Reach Telecom

What Reach Telecom does

Reach Telecom Pty Ltd is a Melbourne-based Australian telecommunications service provider operating as a proprietary limited company headquartered in Chadstone, Victoria. The company delivers a unified communications portfolio spanning cloud-based and on-premise business phone systems, Microsoft Teams Calling with PSTN integration, Zoom collaboration services, inbound number services (13/1300/1800) with call routing, NBN and business-grade internet, SIM-only mobile plans powered by the Telstra Wholesale Mobile Network, and PBX maintenance across Avaya, Panasonic, iPECS, LG-Ericsson, Aria, NEC, and Grandstream platforms. Reach Telecom is positioned as a Federal Government Telecommunication panel preferred supplier and actively markets to healthcare organisations and SMEs, supported by self-service portals for cloud PBX, inbound numbers, and SIP administration.

The underlying technology stack is a reseller/services layer over third-party infrastructure rather than proprietary telecom infrastructure: it aggregates Telstra's mobile wholesale network, NBN connectivity, and OEM hardware from Yealink, Cisco, Poly, and Vocus, and integrates communication platforms such as Microsoft Teams and Zoom. The company complements these integrations with in-house multi-vendor PBX expertise and custom package design. No patents, proprietary models, or AI/ML capabilities are disclosed in the source material.

Reach Telecom operates a sales-led go-to-market model with dedicated account managers assigned to each client and a quote-based, monthly recurring billing approach for telecommunications services, maintenance contracts, and equipment sales. Distribution is domestic (Australia only), executed through direct sales, phone-based inside sales, online self-service portals, and a company e-commerce shop. Revenue is generated via subscription/recurring telecommunications services, ongoing PBX maintenance contracts, and one-off hardware sales, with no public revenue or funding disclosures available.

Name

Reach Telecom

Legal name

Reach Telecom Pty Ltd

Website

https://reachtelecom.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach Telecom is a Melbourne-based Australian telecommunications service provider offering cloud and on-premise business phone systems, Microsoft Teams Calling, Zoom, NBN internet, mobile plans via Telstra, and PBX maintenance to government, healthcare, and SME customers across Australia.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

All Other Telecommunications (5178), Telecommunications Resellers (517121)

SIC

Services-Telephone Interconnect Systems (7385), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

Dedicated Internet Access (DIA) & Business Broadband (HDAIAFAD), Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

Keywords

• Business phone systems
• Cloud telephony services
• Unified communications
• Inbound number services
• Business internet services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Telecommunications Services: Recurring telecommunications services including business phone systems, internet connectivity, mobile plans, and inbound number services. Revenue generated through monthly service fees, installation charges, and ongoing maintenance contracts.
2. PBX Maintenance and Support: Ongoing PBX maintenance and support services for on-premise phone systems, including one-off repairs and continuous support contracts.
3. Equipment Sales: Sale of phone hardware including Yealink Teams-certified handsets and other telecommunication equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Reach Telecom supplies and supports business telecommunications solutions including hosted cloud and on-premise PABX phone systems, NBN-based business internet, 13/1300/1800 inbound virtual numbers with call routing, Microsoft Teams Calling, Zoom services, and SIM-only mobile plans. The company provides supply, installation, and maintenance of PBX hardware across multiple legacy platforms (Avaya, Panasonic, iPECS, LG-Ericsson, Aria, NEC, Grandstream) and sells compatible handsets such as Yealink Teams-certified devices.

Product overview

Reach Telecom is an Australian telecommunication service provider offering a unified communications portfolio that includes Business Phone Systems (cloud-based and on-premise PABX), Internet Services (NBN and business connectivity), Inbound Services (13/1300/1800 virtual numbers with call routing), Microsoft Teams Calling, Zoom Services, and SIM Only Mobile plans. These products are complemented by self-service portals for call management, SIP administration, and cloud phone system control, plus PBX maintenance services for multi-vendor on-premise systems. The offering is designed for businesses of all sizes across government, healthcare, and SME sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Phone Systems Tailored business phone systems providing reliable and scalable communication solutions for businesses of all sizes, including both cloud-based and on-premise PABX options.
• Internet Services Full range of internet services including NBN and business-grade connectivity solutions with priority support, static IP options, and professional installation.
• Inbound Services Virtual numbers (13, 1300, and 1800) directing calls to any landline or mobile phone, with call routing solutions and a self-care portal for managing call flows.
• Zoom Services Zoom collaboration and communication services offered as part of Reach Telecom's unified communications solutions.
• Microsoft Teams Calling Fully integrated PSTN calling service enabling businesses to make and receive calls directly within Microsoft Teams, providing voice calling, video conferencing, and instant messaging in a unified platform.
• SIM Only Mobile Business mobile plans using the Telstra Wholesale Mobile Network with no lock-in contracts, unlimited calls and SMS, and flexible options for teams on the road.
• PBX Maintenance Ongoing maintenance and support services for on-premise PBX systems including Avaya, Panasonic, iPECS, LG-Ericson, Aria, NEC, and Grandstream brands, with quick response times.

