LiveHealth Online

What LiveHealth Online does

LiveHealth Online is a U.S. consumer-facing telehealth brand that provides on-demand video visits with board-certified physicians and licensed therapists for non-emergency medical conditions. The platform offers five core service lines—Urgent Care, Primary Care, Therapy, Psychiatry, and Allergy—accessible 24/7 through a web application and dedicated iOS and Android mobile apps. Underlying technology, video infrastructure, and provider network are supplied through an arrangement with American Well Corporation (Amwell), with clinical services delivered by physicians from Online Care Network II P.C. (OCN). The platform supports e-prescription routing to local pharmacies, electronic insurance eligibility verification and claims submission, and HIPAA-compliant visit documentation that can be shared with primary care providers.

The business model is primarily transactional: consumers pay $59 or less per medical visit, with pricing varying based on health plan coverage, employer benefits, or out-of-pocket self-pay. A dedicated Spanish-language site (es.livehealthonline.com) extends reach to Spanish-speaking consumers. Go-to-market is product-led growth combined with embedded distribution through health-plan channels, supplemented by content marketing, organic social, PR, and app store presence. The company does not appear to operate independently of Amwell as a corporate entity—rather it functions as a consumer brand layer on top of Amwell's shared platform, with Amwell headquartered in Boston, Massachusetts (75 State Street, 26th Floor) while firmographic data lists Indianapolis as the operating city.

Customer base is exclusively individual consumers (B2C) on a long-tail, per-visit basis, with no enterprise customers disclosed. LiveHealth Online earned J.D. Power's 2022 ranking as highest in telehealth satisfaction among direct-to-consumer brands and has been featured in mainstream consumer publications including Women's Health, Reader's Digest, and FamilyCircle. The company is private, founded around 2013 (per firmographics), and operates with a small team (11-50 employees). No funding rounds, M&A activity, or revenue figures are disclosed in available source material.

Name

LiveHealth Online

Legal name

American Well Corporation

Website

https://livehealthonline.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveHealth Online is a U.S. consumer telehealth brand offering 24/7 video visits for urgent care, primary care, therapy, psychiatry, and allergy services, operated through American Well Corporation's platform on a pay-per-visit basis for individual consumers.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Urgent Care & On-Demand Virtual Visits (HLALAAAB)

Keywords

• Telehealth services
• Virtual doctor visits
• Online urgent care
• Video consultations
• Telemedicine platform

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Per-Visit Transaction Fees: Consumers pay $59 or less per medical visit. Pricing varies based on health plan coverage or employer benefits. Users without insurance can pay out-of-pocket. Credit card payment is required and verified prior to visits.
2. Insurance Billing: Platform electronically checks user insurance eligibility and submits claims. Estimated copay/deductible is charged to credit card at time of visit. Differences between estimated and actual reimbursement are reconciled via refunds or additional charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LiveHealth Online is a direct-to-consumer telehealth platform that connects patients with board-certified doctors, licensed therapists, and psychiatrists via on-demand video visits for non-emergency conditions. Services span urgent care, virtual primary care, therapy, psychiatry, and allergy consultations, delivered 24/7 through iOS and Android apps and a web portal, with insurance eligibility verification, electronic claims submission, and prescription routing to local pharmacies. The service is operated through an arrangement with American Well Corporation (Amwell), which supplies the underlying technology, provider network, and health plan integrations.

