Tivity Health

What Tivity Health does

Tivity Health is a privately-held U.S. healthcare and wellness company headquartered in Franklin, Tennessee, that delivers fitness, health improvement, and integrative health programs through a B2B2C model. The company partners with Medicare Advantage plans, Medicare Supplement carriers, group retiree plans, and commercial employers, who sponsor benefits on behalf of approximately 79 million eligible members. Services are provided to members at no additional cost through their sponsoring health plans, with the company earning revenue from the sponsoring organizations through subscription-style and managed services contracts. The company employs between 1,001 and 5,000 people and operates a portfolio of five brands: SilverSneakers (senior fitness), ForeverFit (employer and commercial fitness benefit), WholeHealth Living (integrative health and pain management), Prime Fitness (multi-access fitness network), and Burnalong (digital health and engagement platform).

The company's underlying technology stack is a digital fitness platform combining virtual class delivery, a network management infrastructure spanning more than 22,000 fitness locations, and member-facing apps that integrate with Apple Health HealthKit, Google Fit, and other third-party wearable applications. Tivity produces 1,000+ weekly SilverSneakers virtual events alongside proprietary instructor-led classes designed specifically for older adults. The platform collects exercise, activity, sleep, and biometric data through wearable integrations, supporting engagement tracking and personalization features. WholeHealth Living's managed network of chiropractic, rehabilitative therapy, and complementary alternative medicine practitioners extends the platform into specialty pain management and musculoskeletal care, with the WholeHealth Living subsidiary operating as a wholly-owned entity with 30+ years of operating history.

The go-to-market motion is enterprise field sales targeting payer organizations, supported by dedicated account management and turnkey implementation. Originally founded in the early 1990s (with the SilverSneakers program launching in 1994), Tivity Health was previously publicly traded on NASDAQ under the ticker TVTY before being acquired by Francisco Partners and returning to private ownership in 2020. The company historically pursued growth through acquisitions, including Axia Health Management, StatusOne Health Systems, Navvis, HealthHonors, Ascentia Health Care Solutions, Nutrisystem (divested following a $17 million investor settlement over alleged financial disclosure issues), and most recently Burnalong in 2023. In 2024, Natasha Deckmann, MD was appointed Chief Executive Officer, marking a leadership refresh following years of private ownership under Francisco Partners.

Name

Tivity Health

Legal name

Tivity Health, Inc.

Website

https://tivityhealth.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tivity Health is a Franklin, Tennessee-based, privately-held wellness company that delivers fitness, integrative health, and digital engagement programs to approximately 79 million eligible members through enterprise partnerships with Medicare Advantage plans, Medicare Supplement carriers, group retiree plans, and employers, operating brands including SilverSneakers, ForeverFit, WholeHealth Living, Prime Fitness, and Burnalong.

Ownership category

akta.pro rank

Product category

Health and Wellness Benefits

NAICS

Other Ambulatory Health Care Services (6219), Services for the Elderly and Persons with Disabilities (624120), Health and Welfare Funds (525120)

SIC

Services-Health Services (8000), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Senior fitness programs
• Medicare fitness benefits
• Wellness network management
• Employer fitness benefits
• Integrative health solutions

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Plan Partnerships (Medicare Advantage, Medicare Supplement): Tivity Health provides fitness benefits to Medicare Advantage plans, Medicare Supplement carriers, and group retiree plans. Members receive access to fitness locations and virtual classes at no additional cost to them. The company generates revenue through agreements with health plan partners who fund these benefits to attract and retain enrollees.
2. Employer Fitness Benefits (ForeverFit): ForeverFit delivers fitness benefits to employers and health plans, offering turnkey implementation and proven engagement marketing. Revenue generated through employer-sponsored benefit programs.
3. Integrative Health Solutions (WholeHealth Living): Specialty benefit programs for health plans including integrative health solutions, pain care solutions, and discount programs for acupuncture, chiropractic care, and massage therapy. Revenue through managed network services and specialty benefit design.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tivity Health delivers health and wellness benefit programs through B2B partnerships with Medicare Advantage plans, Medicare Supplement carriers, group retiree plans, and employers. Its offerings grant eligible members access to a national network of 22,000+ fitness locations, 1,000+ weekly virtual classes, wearable-tracked digital workouts, and managed integrative health provider networks covering chiropractic, acupuncture, and massage therapy. Revenue is generated through enterprise contracts with health plan and employer sponsors who fund the benefits for their members and employees.

