Brandex Global

What Brandex Global does

Brandex Global is a privately held Colombian creative agency headquartered in Itagüí (near Medellín), founded in 2008 and operating with 11-50 employees under the legal entity BRANDEX-GLOBAL S.A.S. BIC. The company is structured around three service pillars: Brand Activation, Organization Services, and Extraordinary Events, and serves enterprise clients such as Bancolombia, Tork, and the Global Education Forum (in partnership with WISE). Its core technology is the proprietary EvenTech platform, which provides virtual and hybrid event experiences, live streaming, gamification, lead capture, measurement dashboards, AI-based ethical facial analysis, and technology resource integration. Supporting technology assets include the KeepMe inventory and logistics management platform, the ConnectMe event-networking module, the eXpert 15-year event execution methodology, and a Sustainable Realization Center with 3,000+ rental fabrication elements.

The firm's business model is project-based professional services, with revenue generated through customized, quote-based engagements spanning creative strategy, audiovisual production, planning and production, scouting, sustainable fabrication, and global execution. Go-to-market is sales-led, relying on direct enterprise engagement, a portfolio of case studies, content marketing through the Pristine Digital blog and an eXpert 360 white paper, and a Global Ally Network of local execution partners across South, Central, and North America. Distribution is direct, with multilingual support in three languages. There is no public pricing, no subscription product, and no disclosed recurring revenue model.

Brandex differentiates itself through the combination of its eXpert methodology, EvenTech platform, and Empresa BIC (B Corp-equivalent) certification, which together position it as a sustainability-oriented, tech-enabled experiential agency. The company has not disclosed external institutional investment, and there is no evidence of venture capital or private equity backing; ownership appears concentrated with founders and management.

Name

Brandex Global

Legal name

BRANDEX-GLOBAL S.A.S. BIC

Website

https://brandex.global

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Brandex Global is a Colombian B Corp-certified creative agency (founded 2008, 11-50 employees) that delivers brand activations, organizational events, and large-scale extraordinary events through its EvenTech virtual/hybrid event platform, eXpert methodology, and a global ally network serving enterprise clients across the Americas.

Ownership category

akta.pro rank

Product category

Creative & Event Management Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Brand activation services
• Event management services
• Creative agency services
• Audiovisual production services
• Sustainable event fabrication

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Brand Activation Services: Creative strategies that generate quality leads and drive sales growth for brands. Includes brand strategy, audience connection strategies, and brand tours.
2. Organization Services: Programs to fidelize, recognize, train, and motivate organizational teams through personalized experiences that strengthen internal connections.
3. Extraordinary Events: Planning, commercialization, and development of large-scale events using the eXpert methodology over 15 years. Includes hybrid, virtual, and in-person event production.
4. Creative Services: Creative strategy, endomarketing strategies, ideation and storyboards, experience journeys, branding and event identity, graphic design and signage, 3D experience design, set and scenario design, fair/stand/exhibition layout.
5. Audiovisual Production: Video production, sound design and music, editing and post-production, script and copywriting, motion graphics, character animation, UI/UX video mapping, interactive experiences, event photography, voice over, 8D sound experiences.
6. Scouting Services: Scouting and management of special talents, speakers, artists, presenters, locations, food and beverages through global ally network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Brandex Global is a Colombian creative agency that delivers brand activation campaigns, internal organizational experiences, and large-scale extraordinary events. The company combines creative strategy, audiovisual production, sustainable fabrication, and its proprietary EvenTech virtual/hybrid event platform with a 15-year eXpert methodology to produce end-to-end physical and digital experiences for enterprise clients.

Product overview

Brandex Global is a creative agency that connects brands with people through meaningful physical and digital experiences. The company operates as a multi-service agency organized around three core pillars: Brand Activation, Organization Services, and Extraordinary Events. The product portfolio centers on the proprietary EvenTech platform for virtual/hybrid events, supplemented by KeepMe for inventory management, ConnectMe for event networking, and the eXpert methodology (developed over 15 years) for event execution. Supporting these core offerings are integrated creative, planning/production, scouting, audiovisual, sustainable fabrication, and global execution services that work together to deliver end-to-end event experiences across Latin America and globally.

