, enabling ACAD clients to manage their accounting operations through the platform.
• Wave NFe (Wave Nota Fiscal Eletrônica)coreTechnology or IntegrationIntegration with Wave NFe (www.wavenfe.com.br/viewria/?parceiro=acad) for electronic invoice (NF-e) processing, providing ACAD clients with a complete fiscal document management solution.
• Google VoicecoreTechnology or IntegrationACAD adopted Google Voice for its corporate phone infrastructure, replacing traditional fixed-line telephone service. This enables encrypted calls, remote team communication, answering machine capability outside business hours, and consistent corporate phone numbers (28) 3322-XXXX, all managed via the cloud.
• Google Drive (Google Workspace)supportingTechnology or IntegrationACAD provides clients with step-by-step guidance for Google Drive installation as part of the AcadPlus.Online service offering, enabling secure file sharing and storage for client document management.
• CanvasupportingTechnology or IntegrationACAD uses Canva for creating workshop presentation materials, including the Tax Reform Workshop presentation (Canva link: canva.com/design/DAG661enpy8).
• Various Trade Unions (SINDIROCHAS, SINDINFO, SINEPE, SINDIMÁRMORE, SINDICARNES, and others)supportingStrategic or Co-development PartnerACAD maintains relationships with multiple trade unions representing both employer and employee sides across industries in Espírito Santo, providing collective bargaining agreement (CCT) information and compliance guidance to clients in sectors including ornamental rocks, IT, education, meat processing, and healthcare.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grant Thornton Brasil: Mid-tier global accounting and advisory network operating in Brazil, offering audit, tax, and BPO services. Comparable as a broader professional services player competing for SME and mid-market accounting work in the same regulatory environment.
• Thomson Reuters Brasil: Global tax, legal, and accounting technology and information provider with strong presence in Brazil. Comparable as a broad incumbent offering overlapping capabilities (tax research, compliance software) used by accounting professionals like ACAD.
• BDO Brasil: Top-tier global accounting and consulting network with Brazilian operations spanning audit, tax, advisory, and outsourcing. Overlaps with ACAD's accounting, tax compliance, and payroll service lines, particularly for SMEs that may 'trade up' to a national firm.
• TOTVS: Largest Brazilian enterprise software company offering ERP, financial management, and tax compliance solutions. Represents the broad incumbent technology layer that could disintermediate firms like ACAD by enabling direct SME self-service.

Emerging players

• Conta Azul: Brazilian SaaS platform providing accounting, invoicing, and financial management for SMEs, often partnering with or competing against traditional accounting firms. Adjacent to ACAD's product set, targeting the same small-business segment.
• Omie: Brazilian cloud ERP/management platform for small and medium businesses, including accounting integrations. Comparable in targeting SMEs with a digital-first approach that competes with traditional accounting advisory firms like ACAD.
• Acelerador Contábil: Brazilian accounting firm consulting and growth platform helping small and mid-sized accounting firms professionalize operations, marketing, and digital presence. Relevant because it influences how regional firms like ACAD compete and scale.

Regional players

• Grupo Vorpag: Brazilian BPO/accounting and back-office services provider operating in the Southeast region, focused on outsourcing of AP/AR, bookkeeping, and tax. Comparable in business model (outsourced finance & accounting for SMEs) and in operating geography similar to Espírito Santo.

Direct peers

• Contabilizei: Brazil's largest digital accounting firm serving individuals and SMEs nationally with subscription-based bookkeeping, tax, and payroll. Direct competitor to ACAD on the same core service (contabilidade para PMEs/pessoa física), differing mainly in scale and digital-only delivery.
• Agilize Contabilidade Online: Cloud-based accounting and tax services for small businesses and individuals in Brazil, offering monthly subscription plans similar to ACAD's honorários model. Competes head-to-head on price, convenience, and digital onboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/acadcontabil
• YouTubeyoutube.com/@acadcontabilidade
• Facebookfacebook.com/acadcontabilidade
• LinkedInlinkedin.com/company/acadcontabilidade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACAD