Anthem Life Insurance Company

What Anthem Life Insurance Company does

Anthem Insurance Companies, Inc. (operating under the Anthem Blue Cross Blue Shield brand and analyzed under the 'Anthem Life Insurance Company' label) is a US health insurance company headquartered in Indianapolis, Indiana, and a wholly-owned subsidiary of Elevance Health Inc. (NYSE: ELV, formerly Anthem Inc.). Founded in 1946 as part of the Blue Cross and Blue Shield Association network, the company provides a comprehensive health coverage portfolio across 14 states — Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding the Kansas City area), Nevada, New Hampshire, New York (17 southeastern counties), Ohio, Virginia (excluding Northern Virginia suburbs of Washington, D.C.), and Wisconsin — through multiple wholly-owned state-level operating subsidiaries including Anthem Health Plans, HMO Colorado, HealthKeepers, Blue Cross Blue Shield of Wisconsin, Community Insurance Company, and others.

The company's core products span Individual & Family medical/dental/vision/supplemental plans, Small Business group plans (2-100 employees), Large Group and National Accounts, Medicare Advantage/Supplement/Part D/SNP plans, Medicaid managed care, Federal Employee Health Benefits, and ancillary offerings including pharmacy benefits, behavioral health, wellness programs, employee assistance programs, and life and disability coverage (the latter distributed through a partnership with The Standard). Its technology platform centers on the Sydney Health mobile application (delivered through Carelon Digital Platforms) for member benefits access, ID cards, pharmacy info, Live Chat, and Find Care cost transparency, supported by the Sydney Community online platform, LiveHealth Online virtual care, a Transparency in Coverage machine-readable files system for regulatory compliance, and integrations with Amazon Alexa/Google Home voice assistants and 14+ state Health Information Exchanges for care coordination.

Revenue is generated primarily through recurring monthly health insurance premiums across all customer segments (individuals, employers, government programs), pharmacy benefit management fees through the CarelonRx subsidiary, and administrative services only (ASO) fees from self-funded employer health plans. The company distributes products via direct-to-consumer digital channels (anthem.com and Sydney Health app), dedicated employer portals, a licensed producer/broker network, state Medicaid agencies, CMS systems for Medicare, and the Federal Employee Health Benefits Program. In 2022, the parent rebranded from Anthem Inc. to Elevance Health Inc. to reflect its broader health-services platform strategy, while the Anthem brand continues to anchor health insurance operations.

Name

Anthem Life Insurance Company

Legal name

Anthem Insurance Companies, Inc.

Website

https://anthem.com

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Anthem Insurance Companies (Anthem Blue Cross Blue Shield) is a US health insurer and subsidiary of Elevance Health (NYSE: ELV) providing medical, Medicare, Medicaid, dental, vision, pharmacy, and ancillary coverage across 14 states to individuals, employers, and government program beneficiaries via the Sydney Health digital platform.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)

akta.pro secondary industry

Medicare Supplement (Medigap) (FSAIAEAG)

Keywords

• Health insurance plans
• Medicare Advantage coverage
• Medicaid managed care
• Group health benefits
• Pharmacy benefit management

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Health Insurance Premiums: Recurring premium payments from insured individuals, families, employers, and government programs (Medicare Advantage, Medicaid). Premium amounts vary by plan type, coverage level, geographic area, and member demographics.
2. Pharmacy Benefit Management: Revenue from pharmacy claims processing and drug benefit administration through CarelonRx subsidiary, including formulary management and pharmacy network negotiations.
3. Administrative Services: Administrative services only (ASO) arrangements for self-funded employer health plans, providing claims processing, network access, and management services without insurance risk.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Anthem sells health insurance and related coverage products — medical, dental, vision, pharmacy, behavioral health, supplemental, Medicare Advantage/Supplement/Part D, Medicaid, and life/disability — to individuals, families, small businesses, large employers, national accounts, and federal employees across 14 U.S. states. Products are distributed through anthem.com, the Sydney Health mobile app, employer portals, and a licensed producer/broker network, with virtual care delivered via LiveHealth Online.

