Goldeneye Permanent System
Goldeneye Permanent System GmbH, founded 1998 and headquartered in Jockgrim, Germany, manufactures professional permanent make-up devices, Coloressense pigments, and skincare products, and trains PMU artists through its Goldeneye Academy and Beauty-e-cademy digital platform in over 30 countries.
- Company typePrivate
- Founded1998
- HeadquartersJockgrim, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Goldeneye Permanent System does
Goldeneye Permanent System GmbH is a Germany-based personal care company founded in 1998 in Jockgrim by Holger Hoffmann and René La Fontaine, operating in the permanent make-up (PMU) and micropigmentation industry. The company manufactures and sells proprietary professional PMU devices and the Coloressense line of pigments, needling equipment, skincare products, and remover solutions — all produced in Germany with REACH-compliant formulations. Its technology spans the full micropigmentation workflow, including documented techniques such as Nanoblading, powder brows, and hair-stroke application, packaged into a proprietary training methodology developed over more than two decades.
Goldeneye monetizes through four interlocking revenue streams: (1) hardware sales of its German-manufactured PMU devices via direct e-commerce (shop-goldeneye.de) and authorized resellers; (2) recurring pigment and consumable sales; (3) professional training services delivered through both the in-person Goldeneye Academy in Jockgrim and the Beauty-e-cademy digital platform, anchored by the flagship Master of Powder certification; and (4) international distribution through sole-distributor agreements in strategic markets such as Australian Colour Technologies (Australia/New Zealand) and Omnia Trade S.r.l. (Italy). The company sells through a global network of 15+ international trainers and ambassadors located across Europe, Oceania, North America, and the Middle East, with curated co-branded Star Box pigment collections deepening the trainer–product flywheel.
The company serves professional PMU artists, micropigmentologists, and beauty practitioners seeking certified equipment, training, and consumables, alongside aspiring entrants to the profession targeted through its beginner-level curriculum. There is no external investor, parent company, or PE/VC ownership indicated; Goldeneye operates as an independent founder-led GmbH with 11–50 employees and presence in over 30 countries.
Goldeneye Permanent System firmographics
Firmographics- Name
- Goldeneye Permanent System
- Legal name
- Goldeneye Permanent System GmbH
- Website
- https://goldeneye.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goldeneye Permanent System GmbH, founded 1998 and headquartered in Jockgrim, Germany, manufactures professional permanent make-up devices, Coloressense pigments, and skincare products, and trains PMU artists through its Goldeneye Academy and Beauty-e-cademy digital platform in over 30 countries.
- Ownership category
- akta.pro rank
Goldeneye Permanent System industry classification
Industry- Product category
- Professional Permanent Make-Up Equipment and Supplies
- NAICS
- Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)
- akta.pro secondary industries
- Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK), Permanent Makeup (PMU) & Microblading (EDAOALAJ), Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ)
Keywords
Where Goldeneye Permanent System is headquartered
LocationHeadquarters
- HQ city
- Jockgrim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Goldeneye Permanent System business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- PMU Devices and Equipment Sales: Sale of proprietary Goldeneye PMU devices and equipment systems manufactured in Germany. Equipment is sold directly through their online shop and through authorized resellers and distributors internationally.
- Pigment and Consumables: Sale of Coloressense pigments and consumable products for professional PMU procedures. Includes specialized pigment sets, needling products, care products, and remover solutions.
- Training and Education Services: Revenue from comprehensive training programs including the Master of Powder certification course, Masterclasses (e.g., Master of Hair), advanced seminars, and model training sessions. Delivered through both digital platform (Beauty-e-cademy) and in-person training at their academy in Jockgrim and internationally.
- International Distribution: Revenue through regional distributors in over 30 countries, including Australia/New Zealand (via Australian Colour Technologies) and Italy (via Omnia Trade S.r.l.). Distributors purchase products wholesale and resell to local markets.
Distribution channels5 records
Marketing channels6 records
Goldeneye Permanent System product offering
Product offeringCore offering
Goldeneye Permanent System manufactures and sells professional permanent make-up (micropigmentation) hardware, proprietary Coloressense pigments, needling technology, skincare and remover consumables, and delivers certified training and masterclasses to professional PMU artists through the Beauty-e-cademy platform and in-person academy in Jockgrim, Germany.