Quantifiable outcome

• Continuity for businesses through quick response times
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• TelstracoreTechnology or IntegrationReach Telecom uses the Telstra Wholesale Mobile Network to provide business mobile services with reliable coverage across Australia. The partnership enables Reach Telecom to offer mobile plans with no lock-in contracts and unlimited calls and SMS.
• MicrosoftcoreTechnology or IntegrationReach Telecom offers fully integrated Microsoft Teams Calling service enabling PSTN calls directly within Microsoft Teams platform, supporting voice, video, and messaging.
• YealinkcoreTechnology or IntegrationReach Telecom offers seamless integration with Yealink Teams-certified handsets designed specifically for Microsoft Teams, providing familiar user interface and HD audio quality.
• ZoomcoreTechnology or IntegrationReach Telecom provides Zoom services as part of its unified communications offerings.
• NBN CocoreTechnology or IntegrationReach Telecom offers business internet solutions through NBN (National Broadband Network) connections.
• Australian GovernmentflagshipChannel Partner/ Reseller/ DistributorReach Telecom is a preferred supplier on the Federal Government's Telecommunication panel, providing cutting-edge communication solutions to government agencies.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aussie Broadband: ASX-listed Australian challenger telco providing NBN, mobile, voice, and managed connectivity to residential, business, and wholesale customers. Direct overlap on NBN business broadband and inbound voice services.
• Telstra Corporation: Australia's largest telecommunications carrier, offering business phone systems, mobile, broadband, and unified communications to enterprises and government. Reach relies on Telstra's wholesale mobile network and competes with Telstra's direct business sales force.
• Optus (Singtel): Major Australian carrier providing business mobile, broadband, voice, and UCaaS solutions to SMB, enterprise, and government customers. Overlaps directly with Reach's connectivity and unified communications offerings.
• RingCentral: Global cloud UCaaS leader providing cloud PBX, Teams integrations, and contact center solutions. Competes with Reach at the upper end of the Australian SMB market where customers evaluate both local resellers and global cloud platforms.
• TPG Telecom: Major Australian telco offering business broadband, mobile, and voice services under brands including TPG, iiNet, and Internode. Competes with Reach in business internet, mobile, and voice bundles for SMB.

Direct peers

• Pennytel: Australian SMB-focused mobile and business telephony reseller providing SIM plans, phone systems, and inbound numbers to small businesses. Comparable in targeting, reseller-led model, and reliance on Telstra Wholesale.
• Symbio Holdings: ASX-listed Australian UCaaS and wholesale voice carrier providing cloud PBX, SIP trunking, Teams Calling enablement, and inbound numbering services. Competes with Reach in both reseller and direct SMB channels and offers adjacent Teams integration capabilities.
• Vonex Limited: Australian SMB-focused telecommunications provider offering cloud PBX, hosted phone systems, mobile, internet, and inbound numbers to small and medium businesses across Australia. Highly comparable product set and customer profile to Reach Telecom.
• Macquarie Telecom Group: ASX-listed Australian business-focused telco providing cloud PBX, hosted voice, data, mobile, and managed services to government, healthcare, and mid-market customers. Overlaps directly with Reach's segments, channels, and product mix at a larger scale.
• Commander (M2 Group): Australian business communications provider offering business phone systems, internet, mobile, and managed IT to SMB and mid-market customers nationwide. Closely mirrors Reach's UCaaS-and-connectivity portfolio and sales-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Reach_Telecom
• Facebookfacebook.com/reach.telecom.pty.ltd
• LinkedInlinkedin.com/company/reach-telecom
• Instagraminstagram.com/reachtelecom.com.au

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach Telecom