Product overview

Tivity Health operates as a health and wellness platform offering a portfolio of integrated fitness and wellness brands. The core offerings include SilverSneakers® (a Medicare-focused senior fitness program), ForeverFit® (a flexible employer and health plan fitness benefit), WholeHealth Living® (integrative health solutions for pain management), Prime® Fitness (a multi-access fitness network), and Burnalong® (a digital health and wellbeing platform). The company serves Medicare Advantage plans, employers, and health plan partners by providing access to fitness locations, virtual classes, and integrative health services.

Differentiator

Problem solved

Functional benefit

Brands

• SilverSneakers: Proprietary fitness classes and programs designed specifically for older adults, available through Medicare Advantage plans, Medicare Supplement carriers, and group retiree plans. Delivers access to thousands of fitness locations nationwide along with live and on-demand virtual classes.
• Prime Fitness
• ForeverFit
• WholeHealth Living
• Burnalong

Products and services

• SilverSneakers® A proprietary senior fitness program available through Medicare Advantage plans, Medicare Supplement carriers, and group retiree plans. Members receive access to thousands of fitness locations nationwide along with live and on-demand virtual classes designed specifically for older adults, at no additional cost to the member.
• ForeverFit® A flexible fitness benefit combining an expansive nationwide fitness network with engaging digital workout options, designed for employers and health plans to deliver simplicity, choice, and value across diverse audiences.
• WholeHealth Living® Integrative health solutions including a managed network of chiropractic, rehabilitative therapy, complementary alternative medicine, and other specialty health providers, offering products such as Integrative Health Solutions, Pain Care Solution, and Choices by WholeHealth Living.
• Prime® Fitness A multi-access fitness network including highly recognized national brands, local and regional chains, independently owned locations, 24/7 facilities, and women-only locations, offering access options near home, work, and while traveling.
• Burnalong® An end-to-end digital health solution that includes marketing, social support, relatable programming, inspiring events, inclusive challenges, and personalized recommendations, acquired by Tivity Health on 2023-01-31.

Quantifiable outcome

• 95% member satisfaction rate
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• FiftyForwardminorOthersNon-profit organization supporting adults 50 and older through home care, adult day services and meals on wheels. Tivity Health partners with FiftyForward as part of Tivity Cares community impact initiative.
• About CareminorOthers501(c)(3) non-profit founded in 2006 that empowers independent living for homebound elderly in Chandler, Gilbert, Queen Creek, and San Tan Valley, Arizona. Tivity Health partners through Tivity Cares CSR initiative.
• BrightFundsminorOthersOrganization providing employee giving and volunteering platform. Referenced as community partner in Tivity Cares section.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellable: Wellable provides a corporate wellness platform with fitness network aggregation and content similar to Tivity's ForeverFit digital platform, serving employers and health plans.
• American Specialty Health: ASH operates managed networks of complementary healthcare practitioners (chiropractic, acupuncture, massage) for health plans, directly comparable to Tivity's WholeHealth Living subsidiary.
• Virgin Pulse (now Personify Health): Personify Health is a corporate wellness and health engagement platform combining Virgin Pulse with HealthComp, directly competing with Tivity's ForeverFit and Burnalong in employer-sponsored fitness benefits and engagement.
• Limeade: Limeade is an employee well-being and engagement platform sold to enterprise buyers, competing head-to-head with Tivity's employer fitness benefit and digital engagement offerings.

Broad incumbents

• Optum: Optum is UnitedHealth Group's health services arm, with population health, care delivery, and member engagement capabilities that broadly overlap Tivity's payer-facing offerings.
• Rally Health (Optum): Rally Health is a consumer health engagement platform owned by Optum, providing digital wellness tools to health plan members — a broader incumbent in the same engagement space as SilverSneakers.
• Wellness Corporate Solutions (Labcorp): Wellness Corporate Solutions, now part of Labcorp Employer Services, delivers biometric screenings and corporate wellness programs comparable to Tivity's employer benefits and health risk engagement services.

Emerging players

• Peerfit: Peerfit offers fitness benefit programs to health plans and employers via a national network, comparable to Tivity's ForeverFit and Prime Fitness products.
• Hinge Health: Hinge Health delivers virtual MSK and rehab programs to payers and employers, overlapping with Tivity's WholeHealth Living pain care and payer-sponsored rehab offerings.
• Sword Health: Sword Health is a digital MSK care provider for employers and health plans, competing with Tivity's WholeHealth Living and ForeverFit in the virtual rehab and pain management space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tivityhealth
• Facebookfacebook.com/tivity-health
• LinkedInlinkedin.com/company/tivity-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tivity Health