Product overview
Goldeneye Permanent System is a Germany-based company (founded 1998 by Holger Hoffmann and René La Fontaine) operating in over 30 countries. The company offers a comprehensive portfolio of professional permanent makeup (micropigmentation) products and services. The core product lineup includes Goldeneye PMU Devices (professional pigmentation equipment), Coloressense Pigments (REACH-compliant colors for eyebrows, lips, and eyeliner), Needling Technology, Goldeneye Skincare Products, and Remover Products. The company also operates the Beauty-e-cademy training platform offering certified education including the Master of Powder basic training and Master of Hair masterclass. Products are manufactured in Germany with a focus on quality, longevity, and skin safety.
Differentiator
Problem solved
Functional benefit
Brands
- Coloressense: Pigment brand offering color pigments for permanent make-up procedures
- Beauty-e-cademy
- Goldeneye Academy
- Master of Powder
- Master of Hair
- BDR Beauty
Products and services
- Goldeneye PMU Devices Professional micropigmentation equipment manufactured in Germany for permanent make-up practitioners performing eyebrow, lip, eyeliner, and other PMU treatments.
- Coloressense Pigments Premium pigmentation color line for eyebrows, lips, and eyeliner procedures, available in warm and cool tones and specialized formulations, manufactured in Germany and REACH-compliant.
- Needling Technology Microneedling equipment and consumables for professional skin-rejuvenation treatments, sold to PMU practitioners to expand their clinic service menu.
- Goldeneye Skincare Products Pre- and post-treatment skincare range for PMU clients, including cleansing, hydrating, and peeling products sold through professional channels.
- Remover Products Specialty products for removing or correcting permanent make-up without laser treatment, sold to professional PMU practitioners.
- Master of Powder Training Foundational certification program for PMU beginners delivered via Beauty-e-cademy online theory plus in-person intensive practice, covering powder brow technique and business building.
- Master of Hair Masterclass Advanced masterclass for experienced PMU artists focusing on perfecting hair-stroke techniques, led by co-founder Holger Hoffmann.
- Coloressense Star Box – Georgie Westley Selection Signature curated pigment collection designed by Goldeneye star trainer Georgie Westley, packaged as a Star Box for professional PMU practitioners.
Companies that use Goldeneye Permanent System
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Goldeneye Permanent System technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Goldeneye Permanent System partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, regional and minor.
- Australian Colour TechnologiescoreSole distributors for Goldeneye Micropigmentation products in Australia and New Zealand. Co-owned by Georgie Westley, who also operates the Distinctive Features Training Academy and Clinic in Melbourne as a Goldeneye training facility.
- Omnia Trade S.r.l.regionalRegional distributor for Goldeneye products in Italy. Located at Via Settefontane 41, 34138 Trieste, Italy. Contact: [email protected], Tel: +39 34 86719092.
- BDR BeautyminorRelated brand mentioned in Goldeneye World of Beauty ecosystem (bdr-beauty.com and bdr-beauty.shop). Appears to be a sister company or related business entity within the Goldeneye family.
- Beauty-e-cademycoreDigital education platform for Goldeneye training programs. Hosts the Master of Powder certification and premium courses. Website: beauty-e-cademy.com. Primary channel for online PMU education.
- PETA Vanguard SocietyminorCharitable partner supported by Goldeneye as part of their social responsibility initiatives. PETA Vanguard Society works against animal abuse.
- NABU (Naturschutzbund)minorCharitable partner for biodiversity conservation, specifically for preservation of biodiversity in the Lower Rhine region.
- Pro Wildlife and WDSFminorCharitable partners for monkey and dolphin sponsorships through Pro Wildlife and WDSF organizations.
- Kinder-Hospiz SternenbrückeminorChildren's hospice charity supported by Goldeneye as part of their social commitment to human welfare.
- Deutsche KinderkrebshilfeminorGerman children's cancer charity supported by Goldeneye.
- Off Road KidsminorGerman charity organization supported by Goldeneye.