Differentiator

Problem solved

Functional benefit

Brands

• eXpert: The proprietary methodology developed by Brandex over 15 years for planning and executing extraordinary events and brand experiences.
• EvenTech
• ConnectMe
• KeepMe

Products and services

• EvenTech Proprietary technology platform powering virtual, hybrid, and in-person events, offering personalized virtual experiences, event websites, live streaming, lead capture, gamification, AI-powered ethical facial analysis, measurement dashboards, and technology resource integration.
• Brand Activation Services Strategic brand activation services that create meaningful connections between brands and their target audiences through quality lead generation and sales growth strategies, including brand tours and audience connection strategies.
• Organization Services Internal organizational services focused on employee loyalty, recognition, training, and motivation through personalized experiences that strengthen connections between companies and their internal talent.
• Extraordinary Events Services Full-service planning, commercialization, and development of large-scale events, leveraging the proprietary eXpert methodology to create unforgettable in-person, virtual, and hybrid event experiences.
• Creative Services Comprehensive creative services including creative strategy, endomarketing strategies, ideation, storyboards, experience journeys, branding and event identity, graphic design, signage, 3D experience design, virtual renders, set design, and fair/exhibition layout.
• Audiovisual Production Audiovisual services including video production, sound design and music, editing and post-production, scriptwriting and copywriting, motion graphics, character animation, virtual environment design, UI/UX video mapping, interactive experiences, event photography, voice-over, and 8D sound experiences.
• Planning and Production Services Event production services covering live and virtual events, brand tour operations, budget management, permits, security planning, conferences, content management, venue scouting, food and beverage, sponsor/exhibitor management, AV and streaming teams, talent/VIP/speaker management, and hospitality.
• Sustainable Realization Sustainable manufacturing and fabrication services including 3,000+ rental elements, graphic production, special interactive/lighting element fabrication, exhibition/stand/POP production, gift and merchandising management, inventory/storage management via KeepMe, and strategic shipping/logistics planning.
• Global Execution
• ConnectMe Event management platform offered through KeepMe that enables attendee connection and networking at events.
• KeepMe Inventory management and storage system used by Brandex for managing event materials, exhibition elements, and merchandising logistics across projects, tracking 3,000+ rental elements.
• Scouting Services Talent scouting services for special performers, speakers, artists, presenters, venues, and food/beverage options, supported by a global partner network.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Keepme (KeepMe Global)coreTechnology or IntegrationKeepMe is referenced as Brandex's inventory management platform for rental elements, storage, and logistics management. The platform is part of the sustainable realization process, allowing efficient inventory tracking and management of 3,000+ rental elements.
• WISE (World Innovation Summit for Education)coreStrategic or Co-development PartnerCo-organizer of the Global Education Forum 2023, a flagship education event. WISE is a global education initiative, and this partnership positions Brandex as a capable organizer of large-scale international education events.
• Global Ally Network (Red Global de Aliados)coreOthersExtensive network of local allies across South, Central, and North America enabling global execution capabilities. Allies provide local support for events, productions, logistics, scouting (locations, talents, food & beverages), and operations in different regions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• INVNT: Global brand experience agency producing live, virtual, and hybrid events with proprietary technology and content capabilities; closely mirrors Brandex's pillars of strategy, content, technology, and global production.
• MKG Experiential: Independent creative experience agency producing brand activations, events, and content for clients across categories; comparable in service mix (creative, production, AV) and mid-size profile, though US-centric.
• Sparks: Omnicom-owned experience agency focused on exhibits, live events, and digital engagements with proprietary event technology; overlaps Brandex's hybrid/EvenTech value proposition and large-scale fabrication capabilities.
• Avantgarde (Brand Experience): Independent creative brand experience agency operating across the US and Europe with fabrication, event, and content services; comparable to Brandex in the integration of creative, fabrication, AV, and digital experience under one roof.
• Octagon: Interpublic-owned sports and experiential marketing agency serving global brands with event production, sponsorship activation, and content; comparable on event execution depth, though anchored to sports-marketing verticals.

Broad incumbents

• Jack Morton Worldwide: Interpublic-owned brand experience agency delivering live, virtual, and hybrid events, content, and brand activations for global brands; closest direct competitor to Brandex's Extraordinary Events service line, with deeper technology and international footprint.
• GES (Global Experience Specialists): Viad-owned global event services company specializing in exhibitions, conferences, and trade shows with in-house fabrication; directly comparable on the "Extraordinary Events" pillar especially for trade shows and large-scale productions.
• Geometry Global: WPP-owned global experiential marketing agency offering brand activation, shopper marketing, and event production to enterprise clients; directly comparable to Brandex across the brand activation and events pillar, but with global scale and holding-company backing.
• Wasserman: Independent sports marketing and experiential agency serving brands and rights-holders; overlapping with Brandex on brand activations, talent/speaker scouting, and live event production, though sports-skewed.

Regional players

• Brand Activation LatAm peer (Grupo Publicis / Publicis Colombia): Publicis's Colombian and broader LatAm creative and activation networks compete for the same enterprise brand activation and event RFPs as Brandex; comparable regional competitor with holding-company scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/brandex
• YouTubeyoutube.com/@Brandex.Global
• Facebookfacebook.com/brandex.global
• LinkedInlinkedin.com/company/encatalogo-ltda
• Instagraminstagram.com/pristinedigital_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandex Global