Olio Bello
Olio Bello is a privately held, certified organic olive farm and agritourism destination in Cowaramup, Margaret River, Western Australia, operating 320 acres with 8,000+ olive trees and producing premium extra virgin olive oils, gourmet foods, the Olio Organics beauty line, glamping accommodation, a cafe, and a wedding venue.
- Company typePrivate
- Founded1992
- HeadquartersCowaramup, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Olio Bello does
Olio Bello is a privately held, certified organic olive farm and diversified agritourism destination located on a 320-acre property in Cowaramup, Margaret River, Western Australia. Founded in 1992 by American couple Jack and Sue Witkin, the farm cultivates over 8,000 olive trees across 12 distinct groves spanning 14 international cultivars, and processes olives on-site using an Italian Pieralisi pressing mill imported from Jesi in 2001. Core production includes traditional estate-pressed extra virgin olive oils, Agrumato-pressed citrus oils (lime, mandarin), and infused flavored oils produced via a proprietary six-week stainless-steel vat infusion process. The company has also planted a Chardonnay and Cabernet vineyard (2020) and harvested its inaugural wine vintage in 2024 for release to its FOOBIES VIP members in 2025.
The business operates a hybrid omnichannel model. Direct-to-consumer revenue is generated through the owned Shopify e-commerce site (with free shipping across Australia but no international shipping), an on-site farm store and tasting room open seven days, and a Cafe Trattoria serving Mediterranean farm-to-plate lunch. Hospitality revenue is generated through 16 luxury lakeside glamping bungalows accommodating 32-40 guests, and a wedding and events venue requiring minimum two-night exclusive bungalow bookings. B2B distribution flows through regional WA stockists (Nosh Gourmet, Fresh Provisions, Liquorice, Yallingup General Store, Riverfresh IGA, Black Duck Gourmet, Gracies General Store) and Margaret River hospitality partners (Vasse Felix, Evans & Tate, Woodlands Wines). The Olio Organics sub-brand extends the certified organic asset base into beauty and wellness (essential oils, hand-poured soy candles, diffusers, bath salts, olive leaf teas).
Customer segmentation spans food enthusiasts and home cooks (primary), eco-tourists and wellness travelers, wedding couples, hospitality and retail businesses, and organic beauty consumers. Pricing is unit-based across product lines (most olive oils at $9.95 for 500ml, candles at $46.95, bath salts at $26.95, diffusers at $36.95), with a subscription-style FOOBIES VIP loyalty discount (10% off orders over $95). The company has won multiple WA Olive Awards between 2019 and 2025 and is PCI-DSS compliant via Shopify Payments. Revenue, headcount, and funding data are not publicly disclosed.
Olio Bello firmographics
Firmographics- Name
- Olio Bello
- Legal name
- Olio Bello
- Website
- https://oliobello.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Olio Bello is a privately held, certified organic olive farm and agritourism destination in Cowaramup, Margaret River, Western Australia, operating 320 acres with 8,000+ olive trees and producing premium extra virgin olive oils, gourmet foods, the Olio Organics beauty line, glamping accommodation, a cafe, and a wedding venue.
- Ownership category
- akta.pro rank
Olio Bello industry classification
Industry- Product category
- Organic Extra Virgin Olive Oil
- NAICS
- Oilseed (except Soybean) Farming (11112)
- SIC
- Agricultural Production-Crops (100), Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industry
- Olive Groves (Olives for Oil & Table) (AFAGACAG)
Keywords
Where Olio Bello is headquartered
LocationHeadquarters
- HQ city
- Cowaramup
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Olio Bello business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Extra Virgin Olive Oil Sales: Direct sales of certified organic extra virgin olive oils including traditional estate pressed, pressed flavoured, and infused flavoured varieties. Sold in various sizes from 50ml to 4 litre containers. Primary revenue stream with products priced at $9.95 for most varieties.
- Gourmet Food Products: Gourmet condiments, preserves, deli lines, dukkah, tapenade, and organic olives made exclusively from produce grown on the farm. Also includes olive leaf teas, bath salts, essential oils, diffusers, and hand-poured candles.