Product overview

Anthem Blue Cross Blue Shield operates as a health insurance company offering a comprehensive portfolio of health coverage products organized around three primary market segments: Individual & Family plans (medical, dental, vision, supplemental, and travel insurance), Government programs (Medicare Advantage, Medicare Supplement, Medicare Part D, Dual Special Needs Plans, Chronic Conditions Plans, and Medicaid), and Employer Group plans (small business, large group, national accounts, federal employees, and industry-specific solutions). The company also provides ancillary products including pharmacy benefits, behavioral health, health & wellness programs, and employee assistance programs. Digital member services are delivered primarily through the Sydney Health mobile app, which integrates with Virtual Care (LiveHealth Online), Find Care cost transparency tools, and Live Chat support. The company serves members across multiple states including Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri, Nevada, New Hampshire, New York, Ohio, Virginia, and Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Sydney Health: Mobile health application for members to access benefits, ID cards, pharmacy info, and live chat
• Sydney Community

Products and services

• Individual & Family Medical Insurance Health insurance coverage for individuals and families, including affordable plan options with potential income-based financial assistance. Sold through anthem.com with ZIP-code-based plan shopping and licensed agent support.
• Small Business Medical Insurance
• Large Group Medical Insurance
• National Accounts Health Insurance
• Medicare Advantage Plans
• Medicare Supplement Plans (Medigap)
• Medicare Part D Plans
• Dual Special Needs Plans (D-SNP)
• Chronic Conditions Plans (C-SNP)
• Medicaid Plans
• Dental Insurance
• Vision Insurance
• Supplemental Health Insurance
• Travel Medical Insurance
• Pharmacy Benefits
• Behavioral Health Coverage
• Group Medicare (Retiree) Plans
• Federal Employee Health Insurance Program
• Industry Solutions
• Sydney Health Mobile Application
• LiveHealth Online Virtual Care
• Life & Disability Insurance

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LiveHealth OnlinecoreTechnology or IntegrationLiveHealth Online provides the virtual care video consultation service offered through Anthem's platform. Members can access video consultations with healthcare providers through this partnership, enabling virtual care access for diagnosis and treatment.
• Carelon Digital PlatformscoreTechnology or IntegrationCarelon Digital Platforms offers the Sydney Care mobile application arrangement on behalf of Anthem's health plans. Sydney Care provides members with access to care programs and digital health tools.
• CarelonRxcoreTechnology or IntegrationCarelonRx provides pharmacy benefit management services including the CarelonRx Services Notice of Privacy Practices. Handles pharmacy claims processing and drug benefit administration.
• Carelon Global SolutionscoreTechnology or IntegrationCarelon Global Solutions is a licensed third-party administrator that assists with claims processing for Anthem members, providing administrative support for healthcare claims handling.
• Tivity Health (SilverSneakers)minorGTM or Marketing PartnerSilverSneakers fitness program is provided through Tivity Health as a value-added benefit for Medicare members. The program provides access to fitness facilities and classes and is not part of Medicare Supplement insurance plans.
• Manifest MedEx (California HIE)coreTechnology or IntegrationCalifornia health information exchange enabling secure sharing of patient health information among healthcare entities. Anthem participates to facilitate care coordination.
• Indiana Health Information ExchangecoreTechnology or IntegrationIndiana HIE facilitating health information exchange for treatment, payment, and healthcare operations. Anthem participates to improve care coordination.
• Healthix (New York)coreTechnology or IntegrationNew York City and Long Island health information exchange enabling providers to view and share health information. Anthem participates for care coordination purposes.
• CliniSync Health Information Exchange (Ohio)coreTechnology or IntegrationOhio health information exchange operated by the Ohio Health Information Partnership. Anthem participates for care coordination and data sharing.
• Blue Cross and Blue Shield AssociationcoreStrategic or Co-development PartnerAnthem is an independent licensee of the Blue Cross and Blue Shield Association, utilizing the BCBS brand and network while operating as a separate entity across 14 states.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat7 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/anthembcbs?s=11
• YouTubeyoutube.com/@Anthem_BCBS
• Facebookfacebook.com/AnthemBlueCrossBlueShield
• LinkedInlinkedin.com/company/anthem
• Instagraminstagram.com/anthembcbs

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthem Life Insurance Company