French
French (FRĒNCH) is a Brazilian direct-to-consumer women's fashion brand founded in 2007 that sells clothing, dresses, knitwear, and accessories online nationwide via its own e-commerce store, targeting women seeking effortless, French-inspired everyday style.
- Company typePrivate
- Founded2007
- HeadquartersBom Retiro, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What French does
French (stylized FRĒNCH), legally Loja French, is a Brazilian direct-to-consumer women's fashion brand founded in 2007. The company sells women's apparel including blouses, pants, shorts, skirts, dresses, knitwear, coats and jackets, jeans, shirts, jumpsuits, and accessories through its own e-commerce store at lojafrench.com.br, with sizing from PP to GG. The brand was inspired by the movie French Kiss and positions itself around an effortless, French-inspired aesthetic targeting women who value comfort, authenticity, and essential style over excess.
The technology stack is a standard SaaS e-commerce build: the storefront runs on Mitienda Nube (Nuvini), with Nuvem Pago handling credit-card installment payments (up to 3x without interest) and PIX for instant transfers. Order fulfillment is consolidated at a dedicated distribution center in Extrema, Minas Gerais, with nationwide delivery through Correios at a fixed shipping rate of R$11.90. Returns and exchanges are managed via the Troquecommerce platform, and Pinterest is wired in for product sharing. No mobile app is offered, and no AI/ML capabilities are disclosed. The brand is LGPD-compliant under Brazilian data protection law.
French operates a pure-play DTC model with no physical retail stores, no disclosed B2B or wholesale channels, and no disclosed external investors, parent company, or M&A activity. The legal entity (CNPJ 65977878000399) is a private Brazilian limited company, and ownership and management team details are not publicly disclosed. The company also operates a sustainable sub-line called Linha Olivia, which uses sustainable raw materials and more conscious production processes, signaling an early move into the sustainability-conscious apparel segment.
French firmographics
Firmographics- Name
- French
- Legal name
- Loja French
- Website
- https://lojafrench.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- French (FRĒNCH) is a Brazilian direct-to-consumer women's fashion brand founded in 2007 that sells clothing, dresses, knitwear, and accessories online nationwide via its own e-commerce store, targeting women seeking effortless, French-inspired everyday style.
- Ownership category
- akta.pro rank
Where French is headquartered
LocationHeadquarters
- HQ city
- Bom Retiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
French business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: The company generates revenue through direct-to-consumer online sales of women's clothing and accessories. Customers purchase products through the e-commerce platform with fixed shipping fees (R$11.90 nationwide). Payment is accepted via credit card (up to 3x without interest) and PIX.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Leve 4, Pague 3 promotion - buy 4 items, get discount equivalent to cheapest item |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
French product offering
Product offeringCore offering
French operates a direct-to-consumer e-commerce storefront at lojafrench.com.br retailing women's clothing (blouses, pants, shorts, skirts, dresses, knitwear, coats and jackets, jeans, shirts, jumpsuits) and fashion accessories, including a dedicated sustainable sub-line called Linha Olivia. The retailer consolidates inventory at a distribution center in Extrema, Minas Gerais and ships nationwide in Brazil at a fixed R$11.90 fee via Correios, accepting credit card installments up to 3x without interest (minimum R$40 per installment) and PIX instant payments.
Product overview
French (FRĒNCH) is a Brazilian women's fashion e-commerce brand founded in 2007, inspired by the French aesthetic of effortless style. The company offers a unified online retail platform selling women's clothing across multiple categories including blouses, pants, shorts, skirts, dresses, knitwear (tricot), coats and jackets, jeans, shirts, and jumpsuits. The brand also features a sustainable sub-line called Linha Olivia, which uses sustainable raw materials and more conscious production processes. Products are available in sizes PP through GG and sold through their e-commerce store with fixed shipping rates within Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Roupa Feminina (Women's Clothing) Core women's clothing line covering blouses, pants, shorts, skirts, dresses, knitwear (tricot), coats and jackets, jeans, shirts, and jumpsuits, available in inclusive sizing from PP to GG, sold direct to Brazilian consumers online.
- Acessórios (Accessories) Standalone women's fashion accessories category sold alongside the main clothing line through the French online store.
