PAV Card

What PAV Card does

PAV Card is the operating brand of Paul Albrechts Verlag GmbH, a 100-year-old German family-owned printing and card manufacturer headquartered in Lütjensee near Hamburg. The company operates as a 'Komplettanbieter' (full-service provider) across five divisions: commercial and medical printing (Druckproduktionen, including standardized physician forms such as Muster 16), card manufacturing under subsidiary PAV Card GmbH (chip cards, RFID cards, plastic cards, and eco-friendly cards), direct marketing mailings (selfmailers, enveloped mailings, card mailings, postcards), output management (transactional printing, hybrid mail, print outsourcing, fulfillment), and practice software (DocSuite practice management and MediSuite prescription software). It also produces medical surgical masks (OP-Masken) following a COVID-19-era capacity expansion funded through EFRE regional development grants.

Underlying operations combine traditional roll web offset and digital printing under PSO/QSD process control with RFID card production, hybrid mail infrastructure for digital-to-physical document delivery, and internally developed practice management software. Core technology is described as integration of analog print and digital systems rather than any AI/ML or software-platform product.

Revenue is generated through B2B transactional fees on print and card production, managed services for output management and fulfillment, and subscription/recurring revenue from practice software. The go-to-market is sales-led via direct personal consulting ('Jetzt beraten lassen') rather than e-commerce, targeting four segments: medical practices (primary), retail/loyalty programs, direct marketing buyers, and enterprise document outsourcing customers. The company operates solely within the DACH region (primarily Northern Germany) under a 'Made in Lütjensee' brand identity, with no disclosed international expansion, external institutional investment, or M&A activity across its history.

Name

PAV Card

Legal name

Paul Albrechts Verlag GmbH

Website

https://pav.de

Company type

Private

Founded year

1925

Operating status

Operating

Short description

PAV Card (Paul Albrechts Verlag GmbH) is a 100-year-old, family-owned German manufacturer in Lütjensee providing commercial and medical printing, plastic and RFID cards, direct marketing mailings, output management, and medical practice software to B2B customers primarily in the DACH region.

Ownership category

akta.pro rank

Product category

Commercial Printing and Card Manufacturing

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Medical Equipment and Supplies Manufacturing (3391)

SIC

Commercial Printing (2750), Papers & Allied Products (2600)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

akta.pro secondary industry

Personal Protective Equipment (PPE) (Gloves, Masks/Respirators, Gowns, Face Shields) (HLAHANAF)

Keywords

• Commercial printing services
• Plastic card manufacturing
• RFID card solutions
• Direct marketing mailings
• Medical practice software

Headquarters

HQ city

Lütjensee

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Printing Services: Commercial printing services including forms, package inserts, patient information leaflets, and physician prescription forms (Muster 16, private prescriptions, radiology passes, allergy passes)
2. Card Products: Production and sale of chip cards, plastic cards, eco-friendly cards, gift cards, magnetic stripe cards, and hybrid cards
3. Direct Marketing Mailings: Selfmailers, enveloped mailings, card mailings, postcards with personalization and fulfillment services
4. Output Management & Fulfillment: Centralized printing and shipping of documents of all types and formats, including transactional printing, outsourcing, and full logistics fulfillment
5. Practice Software: Medical practice software solutions (prescription software and practice management)
6. Mask Production: Production of surgical/OP masks, expanded during COVID-19 pandemic

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

PAV Card is a German family-owned printing and card manufacturing company that produces commercial print products (forms, package inserts, medical prescriptions), manufactures plastic and chip/RFID cards (including eco-friendly options), runs direct marketing mailings, provides output management and fulfillment services, and develops medical practice software (DocSuite practice management and MediSuite prescription software). The company also manufactures medical/surgical masks, positioning itself as a one-stop Komplettanbieter (full-service provider) combining print, cards, mailings, software, and hardware under one roof.

Product overview

PAV is a comprehensive solutions provider operating as a multi-product portfolio under the Paul Albrechts Verlag GmbH and PAV Card GmbH brands. The company offers five core business divisions: (1) Printing/Druck for forms and medical documents, (2) Cards/Karten including chip cards, RFID cards, plastic cards, and eco-friendly cards, (3) Direct Marketing with selfmailers, enveloped mailings, and card mailings, (4) Output Management covering transaction printing, hybrid mail, and fulfillment, and (5) Praxissoftware for medical practice management and prescription software. Additionally, PAV manufactures medical masks. The company positions itself as a complete provider (Komplettanbieter) serving customers across healthcare, communications, and digitalization sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Chipkarten / RFID-Karten Smart cards and RFID-enabled cards manufactured by PAV Card, serving as identification media, access cards, and payment solutions for business customers.
• Plastikkarten Individually printed plastic cards for gift cards, loyalty cards, membership cards, and promotional applications for B2B customers.
• Umweltfreundliche Karten (Eco-Friendly Cards)

Quantifiable outcome

• Certified quality standards maintained through PSO and QSD certifications renewed April 2024

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Hansa RostockminorStrategic or Co-development Partner · 25 June 2025Upcycling project partnership where PAV Card converts stadium seats from Hansa Rostock into plastic cards using recycled materials (cardboard, wood, recycled plastic). Symbolic partnership celebrating the club's sustainability efforts.
• delfortminorStrategic or Co-development PartnerPaper supplier partnership for lightweight paper solutions. PAV conducted practical testing with delfort's 60 g/m² paper that performs like 80 g/m², helping reduce mailing costs by avoiding higher postal tiers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FLYERALARM GmbH: Large German B2B printing and direct marketing company with a multi-product portfolio across commercial print, large-format, and promotional products — closely comparable in product breadth and target SMB/enterprise customers.
• Giesecke+Devrient GmbH: German-headquartered specialist in chip cards, RFID solutions, and secure identity — overlapping directly with PAV Card's chip card and RFID product line, though at a larger scale and with focus on security-critical end markets.
• Onlineprinters GmbH: German B2B online commercial printing platform offering business cards, forms, packaging, and direct marketing materials — directly overlapping with PAV's print, card, and direct marketing portfolio across the same German customer base.
• Medisoft GmbH: German medical practice management and billing software vendor — directly comparable to PAV's DocSuite practice management offering in functionality and German SMB physician target market.
• Mühlbauer Group: German manufacturer of smart cards, RFID inlays, and card personalization systems — direct comparable for PAV's RFID and chip card production capabilities, though Mühlbauer is more equipment-and-system oriented.
• Wirtz Druck GmbH: Long-established German commercial printing company with offset and digital capabilities serving B2B customers — comparable in heritage, German regional focus, and commercial print product mix to PAV.

Broad incumbents

• Bundesdruckerei GmbH: State-influenced German security printing and ID solutions provider — a much larger incumbent operating across passports, ID cards, and secure documents; overlaps with PAV's card manufacturing but at national-security scale.
• CompuGroup Medical SE: Leading European provider of medical practice software and EHR systems — broad incumbent in the same German Arztsoftware market where PAV positions DocSuite and MediSuite.

Emerging players

• DocuWare GmbH: German document management and workflow automation software company — adjacent to PAV's Output Management and Hybridpost offerings, with potential overlap in enterprise digital mailroom workflows.

Regional players

• CEWE Stiftung & Co. KGaA: German-listed printing group with photofinishing and commercial print operations — comparable in German regional print scale and multi-decade heritage, though focused on consumer photo products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pavcard
• Facebookfacebook.com/PAVde
• YouTubeyoutube.com/channel/pav
• Xx.com/pavbrand

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAV Card