- Lakeside Glamping Accommodation: 16 luxury lakeside glamping bungalows accommodating 32-40 guests with daily breakfast baskets, welcome farm gifts, and discounts on cafe and farm store items. Wedding venue hire including marquee receptions, long table dinners, and ceremony locations.
- Cafe Trattoria: Mediterranean alfresco cafe serving lunch 11:30am-3pm (last orders), offering farm-to-plate dining experience with seasonal menus featuring farm produce.
- Tasting Room & Farm Shop: Guided olive oil tasting experiences, gourmet food sampling, and retail sales of full product range on-site at the farm.
- Wine Production (Upcoming): New venture producing Chardonnay and Cabernet wines from estate vineyard. First vintage (Chardonnay 2024) expected release in 2025 for FOOBIES club members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Olive Oil Pricing |
| Unit Pricing | Pay-as-you-go | Mandarin Pressed Extra Virgin Olive Oil |
| Unit Pricing | Pay-as-you-go | Deluxe Hand-Poured Candles |
| Unit Pricing | Pay-as-you-go | Home & Lifestyle Products |
| Subscription | Monthly | FOOBIES VIP Club Membership |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Olio Bello product offering
Product offeringCore offering
Olio Bello operates a 320-acre certified organic olive farm in Margaret River, Western Australia, producing premium extra virgin olive oils (estate pressed, pressed flavoured, and infused flavoured varieties) made on-site using an Italian Pieralisi mill and Agrumato citrus pressing technique. The business extends into the Olio Organics beauty and wellness line, gourmet condiments and hampers, a Mediterranean cafe, a tasting room and farm shop, luxury lakeside glamping accommodation, and a wedding and events venue, with a new estate wine (Chardonnay) expected in 2025.
Product overview
Olio Bello is a diversified farm-to-table business operating as a certified organic olive farm and eco-tourism retreat in Margaret River, Western Australia. The core product offering centers on premium Extra Virgin Olive Oils (Traditional Estate Grown, Pressed Flavoured, and Infused Flavoured varieties) including award-winning Premium Blend, Kurunba, Romanza, Arbequina, and Leccino. The product portfolio extends into the Olio Organics Beauty & Wellness line (essential oils, candles, diffusers, bath salts, teas), Gourmet Condiments (olives, dukkah, tapenades), and luxury Lakeside Glamping accommodation for 32-40 guests. Additional services include Mediterranean Café Trattoria, Tasting Room & Farm Shop, and Wedding & Event Venue hire. The business recently announced its first wine vintage (Chardonnay) for 2025 release. The e-commerce store operates via Shopify with various payment integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Olio Organics: Eco beauty and wellness product line featuring essential oils, candles, diffusers, bath salts, and teas made from organic farm ingredients.
- Friends of Olio Bello (FOOBIES)
Products and services
- Margaret River Premium Blend Extra Virgin Olive Oil
Quantifiable outcome
- Consistent medal wins at WA Olive Awards (Silver, Bronze medals in 2024-2025)
- +1 more outcomes
Companies that use Olio Bello
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Olio Bello technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Olio Bello partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Vasse FelixcoreVasse Felix, located at 4357 Caves Rd Wilyabrup, stocks and serves Olio Bello olive oils. Part of Margaret River's premier wine region hospitality scene.
- Evans & TatecoreLocated at Cnr Metricup & Caves Roads, Wilyabrup. Restaurant partner serving Olio Bello products to their customers.
- Woodlands WinescoreLocated at 3948 Caves Rd, Wilyabrup. Stocks Olio Bello olive oils for restaurant and cellar door customers.
- Nosh GourmetcorePerth Metro stockist at 842 Albany Hwy, East Victoria Park. Stocks full range of Olio Bello products.
- Riverfresh IGA Margaret RivercoreRegional stockist at 1 Bussell Hwy, Margaret River. Provides local access to Olio Bello products in Margaret River township.
- South West Events StudiocorePreferred marquee and tipis supplier for weddings at Olio Bello. Part of the farm's 'dream team' of wedding suppliers.
- La Schon EventscorePreferred marquee and tipis partner for wedding events. Works seamlessly with the farm's sustainability commitment.
- Tiller DiningcorePreferred caterer partner for wedding receptions. Known for quality local produce and seamless execution.