Product overview

LiveHealth Online is a unified telehealth platform offering multiple healthcare services through a single digital access point. The core product portfolio includes Urgent Care (24/7 video visits for common conditions), Primary Care (virtual primary care visits), Therapy (online talk therapy), Psychiatry (psychiatric consultations with medication management), and Allergy services. Users access all services via the same platform and mobile application, with board-certified doctors and licensed therapists available around the clock. The platform integrates prescription capabilities (sending prescriptions to local pharmacies) and insurance benefit verification. Services are provided through an arrangement with Amwell.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care 24/7 video visits with board-certified doctors for non-emergency medical conditions such as flu, minor rashes, pink eye, allergies, cold and fever, sore throat, skin infections, headache, diarrhea, and tooth pain. Targeted at individual consumers who want on-demand care without appointments or in-person urgent care visits.
• Primary Care Virtual primary care visits for ongoing health management and routine medical needs, delivered via secure video consultation. Targeted at individual consumers seeking a virtual alternative to in-person primary care.
• Therapy Talk therapy and psychological counseling sessions with licensed therapists and psychologists delivered via secure video. Targeted at individuals seeking private, convenient mental health support from home.
• Psychiatry Psychiatric consultations including medication management assessments and prescriptions for mental health conditions, delivered via secure video. Targeted at individuals needing psychiatric evaluation and ongoing medication support.
• Allergy Online allergy consultations with doctors knowledgeable in current allergy treatment trends and management options, delivered via secure video. Targeted at consumers seeking convenient access to allergy specialists for seasonal or ongoing allergy concerns.
• LiveHealth Online Mobile App iOS and Android mobile application enabling users to access all LiveHealth Online telehealth services (Urgent Care, Primary Care, Therapy, Psychiatry, Allergy) from smartphones and tablets, with 24/7 availability and sign-up, doctor selection, and visit initiation.

Quantifiable outcome

• J.D. Power ranks LiveHealth Online highest in telehealth satisfaction among direct-to-consumer brands

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Amwell (American Well Corporation)coreTechnology or IntegrationLiveHealth Online is offered through an arrangement with Amwell, providing telehealth services on behalf of health plans. Amwell provides the underlying technology platform, video infrastructure, and provider network while LiveHealth Online operates as the branded consumer-facing service.
• Online Care Network II P.C. (OCN)coreTechnology or IntegrationProtected Health Information provided for medical care obtained through LiveHealth Online is subject to OCN's HIPAA Notice of Privacy Practices. OCN provides the healthcare providers who deliver care through the platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BetterHelp: Largest DTC online therapy platform, owned by Teladoc. Directly comparable to LiveHealth Online's therapy and psychiatry services in target customer and self-serve subscription motion.
• MDLive: Virtual urgent care, behavioral health, and primary care provider, now part of Evernorth/Cigna. Comparable to LiveHealth Online in service mix and payer-integrated distribution model.
• Teladoc Health: Largest pure-play DTC and enterprise telehealth platform, offering urgent, primary, and behavioral care via video visits. Directly comparable to LiveHealth Online in core urgent-care-on-demand value proposition and consumer acquisition motion, but at significantly greater scale and brand recognition.
• PlushCare: DTC virtual primary care and urgent care platform with online booking and insurance integration. Closely comparable on per-visit cash pricing model and consumer acquisition motion.
• Doctor on Demand (Included Health): DTC and employer-sponsored virtual urgent care, behavioral health, and primary care platform with very similar product positioning to LiveHealth Online. Competes for the same payer-embedded distribution and consumer mindshare.

Emerging players

• 98point6: DTC and employer-sponsored text- and video-based primary and urgent care platform. Directly comparable consumer virtual care product with similar payer-integrated distribution strategy.
• Sesame: DTC telehealth and in-person care marketplace offering transparent per-visit pricing for urgent, primary, and specialty care. Comparable consumer cash-pay urgent care motion with a marketplace twist.
• K Health: DTC virtual care platform combining AI-driven symptom assessment with live clinician visits for urgent and primary care. Overlaps with LiveHealth Online's urgent-care consumer use case while representing a more tech-forward, lower-cost emerging entrant.

Broad incumbents

• American Well (Amwell): Parent infrastructure provider and broader enterprise/health-system telehealth incumbent. LiveHealth Online is itself a brand running on Amwell's platform; Amwell's broader portfolio of provider, payer, and health-system solutions sets the strategic context within which LiveHealth Online competes.
• Hims & Hers: DTC consumer health platform spanning telehealth, prescriptions, and ongoing care across multiple conditions. Comparable in DTC telehealth consumer-brand-building approach, but operates a broader condition-specific portfolio than LiveHealth Online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiveHealthOnline
• Xx.com/Livehealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveHealth Online