herzog kommunikation

What herzog kommunikation does

herzog kommunikation GmbH is a full-service digital agency headquartered in Stuttgart, Germany, founded in 2001 and operating as a privately held, owner-managed GmbH. The agency conceives, builds, and operates scalable websites and applications for established enterprises, government institutions, and select high-profile individuals. Its core technology is a proprietary Application Framework built on PHP/Yii, an open-source, modular CMS with unlimited licensing, complemented by Docker container virtualization for horizontal scaling and AWS cloud infrastructure. The company delivers across six product lines: customized web tools, web applications, mobile apps, digital installations, digital concepts, and proof-of-concept prototypes. Notable projects include the Merida Bikes international platform serving 77 countries, the official Michael Schumacher app (which reached #1 in Apple App Store Sports), government platforms for Baden-Württemberg state agencies, and digital installations for cities like Karlsruhe and Frankfurt.

The company's business model combines project-based professional services (50% at contract signing, 50% after installation), managed services (content management, cloud hosting, maintenance at hourly rates), and perpetual software licensing. go-to-market is sales-led, targeting enterprise clients and government institutions primarily in the Baden-Württemberg region through direct engagement and project-based referrals. The firm employs 14 people including strategists, designers, and developers, and has delivered over 800 projects in its 20+ year history. Co-Managing Directors Florian Mück and Tobias Munk lead the organization, which maintains strategic technology partnerships with Docker (official partner) and C3 Creative Code and Content.

Name

herzog kommunikation

Legal name

herzog kommunikation GmbH

Website

https://herzogkommunikation.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

herzog kommunikation is a Stuttgart-based full-service digital agency building scalable web platforms, apps, and digital installations for enterprises, government institutions, and public figures using a proprietary PHP/Yii framework.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE)

Keywords

• Web development agency
• Digital agency services
• Mobile app development
• Online shop development
• Digital installations

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Development & Design Services: Project-based professional services including conception, creation, and operation of scalable web platforms, online shops, mobile applications, and digital installations for trade shows and events. Revenue model based on fixed project pricing with 50% at contract signing and 50% after installation.
2. Content Management & Maintenance: Ongoing content management, cloud hosting, quality assurance, updates, and service/maintenance services billed at hourly rates.
3. Software Licensing: Perpetual, unlimited license for software products developed. Customers receive exclusive rights to use developed advertising materials and software.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

herzog kommunikation is a full-service digital agency that conceives, builds, and operates scalable web platforms, online shops, mobile applications, and interactive digital installations for trade shows, retail, and events. Core delivery rests on a proprietary PHP/Yii-based Application Framework with Docker container infrastructure, enabling responsive HTML5 apps, multilingual content, offline-capable mobile apps, and ongoing cloud hosting and maintenance.

Product overview

herzog kommunikation is a full-service digital agency offering a portfolio of services including custom web platforms, online shops, mobile applications, and digital installations. The company's core technology is its proprietary Application Framework built on PHP/Yii, an open-source, modular CMS and enterprise application framework. Their project portfolio includes: Customized Web Tools (HTML5 platforms, shops, data management), Web Applications (interactive websites, micropages), Mobile Applications (phone/tablet apps), Digital Installations (retail/trade show displays), and Digital Concepts/Prototypes. Notable client projects include the Merida Bikes international platform serving 77 countries, Starrag Group's global web platform, the Wildtierportal for Baden-Württemberg government, the Röwa POS measurement portal, and the Michael Schumacher official app. The agency also offers cloud hosting, server monitoring, and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Web Tools HTML5 web platforms, online shops, and data management systems built for enterprise and government clients on the agency's proprietary Application Framework.
• Web Applications (Web Applikationen) Interactive web experiences including websites, micropages, and offline-capable desktop applications for enterprise and public-sector clients.
• Mobile Applications Development and programming of individual phone and tablet applications using cross-platform technologies, including Vue.js, Cordova, Ionic, and AngularJS.
• Digital Installations (Digitale Installationen) Interactive digital solutions for retail, trade shows, and events, including touchscreens, interactive tables, digital steles, and digital displays.
• Digital Concepts (Digitale Konzepte) Concept development, mood boards, and screen design for websites and applications.
• Proof of Concept Concept validation, clickable mockups, and functional prototypes for project testing and stakeholder review.
• Application Framework (Proprietary CMS) Lightweight, stable content management system and enterprise application framework built on PHP/Yii, open-source and modular with time-unlimited licensing. Includes responsive design, SEO optimization, multilingual support, frontend editing, role-based access, and shop modules.

Quantifiable outcome

• 35% faster project completion time through process-oriented collaboration
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• C3 Creative Code and ContentcoreStrategic or Co-development PartnerCollaborative development partner for high-profile projects including the official Michael Schumacher app (launched for 50th birthday, reached #1 in Apple App Store Sports category) and Mick Schumacher's official website. Partnership focuses on digital experiences for celebrities and public figures.
• DockercoreTechnology or IntegrationOfficial Docker partner. Docker container virtualization used for horizontal scaling and cross-platform compatibility. Partnership enables efficient deployment and scaling of client applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SinnerSchrader (Accenture Song): Large German digital agency (now part of Accenture Song) offering web platforms, e-commerce, and digital experience design for major enterprise clients — broader portfolio and deeper resources than herzog kommunikation but overlapping service lines.
• denkwerk (already listed above):

Direct peers

• Neofonie: Berlin-based digital agency building custom web platforms, mobile apps, and AI-driven solutions for enterprise clients — comparable in custom development focus and target verticals to herzog kommunikation.
• nexum: Cologne-based full-service digital agency offering web platforms, e-commerce, and content solutions for mid-market and enterprise German clients — similar service portfolio and customer profile to herzog kommunikation.
• denkwerk: Full-service German digital agency of comparable size (~150 employees) based in Cologne, offering web platforms, apps, and digital experience work for enterprise clients — closely comparable in scope and target customer to herzog kommunikation.
• dotSource: German digital agency focused on e-commerce platforms, content management, and digital transformation for mid-market and enterprise brands — comparable in CMS-driven project delivery and customer base.
• netzformat: Stuttgart-based digital agency offering web design, development, and digital strategy for SMEs and enterprise clients — direct geographic and service overlap with herzog kommunikation.
• LOOP Agency: Vienna- and Berlin-based digital agency focused on web platforms, mobile apps, and interactive experiences for enterprise and consumer brands — comparable in technology stack and service offerings.
• Interactive Pioneers: Frankfurt-based digital agency specializing in custom web platforms, mobile apps, and interactive experiences for enterprise and public-sector clients — comparable in service mix and target verticals to herzog kommunikation.
• Uli Nickl & Partner (UNP): Stuttgart-area digital agency offering web development, app development, and digital strategy for SMEs and enterprise clients — overlaps geographically with herzog kommunikation and competes for similar Stuttgart/Baden-Württemberg projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/herzogkom
• Facebookfacebook.com/Herzog-kommunikation-107134328476743

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about herzog kommunikation