- Samarpan Foundation (India)minorIndian charity receiving donations of goods, clothing, money, and medicine from Goldeneye.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Goldeneye Permanent System competitors and assessment
Company assessmentDirect peers
- Swiss Color International: Swiss manufacturer of PMU pigments and micropigmentation devices, distributed in Europe and internationally. Directly comparable to Goldeneye in pigment quality positioning and European manufacturing origin.
- Microbeau (FK Irons): US-headquartered manufacturer of professional PMU tattoo machines (Bellar, Flux, Spektra), with international distribution — a direct competitor to Goldeneye's proprietary PMU devices on the hardware side.
- Permablend (Premier Products): US-based PMU pigment manufacturer selling a wide shade range of permanent makeup pigments to professional artists globally — directly comparable to Goldeneye's Coloressense pigment line as a core B2B consumable brand.
- LI Pigments: US-based PMU pigment manufacturer offering color-correcting pigments and shade ranges for professional artists — a direct consumable-line competitor to Coloressense.
- Biotouch: US-based PMU pigment and supply company with international distribution and training programs — comparable to Goldeneye across pigments, supplies, and artist education.
- Tina Davies Industries: UK-based PMU company selling pigments, needles, and aftercare alongside a certified training curriculum. Overlaps with Goldeneye across pigments, training, and education content for professional PMU artists.
- Amiea (MT.Derm): German manufacturer of professional PMU machines (Amiea, Nouveau Contour) and training programs. Direct comparable to Goldeneye as a German-engineering PMU hardware and training brand with international reach.
- PhiAcademy (PhiBrows): Global PMU training and product brand founded by Branko Babic, offering proprietary brow techniques, certified training programs, and a pigment/needle product line sold internationally — directly comparable to Goldeneye's integrated pigment + device + training model.
Emerging players
- MadLuv (PigmentLuv): Direct-to-artist PMU pigment brand with a strong social media presence targeting professional permanent makeup artists — comparable as a competing consumable brand selling pigments to the same end user.
- EverAfter Pigments: Smaller specialty PMU pigment brand focused on corrective and custom color formulations — overlaps with Goldeneye's Coloressense line in the corrective/care segment of PMU consumables.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Goldeneye Permanent System social profiles
Digital presenceGoldeneye Permanent System compliance and trust
Trust signalCompliance1 record
Goldeneye Permanent System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goldeneye Permanent System leadership team
Management profileNumber of profiles
Profiles2 records
Goldeneye Permanent System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goldeneye Permanent System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goldeneye Permanent System
What does Goldeneye Permanent System do?
Goldeneye Permanent System manufactures and sells professional permanent make-up (micropigmentation) hardware, proprietary Coloressense pigments, needling technology, skincare and remover consumables, and delivers certified training and masterclasses to professional PMU artists through the Beauty-e-cademy platform and in-person academy in Jockgrim, Germany.
Is Goldeneye Permanent System a public or private company?
Goldeneye Permanent System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goldeneye Permanent System founded?
Goldeneye Permanent System was founded in 1998. It employs 11 to 50 people.
Where is Goldeneye Permanent System based?
Goldeneye Permanent System is headquartered in Jockgrim, Germany, in the Europe region.
How does Goldeneye Permanent System make money?
Four revenue lines are on record. PMU Devices and Equipment Sales are the primary driver. The others are pigment and Consumables, training and Education Services and international Distribution.
Who are Goldeneye Permanent System's main competitors?
Direct peers on record are Swiss Color International, Microbeau (FK Irons), Permablend (Premier Products), LI Pigments, Biotouch, Tina Davies Industries, Amiea (MT.Derm) and PhiAcademy (PhiBrows). Emerging players are MadLuv (PigmentLuv) and EverAfter Pigments.
Does Goldeneye Permanent System have an API?
No public API is recorded for Goldeneye Permanent System.
What industry is Goldeneye Permanent System in?
Goldeneye Permanent System's product category is Professional Permanent Make-Up Equipment and Supplies. Its primary akta.pro industry code is CRABACAI, Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products), with a secondary code of HSALAKAK, Touch-Up & Maintenance Permanent Makeup Services. Its NAICS code is 32513 and its SIC code is 3950.