Goldeneye Permanent System

What Goldeneye Permanent System does

Goldeneye Permanent System GmbH is a Germany-based personal care company founded in 1998 in Jockgrim by Holger Hoffmann and René La Fontaine, operating in the permanent make-up (PMU) and micropigmentation industry. The company manufactures and sells proprietary professional PMU devices and the Coloressense line of pigments, needling equipment, skincare products, and remover solutions — all produced in Germany with REACH-compliant formulations. Its technology spans the full micropigmentation workflow, including documented techniques such as Nanoblading, powder brows, and hair-stroke application, packaged into a proprietary training methodology developed over more than two decades.

Goldeneye monetizes through four interlocking revenue streams: (1) hardware sales of its German-manufactured PMU devices via direct e-commerce (shop-goldeneye.de) and authorized resellers; (2) recurring pigment and consumable sales; (3) professional training services delivered through both the in-person Goldeneye Academy in Jockgrim and the Beauty-e-cademy digital platform, anchored by the flagship Master of Powder certification; and (4) international distribution through sole-distributor agreements in strategic markets such as Australian Colour Technologies (Australia/New Zealand) and Omnia Trade S.r.l. (Italy). The company sells through a global network of 15+ international trainers and ambassadors located across Europe, Oceania, North America, and the Middle East, with curated co-branded Star Box pigment collections deepening the trainer–product flywheel.

The company serves professional PMU artists, micropigmentologists, and beauty practitioners seeking certified equipment, training, and consumables, alongside aspiring entrants to the profession targeted through its beginner-level curriculum. There is no external investor, parent company, or PE/VC ownership indicated; Goldeneye operates as an independent founder-led GmbH with 11–50 employees and presence in over 30 countries.

Name

Goldeneye Permanent System

Legal name

Goldeneye Permanent System GmbH

Website

https://goldeneye.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldeneye Permanent System GmbH, founded 1998 and headquartered in Jockgrim, Germany, manufactures professional permanent make-up devices, Coloressense pigments, and skincare products, and trains PMU artists through its Goldeneye Academy and Beauty-e-cademy digital platform in over 30 countries.

Ownership category

akta.pro rank

Product category

Professional Permanent Make-Up Equipment and Supplies

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Permanent Makeup Pigments & Supplies (Microblading/PMU Pigments, Aftercare Color Products) (CRABACAI)

akta.pro secondary industries

Touch-Up & Maintenance Permanent Makeup Services (HSALAKAK), Permanent Makeup (PMU) & Microblading (EDAOALAJ), Skincare Devices & Beauty Tech (LED, Microcurrent, Cleansing Devices) (CRABAAAJ)

Keywords

• Permanent make-up equipment
• Micropigmentation pigments
• Professional beauty training
• Cosmetic tattoo supplies
• PMU devices and consumables

Headquarters

HQ city

Jockgrim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PMU Devices and Equipment Sales: Sale of proprietary Goldeneye PMU devices and equipment systems manufactured in Germany. Equipment is sold directly through their online shop and through authorized resellers and distributors internationally.
2. Pigment and Consumables: Sale of Coloressense pigments and consumable products for professional PMU procedures. Includes specialized pigment sets, needling products, care products, and remover solutions.
3. Training and Education Services: Revenue from comprehensive training programs including the Master of Powder certification course, Masterclasses (e.g., Master of Hair), advanced seminars, and model training sessions. Delivered through both digital platform (Beauty-e-cademy) and in-person training at their academy in Jockgrim and internationally.
4. International Distribution: Revenue through regional distributors in over 30 countries, including Australia/New Zealand (via Australian Colour Technologies) and Italy (via Omnia Trade S.r.l.). Distributors purchase products wholesale and resell to local markets.

Distribution channels5 records

Marketing channels6 records

Core offering

Goldeneye Permanent System manufactures and sells professional permanent make-up (micropigmentation) hardware, proprietary Coloressense pigments, needling technology, skincare and remover consumables, and delivers certified training and masterclasses to professional PMU artists through the Beauty-e-cademy platform and in-person academy in Jockgrim, Germany.

Product overview

Goldeneye Permanent System is a Germany-based company (founded 1998 by Holger Hoffmann and René La Fontaine) operating in over 30 countries. The company offers a comprehensive portfolio of professional permanent makeup (micropigmentation) products and services. The core product lineup includes Goldeneye PMU Devices (professional pigmentation equipment), Coloressense Pigments (REACH-compliant colors for eyebrows, lips, and eyeliner), Needling Technology, Goldeneye Skincare Products, and Remover Products. The company also operates the Beauty-e-cademy training platform offering certified education including the Master of Powder basic training and Master of Hair masterclass. Products are manufactured in Germany with a focus on quality, longevity, and skin safety.