- Linha Olivia (Olivia Sustainable Line) Sustainable women's apparel sub-line within the French brand, using sustainable raw materials and more conscious production processes, targeted at consumers seeking responsible fashion options.
Companies that use French
Customer profileSegments1 record
Ideal customer profiles1 record
French technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
French partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
French competitors and assessment
Company assessmentDirect peers
- Herchcovitch (Água de Coco by Liana Herchcovitch): Brazilian designer fashion brand selling women's apparel including dresses and premium casual wear. Comparable as a Brazilian women's fashion brand with strong brand identity and similar price positioning at the mid-to-premium end.
- Farm Rio: Brazilian women's fashion brand with strong DTC and omnichannel presence, offering dresses, blouses and colorful apparel with a distinct national identity. Directly comparable as a Brazilian-owned women's apparel brand with similar product breadth and aesthetic-driven positioning.
- DaHué: Brazilian women's fashion brand selling dresses, blouses and trendy apparel primarily through e-commerce. Comparable as another Brazilian-founded women's fashion brand with a similar online-first model and aspirational positioning.
- Animale: Brazilian women's contemporary fashion brand with strong e-commerce and physical retail, selling dresses, blouses, knitwear and accessories. Comparable as a Brazilian women's apparel brand targeting similar mid-market price points with a focus on effortless, contemporary style.
- Zattini: Brazilian e-commerce retailer selling apparel, footwear and accessories with nationwide reach. Comparable as a Brazilian online apparel retailer serving the same direct-to-consumer women's fashion segment, though broader in category mix.
- Posthaus: Brazilian e-commerce retailer focused on women's apparel and accessories with nationwide shipping. Comparable as a Brazilian online-first women's fashion platform with similar nationwide logistics and broad catalog approach.
Broad incumbents
- Lojas Renner: Brazil's largest apparel-focused department store chain with omnichannel operations and a strong women's fashion assortment. Comparable as a major Brazilian women's apparel retailer with overlapping target market, though operating at significantly larger scale and with physical stores.
- C&A Brasil: Multinational apparel retailer with a major Brazilian footprint selling women's, men's and children's clothing through physical and digital channels. Comparable as a large established women's apparel competitor in Brazil with significant scale advantages in sourcing and brand partnerships.
- Shopee Brasil: Major Asian-origin marketplace with significant Brazilian operations selling apparel including women's fashion from thousands of sellers. Comparable as a Brazilian online apparel channel competing for the same digital consumer wallet, but operating as a marketplace rather than a DTC brand.
Emerging players
- Shein: Global cross-border fast-fashion retailer with major operations in Brazil selling women's apparel at ultra-competitive price points. Comparable as a direct competitor in Brazilian online women's apparel with overlapping customer base but distinct ultra-low-cost business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
French social profiles
Digital presenceFrench compliance and trust
Trust signalCompliance1 record
French financial estimates
Financial estimateRevenue estimate
Valuation estimate
French leadership team
Management profileNumber of profiles
French funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
French M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about French
What does French do?
French operates a direct-to-consumer e-commerce storefront at lojafrench.com.br retailing women's clothing (blouses, pants, shorts, skirts, dresses, knitwear, coats and jackets, jeans, shirts, jumpsuits) and fashion accessories, including a dedicated sustainable sub-line called Linha Olivia. The retailer consolidates inventory at a distribution center in Extrema, Minas Gerais and ships nationwide in Brazil at a fixed R$11.90 fee via Correios, accepting credit card installments up to 3x without interest (minimum R$40 per installment) and PIX instant payments.
Is French a public or private company?
French is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was French founded?
French was founded in 2007. It employs 51 to 100 people.
Where is French based?
French is headquartered in Bom Retiro, Brazil, in the Latin America region.
How does French make money?
One revenue line is on record: direct Product Sales.
Who are French's main competitors?
Direct peers on record are Herchcovitch (Água de Coco by Liana Herchcovitch), Farm Rio, DaHué, Animale, Zattini and Posthaus. Broad incumbents are Lojas Renner, C&A Brasil and Shopee Brasil. Shein is listed as an emerging player.
Does French have an API?
No public API is recorded for French.