- Lull FloralcoreFarm in-house florist providing wedding floral arrangements. Understands the farm's aesthetic and organic philosophy.
- YEH (Yallingup Event Hire)corePreferred styling, planning, and equipment hire partner. Specializes in long table dinners and event styling.
- Gordon Becker PhotographyminorRecommended wedding photographer with extensive experience capturing the farm's beauty and atmosphere.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Olio Bello competitors and assessment
Company assessmentDirect peers
- Queen Creek Olive Mill: Arizona-based agritourism olive farm with on-site milling, tasting room, farm store, restaurant, and event venue — a near-identical operational template combining olive oil production, food service, events, and retail under one estate.
- Lot Six Olives: Western Australian boutique olive oil producer making single-varietal extra virgin olive oils in the Great Southern region — directly comparable Australian boutique EVOO competitor with similar price point and channel approach.
- Cape Otway Olive Estate: Victorian boutique olive estate producing cold-pressed extra virgin olive oils with farm gate sales and tasting — comparable Australian boutique certified organic olive producer with on-site retail and tourism focus.
- McEvoy Ranch: California organic olive ranch producing estate-pressed extra virgin olive oils with on-site tasting experiences and hospitality — closely mirrors Olio Bello's combination of certified organic farming, premium EVOO production, and destination experience in a wine region.
- Red Hill Olive Estate: Australian boutique certified organic olive estate on the Mornington Peninsula with on-site olive grove, tasting room, cafe, and farm shop — directly comparable agritourism model and product mix to Olio Bello, operating in a different wine/tourism region (Victoria).
- The Olive Press: Sonoma California olive oil producer with estate milling, tasting room, and on-site retail — comparable to Olio Bello's Pieralisi milling capability and certified estate-pressed positioning in a premium wine region.
Broad incumbents
- Cobram Estate: Australia's largest vertically integrated olive oil producer (Boundary Bend Ltd) — the dominant domestic incumbent competing across grocery, food service, and private label; not boutique/agritourism-focused but sets the price and shelf-space benchmarks Olio Bello competes against.
Emerging players
- Kalleske Organic: South Australian certified organic Barossa Valley producer with farm, vineyard, and cellar door — overlapping in the certified organic, family-owned, wine-region-anchored agritourism positioning relevant to Olio Bello's wine launch.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Olio Bello social profiles
Digital presenceOlio Bello compliance and trust
Trust signalCompliance2 records
Olio Bello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olio Bello leadership team
Management profileNumber of profiles
Profiles2 records
Olio Bello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olio Bello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olio Bello
What does Olio Bello do?
Olio Bello operates a 320-acre certified organic olive farm in Margaret River, Western Australia, producing premium extra virgin olive oils (estate pressed, pressed flavoured, and infused flavoured varieties) made on-site using an Italian Pieralisi mill and Agrumato citrus pressing technique. The business extends into the Olio Organics beauty and wellness line, gourmet condiments and hampers, a Mediterranean cafe, a tasting room and farm shop, luxury lakeside glamping accommodation, and a wedding and events venue, with a new estate wine (Chardonnay) expected in 2025.
Is Olio Bello a public or private company?
Olio Bello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olio Bello founded?
Olio Bello was founded in 1992. It employs 11 to 50 people.
Where is Olio Bello based?
Olio Bello is headquartered in Cowaramup, Australia, in the Oceania region.
How does Olio Bello make money?
Six revenue lines are on record. Extra Virgin Olive Oil Sales are the primary driver. The others are gourmet Food Products, lakeside Glamping Accommodation, cafe Trattoria, tasting Room & Farm Shop and wine Production (Upcoming).
Who are Olio Bello's main competitors?
Direct peers on record are Queen Creek Olive Mill, Lot Six Olives, Cape Otway Olive Estate, McEvoy Ranch, Red Hill Olive Estate and The Olive Press. Cobram Estate is listed as a broad incumbent. Kalleske Organic is listed as an emerging player.
Does Olio Bello have an API?
No public API is recorded for Olio Bello.
What industry is Olio Bello in?
Olio Bello's product category is Organic Extra Virgin Olive Oil. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of AFAGACAG, Olive Groves (Olives for Oil & Table). Its NAICS code is 11112 and its SIC code is 100.