Differentiator

Problem solved

Functional benefit

Brands

• Coloressense: Pigment brand offering color pigments for permanent make-up procedures
• Beauty-e-cademy
• Goldeneye Academy
• Master of Powder
• Master of Hair
• BDR Beauty

Products and services

• Goldeneye PMU Devices Professional micropigmentation equipment manufactured in Germany for permanent make-up practitioners performing eyebrow, lip, eyeliner, and other PMU treatments.
• Coloressense Pigments Premium pigmentation color line for eyebrows, lips, and eyeliner procedures, available in warm and cool tones and specialized formulations, manufactured in Germany and REACH-compliant.
• Needling Technology Microneedling equipment and consumables for professional skin-rejuvenation treatments, sold to PMU practitioners to expand their clinic service menu.
• Goldeneye Skincare Products Pre- and post-treatment skincare range for PMU clients, including cleansing, hydrating, and peeling products sold through professional channels.
• Remover Products Specialty products for removing or correcting permanent make-up without laser treatment, sold to professional PMU practitioners.
• Master of Powder Training Foundational certification program for PMU beginners delivered via Beauty-e-cademy online theory plus in-person intensive practice, covering powder brow technique and business building.
• Master of Hair Masterclass Advanced masterclass for experienced PMU artists focusing on perfecting hair-stroke techniques, led by co-founder Holger Hoffmann.
• Coloressense Star Box – Georgie Westley Selection Signature curated pigment collection designed by Goldeneye star trainer Georgie Westley, packaged as a Star Box for professional PMU practitioners.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, regional and minor.

• Australian Colour TechnologiescoreChannel Partner/ Reseller/ DistributorSole distributors for Goldeneye Micropigmentation products in Australia and New Zealand. Co-owned by Georgie Westley, who also operates the Distinctive Features Training Academy and Clinic in Melbourne as a Goldeneye training facility.
• Omnia Trade S.r.l.regionalChannel Partner/ Reseller/ DistributorRegional distributor for Goldeneye products in Italy. Located at Via Settefontane 41, 34138 Trieste, Italy. Contact: [email protected], Tel: +39 34 86719092.
• BDR BeautyminorOthersRelated brand mentioned in Goldeneye World of Beauty ecosystem (bdr-beauty.com and bdr-beauty.shop). Appears to be a sister company or related business entity within the Goldeneye family.
• Beauty-e-cademycoreOthersDigital education platform for Goldeneye training programs. Hosts the Master of Powder certification and premium courses. Website: beauty-e-cademy.com. Primary channel for online PMU education.
• PETA Vanguard SocietyminorOthersCharitable partner supported by Goldeneye as part of their social responsibility initiatives. PETA Vanguard Society works against animal abuse.
• NABU (Naturschutzbund)minorOthersCharitable partner for biodiversity conservation, specifically for preservation of biodiversity in the Lower Rhine region.
• Pro Wildlife and WDSFminorOthersCharitable partners for monkey and dolphin sponsorships through Pro Wildlife and WDSF organizations.
• Kinder-Hospiz SternenbrückeminorOthersChildren's hospice charity supported by Goldeneye as part of their social commitment to human welfare.
• Deutsche KinderkrebshilfeminorOthersGerman children's cancer charity supported by Goldeneye.
• Off Road KidsminorOthersGerman charity organization supported by Goldeneye.
• Samarpan Foundation (India)minorOthersIndian charity receiving donations of goods, clothing, money, and medicine from Goldeneye.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Swiss Color International: Swiss manufacturer of PMU pigments and micropigmentation devices, distributed in Europe and internationally. Directly comparable to Goldeneye in pigment quality positioning and European manufacturing origin.
• Microbeau (FK Irons): US-headquartered manufacturer of professional PMU tattoo machines (Bellar, Flux, Spektra), with international distribution — a direct competitor to Goldeneye's proprietary PMU devices on the hardware side.
• Permablend (Premier Products): US-based PMU pigment manufacturer selling a wide shade range of permanent makeup pigments to professional artists globally — directly comparable to Goldeneye's Coloressense pigment line as a core B2B consumable brand.
• LI Pigments: US-based PMU pigment manufacturer offering color-correcting pigments and shade ranges for professional artists — a direct consumable-line competitor to Coloressense.
• Biotouch: US-based PMU pigment and supply company with international distribution and training programs — comparable to Goldeneye across pigments, supplies, and artist education.
• Tina Davies Industries: UK-based PMU company selling pigments, needles, and aftercare alongside a certified training curriculum. Overlaps with Goldeneye across pigments, training, and education content for professional PMU artists.
• Amiea (MT.Derm): German manufacturer of professional PMU machines (Amiea, Nouveau Contour) and training programs. Direct comparable to Goldeneye as a German-engineering PMU hardware and training brand with international reach.
• PhiAcademy (PhiBrows): Global PMU training and product brand founded by Branko Babic, offering proprietary brow techniques, certified training programs, and a pigment/needle product line sold internationally — directly comparable to Goldeneye's integrated pigment + device + training model.

Emerging players

• MadLuv (PigmentLuv): Direct-to-artist PMU pigment brand with a strong social media presence targeting professional permanent makeup artists — comparable as a competing consumable brand selling pigments to the same end user.
• EverAfter Pigments: Smaller specialty PMU pigment brand focused on corrective and custom color formulations — overlaps with Goldeneye's Coloressense line in the corrective/care segment of PMU consumables.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@goldeneye
• Facebookfacebook.com/GoldeneyePermanentSystemGmbH
• Instagraminstagram.com/goldeneye_micropigmentation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldeneye Permanent System