The Insurer

What The Insurer does

El Asegurador® (legal entity PEA Comunicación) is a Mexico-based, privately held B2B media company founded in 1984 that serves the insurance, reinsurance, surety bond, and risk management industries in Mexico and Latin America. Despite the English-language trade name "The Insurer," the company does not underwrite insurance; it operates a specialized trade-press portfolio targeting insurance professionals, executives, agents, and brokers. Its product set spans a bi-monthly Spanish-language newspaper (Periódico El Asegurador®), an annual digital yearbook (Anuario El Asegurador), a quarterly executive magazine (El Asegurador® LATAM, launched April 2020), a VideoBlog, and a WhatsApp-based news community (Pulso del Sector). The company also organizes recurring industry events including the annual Copa de Golf El Asegurador® (since 2008, 10th edition in 2026) and the Foro El Asegurador® para Agentes, drawing 160+ insurance professionals.

The underlying technology is a multi-platform digital publishing stack: a WordPress-based content hub at elasegurador.com.mx integrated with distribution across Facebook, LinkedIn, X/Twitter, YouTube, Instagram, TikTok, and Spotify, plus a WhatsApp community powered by technology partner Insurance Boosters. There is no public-facing API, SDK, or app. The registered El Asegurador® trademark and 40-year editorial archive (1,000+ newspaper editions) form the core brand assets. The company is led by CEO César Rojas Rojas and operates with 11–50 employees from Mexico City.

The business model has historically combined paid subscriptions with advertising and event sponsorships. In a strategic shift effective January 15, 2023, El Asegurador began distributing its digital publications free of charge, repositioning the platform as an advertising- and event-supported industry resource. No external funding rounds, parent company, or M&A activity are disclosed; the company appears to be independently operated and self-funded, serving Mexican and Latin American insurance-sector advertisers and readers through its publications, events, and digital communities.

Name

The Insurer

Legal name

PEA Comunicación

Website

https://elasegurador.com.mx

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

El Asegurador (PEA Comunicación) is a Mexico-based B2B trade publisher founded in 1984 serving the Mexican and Latin American insurance, reinsurance, surety bond, and risk management industries through a newspaper, yearbook, LATAM magazine, WhatsApp community, and annual industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Specialized Insurance Media and Communications: El Asegurador operates as a specialized B2B communication platform for the insurance, reinsurance, bonds, and risk management sectors. The company publishes the bi-monthly newspaper Periódico El Asegurador, the digital Anuario El Asegurador yearbook, the quarterly LATAM magazine, blog content, videoblog, and organizes industry events. Revenue is derived from subscriptions, advertising, and event sponsorships within the insurance industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

El Asegurador is a specialized B2B communications and media company serving the insurance, reinsurance, bonds, and risk management sectors in Mexico and Latin America. It publishes the bi-monthly Periódico El Asegurador newspaper, the annual Anuario El Asegurador yearbook, the quarterly El Asegurador LATAM magazine, and operates digital channels including website, blog, videoblog, and a WhatsApp community. It also organizes annual industry events such as the Copa de Golf El Asegurador and Foro El Asegurador para Agentes.

Product overview

El Asegurador® (legal entity: PEA Comunicación) is a specialized insurance communications company founded in Mexico in 1984, operating as a multi-platform media house rather than a technology product company. Its portfolio spans four core offerings: (1) the Periódico El Asegurador®, a bimonthly Spanish-language newspaper covering the Mexican and Latin American insurance, reinsurance, bonds, and risk management sectors; (2) the Anuario El Asegurador, an annual digital yearbook serving as a reference guide to insurance across Mexico and Latin America; (3) the quarterly El Asegurador® LATAM magazine, launched in 2020 and targeted at C-suite insurance executives across Latin America; and (4) the El Asegurador digital platform and social media ecosystem (website, Facebook, LinkedIn, Twitter/X, YouTube, Spotify, TikTok) for real-time industry coverage. El Asegurador also organizes the annual Copa de Golf El Asegurador® (since 2008, 10th edition in 2026) and the Foro El Asegurador® para Agentes, both serving as premier networking events for the insurance industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Periódico El Asegurador Bilingual (Spanish) insurance industry newspaper published every two weeks (quincenal), covering news, trends, and analysis in the Mexican and Latin American insurance, reinsurance, bonds, and risk management sectors.
• Anuario El Asegurador Annual reference publication acting as a gateway to insurance and reinsurance in Mexico and Latin America, published in digital format.
• El Asegurador LATAM Quarterly magazine launched in April 2020, directed at the highest levels of insurance and reinsurance organizations across Latin America.
• Pulso del Sector WhatsApp-based community for El Asegurador readers providing daily curated insurance sector news and updates directly to subscribers' mobile phones.
• Copa de Golf El Asegurador Annual golf tournament organized by El Asegurador since 2008, bringing together over 160 professionals from the insurance, reinsurance, and bonding sectors. Celebrated its 10th edition in 2026.
• Foro El Asegurador para Agentes Annual industry forum designed for insurance agents, providing education, networking, and professional development for the insurance distribution channel in Mexico.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• El Economista (México): Mexican financial and business daily with significant insurance industry coverage — adjacent competition for insurance executives' attention and a potential alternative channel for insurance advertisers in Mexico.
• AM Best: Global insurance ratings agency that also publishes industry research, news, and analytics — a much broader incumbent with overlapping editorial/news coverage of the insurance industry that competes for insurance executives' attention.
• Expansión (México): Major Mexican business news outlet covering finance, insurance, and corporate Mexico — competes with El Asegurador for insurance-related advertising and executive readership, but as a broad business publication rather than a niche insurance specialist.

Direct peers

• Insurance Business America: Multi-region insurance trade media brand covering producers, brokers, and carriers with digital content, magazines, and industry awards — directly comparable to El Asegurador's multi-format insurance trade media model.
• Business Insurance: Long-running global trade publication covering commercial insurance, reinsurance, and risk management, with events and awards — closely matches El Asegurador's combination of print magazine, digital coverage, and industry events serving insurance decision-makers.
• Carrier Management: U.S. trade publication focused on P&C carrier executives with digital content and events — overlaps with El Asegurador's executive-focused LATAM magazine targeting C-suite insurance leaders.
• Reactions (Euromoney): Insurance and reinsurance trade magazine covering the global industry with print, digital, and events — comparable to El Asegurador's specialized insurance/reinsurance editorial and event portfolio.
• Insurance Journal: U.S.-based insurance industry trade publication delivering daily news, analysis, and magazines (plus the annual Insurance Journal Top 100 list) to insurance professionals — directly analogous to El Asegurador's newspaper, yearbook, and magazine model for the Mexican insurance market.

Regional players

• Asia Insurance Review: Regional insurance trade publication serving Asia-Pacific insurance professionals with magazines, awards, and events — structurally identical to El Asegurador's LATAM magazine but in a different geography.

Emerging players

• MediaLeader: Spanish-language B2B media and events company focused on insurance and financial services in Spain and Latin America — emerging digital-native player competing in the same Spanish-language insurance information market El Asegurador serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elasegurador
• YouTubeyoutube.com/user/ELASEGURADORmx/feed
• Facebookfacebook.com/elasegurador.periodico
• LinkedInlinkedin.com/company/elasegurador
• Instagraminstagram.com/elasegurador
• TikToktiktok.com/@elasegurador_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Insurer